Aweb

BACKGROUND

Please describe your company and position.

I am the Director of Pet Stuff

Describe what your company does in a single sentence.

We run an e-commerce business specializing in pet products, delivering high-quality supplies directly to customers online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aweb to accomplish?

• Set up and optimize the Google Ads account structure.
• Create and launch high-performing advertising campaigns.
• Increase ROAS (Return on Ad Spend) and improve overall campaign profitability.

SOLUTION

How did you find Aweb?

Online Search

Why did you select Aweb over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included full setup, management, and optimization of the client’s Google Ads account. The work began with structuring the account architecture, including campaign segmentation, keyword research, audience targeting, and conversion tracking implementation.

We developed and launched multiple advertising campaigns, tailored to the client’s product categories and target audience. This included writing ad copy, setting up extensions, configuring bidding strategies, and defining budget allocation.

Ongoing work involved continuous optimization, bid adjustments, negative keyword management, performance analysis, and scaling high-performing campaigns. Regular reporting and performance reviews were conducted to improve ROAS and overall profitability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

What were the measurable outcomes from the project that demonstrate progress or success?

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What was your primary form of communication with Aweb?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What did you find most impressive or unique about this company?

Are there any areas for improvement or something Aweb could have done differently?

No, everything was handled professionally and met our expectations.

BACKGROUND

Please describe your company and position.

I am the digital marketing manager of Synergy

Describe what your company does in a single sentence.

Building company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aweb to accomplish?

• ppc google ads

SOLUTION

How did you find Aweb?

Online Search

Why did you select Aweb over others?

High ratings

How many teammates from Aweb were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project includes planning, execution, and optimization of digital marketing activities with a focus on generating qualified leads and improving overall channel performance.

Key Activities:

Digital strategy and KPI definition
Analytics setup, conversion tracking, and reporting
Recommendations for content and conversion optimization
Funnel and performance optimization
Cooperation with PPC Agency:

Alignment of SEO, content, and PPC strategies
Joint work on landing pages and offers
Data exchange on keywords, audiences, and conversions
Use of PPC insights to improve overall marketing effectiveness
Key Deliverables:

Unified digital marketing strategy
Increased lead volume and quality
Transparent analytics and regular reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:

Increase in qualified leads and overall conversion rate
Improved performance of landing pages (higher CTR and conversion rate)
Improved data accuracy and visibility through enhanced analytics and reporting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized and transparent. Tasks and deadlines were clearly defined, and deliverables were consistently completed on time.

They were highly responsive to our needs, adapting quickly to changes in priorities or scope. Questions and feedback were addressed promptly, and their communication was proactive and solution-oriented, ensuring smooth collaboration throughout the project.

What was your primary form of communication with Aweb?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about this company was their ability to integrate multiple channels and teams seamlessly, particularly the collaboration between SEO, content, and PPC efforts. They combined strategic insight with practical execution, delivering actionable recommendations backed by data.

Additionally, their responsiveness and flexibility in adapting to changing needs, along with clear communication and structured project management, set them apart from other partners.

Are there any areas for improvement or something Aweb could have done differently?

While the collaboration was overall very effective, one area for potential improvement could be more proactive sharing of forward-looking insights or optimization opportunities. Occasionally, recommendations were reactive rather than anticipatory.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Piranil

Describe what your company does in a single sentence.

Our company sells spare parts for various household appliances (kitchen, household, etc.).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aweb to accomplish?

• Increase the number of retail orders
• Increase income

SOLUTION

How did you find Aweb?

Online Search

Why did you select Aweb over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Aweb were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

— analyzing advertising account spending efficiency, adjusting advertising campaign budgets;
— analyzing search queries, adding non-targeted keywords to the negative keyword list;
— analyzing placements, excluding irrelevant ones;
— analyzing the effectiveness of Performance Max advertising campaigns and search advertising campaigns;
— managing audiences in Performance Max advertising campaigns;
— setting up Performance Max advertising campaigns for individual product categories (for 1 category).

Initially, our advertising campaigns were built on a "maximum conversions" strategy, but we've now switched to a "target ROAS" strategy. Initially, conversions were growing month after month, but then we decided to focus on increasing the average order value and reducing the number of small orders. There's still room for improvement, but we're achieving our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in average check, increase in ROAS indicator

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management approach was efficient and organized. They completed all work on time and responded quickly to our needs. They maintained clear communication throughout the process, adapting to any changes or requests we had.

What was your primary form of communication with Aweb?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about this company was their proactive approach and attention to detail. They kept us constantly updated on the progress of the work and were always one step ahead in addressing potential issues.

Are there any areas for improvement or something Aweb could have done differently?

Keep up the great work and continue doing everything as good as you always do!

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of ADONIS Medical Group of Companies

Describe what your company does in a single sentence.

ADONIS Medical Group is one of the leading private medical group of Ukraine consisting of 7 own medical centers & laboratories based in Kyiv. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aweb to accomplish?

• Increase website traffic
• Increase medical service inquiries and patients flow in clinics
• Create additional demand for new medical services
• Increase brand recognition

SOLUTION

How did you find Aweb?

recommendation

Why did you select Aweb over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Aweb were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our work included:
 • Setting up and managing advertising campaigns on Google Ads.
 • Configuring geographic and time-based targeting, and optimizing ads for different device types.
 • Implementing target URLs at the keyword level for precision tracking.
 • Setting up Google Analytics for comprehensive campaign insights.
 • Adjusting click costs and keyword positions to maximize ROI.
 • Continuously improving keyword quality to boost ad performance.
 • Analyzing user search queries to add negative keywords and refine targeting.
 • Structuring campaigns for optimal performance.
 • Launching new campaigns to keep our messaging fresh and relevant.
 • Providing monthly performance reports to keep stakeholders informed.

Results:
AWEB consistently met our conversion targets, ensuring the profitability of this traffic channel across various services and campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Main KPIs which were crucial for our team to evaluate progress were:

1) Lower CPC and CPA

2) Increased CTR and conversion rate

3) Higher traffic to our corporate website

4) Detailed monthly reports with recommendations

Overall progress was evaluated 2 times per month based on data from our CRM and ROI results. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Alyona, our project manager, and her team demonstrated exceptional skills and dedication, delivering a well-coordinated Google Ads campaigns that achieved conversion targets and boosted clinic profitability. Initially, Kate, who leads a larger scope of AWEB's projects now, served as our project manager, and Alyona worked directly with our marketing team to ensure seamless communication, fine-tuning targeting, ad messaging, coordination of tasks, up-to-date changes, and budget management for maximum impact across every request we made. AWEB team, with over four years of cooperation, brought invaluable expertise to ADONIS that played a crucial role in our project’s success.

What was your primary form of communication with Aweb?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive and valuable aspect of our cooperation with AWEB was the shared commitment to continuous improvement and transparent communication. Their deep understanding of our business needs, combined with data-driven strategies and proactive collaboration, helped us achieve consistent growth and unlock new opportunities in patient acquisition and ADONIS brand visibility.

Are there any areas for improvement or something Aweb could have done differently?

Our marketing team is fully satisfied with the results and performance, and we have no immediate areas of improvement to suggest. :)

BACKGROUND

Please describe your company and position.

I am the Head of growth team of ThingsBoard

Describe what your company does in a single sentence.

IoT platform and development services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aweb to accomplish?

• Improve website positions
• Increase traffic
• Increase sakes through website

SOLUTION

How did you find Aweb?

Online Search

Why did you select Aweb over others?

• Great culture fit
• Company values aligned

How many teammates from Aweb were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hadn't worked with SEO before and decided to hire Aweb to see how they would approach our task of improving the keyword positions our site was already ranking for, and to work on other priority areas we were working on. We agreed that Aweb would work with us for 3 months. And during these 3 months they should do a full analysis of the website, purchase links and build a further strategy to purchase links to the website, as well as prepare recommendations on content.
In the first month Aweb conducted a technical audit of the website and prepared a list of errors that need to be corrected, as well as prepared recommendations of Google assessors. We agreed the prioritized service pages and the Aweb team collected keywords. 
Once the instructions for the copywriters were ready, the copywriters started writing the texts according to Aweb's recommendations. After updating the content on the pages a few days later, we already noticed the results. The positions started to grow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

website positions growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In general, we are satisfied with the cooperation. It's quite comfortable to work with Aweb, everything is fine. We have never worked with an agency before, so it's a new experience for us and we liked it. There were no problems with the communication, we used to chat more often and had online meetings from time to time. All questions were answered on time.

What was your primary form of communication with Aweb?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We have gained experience that we did not have before. We have not implemented everything yet, but we have done a lot during this period. The dynamics can be most clearly seen for the new keywords for which we have created pages

Are there any areas for improvement or something Aweb could have done differently?

Everuthing was great

BACKGROUND

Please describe your company and position.

I am the Project Manager of a telecommunications company

Describe what your company does in a single sentence.

Omnichannel messaging service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aweb to accomplish?

• Our main goal was to attract a targeted audience to the website and get at least 100 registrations a month after launching the campaigns.

SOLUTION

How did you find Aweb?

Online Search

Why did you select Aweb over others?

High ratings

How many teammates from Aweb were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Before we started, we agreed on a strategy, a work plan, and the advertising campaigns to be created and launched in order to achieve the project goal. PPC specialist analyzed the market and our competitors, prepared a prototype for search advertising campaigns, and created advertisements. We also received instructions for preparing images for media campaigns to be launched later.

At the same time, the specialist was involved in setting up the Facebook ad cabinet and preparing the campaigns for launch. After launching the search advertising campaigns, we immediately noticed a positive trend in terms of referrals. Many users interested in our services started visiting our website and we received registrations.

At the same time, we were in contact with Aweb team regarding the finalization of landing pages for the services that we offer, as due to the fact that the website was developed quite recently, it was a bit raw and needed to be filled with content to make the campaigns more effective.

As a result of working together, we managed to get around 160 registrations in the second period. Unfortunately, due to the fact that we need more time to complete the website, fill it with content and improve the marketing strategy, we have temporarily put the work with Aweb on hold.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The volume of paid traffic and the number of target audience and registrations increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We interact mostly in chat for quick communication, where the whole team from our side and Aweb's project manager are present. Once a month, and sometimes more often, we organize a meeting with the project manager to summarize the results, discuss the results of the period, tasks, and plans for the new period. The team keeps to deadlines and there are no problems in communication.

What was your primary form of communication with Aweb?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Integrated approach, responsibility, teamwork, good communication, creative ideas and suggestions

Are there any areas for improvement or something Aweb could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Director of an education company

Describe what your company does in a single sentence.

Our company helps students choose an educational institution abroad

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aweb to accomplish?

• Increase the amount of traffic

SOLUTION

How did you find Aweb?

Online Search

Why did you select Aweb over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Aweb were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The first stage of work included several types of website analysis: a technical audit of the website (the website had many technical errors), analysis of compliance with the instructions for Google assessors, analysis of the website's backlink profile and development of a link building strategy, as well as collection of the semantic core. 

The team analyzed competitors in the niche to identify growth points and develop a further strategy. After the analytical stage and the implemented changes suggested by Aweb, the first positive results began to appear. Organic traffic to the website began to grow, and the top priority group reached the TOP 10. The next stages consisted of actions focused on external website optimization, creation of new optimized pages, and work with reviews.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• According to the requests of the priority group, the website is currently in the TOP 3 of Google

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team always meets deadlines, and there are no communication problems. We communicate by mail and also use other social channels for prompt communication.

What was your primary form of communication with Aweb?

Email or Messaging App

What did you find most impressive or unique about this company?

Responsibility, integrated approach, good communication, transparency of actions, achievement of results

Are there any areas for improvement or something Aweb could have done differently?

I have no suggestions

BACKGROUND

Please describe your company and your position there.

Olena, head and creative director of Provence Curtain Salon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aweb, and what were your goals?

I contacted Aweb to attract potential buyers to our site.

SOLUTION

How did you select this vendor and what were the deciding factors?

I liked the thoughtful approach and reasonable pricing policy.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began to cooperate with the analysis of the site and possible competitors. After understanding what key queries need to be promoted, we developed a detailed promotion plan. This work was done step by step.

How many people from the vendor's team worked with you, and what were their positions?

Communicated exclusively with the account manager, through which all questions were closed. I did not use the services of a copywriter, since I write articles and post them on the site myself.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The position of the site gradually began to improve, traffic increased. Pages went up in the SERPs.

Describe their project management style, including communication tools and timeliness.

Issues were resolved promptly, at the end of each month I received a report on the work done by mail. The account manager was especially patient and attentive with me. I understand that it was not easy, because I am not well versed in promotion issues, I do not know the vocabulary and terms of their work.

Special thanks for the patient explanation of all the nuances of the work and detailed answers to all my questions!

What did you find most impressive or unique about this company?

I really liked the systematic approach to work. In order to understand at least a little about the topic, a few years ago I took courses in SEO. This gave me knowledge of the principles of promotion and its main stages.

Aweb is not the first SEO company that I have worked with, but I have not seen such a system in other companies. Aweb employees clearly went through all the points of website promotion, which in the end gave a good result.

Are there any areas for improvement or something they could have done differently?

Since I write the texts for the site myself, it was difficult for me to keep up with the SEO specialists. It took me more time to write than it took them to plan the next phase of work.

BACKGROUND

Please describe your company and your position there.

I am director of Medical Laser Center. We are dermatology clinic in Almaty, Kazakhstan with focus on medical lasers, dermatooncology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aweb, and what were your goals?

We hired Aweb for SEO of our mlc.kz site. Goals is to take a leader positions in organic search results in our region, to obtain more leads to out clinic

SOLUTION

How did you select this vendor and what were the deciding factors?

Before Aweb we have an experience with 3 local companies. It was complete scum. Aweb made for us clear SEO plan, semantic body etc. All was made professionally. Gaven price is competitive.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our cooperation started with audit of our website (mlc.kz), comparison with our competitors, discovering a SEO plan, semantic body, keywords, setup of analytics.Every month I receive a report with reach of objectives (search rank). done jobs and to-do plan for the next month.

How many people from the vendor's team worked with you, and what were their positions?

Contact person for us is an account manager, who coordinate work of Aweb team (SEO optimizer, copywriter, web-programmer, office manager and accounting services).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since starting of cooperation with Aweb our search ranking for most of selected keywords is permanently 1-3, number of leads increased 4 times since 2015.

Describe their project management style, including communication tools and timeliness.

We have a great communication with our account manager. Our needs and requests carefully responded. Every month we have a report with goals reach and plans for the next month

What did you find most impressive or unique about this company?

Level of professionalism, polite and fast communication, clear analytic, planning.

Are there any areas for improvement or something they could have done differently?

I have no idea

BACKGROUND

Please describe your company and your position there.

I am the Director of E-commerce at AQUATICA - European-crafted luxury bathtubs, hot tubs, sinks, and bathroom furniture brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aweb, and what were your goals?

We cooperate with the company Aweb for search engine optimization. The main task for which we have applied to Aweb is to increase the organic traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for an experienced contractor with a transparent and individual approach. All potential contractors were asked to provide a forecast for organic traffic growth. Aweb provided all the information we asked them for and answered all our questions most competently.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Quarterly online meetings for new goal placing, planning, and discussing the achievements for the previous quarter. Weekly online meetings for discussing the issues that came up during the working process. Daily chats if needed.

How many people from the vendor's team worked with you, and what were their positions?

We communicated directly with two people - The Project Manager and Head of business development.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Aweb, we rank on the first page on Google for a number of certain search words, without any paid advertisements. They have increased our organic traffic month over month and year over year.

Describe their project management style, including communication tools and timeliness.

During working hours, our Project Manager is always available and ready to help. They are pretty flexible in communication. We communicate via Skype, Mail, and Wrike.

What did you find most impressive or unique about this company?

We are satisfied with the project results and how Aweb built the working process. Planning, communication, strategy, and teamwork are extremely important for achieving goals, and Aweb has that.

Are there any areas for improvement or something they could have done differently?

Though we're satisfied with the project in general, there is an area for improvement. And that would be the opportunity to communicate directly to the person who is doing the actual work. But let's be realistic to keep the working process clear and productive it's better not to engage with too many people.