BAAS DIGITAL

BACKGROUND

Please describe your company and position.

I am the Customer Engagement Manager 

Describe what your company does in a single sentence.

Pharmaceutical company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAAS DIGITAL to accomplish?

• Disease Awareness
• To boost company’s brand

SOLUTION

How did you find BAAS DIGITAL?

Referral

Why did you select BAAS DIGITAL over others?

• Referred to me
• Company values aligned

How many teammates from BAAS DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Content Creation: Craft engaging posts, articles, and visuals for Facebook and LinkedIn. 
• Audience Engagement: Respond to comments, messages, and mentions promptly to foster interaction. 
• Community Management: Moderate discussions and encourage user-generated content. 
• Paid Advertising: Run targeted campaigns on both platforms to reach specific audiences. 
• Analytics: Track metrics to optimize content strategy and advertising efforts. 
• Page Optimization: Ensure page reflects brand identity. 
• Stay Updated: Stay informed about platform trends and changes to adapt strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Engagement Metrics: Higher likes, comments, shares, and click-through rates on posts indicate improved audience engagement. 
• Growth in Follower Base: A larger following on both Facebook and LinkedIn demonstrates increased brand visibility and audience reach. 
• Enhanced Conversion Rates: More leads generated or website visits resulting from social media efforts showcase improved conversion effectiveness. 
• Improved Advertising ROI: Decreased cost per acquisition (CPA) or increased return on advertising spend (ROAS) indicates more efficient advertising campaigns. 
• Positive Sentiment Analysis: Favorable sentiment expressed in comments, reviews, and messages reflects improved brand perception and customer satisfaction. 
• Higher Website Traffic: Increased referral traffic from social media channels demonstrates successful efforts in driving users to the company website. 
• Achievement of Specific Goals: Meeting or exceeding predefined objectives such as increasing brand awareness, generating leads, or boosting sales signifies project success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management involved timely delivery of items and responsive handling of our needs. Deliverables were consistently provided according to agreed-upon timelines, and any adjustments or additional requirements were addressed promptly. Communication was efficient, ensuring that our needs were understood and met effectively throughout the project lifecycle. Overall, their project management approach was reliable and responsive, contributing to a smooth and successful collaboration.

What was your primary form of communication with BAAS DIGITAL?

In-Person Meeting

What did you find most impressive or unique about this company?

What impressed me most about this company was their ability to adapt their strategies to our specific needs seamlessly. They demonstrated a deep understanding of our industry and audience, tailoring their approach to maximize results. Their proactive attitude and willingness to go the extra mile truly set them apart, ensuring a successful partnership and delivering exceptional outcomes.

Are there any areas for improvement or something BAAS DIGITAL could have done differently?

To continue its peak performance

BACKGROUND

Please describe your company and position.

I am the Digital Marketer of an insurance company

Describe what your company does in a single sentence.

Insurance company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAAS DIGITAL to accomplish?

• Increase company's sales performance on Social media
• Find new ways to attract audiences online
• Experiment with commercial ideas in order to attract new consumers

SOLUTION

How did you find BAAS DIGITAL?

Referral

Why did you select BAAS DIGITAL over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from BAAS DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Since 2021 we utilized the classical funnel approach of ‘goal > briefing > design > launch > conversion > evaluation’ to attract and convert new customers. By doing so we aimed to nurture our capabilities while contracting new clients. Since 2023 we started to explore new propositions, audiences and tribes. During 2024 we continue to focus on experiments. An experiment usually lasts for 0-4 weeks. During the experiment BAAS defines, executes and optimizes it on a day-to-day basis until we discover something interesting. If successful, BAAS along with our company, can decide to scale the experiment. If not, we just start with another promising experiment. The Deliverables : Creative development and media buying for digital campaigns (including the activating idea, creatives for Social media and Google, Media planning & Media setup, monitoring and optimizing, Review Meetings at end of each experiment and decision to scale up)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

-Increased sales performance on Social media -Improved KPIs (e.g. CPM, CPC, View rates, engagement rate, etc) on social media campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always deliver items on the agreed time and have always provided timed support when needed

What was your primary form of communication with BAAS DIGITAL?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The very detailed and sophisticated campaign set up (Audience targeting, budget optimization, media plan), the costant monitoring and optimizing of the campaigns while running, the custom reports with the most important metrics and the smart ideation on the creative side.

Are there any areas for improvement or something BAAS DIGITAL could have done differently?

Everything is great with our collaboration.

BACKGROUND

Please describe your company and position.

I am the Advertisign Manager of New York College

Describe what your company does in a single sentence.

NEW YORK COLLEGE is a fast growing multinational educational organization in Europe with 36 years of academic presence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAAS DIGITAL to accomplish?

• Concept creation
• Digital ad campaigns
• Strategy

SOLUTION

How did you find BAAS DIGITAL?

Referral

Why did you select BAAS DIGITAL over others?

• Referred to me
• Company values aligned

How many teammates from BAAS DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The provision of meta advertising/performance and YouTube Ads services, with a primary objective to enhance the digital presence and visibility of New York College services through strategic advertising. Key goals include increasing brand awareness, driving website traffic, and generating leads or conversions. 
Key Deliverables: 

1. Strategy Development:
   1. Conduct thorough market research and competitor analysis. 
   2. Develop a comprehensive digital advertising strategy tailored to the Client's goals and target audience. 
   3. Determine the appropriate mix of meta advertising and YouTube Ads for maximum impact. 
2. Concept Creation: 
   1. Ideate and create compelling ad concepts and designs for meta advertising campaigns. 
   2. Develop engaging video content concepts for YouTube Ads, including scripting and storyboarding. 
3. Campaign Setup and Management: 
   1. Set up meta advertising campaigns across relevant platforms (e.g., Facebook, Instagram, etc.), including audience targeting, ad placement, and budget allocation.
   2. Create and optimize YouTube Ads campaigns to ensure maximum reach and effectiveness. 
   3. Implement A/B testing methodologies to refine ad creatives and targeting parameters. 
   4. Monitor campaign performance closely and make data-driven adjustments to optimize results. 
4. Content Production: 
   1. Produce high-quality ad creatives for meta advertising campaigns, including graphics, images, and ad copy. 
   2. Create engaging video content for YouTube Ads, adhering to best practices for online video advertising. 
5. Reporting and Analysis:
   1. Provide regular performance reports detailing key metrics such as impressions, clicks, conversions, and ROI. 
   2. Conduct in-depth analysis of campaign performance to identify areas for improvement and optimization. 
   3. Present actionable insights and recommendations for ongoing campaign refinement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the past three years, our digital advertising efforts have played a pivotal role in driving significant growth in sales and elevating our brand image. Through strategic campaigns meticulously crafted to resonate with our target audience, we have witnessed a remarkable increase in sales figures, reflecting the effectiveness of our digital marketing strategies. 
Concurrently, our brand presence has flourished, capturing the attention and loyalty of consumers. By harnessing the power of data-driven insights, engaging content, and precise audience targeting, we have successfully established a formidable foothold in the competitive market, solidifying our position as a trusted and influential brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Maintain open and transparent communication. 
• Collaborate closely with me to align campaign objectives with business goals and brand guidelines. 
• Address any questions, concerns, or feedback in a timely manner.

What was your primary form of communication with BAAS DIGITAL?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about our digital agency partners, Baas Digital, is their unwavering commitment to innovation and excellence in every facet of our collaboration. Their ability to seamlessly blend cutting-edge technology with creative ingenuity sets them apart in a crowded marketplace. Baas Digital's tailored approach to our digital advertising needs, coupled with their deep understanding of our brand's identity and objectives, has consistently exceeded our expectations. 
Moreover, their proactive communication and dedication to achieving tangible results have instilled confidence and trust in our partnership. It's their relentless pursuit of excellence and their passion for driving impactful outcomes that truly sets Baas Digital apart as an exceptional partner in our journey towards digital success.

Are there any areas for improvement or something BAAS DIGITAL could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Nutritionist Dietitian of Christina Kostara

Describe what your company does in a single sentence.

I am a Nutritionist Dietitian 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAAS DIGITAL to accomplish?

• Branding
• Brand Awareness
• Monthly media creation
• Leads generation

SOLUTION

How did you find BAAS DIGITAL?

Referral

Why did you select BAAS DIGITAL over others?

• Company values aligned
• in depth knowledge and professionalism

How many teammates from BAAS DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a a private dietitian I hired Baas Digital for branding and Branding awareness, leads generation for various projects and media creation and advertising for various collaborations I make with companies e.g. restaurants, food companies etc 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High brand awareness and increment of my clients and collaborations 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I am very satisfied with their extremely excellent work and professionalism 

And very satisfied with the perfect communication. They listen, trying to understand my needs and respond 100% 

What was your primary form of communication with BAAS DIGITAL?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In depth knowledge , great consultation, high level of communication skills, they creat me trust 

Are there any areas for improvement or something BAAS DIGITAL could have done differently?

Can't think about 

BACKGROUND

Please describe your company and position.

I am an executive of Eyes of Light

Describe what your company does in a single sentence.

Non profit in the field of Arts in Health, focusing on people with cancer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAAS DIGITAL to accomplish?

• Awareness campaign

SOLUTION

How did you find BAAS DIGITAL?

Referral

Why did you select BAAS DIGITAL over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from BAAS DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Raise awareness for a national photography project for World Cancer Day

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

number of views and clicks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very organised, professional and on time

What was your primary form of communication with BAAS DIGITAL?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their company culture, professionalism, and genuine interest were impressive.

Are there any areas for improvement or something BAAS DIGITAL could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Sales and marketing department of Delta Techniki sa

Describe what your company does in a single sentence.

We import and provide complete heating, air conditioning & geothermal units, heat pumps and chillers, with the aim of energy efficiency & economy in buildings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAAS DIGITAL to accomplish?

• awareness of our brand name
• awareness of our products
• sales increase

SOLUTION

How did you find BAAS DIGITAL?

recommendation from a partner

Why did you select BAAS DIGITAL over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from BAAS DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social media content development & ads management & ads set up.Video creation and promotion. Media Plan. Monthly reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we have seen an increase in our web site views - our existing clients have provided positive feedback about our Facebook posts which were characterized helpful and informative. - new clients have entered our company that have found us from social media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

After all these years of communication and cooperation we have created a functionable schedule that is fully respected by BAAS DIGITAL. Firstly they suggest us a list of matters for our campaign with a brief analysis. Then we choose the subject we prefer and inform them about our choices. The Baas' team of copywriters and creative designers make video posts or static posts presenting our products, projects, events or even our company. They totally understand and respect our needs. It was surprising at the begging of our cooperation that Baas' team knew so many information about our products showing that they have studied a lot. They are at our side in every different step of our rout, good or bad by supporting us.

What was your primary form of communication with BAAS DIGITAL?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

First of all BAAS DIGITAL has a very good team of designers and copywriters who work together to ensure the best result. They think and create posts that even us (that we know our products) cannot do so well. The ability to adapt to a changing market is crucial where trends, technologies, and consumer behaviors evolve rapidly. BAAS DIGITAL's emphasis on adaptation suggests that they stay ahead of the curve, continuously updating their strategies and services to meet the dynamic needs of their clients. A client-centric focus is essential in building long-term relationships and delivering measurable results.

Are there any areas for improvement or something BAAS DIGITAL could have done differently?

No. I do not think so. I cannot think something more or something different.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Specialist of a healthcare company. 

Describe what your company does in a single sentence.

Wound care solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAAS DIGITAL to accomplish?

• Awareness
• Lead generation
• Consideration

SOLUTION

How did you find BAAS DIGITAL?

previous decision by colleagues

Why did you select BAAS DIGITAL over others?

Referred to me

How many teammates from BAAS DIGITAL were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of our project was to provide our key products with educational and appealing videos to target Health Care Professionals. Baas has provided us with continuous feedback and help to improve the campaign and to guide us through the journey, providing us with an outstanding collaboration resulting in a high level performance of all the products managed by them, that lead in 2024 to have the totality of our portfolio.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improvement of Brand Awareness 
• Quantity and quality of contacts through lead generation 
• Conversion rate 
• Engagement rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BaaS has always worked as fast as possible while delivering a good quality content.

What was your primary form of communication with BAAS DIGITAL?

Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with their great customer service, quality of work, and price range.

Are there any areas for improvement or something BAAS DIGITAL could have done differently?

No, at least in our experience.