Atalanta Digital

BACKGROUND

Introduce your business and what you do there.

I’m the former communications manager for the California Smokers’ Healthline at the University of California, San Diego. It’s a program funded by the California Department of Health that helps people quit smoking over the phone, and I was in charge of marketing, advertising, and outreach.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atalanta Digital?

We were trying to boost consumer intake and increase program enrollment. We wanted to grow the volume of phone calls that we received and the number of referrals from healthcare providers.

SOLUTION

What was the scope of their involvement?

I depended on them to develop the Google Ads campaign completely from beginning to end. They formulated and executed a project strategy that would create an influx of callers in addition to tracking metrics like visitors and click-through rate.

What is the team composition?

We only worked with Lubna (CEO, Atalanta Digital).

How did you come to work with Atalanta Digital?

I first met Lubna while she was working on a similar Google Ads campaign for a different agency connected to the Department of Health. However, we contracted solely with Atalanta Digital since the beginning of the project.

How much have you invested with them?

We didn’t have consistent funding, but we spent about $500,000 in total.

What is the status of this engagement?

We worked together on this project from July 2016–December 2018. Atalanta Digital may still have a contract with the team, but I’ve recently retired.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I thought that Atalanta Digital went above and beyond what’s necessary for a project like this. While it’s pretty standard to measure visitors and click-through rate, we wanted to ensure that it was translating to the program’s overall intake. So, we decided to measure how the campaign impacted the number of calls received and referrals from healthcare providers, and in turn, if that increased enrollment in our program.

How did Atalanta Digital perform from a project management standpoint?

Lubna was an excellent project manager and one of the smartest people I’ve worked with. I established goals and created a budget, but she did the rest. She was very detail-oriented and tracked the project from start to finish.

What did you find most impressive about them?

Atalanta Digital stands out compared to agencies I’ve worked with in the past. They grasp the complexities of Google Ads and Google Analytics extremely well.

Are there any areas they could improve?

I honestly can’t think of anything.

Do you have any advice for potential customers?

I would recommend them to anyone who wants a smart, diligent partner.

BACKGROUND

Please describe your company and your position there.

We specialize in brow artistry services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atalanta Digital?

We are a small business and I couldn't hire separate people for every project, it would just be too much to manage but I needed multiple things done for my business.

What were your goals for this project?

We wanted to setup a website that allowed customers to book online as well as start driving a consistent amount of customers into our stores.

SOLUTION

How did you select this vendor?

Referral

Describe the scope of their work in detail.

Atalanta helped us create a website that reflected our brand and let customer book online. Once they did that they helped us setup all our tracking and analytics so that we could see what was working from our marketing campaigns. Atalanta then helped advise and direct us for our SEO including Local. They outlined a whole strategy for us that helped us understand and trust the process. Lastly, they helped us setup and test PPC campaigns to see what our cost of driving new customers was. Ultimately they helped us drive consistent leads to our business.

What was the team composition?

We worked mainly with Lubna, the founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Communication was regular and consistent and projects were deliivered within budget and by their deadlines.

How effective was the workflow between your team and theirs?

Lubna was very responsive and knowledgable. She was very direct and honest with what she thought we needed and helped us keep within our budget without cutting corners. We felt like the quality of work we got from Atalanta was very high and what you bigger companies normally pay a lot of money for.

What did you find most impressive about this company?

Lubna is a wealth of knowledge in marketing and digital strategy. Atalanta Digital saved us time, money, and energy by focusing on what really mattered.

Are there any areas for improvement?

None. I always refer Atalanta to any business owner I know.

BACKGROUND

Introduce your business and what you do there.

I was the acquisition and marketing manager for an online bedding store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atalanta?

As I moved into a new role managing all channels, I needed someone who could take on owning paid search because I wasn't satisfied with the work of our previous consultants.

SOLUTION

What was the scope of their involvement?

Atalanta managed all of our Google properties, including out paid search campaigns. They launched and maintained our Google Shopping account, and provided weekly analytic reports. In addition, they wrote the copy for our ads.

What is the team composition?

I worked with Lubna (CEO, Atalanta Digital).

How did you come to work with Atalanta?

We’d worked together in the past as internal digital marketers at a clothing retail company.

How much have you invested with them?

We spent $40,000 per month.

What is the status of this engagement?

I personally worked with Atalanta from September 2017–May 2018, but I'm not sure if the company continued the engagement after I left my role.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Atalanta navigated a huge technical challenge in launching our Google Shopping account. Lubna managed to troubleshoot several complex issues with our product feed. On top of that, our click-through rate doubled during our collaboration with Atalanta.

How did Atalanta perform from a project management standpoint?

Everything went smoothly; I never felt that I was waiting too long for a response. We touched-base weekly to discuss our needs, and Lubna was always responsive. 

What did you find most impressive about them?

Compared to other consultants, I was impressed with Atalanta’s capacity to solve our complex technical issues. Lubna quickly overcame the obstacles we faced with the Google Shopping product feed. Based on her knowledge and performance in that situation, I felt confident expanding her scope of work.

Are there any areas they could improve?

I can’t criticize any aspect of their service.

Do you have any advice for potential customers?

It's important to be transparent and direct. Communication is smoother when goals are clear and realistic.

BACKGROUND

Introduce your business and what you do there.

When I worked with Atalanta Digital, I was the director at an advertising agency. I oversaw paid social and paid search.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atalanta Digital?

We were looking for a vendor with expertise (in a specific vertical) to handle the paid search on one of our larger accounts.

SOLUTION

What was the scope of their involvement?

Atalanta Digital assisted with campaign planning, account restructuring and paid search optimization.  The bulk of the work rested on their shoulders, so they were also a critical stakeholder for developing the overall digital strategy for our client.  Due to the heavy investment in paid search, they also assisted with conversation and collaboration with other digital channels.

What is the team composition?

We worked with our account manager and they were also the subject matter expert, cutting down on bottlenecks in communication.

How did you come to work with Atalanta Digital?

The relationship has started before I joined the company.

How much have you invested with them?

We spent between $50,000–$200,000.

What is the status of this engagement?

I worked with them between June–November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They achieved the KPIs we had for that particular client in terms of cost per lead and other metrics. Their communication was clear and crisp and they were able to explain the workflow to a variety of stakeholders.

How did Atalanta Digital perform from a project management standpoint?

They were very organized and kept the project on track. They also assisted with our larger business initiative.

What did you find most impressive about them?

They're experts in their field.  They delivered everything we had asked of them and more.

Are there any areas they could improve?

I wish we had them in the office more often, so that we could capitalize on the potential strategy.

Do you have any advice for potential customers?

They're more expensive than some other companies, but you get what you pay for. If you're looking for a high-quality service and exceptional results, Atalanta Digital is a trusted vendor.

BACKGROUND

Introduce your business and what you do there.

I'm the director of a hair care store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atalanta Digital?

We wanted to enhance our SEM program, expanding our keywords, target audience, and paid media program. 

SOLUTION

What was the scope of their involvement?

Atalanta Digital helped us break out of a lot of our campaigns by tracking and analyzing where our money was going. They increased our year over year spend and continue to oversee PPC campaigns. 

What is the team composition? 

We work directly with one person.

How did you come to work with Atalanta Digital?

They were recommended to us.

What is the status of this engagement?

We've been working with them since November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Atalanta Digital helped us figure out how to spend more efficiently and improved our overall results from SEM and PPC campaigns. Our conversion rates from Google ads have increased 90%. 

How did Atalanta Digital perform from a project management standpoint?

They're very easy to work with and have delivered everything on time and within the agreed upon budget. 

What did you find most impressive about them?

They're very strategic, proactive, and efficient with their time. They don't wait for us to reach out to them; they're actively coming up with ideas and ways to improve our online performance without us having to get overly involved.

Are there any areas they could improve?

No. They're one of the best agencies I've ever worked with.

Do you have any advice for potential customers?

I would just highly recommend them to both small and large businesses. They bring a lot of experience to the table and take a hands-on approach, so I doubt anyone would be unhappy with the services they provide. 

BACKGROUND

Please describe your company and your position there.

I’m the founder and creative director of a San Francisco-based advertising agency and digital marketing firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atalanta Digital?

We hired Atalanta Digital to do an overall health check on our company website and then provide a plan to improve its traffic.

What were your goals for this project?

Our main goals were to increase our web visibility, which would, in turn, help us generate more potential clients.

SOLUTION

How did you select this vendor?

Our account supervisor had worked with Atalanta Digital while at another firm.

Describe the project in detail.

Atalanta Digital audited our website as well as our competitors’ websites and came up with a plan to encourage new business engagements.

What was the team composition?

For the initial phase of the project, Atalanta Digital worked with me and our operations manager. Once we had systems in place, I stepped out and let our operations manager run things.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve had a great outcome. Our traffic is way up and we now have systems in place to make sure we can maintain this higher flow of traffic.

How effective was the workflow between your team and theirs?

Atalanta Digital was extremely effective. It all worked flawlessly.

What did you find most impressive about this company?

We appreciated their quick turnaround time and the fact that they’re highly accessible.

Are there any areas for improvement?

No.