What was the scope of their involvement?
Laura handles our marketing, and we’d met with Bad Rhino about taking over our social media. In the beginning, they were drastically more expensive than the people we were using. We had no other point of comparison besides the previous company, so I was a little apprehensive at first. I didn’t really know what they were about. I had only talked to them once or twice. But, when they went over the proposal for our Facebook, Pinterest, and Twitter, they were incredibly knowledgeable. They were quick with answers and supported their answers with facts and with the previous history of their customers and experience. It was eye-opening for me. I had been looking at the cost first and not the value that we’re getting from it.
From a business standpoint, we share a lot of the same values and treat customers very much the same, so we were aligned in a lot of ways that I didn’t realize until after that face-to-face with the guys at Bad Rhino. They took care of all of our social media, any of the pieces that are applicable. They came up with different ways to engage our audience, to grow our audience, and to keep the content interesting. After about 2 months, they approached us to gauge our interest in doing a paid AdWords campaign. That still hasn’t taken off yet, but I think we’re shooting for early June. They have a plan in place and companies they work with that provide a lot of detail on what needs to improve on our website before we can get started. They found out our goals and have a plan to achieve them. They’ve also discussed how to handle increased volume. They really addressed everything before we dove head-first into it.
I’ve met with the owners of Bad Rhino, but Laura has had the most contact with them. Marty [Co-Founder, Bad Rhino] has spearheaded our relationship. It has been a combination of everybody including Rich [Co-Founder, Bad Rhino], Marty, and Taylor [Social Media Specialist, Bad Rhino]. Laura’s main points of contact have been Marty and Taylor.
How did you come to work with Bad Rhino?
I was over the edge with the people we were using before. I did some research online, found Bad Rhino, talked to Marty, and was impressed with them from the first conversation. The first thing was their name. It attracted me to their website, which was nicely put together. They had all of their pictures, their bios, and a lot of information. They’re local to West Chester. I’m a hometown kind of person and support local business. They had a picture of their dog on their website, and we have a picture of my dog on our website. Their website was well put together. They had a good presence, and their people looked and sounded likable and seemed like they knew their stuff. I remember listening to a podcast that Marty was on, and Rich does a lot of speaking engagements at local schools on Facebook, Facebook advertising, and social media, so they did have the background. Marty is also a Shippensburg guy, which is where I went. There was a lot of connection, so they are the only ones we met. Once we got through that first interview phase, I knew that they knew what they were doing.
How much have you invested with Bad Rhino?
We have spent $3,000 with them so far in our relationship. We pay by the month, and the amount may fluctuate.
What is the status of this engagement?
We started working with them in February of 2017, and the work is ongoing.