Bad Rhino Inc.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Bob Ross Inc. We're the behind-the-scenes support for famous painter Bob Ross and ensure he stays on television. We also manufacture and sell the unique painting materials the painter used and have certified instructors who do painting classes. Our company makes sure the painter stays in the public hearts and minds.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino Inc.?

We needed social media marketing support. We were looking for support to get our message out on social media to increase our exposure and reach the millions of Bob Ross' fans.

SOLUTION

What was the scope of their involvement?

Bad Rhino Inc. creates our social media content. We met with the team early in our engagement to define the types of messages we wanted to share with the public. From there, Bad Rhino Inc. has crafted messages for our audience. The team creates around 80% of our posts, and the other 20% are about specific subjects we request them to do. 

Bad Rhino Inc. suggests what types of posts we should do and what keywords to use. The team provides many suggestions because we aren't knowledgeable about social media. The team also opens new accounts, maintains our existing accounts, and helps us with paid and organic advertising on Facebook. 

What is the team composition?

We regularly work with two teammates from Bad Rhino Inc.: a team member who manages the daily maintenance and posting and her boss who gets involved in almost every aspect of the project.

How did you come to work with Bad Rhino Inc.?

One of my graphic designers researched companies and found 3–4 service providers. We met with all the companies and were most impressed with Bad Rhino. The team seemed to understand our project and had an easier way of communicating with us. We also liked that Bad Rhino Inc. was down to earth and didn't speak technical language.
How much have you invested with them?

We spend $4,000 monthly.

What is the status of this engagement?

We began working with Bad Rhino Inc. in February 2023 and have worked uninterruptedly with the team.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn't have experience posting paid advertising before working with Bad Rhino Inc. The incident I'm most pleased about happened last year. We had a large painting class in Florida and needed to fill 300 seats, which was difficult for our company before. Bad Rhino Inc. embraced the project and filled the required seats with their experience and knowledge. 

There was a lot of machinery behind the scenes, and Bad Rhino Inc. filled our seats with very little investment because they understood how paid advertising worked. The team is very involved in the project. Bad Rhino Inc. understands our company and how to post, trying cold audiences versus warm audiences. 

How did Bad Rhino Inc. perform from a project management standpoint?

We have many Zoom meetings at least once a month and send emails several times a month. Sometimes, the team waits for us. Bad Rhino Inc. has become such an integral part of our company and reminds us to be on time. Bad Rhino Inc. takes a very invested position in making sure that our social media channels are always flowing with perfectly toned messages. The way they work is very good for our disorganized company because they're an organized team. We rely on the team a great deal.

What did you find most impressive about them?

When we interviewed other service providers, we were particularly impressed that Bad Rhino Inc. understood our company and work. The team was familiar with Bob Ross and was excited about our company. Bad Rhino Inc. understood the assignment and stood out from other companies because they knew a personality needs to be promoted differently than a product; they had a good way of reflecting that when we selected them. 

Are there any areas they could improve?

The only stumbling block we've encountered is regarding our client's email list. We have a list of emails from people who have purchased our painting products and wanted Bad Rhino Inc. to manage our email account and social media. We couldn't click nor find a way for the team to manage both projects simultaneously to have a larger impact. 

However, our email list is small, and we don't feel we're missing anything. We had a desire to coordinate both projects but weren't able to figure it out. 

Do you have any advice for future clients of theirs?

I suggest communicating with Bad Rhino Inc. constantly. Talk with the team to decide if they can help you with the required services and hear their thoughts about your ideas instead of trying to decide independently if they can help you or not. When you talk to them, they'll expose the steps they'll take for each project, and you'll be glad you contacted them instead of trying to do things for yourself.

BACKGROUND

Please describe your company and position.

I am an Editor at a media company

Describe what your company does in a single sentence.

We are a nonprofit magazine and journalism education program.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bad Rhino Inc. to accomplish?

• Maintain the magazine's daily social media presence
• Provide other digital marketing services for the magazine
• Provide digital marketing services for the program

SOLUTION

How did you find Bad Rhino Inc.?

Online Search

Why did you select Bad Rhino Inc. over others?

Pricing fit our budget

How many teammates from Bad Rhino Inc. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Bad Rhino was hired to provide daily social media posts related to our daily magazine stories — including a mix of news features, opinion articles, and book reviews. They performed this work, in consultation with our editors, on all of our major channels, including Twitter, Facebook, LinkedIn, and Instagram. The company was also called upon to provide additional, targeted social promotions and marketing services for both the magazine and its parent program.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After a period of learning and ramp-up toward expectations, Bad Rhino was able to understand our organizational and professional culture and subsequently provide vital support for our social media and marketing needs. In the absence of a dedicated employee on our team to handle these functions, we were in danger of losing audience, but Bad Rhino was able to step in and prevent that from happening.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Bad Rhino was connected to our Slack instance and was highly communicative throughout each working day. No query was left unanswered for more than a couple hours — and in most cases, response time was a matter of minutes.

What was your primary form of communication with Bad Rhino Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness, and ability to quickly adapt to and incorporate feedback from our editors was both impressive and welcome, given that we were often working against tight publishing deadlines.

Are there any areas for improvement or something Bad Rhino Inc. could have done differently?

While we were eminently satisfied with Bad Rhino, we yearned for a bit more active audience cultivation and evidence of audience growth over the one-year term of the contract.

BACKGROUND

Please describe your company and your position there.

We are a volunteer-led, grassroots non-partisan non-profit working on redistricting reform in Pennsylvania.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bad Rhino Inc.?

We hired Bad Rhino to assess our social media assets and digital strategy and provide training, advice and next steps direction on areas where we could increase our outreach.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were interested in locating an agency with strong experience in analysis and strategy, as well as experience with nonpartisan non-profits. Bad Rhino was one of very few PA firms that seemed to fit that description.

Describe the project in detail and walk through the stages of the project.

They did an audit of our social media accounts, including over 40 local Facebook pages, a statewide FB page, Instagram, multiple Twitter accounts, two websites, a YouTube channel, and 2 TikTok accounts. They identified gaps, affirmed areas where our work was strong, suggested the most productive places to direct additional energy, and created training and strategy documents. They also provide training sessions for our volunteer local Facebook page admins.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with co-founder Rich as well as the digital marketing director and a social media intern.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received good advice on growing local Facebook pages and help in pulling various pages and platforms into closer brand compliance. Bad Rhino advice also helped us jump-start our Tiktok accounts which grew from several hundred views to some posts with tens of thousands of views in just a few weeks.

How effective was the workflow between your team and theirs?

We had multiple consultant/director zoom meetings, several training sessions with a larger team, one in-person meeting as well as multiple email and phone-check-ins. The Bad Rhino staff was responsive and communicated well.

What did you find most impressive or unique about this company?

They provided clear guidance on strategy and a good assessment of where we fit, what we could expect and where we should spend our energy. They were honest about what they would provide and delivered quickly and clearly.

Are there any areas for improvement or something they could have done differently?

Not really. We found their work very helpful.

BACKGROUND

Introduce your business and what you do there.

I’m a senior account executive at EPIC Insurance Brokers & Consultants. We provide consulting services for large companies for their employee benefit products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino Inc.?

Our client didn’t have a social media presence. We briefly attempted with another vendor who did paper marketing material but didn’t delve into social media. We were looking for a partner to build the client’s brand and get the word out about their products in the digital space. We had a large population eligible to participate and take advantage of our services, but we didn’t have a way to reach them outside social media.

SOLUTION

What was the scope of their involvement?

Overall, Bad Rhino Inc. has given us the first opportunity to reach out to a vast audience we’d never reached out to before. They set up all our campaigns for Facebook and LinkedIn. They write some of the ads, and we provide others to them. Then, they set the ads and provide all the monitoring and tracking.

Bad Rhino Inc. also guides us on how to reach our audience better and is responsible for responding to comments. Sometimes they send questions back to us if the question is particularly complex.

What is the team composition?

We regularly work with two people, and four people are behind the scenes working on our account.

How did you come to work with Bad Rhino Inc.?

It was a referral. We sent an RFP and had references on them, and they stood out compared to the competition.

What is the status of this engagement?

We started working with them in August 2020, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provide monthly reporting regarding how our ads are doing on LinkedIn and Facebook. Also, they guide us to spend our budget to gauge the best impact. Due to how our market works, we can’t trace how likes convert into sales, but we receive a lot of feedback saying they’ve heard about us on social media. Overall, Bad Rhino Inc. has made it easier for us to turn leads into sales because people have already heard about us in multiple places. 

How did Bad Rhino Inc. perform from a project management standpoint?

They’re exceptional; their responsiveness is almost immediate. We have a monthly call to discuss the budget and where to spend it. Also, we review all the ads together and agree on whether or not they might need changes.

For project management, we use a content calendar. We mainly communicate via email, but we sometimes use phone calls and texts. Additionally, our monthly meeting is via Zoom.

What did you find most impressive about them?

First, their responsiveness is outstanding. They’re unbelievably swift at answering us and the people online. Secondly, they understand the different social media platforms and how we can best utilize them to increase our market share. We didn’t have any idea about it, and they’ve done an exceptional job.

Are there any areas they could improve?

Honestly, I don’t have any critical feedback. Initially, when they didn’t answer a question exactly how we wanted, they were quick to make changes.

Do you have any advice for potential customers?

Keep good communication with them.

BACKGROUND

Introduce your business and what you do there.

I’m one of the seven members of Insurance Trust for Delta Retirees’ board of directors. We’re an insurance company that supplements Medicare. When patients go on Medicare, it only covers 80%, so people sometimes need help with the 20% left. Thus, we have a group insurance policy made for people who used to work at Delta to get that supplemental insurance covered.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino Inc.?

We have a small market. Only a small group of people can be eligible to even be on this program, so we can’t advertise ourselves with billboards or other traditional marketing strategies. Given that the eligible people are also over 65 years old, we needed help with finding a way to reach out to the few of them who were on social media and get them to respond.

SOLUTION

What was the scope of their involvement?

Bad Rhino has helped us with our marketing strategies. Their first task was to convenience the seven of us on the board of directors to try the approach they were suggesting. Two of us were already on board, but Bad Rhino quickly got the rest of us on board as well.

Since then, they’ve been helping us create and manage advertising campaigns. They’re in charge of targeting the right market and managing our budget. Additionally, they help us answer comments on Facebook and oversee our account so that everything is in order.

In addition to Facebook, Bad Rhino helps us manage and leverage other social media platforms they consider to be beneficial for our company. For example, they manage our LinkedIn account. Besides social media advertising, they help us with regular social media posting by creating informational content for our social media accounts. Moreover, they’re currently exploring ways to leverage Google Ads.

What is the team composition?

We’ve worked with three people from Bad Rhino, including one person from their leadership.

How did you come to work with Bad Rhino Inc.?

We launched an RFP, and Bad Rhino was one of the companies that responded. They stood out from the few other companies we interviewed, so we chose them.

How much have you invested with them?

We’ve spent around $150,000.

What is the status of this engagement?

We started working together in October 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Initially, the approach and steps Bad Rhino took were phenomenal because they quickly got the board of directors on board. Now, we can see the results of their efforts through various metrics, such as the number of impressions, click-through rates, and responses. Overall, Bad Rhino has proved themselves every step of the way, and they’ve turned our company around with such an amazing job.

Before working with Bad Rhino, we were losing clients and were not able to maintain our business. However, since they joined and started implementing new initiatives, we’ve seen an increase in our customers. Still, we implement other strategies ourselves, so we can’t provide exact metrics on how big Bad Rhino’s impact has been on those results.

How did Bad Rhino Inc. perform from a project management standpoint?

Bad Rhino has never missed a deadline, and they’ve always been below budget. Additionally, they’re always on top of things, answering comments on social media quickly and solving problems with promptitude. Although they’re very young and not familiar with our product, they always contact us when they have doubts so that they can get an answer and solve problems with our followers instantly.

As for communication, Bad Rhino keeps in touch with our broker on a regular basis, and they meet with us once per month to go over our metrics. Whenever needed, they change and modify campaigns to keep everything on goal, and they explain what’s going well and what isn’t, guiding us through the process.

Moreover, they send us a monthly report, and we have a conference call with our marketing committee and Bad Rhino’s co-founder to go over those results. Once per year, they also met with our entire board of directors to explain our progress and where were headed towards.

What did you find most impressive about them?

Bad Rhino’s main strengths are their accountability, availability, and reporting.

Are there any areas they could improve?

It would be great if Bad Rhino expanded their marketing efforts into other areas because they do a great job in social media marketing.

Do you have any advice for potential customers?

Be willing to let them do their job, trust them, and let them do what they do best. They’re so good at what they do that you will be surprised.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a laundry products company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino Inc.?

We hired Bad Rhino Inc. to help us launch our social media presence.

SOLUTION

What was the scope of their involvement?

Bad Rhino Inc’s established our social media presence by creating content for our social media posts. As an example, they created memes. They were also responsible for helping us get our Instagram off the ground. 

What is the team composition?

I worked with a team, but I wasn’t sure how many people were involved in the project. 

How did you come to work with Bad Rhino Inc.?

They were referred to us.

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

Our partnership ran from July 2021–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We gained 5,000 social media followers from their work, and we saw an increase in our site’s traffic.

How did Bad Rhino Inc. perform from a project management standpoint?

I’d give them a perfect score on their ability to communicate and stick to schedules and budgets. We communicated through email, phone calls, and video conferences.

What did you find most impressive about them?

They were very professional, and they understood what we were looking for. They were very creative, too.

Are there any areas they could improve?

No. Bad Rhino Inc.'s performance was stellar.

Do you have any advice for potential customers?

Have a clear understanding of what you want and their team will be able to execute based on that.

BACKGROUND

Please describe your company and your position there.

I’m a marketing director at a consulting firm. I’m responsible for managing advertising and marketing operations for our clients in the retail, restaurant, food and beverage, real estate, and hospitality industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bad Rhino Inc.?

We enlisted Bad Rhino Inc. to lend expertise and hands-on support to increase our reach, audience, brand awareness, and engagement on social media.

What were your goals for this project?

We wanted to maximize our return on social media ad spend by driving likes, comments, and shares. We were hoping to expand our total engagement and number of impressions so that conversions for our lead generation ads would also increase.

SOLUTION

How did you select this vendor?

We investigated a variety of vendors and found Bad Rhino Inc. to be the best fit. We chose them because of their positive reviews, prior successful experience working within our business vertical, and geographical proximity to our location.

Describe the scope of their work in detail.

Bad Rhino Inc. started the engagement with an audit of our client’s social footprint, along with a competitor analysis. After setting milestones and identifying roles, they assisted us with daily comment responses, message vetting, and post interaction. Additionally, they provided recommendations for creating engaging content and refining advertising tactics.

What was the team composition?

The two principals of the firm communicated with us throughout the entire lifespan of our partnership, and we had two team members who worked with us daily. They were all extremely professional, responsive, and insightful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Comments, shares, and total engagement grew by a wide margin. We will continue to implement best practices that we learned from working with Bad Rhino Inc.

How effective was the workflow between your team and theirs?

Bad Rhino Inc.was very easy to work with, and we found them to be enthusiastic and dedicated. Their recommendations were well thought out, and they were consistent in their execution of daily tasks and long-term projects.

What did you find most impressive about this company?

Bad Rhino Inc. valued our individuality. Instead of making assumptions, they took the time to get to know us and used that information to craft a successful strategy. They’re open-minded, candid, and flexible, and their approach was refreshing and effective.

Are there any areas for improvement?

Our relationship was unique in terms of the overall scope. Typically, we take on clients that already have a sophisticated social media offering. Because this engagement differed from the norm, we hit a few speed bumps in the beginning before figuring out the most effective ways to utilize their expertise.

BACKGROUND

Introduce your business and what you do there.

Reybold Group is a multifaceted real estate development company. We have a construction group, several building projects, and a number of commercial facilities, residential homes for lease and a new home development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino Inc.?

They were hired to develop a professional representation for us in the social space.

SOLUTION

What was the scope of their involvement?

Bad Rhino Inc. analyzes our business model to best determine our social media strategies with audiences specifically on Facebook. Their team drafts original content and manages four Facebook pages; one for advertising purposes and three for residential community building. In addition, their team collaborates with us on our Google AdWords campaigns aligning our online exposure. Working hand-in-hand with our SEO company, they contribute to our overall strategic orientation, improve our understanding of key performance indicators (KPI), and create engagement across our social channels.

What is the team composition?

I work directly with their president. We have a very collaborative team. Reybold’s writer provides some content and reviews all posts for accuracy. Reybold’s designer provides images and several team members continually provide pictures of properties and events to keep community pages fresh and engaging. Bad Rhino helps to organize and deliver all content, identifies areas where promoting them makes sense and reports results on a monthly basis.

How much have you invested with them?

We invest $70,000 annually in administrative fees and have an ad spend of approximately $24000.

What is the status of this engagement?

We started in August 2016, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work vastly expands our audience, and more people view and engage with our content. They bring in 28% of our total traffic on our website and increase our sales conversions. We’re extremely pleased with the results thus far.

How did Bad Rhino Inc. perform from a project management standpoint?

They’re responsive to everything I request of them. We conduct monthly meetings to understand analytics that they provide and look for ways to improve. Their system of drafting content and waiting for us to approve it works well. Our relationship has been great thus far.

What did you find most impressive about them?

The personalities on their team are refreshing. They have a passion for what they do and work hard to generate content to better represent our organization. Their team is personable, articulates concepts well, and is always focused on getting to us to the next level.

Do you have any advice for potential customers?

It’s important to know that social media is a crucial branding tool. Keep in perspective that you're not going to see change overnight and understand that social media is only one item in the marketer’s toolbox.

BACKGROUND

Introduce your business and what you do there.

I’m the Owner and Drink Head of Split Rail Tavern. We’re a new-age American restaurant, cocktail, and beer bar in central Pennsylvania.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino?

We needed to understand how to grasp and take advantage of social media. 

SOLUTION

What was the scope of their involvement?

Bad Rhino has handled social media management, online marketing services, and the general organization of our daily and monthly events. They’ve refined our overall written and graphic messaging, allowing people can spot us among the masses. We keep them abreast of daily and monthly events, and they help us play to our strengths. They filter us to the general public and help target the proper people. We operate in a very big college town, so they’ve handled everything related to the music, food, and university areas.

What is the team composition?

I meet with their CEO on weekly basis, but I can always contact him by phone.

How did you come to work with Bad Rhino?

A mutual friend introduced me to their CEO, and he was recommended to me by multiple people. We met, and it turned out that he was a fan of our place, and that he knew exactly what he wanted to do. All it took was a 10-minute conversation.

How much have you invested with them?

We pay $20,000 per year, which comes to around $1,500 per month. Marketing is sometimes a bit extra as well.

What is the status of this engagement?

We’ve been working together since April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Bad Rhino has completely overhauled our public image and made us completely acceptable to the world—with “the world” being the general 30-mile radius, which is all we really worry about. We’re all creative on our side of things, but it didn’t seem as though we were doing a good job organizationally and from an advertising standpoint. Bad Rhino has completely solved this for us. We’ve had an uptick in business that is beyond definable. I’m younger than the other partners in the restaurant, and I always thought I was internet-savvy, but Bad Rhino is simply next level. They promised to bring us to the next level and exceeded that times a thousand.

How did Bad Rhino perform from a project management standpoint?

We have face-to-face communication, but we also use email and phone calls. I prefer talking to people in-person or over the phone, and they’ve been okay with whatever was most comfortable with me. They always clearly explain what they need from us.

What did you find most impressive about them?

Most people think that social media is something that anyone can do, but I won’t pretend to be able to do this kind of work. Bad Rhino is able to stay ahead of the curve, and even create the curve. They go all the way with marketing, keeping us alive.

Bad Rhino is open to anything we want to put out there, and they figure out a way to do it, and they always integrate it into a long-term plan

Are there any areas they could improve?

I've had no qualms with them whatsoever. We’ve broached and worked through any issues we’ve had, and it’s been fine.

Do you have any advice for future clients of theirs?

It’s important for clients to know what they want to achieve because Bad Rhino will give them a straight answer based on this.