BAAS DIGITAL

BACKGROUND

Please describe your company and position.

I am the Customer Engagement Manager 

Describe what your company does in a single sentence.

Pharmaceutical company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAAS DIGITAL to accomplish?

• Disease Awareness
• To boost company’s brand

SOLUTION

How did you find BAAS DIGITAL?

Referral

Why did you select BAAS DIGITAL over others?

• Referred to me
• Company values aligned

How many teammates from BAAS DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Content Creation: Craft engaging posts, articles, and visuals for Facebook and LinkedIn. 
• Audience Engagement: Respond to comments, messages, and mentions promptly to foster interaction. 
• Community Management: Moderate discussions and encourage user-generated content. 
• Paid Advertising: Run targeted campaigns on both platforms to reach specific audiences. 
• Analytics: Track metrics to optimize content strategy and advertising efforts. 
• Page Optimization: Ensure page reflects brand identity. 
• Stay Updated: Stay informed about platform trends and changes to adapt strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Engagement Metrics: Higher likes, comments, shares, and click-through rates on posts indicate improved audience engagement. 
• Growth in Follower Base: A larger following on both Facebook and LinkedIn demonstrates increased brand visibility and audience reach. 
• Enhanced Conversion Rates: More leads generated or website visits resulting from social media efforts showcase improved conversion effectiveness. 
• Improved Advertising ROI: Decreased cost per acquisition (CPA) or increased return on advertising spend (ROAS) indicates more efficient advertising campaigns. 
• Positive Sentiment Analysis: Favorable sentiment expressed in comments, reviews, and messages reflects improved brand perception and customer satisfaction. 
• Higher Website Traffic: Increased referral traffic from social media channels demonstrates successful efforts in driving users to the company website. 
• Achievement of Specific Goals: Meeting or exceeding predefined objectives such as increasing brand awareness, generating leads, or boosting sales signifies project success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management involved timely delivery of items and responsive handling of our needs. Deliverables were consistently provided according to agreed-upon timelines, and any adjustments or additional requirements were addressed promptly. Communication was efficient, ensuring that our needs were understood and met effectively throughout the project lifecycle. Overall, their project management approach was reliable and responsive, contributing to a smooth and successful collaboration.

What was your primary form of communication with BAAS DIGITAL?

In-Person Meeting

What did you find most impressive or unique about this company?

What impressed me most about this company was their ability to adapt their strategies to our specific needs seamlessly. They demonstrated a deep understanding of our industry and audience, tailoring their approach to maximize results. Their proactive attitude and willingness to go the extra mile truly set them apart, ensuring a successful partnership and delivering exceptional outcomes.

Are there any areas for improvement or something BAAS DIGITAL could have done differently?

To continue its peak performance

BACKGROUND

Please describe your company and position.

I am the Advertisign Manager of New York College

Describe what your company does in a single sentence.

NEW YORK COLLEGE is a fast growing multinational educational organization in Europe with 36 years of academic presence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAAS DIGITAL to accomplish?

• Concept creation
• Digital ad campaigns
• Strategy

SOLUTION

How did you find BAAS DIGITAL?

Referral

Why did you select BAAS DIGITAL over others?

• Referred to me
• Company values aligned

How many teammates from BAAS DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The provision of meta advertising/performance and YouTube Ads services, with a primary objective to enhance the digital presence and visibility of New York College services through strategic advertising. Key goals include increasing brand awareness, driving website traffic, and generating leads or conversions. 
Key Deliverables: 

1. Strategy Development:
   1. Conduct thorough market research and competitor analysis. 
   2. Develop a comprehensive digital advertising strategy tailored to the Client's goals and target audience. 
   3. Determine the appropriate mix of meta advertising and YouTube Ads for maximum impact. 
2. Concept Creation: 
   1. Ideate and create compelling ad concepts and designs for meta advertising campaigns. 
   2. Develop engaging video content concepts for YouTube Ads, including scripting and storyboarding. 
3. Campaign Setup and Management: 
   1. Set up meta advertising campaigns across relevant platforms (e.g., Facebook, Instagram, etc.), including audience targeting, ad placement, and budget allocation.
   2. Create and optimize YouTube Ads campaigns to ensure maximum reach and effectiveness. 
   3. Implement A/B testing methodologies to refine ad creatives and targeting parameters. 
   4. Monitor campaign performance closely and make data-driven adjustments to optimize results. 
4. Content Production: 
   1. Produce high-quality ad creatives for meta advertising campaigns, including graphics, images, and ad copy. 
   2. Create engaging video content for YouTube Ads, adhering to best practices for online video advertising. 
5. Reporting and Analysis:
   1. Provide regular performance reports detailing key metrics such as impressions, clicks, conversions, and ROI. 
   2. Conduct in-depth analysis of campaign performance to identify areas for improvement and optimization. 
   3. Present actionable insights and recommendations for ongoing campaign refinement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the past three years, our digital advertising efforts have played a pivotal role in driving significant growth in sales and elevating our brand image. Through strategic campaigns meticulously crafted to resonate with our target audience, we have witnessed a remarkable increase in sales figures, reflecting the effectiveness of our digital marketing strategies. 
Concurrently, our brand presence has flourished, capturing the attention and loyalty of consumers. By harnessing the power of data-driven insights, engaging content, and precise audience targeting, we have successfully established a formidable foothold in the competitive market, solidifying our position as a trusted and influential brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Maintain open and transparent communication. 
• Collaborate closely with me to align campaign objectives with business goals and brand guidelines. 
• Address any questions, concerns, or feedback in a timely manner.

What was your primary form of communication with BAAS DIGITAL?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about our digital agency partners, Baas Digital, is their unwavering commitment to innovation and excellence in every facet of our collaboration. Their ability to seamlessly blend cutting-edge technology with creative ingenuity sets them apart in a crowded marketplace. Baas Digital's tailored approach to our digital advertising needs, coupled with their deep understanding of our brand's identity and objectives, has consistently exceeded our expectations. 
Moreover, their proactive communication and dedication to achieving tangible results have instilled confidence and trust in our partnership. It's their relentless pursuit of excellence and their passion for driving impactful outcomes that truly sets Baas Digital apart as an exceptional partner in our journey towards digital success.

Are there any areas for improvement or something BAAS DIGITAL could have done differently?

none

BACKGROUND

Please describe your company and position.

I am an executive of Eyes of Light

Describe what your company does in a single sentence.

Non profit in the field of Arts in Health, focusing on people with cancer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAAS DIGITAL to accomplish?

• Awareness campaign

SOLUTION

How did you find BAAS DIGITAL?

Referral

Why did you select BAAS DIGITAL over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from BAAS DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Raise awareness for a national photography project for World Cancer Day

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

number of views and clicks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very organised, professional and on time

What was your primary form of communication with BAAS DIGITAL?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their company culture, professionalism, and genuine interest were impressive.

Are there any areas for improvement or something BAAS DIGITAL could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Specialist of a healthcare company. 

Describe what your company does in a single sentence.

Wound care solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BAAS DIGITAL to accomplish?

• Awareness
• Lead generation
• Consideration

SOLUTION

How did you find BAAS DIGITAL?

previous decision by colleagues

Why did you select BAAS DIGITAL over others?

Referred to me

How many teammates from BAAS DIGITAL were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of our project was to provide our key products with educational and appealing videos to target Health Care Professionals. Baas has provided us with continuous feedback and help to improve the campaign and to guide us through the journey, providing us with an outstanding collaboration resulting in a high level performance of all the products managed by them, that lead in 2024 to have the totality of our portfolio.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improvement of Brand Awareness 
• Quantity and quality of contacts through lead generation 
• Conversion rate 
• Engagement rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BaaS has always worked as fast as possible while delivering a good quality content.

What was your primary form of communication with BAAS DIGITAL?

Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with their great customer service, quality of work, and price range.

Are there any areas for improvement or something BAAS DIGITAL could have done differently?

No, at least in our experience.