ATRA

BACKGROUND

Please describe your company and your position there.

I am a demand generation manager for a B2B SaaS company that specializes in event technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos?

We engaged Megethos to manage paid media campaigns in LinkedIn and Google AdWords.

What were your goals for this project?

We wanted to increase the volume and quality of our leads.

SOLUTION

How did you select this vendor?

I had a prior working relationship with the company’s founder. We reached out to them because we were interested in how they could help our organization achieve our goals.

Describe the scope of their work in detail.

Megethos handles all of our paid media efforts. They first took the time to understand our goals and challenges. The team then solved our tracking problems between our various business systems. They also provided reporting solutions that accommodated our workflow.

Throughout the project, Megethos has kept us regularly updated on progress and issues. They provide weekend touchpoints to discuss any roadblocks, accomplishments, or action items.

What was the team composition?

We first worked with a sales development representative that helped onboard us. We now regularly interact with an account manager and a strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen a 40% lift in our conversion rate after six months of working with Megethos. The quantity and quality of our paid media leads have also noticeably improved; they’re turning into active deals and sales opportunities more often.

How effective was the workflow between your team and theirs?

Megethos makes our collaboration seamless. Their team is highly flexible and provides well-considered solutions to any issues that fall outside their typical processes. We feel we can trust them as a reliable partner to our small marketing team.

What did you find most impressive about this company?

Megethos delivers the best reporting I’ve seen from a paid media agency. They present information in a thoughtful and accessible manner and their reports cater to our company’s unique goals.

Are there any areas for improvement?

No, we’re highly satisfied with their work.

BACKGROUND

Please describe your company and your position there.

I work part-time as a residential real estate agent for Windermere. My expertise has equipped me to work with both buyers and sellers to help them be successful in their home purchase or sale.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos?

Being a solo real estate agent, it's my primary responsibility to generate leads for myself. The senior real estate agents in my office recommended conventional marketing (printed materials), which seemed like an exorbitant waste of my marketing budget, so I turned to Facebook Ads.

I hired Megethos because I wanted a company that could help me actually develop a strategy instead of just wasting dollars by boosting posts for an imaginary, untargeted audience.

What were your goals for this project?

The goals for the project were simple. First of all, I wanted to generate qualified home listing (seller) leads to follow up on and nurture into new clients over time. I also wanted to attain a reasonable cost per acquisition (CPA).

SOLUTION

How did you select this vendor?

Megethos was recommended to me by a trusted business contact. Our initial conversations inspired trust and confidence in their ability to deliver on what they said. It was a combination of the personal recommendation as well as the fact that they genuinely possessed the knowledge of the subject matter.

Describe the project in detail.

After we agreed to partner together, we clearly defined the objectives and what my expectations were. It was important that we both understood what success looked like, and their onboarding process was helpful in accomplishing this.

The project consists of a whole set of ads that were created specifically for an audience that exhibited behaviors of potentially selling a home. Using the Lead Ads functionality on Facebook Ads, we created a set of ads to download an eBook that I created on easing the stresses of selling a home.

What was the team composition?

I’ve primarily worked with Keegan Brown (Director of Strategy, Megethos), who has acted as my account strategist and project manager. He has been beyond helpful, and I trust that he is leading me to success with this campaign.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

The ads began generating qualified leads right away! What's even cooler is that Megethos wasted no time in making recommendations on how to refine our efforts, even after the first couple weeks. In fact, we've found a way to reduce our cost per lead by more than 50% simply by narrowing down to the most favorable audience, stretching my relatively small budget in order to get the best results. These are decisions that I wouldn’t have been able to make on my own.

Recently, Keegan made a recommendation that reduced my cost per lead by over $80. This has been extremely helpful in getting me connected with as many leads as I can throughout my campaign.

How did the Megethos perform from a project management standpoint?

Any time Facebook Ads bumped into an issue, Keegan and his team had it fixed by the end of the day; they’d tell me about it even sooner than that. I never felt like there was a gap between what was happening on their end and what I was seeing on mine. In fact, sometimes they’re the first to tell me that I have new leads before I even notice. I feel like I am in good hands with their project management system.

What impresses you about the Megethos?

What impresses me the most is that they can dive into any sort of system and make great strategic decisions for both large-scale projects as well as small campaigns. I feel very confident in their decision making, and when they give me a recommendation, it's a good one. Communication is also streamlined; I always feel like I am in the loop.

Are there any areas for improvement?

So far, I'm not seeing many areas that need to be addressed. I'm happy with Megethos' performance. Of course, I'd always like to see more leads, but I know we're working on this together and I'm glad to have a trusted partner to do it with.

BACKGROUND

Introduce your business and what you do there.

I own Bequity LLC. We drive leads and do affiliate marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

We struggled to optimize our PPC campaigns for end-clients. Our team had tried numerous providers before choosing Megethos.

SOLUTION

What was the scope of their involvement?

Megethos does PPC campaigns for our end-clients. They’ve implemented Google paid search, remarketing, and Google Shopping campaigns.

What is the team composition?

I interact mainly with Keegan (Director of Strategy/Co-Founder, Megethos).

How did you come to work with Megethos?

I reached out to Megethos after a friend of mine recommended Keegan. Even though I’m not a great paid search provider, I could tell right away that Keegan understood what he was talking about. His professional demeanor demonstrated his knowledge about paid search.

How much have you invested with them?

We spend about $30,000 per year.

What is the status of this engagement?

We started working together in March 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before the engagement, we spent $30 per acquisition. Keegan immediately optimized that number to $13 per acquisition, and has recently gotten it down to $7–$8.

How did Megethos perform from a project management standpoint?

Megethos is the best vendor we’ve had for project management; they’re unlike any other providers. I appreciate the interaction we’ve had with Keegan. He’s flown out to our office, delivered impressive presentations, and has integrated their project management system into our Teamwork and Slack accounts.

What did you find most impressive about them?

The communication between teams is very organized.

Are there any areas they could improve?

No. They should just keep doing what they’re best at.

Any advice for potential customers?

Stick to the process of communication that Keegan puts forward. As far as managing the relationship, ensure that the plan that he puts forward is definitely in alignment with what the client wants.

BACKGROUND

Introduce your business and what you do there.

I’m part of the marketing team at a cloud computing company. I manage all paid programs on the advertising side: paid search, paid social display, and content syndication.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

Our goal was to capture qualified leads to either start a free trial or download one of our online resources.

SOLUTION

What was the scope of their involvement?

We hired Keegan (Director of Strategy, Megethos) as a contractor to help us with search engine marketing. He managed all of our campaigns on Bing and Google, including ad copy and bid amounts. He turned on and off relevant or irrelevant keywords on a daily basis. He made sure that all of our conversions were optimized in the most cost-efficient manner. He executed tests on a number of landing pages. He also helped us strategize a methodology in multivariate testing with a timeline for different types of tasks throughout the year. He even helped me prepare for large meetings with external stakeholders.

What is the team composition?

We only worked with Keegan.

How did you come to work with Megethos?

They were recommended to us by our SEO agency.

What is the status of this engagement?

The engagement took place from September 2017–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don't have any metrics or a benchmark right now.

How did Megethos perform from a project management standpoint?

I spoke with Keegan pretty regularly. I had a standing weekly call with him, and he had access to our company Slack. He emailed Excel and PDF reports on a monthly basis.

What did you find most impressive about them?

Keegan was extremely transparent and detail-oriented. He was great at communicating whenever there was something that he wasn't sure about. He always reached out before making any adjustments to our legacy campaigns. I really appreciated that he kept track of our keywords and was continuously testing them for us.

Are there any areas they could improve?

It was great that we spoke on a weekly basis, but I would have liked more visibility into what Keegan was working on each day. I knew he was doing a lot of work for us, but I couldn't really quantify the details of his workload.

Any advice for potential customers?

Keegan provided a lot of feedback and suggestions for improvement of not just paid search but across the whole digital landscape. So definitely keep an open mind and allow that outside point of view.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of digital marketing at a full-service advertising agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

We wanted to enhance the analytics and optimization capabilities of our paid search and display advertising to help our clients get better ROI.

SOLUTION

What was the scope of their involvement?

Whenever we have a new campaign for an existing client or a prospective client, we develop forecasts of what we think the paid search and display will look like. We then build that into a media plan, highlight how we’re going to deliver those ads online, and explain what kind of returns we think our clients will get. Megethos helps us implement paid search on AdWords, Bing, DoubleClick, YouTube, and the Google Display Network. For one of our newer clients, we developed a media plan and implemented it to see which keywords were effective and which targets worked best.

What is the team composition?

We work with one main consultant.

How did you come to work with Megethos?

A marketing group referred them. We interviewed them and had them do a test audit and optimization, which they did the best on, so we hired them.

How much have you invested with them?

So far, we’ve spent about $250,000.

What is the status of this engagement?

We’ve been working together since January 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our two primary clients they worked with were in the restaurant and higher education spaces. The restaurant saw an 87% increase in return on ad spend over the first three months. The higher education client has also seen continuous improvement.

How did Megethos perform from a project management standpoint?

Our consultant is in our office about 12 hours a week and is readily available over the phone or email when he’s gone. He works on strategy, conception, implementation, optimization, and reporting. We work together to build more globalized and standardized project management methodologies documentation, and workflows. We use Workamajig to manage work orders and project timelines. He’s helped us build a more robust and scalable automated system.

What did you find most impressive about them?

Even though they have multiple clients, they’re always available whenever we need them—including weekends and during vacations. They’re highly proactive and dedicated to being the best in their field. We continue to see improvements for both our new and existing clients.

Do you have any advice for future clients of theirs?

Be open to their flex scheduling and telecommuting. They’ll still get things done above expectations and ahead of schedule.

BACKGROUND

Please describe your company and position.

I am the President of Timothy Abeel & Associates

Describe what your company does in a single sentence.

Legal - Lemon law - consumer cases 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ATRA to accomplish?

• managing new leads with Google PPC
• Efficiency
• Evolve

SOLUTION

How did you find ATRA?

Referral

Why did you select ATRA over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from ATRA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managing a nationwide, PPC campaign, efficiently, intelligently constantly evolving

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significantly increased my web traffic by 45%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were transparent with their results and data and teamwork has led to a good relationship

What was your primary form of communication with ATRA?

Virtual Meeting

What did you find most impressive or unique about this company?

Their transparency and their ability to deliver what they promised.

Are there any areas for improvement or something ATRA could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing of Aeromist

Describe what your company does in a single sentence.

Leading manufacturer of mist systems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ATRA to accomplish?

• 300% ROAS
• Quarterly Revenue Goals

SOLUTION

How did you find ATRA?

PPC Conference

Why did you select ATRA over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from ATRA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase Google Ads ROAS to 300%

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Atra has been phenomenal with project management. Any needs have been responded to in timely manner, they are quick to acknowledge steps in the process. They overcommunicate everything so I feel in the know with our accounts. 

What was your primary form of communication with ATRA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their level of knowledge of PPC strategy. I've come from a PPC background, and when I've given the reins to them, their strategy has outperformed mine. They understand PMAX reporting better than any other agency I considered using. 

Are there any areas for improvement or something ATRA could have done differently?

Not at all! I look forward to every meeting with our team. 

BACKGROUND

Please describe your company and position.

I am the Owner/Attorney of Jason Stone Injury Lawyers

Describe what your company does in a single sentence.

We hold negligent wrongdoers accountable for causing injuries to others.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ATRA to accomplish?

• Obtain qualified leads
• Provide accurate attribution
• Decrease cost per qualified lead

SOLUTION

How did you find ATRA?

Referral

Why did you select ATRA over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ATRA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Target high intent targeted keywords based off the firm's different practice areas, track the leads and converted leads, suggest and implement improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

campaigns run by ATRA have generated 49% more leads at a 5% increase in cost per lead.

YoY comparisons ATRA was able to continue to improve performance generating 43% more converted cases at only a 10% cost per case.

Since September of 2024, they generated 267 cases at ~$2,000 cost per case.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver on time and proactively address needs and let us know when they will need more time.

What was your primary form of communication with ATRA?

Virtual Meeting

What did you find most impressive or unique about this company?

Excellent client communication, willingness to adapt to meet our needs concerning attribution and reporting, clear messaging, excellent results

Are there any areas for improvement or something ATRA could have done differently?

We're very happy with the results we receive.

BACKGROUND

Introduce your business and what you do there.

Jason Stone Injury Lawyers focuses on clients in Massachusetts who are recovering compensation after injuries. The company provides legal, financial, and emotional support, offers a no-fee-unless-you-win guarantee, and maintains frequent and proactive communication throughout the recovery process. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATRA?

We hired ATRA to improve tracking and attribution, cut wasted ad spend, and optimize for lead quality. The goal was to provide more closed case volume and decrease the overall cost per case. 

SOLUTION

What was the scope of work?

ATRA handles all of our PPC and LSA advertising efforts on Google. The team focuses on improving our tracking and attributable conversions and executes a variety of A/B tests to find the most effective and efficient ways to drive results. 

Some of the main highlights of ATRA’s work include the following:

• Targeting high-intent keywords based on our different practice areas, including automobile, motorcycle, bike, premise liability, and dog bite accidents. 
• Cleaning up attribution to ensure that we’re not double-tracking any conversions. 
• Integrating Google Ads with Salesforce Litify to constantly monitor lead quality and have cost per case and case volume as the most important metrics of measurement. 
• Using dynamic landing pages to match the location from which the searcher is coming from to the landing page to ensure the highest ratio of relevance from keyword to landing page. 
• Constantly testing landing pages to see which will generate the highest conversion rates for the given audiences we’re targeting. 
• Providing a 24/7 reporting dashboard through Looker Studio to show client performance. 

What is the team composition?

We work with 2–3 teammates from ATRA. 

How did you come to work with ATRA?

We were already a client of ATRA when I started working with the firm. 

What is the status of this engagement?

We started working with ATRA in September 2024, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since September 2024, we’ve generated 267 cases at around $2,000 cost per case. ATRA has been able to continue improving performance year-over-year (YoY), generating 43% more converted cases at only a 10% cost per case. Compared to previous performance, campaigns run by ATRA have generated 49% more leads at a 5% increase in cost per lead. 

How did ATRA perform from a project management standpoint?

Ally (Director of Client Success) is extremely prompt and detailed with her responses. If she’s not able to deliver something right away, she provides a detailed response of why (these cases are very rare). ATRA is transparent with their work and always keeps our needs top of mind. We communicate via email and bi-weekly Zoom calls. 

What did you find most impressive about them?

We’ve been impressed with ATRA’s responsiveness and attention to detail on our projects.  

Are there any areas they could improve?

No. ATRA has been great.