Run with Bad Rhino

Bad Rhino is a full service social media marketing agency located in Philadelphia with clients locally, nationally, and globally.

Because social media is constantly changing, we spend quality time researching your story, your products, and your customers, so that we know exactly how your brand should adapt to the ebb and flow of the online world.

In short, we develop unique, highly customized strategies that create exposure for your business, deliver your message to customers, and take you to the next level.

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2011
Show all +
West Chester, PA
headquaters
  • Bad Rhino Inc
    239 East Market Street, Suite 203
    West Chester, PA 19382
    United States
    484.580.6382

Portfolio

Key clients: 

Largest Online Career Brand and Job Board

Victory Brewing Company

Unite For Her

Ship Offers

Reybold Residential 

Simon's Fund

Blind Squirrel Apparel

Talluto's Italian Food

PSPS- Philadelphia Society People & Strategy

Zero Time Selling

Note School

Bare Essentials

Philadelphia PGA Section

Reviews

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Social Media Marketing for Womenswear Company

"They do what they say they will without any fluff."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2016 - Ongoing
Project summary: 

Bad Rhino manages multi-platform social media campaigns to attract new business and build an engaged online following, proposing and sharing various content types and responding to customer comments.

The Reviewer
 
1-10 Employees
 
Wilmington, Delaware
Helen Serth
Owner, Bare Essentials
 
Verified
The Review
Feedback summary: 

Through Bad Rhino’s on-trend initiatives, the number of Facebook followers has grown by over 3,500. Their down-to-earth persona, proactive scheduling, and results-driven SMM approach continue to boost the brand’s online presence among targeted audiences.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Bare Essentials, which is a lingerie store. We offer a broad range of bra sizes and provide fittings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino?

I purchased the business in September, and we really did not have any type of social media presence. We were on Facebook but minimally. I was trying to attract more clientele but also tap into the social media aspect of our company.

SOLUTION

What was the scope of their involvement?

Probably the biggest thing has been our Facebook presence, although we also do Instagram and some Twitter. Bad Rhino suggested Facebook Live as a great way to get your stuff out there and get known. I wanted people to see that my business was under new ownership and that we had modernized it. We did a remodel, but we also brought in some higher-end and younger brands, as well as more fashion.

Bad Rhino researched the correct audience to target as well as many different types of ads or posts for us to put on Facebook. They put that together and sent it to me for approval. Our content could be a short video, a funny meme, or an article. We’ve gotten to the point where we understand each other, so I don’t always have to read the proposed content. Sometimes, I just send them details about a brand-new bra and ask them to promote it. They also respond to customers’ comments on the Facebook page, which means I don’t have to be on it all the time. We’ve also shared some coupons for people to bring in.

I have Taylor [Social Media Specialist, Bad Rhino], who’s my primary contact. The person she reports to also responds to me. Rich [Co-Founder, Bad Rhino] is slightly involved, and I spoke to Marty [CEO and Co-Founder, Bad Rhino] when we first began the engagement.

How did you come to work with Bad Rhino?

My husband works out at the same gym as Rich. I did reach out to other companies, but I liked the package that Bad Rhino put together, as well as their professionalism and response time. They give the impression that you’re truly their client; it’s not a commercial feeling.

How much have you invested with Bad Rhino?

Including Facebook advertising posts, I’ve spent around $10,000.

What is the status of this engagement?

The campaign started on November 1, 2016. Our partnership is ongoing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I definitely see our business growing, and we have much more of a Facebook following than we used to have. We started with maybe 1,500–1,800 likes on our Facebook page, and we’re now at 5,100. Customers rarely would tell us that they saw us on Facebook, but we hear that comment more often now.

How did Bad Rhino perform from a project management standpoint?

They’re excellent. We primarily use email for communication at least once a week. If a question comes up on Facebook that they can’t answer, they’ll get in touch with me right away. Every few months, they come for a site visit as well.

What did you find most impressive about Bad Rhino?

They do a great job of building a relationship. We can have a real conversation that’s not stuffy and overly professional. They do what they say they will without any fluff.

Are there any areas Bad Rhino could improve?

I’d like to see more happening on Instagram without having to ask. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We communicate at least once a week, and Taylor always gets me information in a timely way. I’m probably the one who slows us down.
  • 4.0 Cost
    Value / within estimates
    It’s not cheap, but I don’t know what everyone else pays.
  • 5.0 Quality
    Service & deliverables
    We’ve grown our likes and customer awareness on Facebook.
  • 5.0 NPS
    Willing to refer
    I've already referred them.

SMM & Digital Marketing for Custom Closet Company

"It’s really been perfect from the beginning with Bad Rhino, and I can’t say anything bad about them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. 2017 - Ongoing
Project summary: 

Bad Rhino manages all digital marketing initiatives across multiple platforms, providing detailed analyses and strategies to boost sales and local audiences in an expanding engagement. 

The Reviewer
 
1-10 Employees
 
West Chester, Pennsylvania
Ryan Lindstadt
President, Diplomat Closet Design
 
Verified
The Review
Feedback summary: 

In only a few months, Bad Rhino’s SMM efforts directly increased web traffic, shares, and views and drew over 500 new Facebook followers. The team’s on-trend content creation, stellar customer service, and dynamic personnel continue to build trust.   

BACKGROUND

Introduce your business and what you do there.

I’m the president of Diplomat Closet Design. We manufacture, design, and build custom closets, home offices, garages, pantries, etc. We do any type of organizational shelving. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino?

We had used a previous company when I handled our social media. I hired a company and let them just kind of run with it. We had hired somebody 2 or 3 months into that relationship to take over the marketing end, and that’s when we could finally devote some time to looking at what they were doing on our Facebook, Instagram, etc. They were also doing our blogging at the time, and we found a lot of sloppy errors. We were not happy with what their work. When we started digging a little more, they were receptive to what we were saying but wouldn’t do anything different. I had hired them off of a reference, and it turned out to be a mistake. We made a switch to Bad Rhino. 

SOLUTION

What was the scope of their involvement?

Laura handles our marketing, and we’d met with Bad Rhino about taking over our social media. In the beginning, they were drastically more expensive than the people we were using. We had no other point of comparison besides the previous company, so I was a little apprehensive at first. I didn’t really know what they were about. I had only talked to them once or twice. But, when they went over the proposal for our Facebook, Pinterest, and Twitter, they were incredibly knowledgeable. They were quick with answers and supported their answers with facts and with the previous history of their customers and experience. It was eye-opening for me. I had been looking at the cost first and not the value that we’re getting from it.

From a business standpoint, we share a lot of the same values and treat customers very much the same, so we were aligned in a lot of ways that I didn’t realize until after that face-to-face with the guys at Bad Rhino. They took care of all of our social media, any of the pieces that are applicable. They came up with different ways to engage our audience, to grow our audience, and to keep the content interesting. After about 2 months, they approached us to gauge our interest in doing a paid AdWords campaign. That still hasn’t taken off yet, but I think we’re shooting for early June. They have a plan in place and companies they work with that provide a lot of detail on what needs to improve on our website before we can get started. They found out our goals and have a plan to achieve them. They’ve also discussed how to handle increased volume. They really addressed everything before we dove head-first into it.

I’ve met with the owners of Bad Rhino, but Laura has had the most contact with them. Marty [Co-Founder, Bad Rhino] has spearheaded our relationship. It has been a combination of everybody including Rich [Co-Founder, Bad Rhino], Marty, and Taylor [Social Media Specialist, Bad Rhino]. Laura’s main points of contact have been Marty and Taylor.

How did you come to work with Bad Rhino?

I was over the edge with the people we were using before. I did some research online, found Bad Rhino, talked to Marty, and was impressed with them from the first conversation. The first thing was their name. It attracted me to their website, which was nicely put together. They had all of their pictures, their bios, and a lot of information. They’re local to West Chester. I’m a hometown kind of person and support local business. They had a picture of their dog on their website, and we have a picture of my dog on our website. Their website was well put together. They had a good presence, and their people looked and sounded likable and seemed like they knew their stuff. I remember listening to a podcast that Marty was on, and Rich does a lot of speaking engagements at local schools on Facebook, Facebook advertising, and social media, so they did have the background. Marty is also a Shippensburg guy, which is where I went. There was a lot of connection, so they are the only ones we met. Once we got through that first interview phase, I knew that they knew what they were doing.

How much have you invested with Bad Rhino?

We have spent $3,000 with them so far in our relationship. We pay by the month, and the amount may fluctuate.

What is the status of this engagement?

We started working with them in February of 2017, and the work is ongoing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have a lot more traffic on the website that’s noticeable. I have a general understanding of Google Analytics and follow it from an overhead perspective. Any time that they’ve used our advertising dollars, it drives a ton of traffic to our website and has noticeably spiked on the analytics. I know the money that they are spending on advertising has a direct relation to the traffic that we are getting on our website. We probably have about 500 more followers on Facebook that are actually in our demographic, which is something that we did look into; the last company had basically paid for followers who didn’t fit our demographic. I haven’t followed Pinterest too closely. I also know that our pictures are getting a lot more traffic and a lot more interactive shares with the people that follow us. We have more views on the videos, and all of the different types of media that we put on Facebook are getting a lot more traffic. It’s gone from maybe 100 people max or 200 people viewing it to quadruple that—even into the thousands for some of our videos. That has been astoundingly different.

How did Bad Rhino perform from a project management standpoint?

They set us up on Basecamp right away and sent a follow-up email. Laura and I are pretty organized, and we could tell from that email that we’d found a good partnership because of the organization. You could tell that they knew what they were doing. They had a plan that was on paper and in line with what we’re trying to do. Even from that first email, they have been organized.

Laura goes over there on a weekly basis and does the review with Taylor, just to make sure that we are all on the same page. After the first month, those meetings spread out to once every 2 weeks. This is not something I’m involved with on a day-to-day basis, but Laura gives me feedback. Bad Rhino sends checklists of the posts for the month. Even for AdWords, which we haven’t started yet, they’ve sent detailed lists of options we’d like to use. They’ve done research on the website. They know what our competitors are using, and it’s been very detailed. From my perspective, this is something that I don’t know a ton about. But, they’re quick to answer any questions that I have and anything that I want to learn about. Bad Rhino really helps you understand what you’re doing; they don’t just take your money and run.

What did you find most impressive about Bad Rhino?

I was cost-conscious, and Marty said told me straight up what their price was. He said if that wasn’t acceptable, there was no sense in us talking any further. Right there, I knew that they had value in what they were doing, which blew me away. This wasn’t like the previous company. They weren’t just trying to get customers or selling themselves short; they knew what they were doing. They know that their work is worth every penny, and it is. They had confidence and really knew what they were doing.

We just had such a poor experience when we really broke down what our previous social media agency had done. If you don’t pay attention to and don’t hire the right person, you could just be burning money, which is essentially what we were doing, unbeknownst to me. I didn’t keep an eye on it. With Bad Rhino, from the beginning, they’ve checked everything. I’m sort of a grammar Nazi, but that stuff would drive me absolutely crazy with our old provider. They’d make just the stupidest spelling and grammatical errors. When it’s your image coming across in social media, you want everything to be perfect. It’s really been perfect from the beginning with Bad Rhino, and I can’t say anything bad about them.

Are there any areas Bad Rhino could improve?

I don’t think so. We deal with a lot of vendors. I don’t know if they’re paralleled, but their customer service—getting back to the people, communication, being humble—and all the values that we hold for our company are followed by their team. There are a lot of similarities, and they do a very good job. 

5.0
Overall Score We’ve been super happy. It was an easy choice to go from just doing social media to a pretty substantial investment in our AdWords.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything has been perfect, even down to the emails they send. When they say they’re going to do something, they do it. When they want to meet, we meet.
  • 5.0 Cost
    Value / within estimates
    We’re getting value. Even at half the cost, we were overpaying for our previous vendor. What we’re getting now has been an incredible value.
  • 5.0 Quality
    Service & deliverables
    They impressed me from day 1.
  • 5.0 NPS
    Willing to refer
    I have already recommended them.

Communications Strategy for PGA Branch

"Bad Rhino has improved the efficiency of our staff, maximizing our work time and quality."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2014 - Ongoing
Project summary: 

Bad Rhino Inc. is evaluating the Professional Golf Association of America’s communication strategy. The team analyses website effectiveness and provides social media campaign metrics.

The Reviewer
 
11-50 Employees
 
Philadelphia Metro Area
Exec. Director, Philadelphia Section PGA
 
Verified
The Review
Feedback summary: 

The team was able to explain complex concepts in understandable terms. Bad Rhino Inc. improved staff productivity and altered social media management to be more effective. They are extremely responsive and prompt in all their work.

BACKGROUND

Introduce your business and what you do there.

I am the executive director of the Philadelphia section of The PGA of America. It is one of 41 regional offices, and we act as the main headquarters for our region. We are the local managing office for all PGA members and apprentices in our geographic footprint. We cover Eastern Pennsylvania, Harrisburg East, Trenton, and Southend New Jersey, as well as the entire state of Delaware. We cover all member services, education, communication, employment, and interment operations, as well as a junior tour. Our operations are run by 7 full-time and 16 per-diem staff.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino?

We needed to evaluate our communications footprint, including social media, website, technologies, and practices.

SOLUTION

What was the scope of their involvement?

Bad Rhino has reviewed our communications, particularly our website and our operations in the social media arena. Bad Rhino explained to us the intricacies of Facebook, Twitter, and Instagram, as well as everything else we didn't know about this space. There are many measurable metrics on Facebook, as well as many things that we can and can't do in the space. In the fall of 2016, Bad Rhino's principal even served as the key guest speaker at one of our chapter meetings. Bad Rhino has also put us in touch with a very good website developer who we've used to create websites for our professional and junior tours.

How did you come to work with Bad Rhino?

Bad Rhino was recommended by one of our members who had talked with them about their own golfing business. It was an off-chance conversation. We weren't scouring for a social media consultant, but it ended up being advantageous for our company.

How much have you invested with Bad Rhino?

The cost of Bad Rhino's services has been around $10,000.

What is the status of this engagement?

We have been working with Bad Rhino since the end of 2014. It's been a fantastic relationship to date.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Bad Rhino has improved the efficiency of our staff, maximizing our work time and quality. Bad Rhino has impacted how we manage our social media and communication campaigns. Since we're not selling particular products, we gauge results by how much our outward voice has been elevated on social media channels and on the web. We've cleaned everything up. We now have new policies in place for our actions on Facebook, Twitter, Instagram, and so on.

How did Bad Rhino perform from a project management standpoint?

We haven't worked on any big projects with Bad Rhino, so it's a bit hard to answer. From a response standpoint, Bad Rhino has been fantastic. They've been immediately responsive in getting me the information and answers I needed.

What did you find most impressive about Bad Rhino?

I've appreciated Bad Rhino's general knowledge and ability to communicate in general languages. Their principal has gotten in front of a group of 60 golf professionals and made them understand the social media space, explaining the advantages and disadvantages of operating in that arena. It would be easy for Bad Rhino to smoke and mirror us with numbers and language, but they've explained how we can be efficient in simple language.

Are there any areas Bad Rhino could improve?

I haven't run into any issues with Bad Rhino.

5.0
Overall Score It's been a pleasure working with Bad Rhino's team.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We didn't have any hard deadline projects, but the responsiveness of Bad Rhino in getting me the information I needed was great.
  • 5.0 Cost
    Value / within estimates
    I haven't looked at metrics in terms of what our improved efficiency has saved us, but the amount of time and energy that would have taken us to get to this point would have probably exceeded Bad Rhino's price.
  • 5.0 Quality
    Service & deliverables
    Our work with Bad Rhino has affected our activity in the social media space.
  • 5.0 NPS
    Willing to refer
    We've already recommended Bad Rhino to our 80 golf professionals.

Digital Strategy for Breast Cancer Nonprofit

"They are great to work with. I feel like they have a grasp of who we are and the voice that we wanted to use."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2015 - Ongoing
Project summary: 

Bad Rhino conducted an audit of the client's social media and now works with them to develop content and plan their marketing strategy.

The Reviewer
 
Pocopson, Pennsylvania
Julie Hillhouse
Communications Director, Unite for HER
 
Verified
The Review
Feedback summary: 

The client has seen a 600 percent increase in Twitter followers and expects a 300 percent increase in Facebook likes by the end of the year. Bad Rhino has captured the tone and messaging that the client wants to portray for their brand effectively.

BACKGROUND

Introduce your business and what you do there.

I am the communications director for Unite for HER, a nonprofit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino?

We had a two-fold issue. We had a lack of knowledge, and we had a lack of manpower, so to speak. We didn't have someone experienced on our staff to develop our social media presence across several platforms fully. In addition, no one had available hours to learn those skills and work on that on a part-time basis.

SOLUTION

What was the scope of their involvement?

Initially, Bad Rhino performed a social media audit to evaluate where we were. That was about December 2015. Bad Rhino did background research on Unite for HER and our mission to understand who we are and what we do. Then, they looked at similar organizations and gave us feedback on our strengths and weaknesses. It took about a month to complete the initial audit. At the very beginning of January, they gave a detailed evaluation and a recommendation on how to proceed. I would say the first three months focused on learning.

We then developed a plan to expand our presence within the community and the region. It involved a lot of strategy and evaluating previous content to give us direction on what works organically. We needed to make sure that we were using best practices to communicate clearly, consistently, and effectively. As we've gotten past the initial month, we've gotten into that in a little bit more detail. They also gave recommendations for marketing and branding. We have been much more focused on audiences, messaging, and content. In the past several months, we've started doing special promotions, contests, and things like that. It's evolved very organically and intentionally.

How did you come to work with Bad Rhino?

We are located in the same town as Bad Rhino. They are local, but that wasn't our most important criteria in looking for an agency. We wanted somebody who was a little bit out of the box, had a great reputation, and good references. We wanted to find somebody young, cutting edge, and aggressive. After interviewing a few people, we decided Bad Rhino was the best fit.

How much have you invested with Bad Rhino?

We have spent $10,000 to $50,000 on Bad Rhino's services.

What is the status of this engagement?

We first started working together in December 2015. Bad Rhino is currently on retainer.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Without spouting out a bunch of numbers at you, our engagement doubled in the first six months of working with Bad Rhino. There are a number of factors that obviously go into that number. Bad Rhino is primarily focusing on Facebook and Twitter, and we've just started working on Instagram. Our Twitter followers have gone up 600 percent or something like that. By the end of the year, our Facebook will have three times the likes and three times the engagement as we were when we started. We're projecting a 300 percent increase by the end of the year.

For me, it's been obviously a very effective relationship if you look at all the metrics. If you look at the number of followers and the engagement, you can definitely tell Bad Rhino has had a significant impact. I feel like our relationship will continue. We're not at the point where I think we would hire someone to take over this job like a staff person.

How did Bad Rhino perform from a project management standpoint?

This has changed a bit as we've grown into the relationship and the work that they've been doing for us. Initially, we were working on a weekly content development basis. In May or June, we switched to monthly scheduling. We would schedule a month of content at a time. As spontaneous things came up that we wanted to add, I would just email them to the account manager.

I would say Bad Rhino has been very easy to work with and very responsive to emails. We usually sit down and either have a conference call or a meeting to go through the monthly metrics report. They are happy to answer a phone call and we meet consistently – monthly at this point. We have Rich [Dematteo, co-owner of Bad Rhino], who is our contact there. We have access to him and he's pretty involved. Also, Taylor [Bechtel, social media specialist at Bad Rhino] manages the account on a day-to-day basis. 

What did you find most impressive about Bad Rhino?

They are great to work with. I feel like they have a grasp of who we are and the voice that we wanted to use. We are a breast cancer organization, so the language we use and the tone that we use is very important. It's very sensitive, especially when we're working with patients. Bad Rhino is very cognizant of that and very respectful of that.

Are there any areas Bad Rhino could improve?

Nothing's coming to the top of my mind. That's not to say that they are without the potential to grow or be better, but I can't think of anything off the top of my head.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've never missed a deadline.
  • 4.0 Cost
    Value / within estimates
    We're a nonprofit, and we are always looking to cut back. I don't even know if that's a fair response because it's just based on our lean budget mentality.
  • 5.0 Quality
    Service & deliverables
    They have accommodated our requests for last-minute posts. They also gave recommendations on building our presence. I would say they have hit all those areas.
  • 5.0 NPS
    Willing to refer
    I have nothing to compare it to, but I would feel completely confident recommending them to someone else.

Social Media Marketing for Victory Brewing Co.

"I think that their diligence and their sense of personal and professional investment in the client are very high."

Quality: 
4.5
Schedule: 
3.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2015 - May 2016
Project summary: 

Bad Rhino served as a marketing adviser and provided monthly analytics for the client. They also temporarily oversaw all social media marketing while the client filled an employment gap. 

The Reviewer
 
200-500 employees
 
Downington, Pennsylvania
Bill Covaleski
Founder, Victory Brewing Company
 
Verified
The Review
Feedback summary: 

The client believes Bad Rhino's initiatives were extremely effective and appreciates their diligence. They were personally invested in the client's success and remained flexible as the project scope shifted.

BACKGROUND

Introduce your business and what you do there.

Victory Brewing Company is a 20-year-old brewery and restaurant. We grew out of a single location and now have three breweries and restaurants. We've grown to about 430 employees, and we're currently the 28th largest brewery in production in the United States. Recently, we collaborated with a family office private equity firm that was already invested in breweries. They helped us join another top-notch brewery in the state of New York to form a more capable and stable platform. This platform allows us to address the future that we see in front of us better. As one of the two company founders, I've been involved since the start.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino?

We were seeing decreasing impact from our Facebook work up until that point. Brain Bytes had some very specific knowledge about how promoted advertising is important with Facebook, so we pursued that.

SOLUTION

What was the scope of their involvement?

Marty [McDonald, CEO and cofounder] and Rich [co-owner of Bad Rhino] came in to do an assessment of what we were achieving with our social media outreach and our platforms. We had a social media position on staff at the time, and she embraced this opportunity to learn more. Then, we brought into that analysis some benchmark peer breweries as well. Bad Rhino provided monthly analytics that we could work on and conducted advisory sessions on a monthly basis.

In December of last year [2015], the relationship changed at my request. At the time, our company was in transition, and there was a gap in marketing that we needed to fill. Our marketing director and our social media coordinator had gotten positions outside of Victory. We felt pretty highly positive about the services of Bad Rhino, so we switched their role. From a contract basis, they shifted to a more hands-on role. They became the behind-the-scenes operator of our social media while continuing their analytical work. We gave Rich and Marty the keys to drive the car for a bit.

Then in February [2016], we hired someone for the position. We worked through the month of May to make sure we had a seamless turnover. While we were training our new hire, Bad Rhino performed an advisory role similar to what they had been providing up until that point.

How did you come to work with Bad Rhino?

In April 2014, I went to a Pennsylvania Restaurant and Lodging Association meeting. My marketing director and another employee went with me. We were on a panel with Marty McDonald of Bad Rhino. Some of the expertise and knowledge that they had, particularly of how Facebook works, was very compelling for us. That's why we asked them to work for us on an analytical basis.

How much have you invested with Bad Rhino?

We've spent $50,000 to $200,000 on our engagement with Bad Rhino. Based on the contract, we were investing $5,750 a month. Of that amount, $400 was at their disposal as advertising budget for Facebook. We paid $5,350 a month for the majority of the relationship.

What is the status of this engagement?

If I'm not mistaken, the relationship with Bad Rhino began in July or August of 2015. Our contracted relationship was finished by the end of May [2016]. We had rebuilt the department in a manner that we felt didn't need outside services. But, we've stayed in contact, and we might go back to using their services.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We saw steady increases that were measurable and specific to the initiatives that we undertook with Bad Rhino. I think that they were extremely effective in what they were doing. I do believe that, with the limited team they have, they got incredible results. They were able to focus on identifying the goal and how to get there.

How did Bad Rhino perform from a project management standpoint?

There were probably some deficiencies on our end, if you look at the turnover we experienced in staffing. Bad Rhino was very diligent about trying to schedule and communicate on a consistent basis. On our end, we weren't always able to fulfill those requests. There was never a sense of futility in that we can't get ourselves together. We always got ourselves together as needed.

What did you find most impressive about Bad Rhino?

This is a gray area, but I think it's important from my 20 years of business experience. I felt that Bad Rhino came to the assignments and solutions without a strong sense of ego or ownership. They seemed to be very good listeners and problem solvers. There were really no situations where I felt that they were doing things to glorify themselves. I felt that they were very objective in their approach and everything was well considered. I think that their diligence and their sense of personal and professional investment in the client are very high.

The other thing that I would point out was their adaptability. When we needed to change contracts and change services, it was not a debate. It was just a matter of, "Focus in on what it is you need, and we'll do that." I think that their adaptability is a key factor in their favor.

Are there any areas Bad Rhino could improve?

Yes. The monthly reporting was supposed to give us a pulse on our effectiveness from the previous month. That report was not arriving on a regular date. It often arrived at the end of the succeeding month, so I felt that the reporting was lagging. It could have been timelier.

4.5
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
    I felt that the timeliness of the monthly reports could have been better, but I certainly can't mark them down too much because we didn't set a time schedule on that reporting.
  • 4.0 Cost
    Value / within estimates
    I think the value was very strong. The entrepreneur in me would always like to see high quality at lower pricing but, in terms of what I received, I feel like they earned a 4 for sure.
  • 4.5 Quality
    Service & deliverables
    If they had more experience with other firms, I might be able to give them 5 out of 5.
  • 5.0 NPS
    Willing to refer
    I have referred them to other people.

Social Media Marketing for Real Estate Firm

"They're fun guys, they're straightforward and, most importantly, they [Bad Rhino] get results."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. 2015 - Ongoing
Project summary: 

Based on a referral, the client hired Bad Rhino to provide social media marketing services with the goal of increasing their leads and revenue from leads.

The Reviewer
 
10,000+ Employees
 
Pennsylvania, USA
Stephen Tallon
Agent, Real Estate Firm
 
Verified
The Review
Feedback summary: 

Bad Rhino presented a plan at the beginning and then successfully executed according to that plan. The client praises the agency for their high-quality work, broad knowledge of social media, and insightful feedback.

BACKGROUND

Please describe your company.

I work for a real estate company in Pennsylvania, and we serve several counties in the local area.

What is your role in your company?

I am a REALTOR.

OPPORTUNITY / CHALLENGE

What was your goal in working with Bad Rhino?

We needed to create a simple way to connect to all the social media outlets, and I didn't have the time to do it myself. I also don't know about scheduling the posts, what the best time is to put them out, what's working, what's not working and the analytics behind everything. I needed to know what was working in order to allocate some of our advertising dollars on a post that's doing well, to boost that post, reach more people and, ultimately, create revenue for myself in leads.

Please describe the scope of their work.

They provide social media marketing services for us.

SOLUTION

What was your process in selecting Bad Rhino?

I got them through a referral. I've known one of the owners for a few years now – actually before he was involved with Bad Rhino. It was not a difficult decision for me because I knew their background and had seen what they had done from their inception to now. It really helped to see how the company was growing and where they were headed. I was also connected through social media with some of the other companies that they were helping, and I could see where they had started and where they were headed.

Can you give a sense of the dollar size of the initiative?

I'm spending about $650 a month with Bad Rhino. I got a big discount because of my relationship with them.

When did you start working with them, and is the relationship ongoing?

We just started about four months ago, and we are continuing to work together.

RESULTS & FEEDBACK

Do you have any statistics or metrics related to their work?

I'm happy with their work, mostly because everything was laid out at the beginning. I'm new in the real estate business, so we both started out together. They laid out a specific plan on what to expect. For Facebook, for instance, they gave me a specific number of likes I'd have after one month, two months, and three months. So far, all of that has happened as we ramp up to where we ultimately want to be. They also work on content, coach me on what works and they're even finding some content for me that's not just real estate related. They're using their skills to help me get my name out there.

I've been thrilled with what they're doing so far. They're very good about providing feedback. I get a quarterly report of where we are, where we're headed, increases in likes, total reach of people who have seen our posts and that kind of thing. So, everything is going great.

Is there anything unique or special about Bad Rhino that really makes them stand out?

What really stands out is their knowledge of all the different types of social media, how they interconnect, what works, and what doesn't. Most importantly for me, as a busy person, is that the ease of communication and ease of use have been fantastic.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

Not yet, and I hope there's not. They've pretty much done exactly what they said they were going to do, and produced the results that they said they were going to produce. That's hard to find nowadays, and I'm very happy with Bad Rhino.

What advice would you give a future client of theirs?

I would definitely say to use them. They're fun guys, they're straightforward and, most importantly, they get results. If you're results driven, and you like to look at numbers, and you like to increase your reach, they would be the guys.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've been doing that already.

Social Media Marketing for Fitness Center

"They're very easy to work with. We just send an email or a text, and they're right on top of it."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
2014 - Ongoing
Project summary: 

The client hired Bad Rhino for social media marketing with the goals of encouraging greater social media engagement and increasing their numbers of likes and followers.

The Reviewer
 
11-50 Employees
 
Wayne, Pennsylvania
Erin DiGrazio
Membership Director, Club La Maison
 
Verified
The Review
Feedback summary: 

Bad Rhino’s role in the partnership dramatically increased the client’s Facebook likes and Twitter followers. The client praises the agency for their autonomy, responsiveness, and communication, and highly recommends them to others.

BACKGROUND

Please describe your company.

We're a full service health club in Wayne, Pennsylvania, a suburb of Philadelphia.

What are your role and responsibilities?

I'm the sales and marketing director.

OPPORTUNITY / CHALLENGE

What was your goal in working with Bad Rhino?

We wanted to update our social media, grow our page, grow our likes, and try to get more interaction on our Facebook page and on Twitter.

Please describe the scope of their work.

They've worked for us exclusively on social media marketing.

SOLUTION

What was your process in selecting Bad Rhino with which to work?

One of their owners is a member here. I got on his email list at some point, so we connected that way.

Can you provide a ballpark dollar figure for the size of the work that they've done for you?

We pay them $650 a month.

When did you start working with them, and is the relationship ongoing?

We first started working together in 2014.

RESULTS & FEEDBACK

Do you have any statistics, metrics, or general feedback to show the success of their work?

They're very easy to work with. We just send an email or a text, and they're right on top of it. Everything that I needed done immediately, they did, and they scheduled posts for the week. Once a month, they'd ask us what we wanted to push, or if there was anything in particular that was important to us. We'd email that to them and, from there, they devised a schedule. Our Facebook page went from a little less than 800 to about 2,200 likes. Our Twitter followers were practically nonexistent, and now we have just shy of 2,000.

Is there anything unique about Bad Rhino that really makes them stand out compared to other companies?

Everything is very laid back. Nothing is high pressure. They're always reaching out to us to check on how we're doing and making sure things are working out for us. They come in personally, so it's not always just a phone call or email. I really like the scheduled posts, so we know something's getting posted at least once a day. I don't have to think about it. As soon as someone makes a comment, they're right there to respond immediately.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No. I don't think we gave them enough information to work with at the start, but that's not their issue.

What advice would you give a future client of theirs?

Even though they're going to handle everything, you do have to work with them to be sure they're on the right track. They're not at your business, so they can't take pictures. You have to make sure you have people to do that.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing For Yoga Studio

"They...keep in touch with the pulse of our business."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
Project summary: 

Bad Rhino manages social media for a fitness studio. Through daily posts and interactions, the team maintains the brand's online reputation and expands its presence on Facebook, Twitter, and Instagram. 

The Reviewer
 
1-10 Employees
 
Norristown, Pennsylvania
Steve Sala
Co-Owner, Aim High Yoga
 
Verified
The Review
Feedback summary: 

One and a half years after management transfer, the studio's Facebook page had received nearly 1000 more likes. The Bad Rhino team is genuinely dedicated to the project, and frequently visits the business to keep postings fresh and relevant. 

BACKGROUND

Please provide a description of your company.

The company is Aim High Studios. We're a group fitness studio located outside of Philadelphia. We offer classes in yoga, spin, and barre.

What are your role and responsibilities?

My wife founded the studio in 2011. I help her out with various operational aspects.

OPPORTUNITY / CHALLENGE

What was your goal in working with Bad Rhino?

The time my wife was spending managing the studio's social media accounts was really a drain on other aspects of the business. She was looking to bring in some outside help so she didn't have to worry about it.

SOLUTION

Please describe the scope of their work.

Bad Rhino handles all of the social media marketing for us. My wife still has some involvement with the media, but they provide about 95 percent of the content. They also handle the studio’s reputation management. Bad Rhino responds to any requests on social media, mainly working through Facebook, Twitter and, to a lesser extent, Instagram. They post a couple times a day to Facebook.

What was your process for selecting Bad Rhino with which to work?

She was introduced to them through a mutual friend who, I believe, was a client of Bad Rhino’s.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for the studio?

We pay a monthly fee of $700 to Bad Rhino.

What was the timeline of the project?

My wife hired them about a year and a half ago, and the work is ongoing.

RESULTS & FEEDBACK

Do you have any statistics, metrics, or general feedback to show the success of the project?

One thing my wife wanted to do was create exposure for the studio. That included a lot of content interaction, and then gaining likes on the site. Bad Rhino has done a great job. Aim High Studios now has close to 2,200 likes from a start of maybe 1,500. So, they’ve increased the studio’s visibility. The social media business has grown a lot during the past year and a half relative to everything else.

Is there anything unique about Bad Rhino that really makes them stand out compared to other companies?

They really get to know your business. Their account lead actually visits our studio every couple of months to see what’s new, and keep in touch with the pulse of our business. That’s what sets them apart.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I think that with any social media company, they’re not going to know the business as well as the owner, so the owner still needs to be involved. So, my only advice would be that they never take 100 percent of the social media work.

What advice would you give a future client of theirs?

They’re very upfront with everything. They don’t oversell themselves, and my wife likes that about them.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing for Apparel Company

"I feel very comfortable handing our whole Web presence and existence to them [Bad Rhino]."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2014 - Ongoing
Project summary: 

Bad Rhino provides email campaign, web development, and social media marketing services for the client, whose goal is to generate more online traffic and build their brand.

The Reviewer
 
2-10 Employees
 
Philadelphia Metro Area
Rick Diamond
Adviser, Blind Squirrel
 
Verified
The Review
Feedback summary: 

Bad Rhino’s contributions led to increased web traffic and better sales for the client, achieving the set objectives and pleasing the client. The agency is praised for their attentiveness and the client is happy to recommend Bad Rhino to others.

BACKGROUND

Please describe your work.

I’m an external adviser to a three-year old company called Blind Squirrel Apparel, out of Pottstown, Pennsylvania. They are a Web provider for imprinted apparel. The company is very small. There’s one principal and one employee.

What are your role and responsibilities?

I come from the apparel business, so those are the issues I advise them on.

OPPORTUNITY / CHALLENGE

What was your goal in working with Bad Rhino?

We hired them to generate more traffic to our website and to help build the brand through social media.

SOLUTION

Please describe the scope of their work.

Bad Rhino does all our email campaigning and handles all our social media. They’re active on Facebook, Twitter, Instagram, and a couple of others daily. We also have affiliation with some radio personalities, and so they help encourage those personalities to tweet, tying it all together.

Bad Rhino has also helped with our Web development and has been a liaison with our Web developer, with whom they have a very good relationship. As we’re getting the metrics out of the Web designer, we work with Bad Rhino on areas we want to penetrate and areas we feel that we’re not getting enough traffic. We tie everything together through Bad Rhino. They’re really responsible for executing all of this.

What was your process in selecting Bad Rhino with which to work?

The owner of the company was talking to a Web designer about frustrations he had with a previous company, and they then recommended Bad Rhino.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

We have Bad Rhino on a retainer of $8,600 a month.

When did you start working with them, and are you still currently working with them?

The relationship started around April 2014, and we are still working with them.

RESULTS & FEEDBACK

Do you have any statistics, metrics, or general feedback about their work?

We’ve seen traffic go up, so it’s been a very good relationship. The owner of the company is very happy with their performance to date. Our sales have certainly spiked. In the last two months, we have exceeded our sales for all of 2014. So, as for value, I think we are getting what we need from them. We may be paying more than other providers, but we’re getting our value out of what we pay them.

Is there anything unique about Bad Rhino that really makes them stand out compared to other companies?

I feel very comfortable handing our whole Web presence and existence to them. Every Thursday morning I have breakfast with the owner of Bad Rhino and get updated on what’s going on. They’re very good at getting back to us, and they’re very attentive. We have outsourced all of our MIS/IT [management information system/information technology] type needs to them, and they’ve been very good.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No. I don’t think so.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer