Artifex Digital

BACKGROUND

Please describe your company and your position there.

I am the owner of a strategic design consultancy based in Dublin, Ireland. I am the primary contact for external clients and control the business operations as well as executing design projects for a variety of clients in many different industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jhana Ellard Digital?

We had an acute need for insightful guidance in order to grow my business. Before hiring Jhana Ellard, we faced significant challenges which were outside our wheelhouse of experience. Specifically we needed a digital marketing strategy which we could implement to attract more leads and increase the quality of potential clients.

What were your goals for this project?

We wanted to grow our online presence in order to be the first option presented to potential clients. With a service that we believe in, the main goal was reaching the right people who we could work with successfully.

SOLUTION

How did you select Jhana Ellard Digital?

Significant research was conducted to identify the right partner for this project. We then considered 5 different providers after completing the research and began reaching out to each one individually.

We wanted to determine who had the best combination of potential value to the project and at a reasonable cost. Jhana Ellard was by far the best combination of what we were looking for and presented his services excellently.

Describe the scope of their work in detail.

Jhana conducted an insightful discovery meeting with us to determine our needs in more detail. From this initial meeting, he compiled a framework of his recommended strategy that had been tailored precisely to our specific situation.

We then worked together to further refine this plan to a point where we were both satisfied. The strategy package which was produced for us covered many different digital channels and utilized social outreach, which was a key insight for us.

What was the team composition?

Jhana gave timely, one to one communication, and handled every part of the project with confidence.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since implementing Jhana's custom digital strategy, client calls have increased on average +150% weekly. Our brand awareness and SEO rank has risen significantly and has exceeded our expectations for this project. We have had feedback from clients mentioning that these specific channels which Jhana prioritised were what led them to engaging with our business.

How effective was the workflow between your team and theirs?

We were fortunate to have a direct liaison with Jhana, who was always available when needed. We were provided feedback in a timely manner throughout the implementation of the project despite working in different timezones.

What did you find most impressive about this company?

I was most impressed by the breadth and depth of knowledge Jhana had about every aspect of Digital Marketing. Every query was answered confidently and immediately which was not always the case in our experience of marketing strategists.

Are there any areas for improvement?

We were very satisfied with the outcome and the process followed for this project. If there are any areas which could be improved it would be by spending longer researching the local considerations for our business which were simply outside of the scope we defined for this timely situation.

BACKGROUND

Please describe your company and your position there.

I run an award-winning digital advertising agency. We help companies make $4 in ad spend for every $1 they spend on digital ads. I manage the whole team, manage client performance, and bring in new clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jhana Ellard Digital?

We were really struggling to get a handle on our digital advertising tracking having so many clients in different verticals. Jhana has a unique background as both a developer and an advertiser so he had the exact skillset we needed.

What were your goals for this project?

Our goals were to get as crystal clear data as possible to ensure we can optimize campaigns properly. We have also expanded our scope with Jhana to have him actually help us with ad performance as well.

SOLUTION

How did you select Jhana Ellard Digital?

We gave them a test project and they knocked it out of the park, so we signed on for more work!

Describe the scope of their work in detail.

Working with my team to understand the clients needs, working our clients to get access to their site and understand how their website was built, and then designing unique tracking systems to ensure all data is properly tagged and reported back.

What was the team composition?

Jhana Ellard Digital reports directly to our Head of Accounts and interacts with her on a daily basis. It's pretty symbiotic and siloed which works perfect for this type of work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our clients have crystal clear tracking and most importantly, a unique system build for their technology stack to ensure there are no breaks.

How effective was the workflow between your team and theirs?

Exceptional! We added Jhana Ellard Digital to our slack channel where they regularly respond quickly and compassionately.

What did you find most impressive about this company?

A few things! They are extremely easy to work with. Almost always online. Explain things in an easy to understand way. And probably most importantly, are affordable for their exceptional skillset.

Are there any areas for improvement?

Zero! Jhana Ellard Digital is a 10 out of 10 starts for us :)

BACKGROUND

Please describe your company and your position there.

I am the owner of Dylan Street Cinema/Photo. I am head of the Film Department, handle a lot of client relations, and also help with Facebook Advertising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jhana Ellard Digital?

He has worked with me for most of the year now. He helps me Analytics, Facebook Business Manager, and also installing Pixels.

What were your goals for this project?

We didn't have to necessarily set goals for a project like this. He has always installed mine and my client's Pixels & Google Analytics as well as start some Google Search Ads.

SOLUTION

How did you select Jhana Ellard Digital?

He was a VERY much recommended Digital Advertiser by my peers!

Describe the scope of their work in detail.

Our most recent work together we had Jhana create a Corporate Google Analytics Account and create other business accounts under that umbrella company. We also had him create and link a Facebook Pixel to one of our company websites.

What was the team composition?

We simply worked closely with Jhana himself which each of my team members thoroughly enjoy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The services that Jhana has delivered to us are to Track & Analyze Data. We were needing to know our specific Targeted Demographics and their behaviors for multiple companies and Jhana advised us of a metric-reading software that we weren't currently using. It will help us nail down our Target Market so we don't exhaust Marketing dollars to people that would never use/buy our service.

How effective was the workflow between your team and theirs?

It was easy as always. Jhana is so task-oriented, detailed, and you can just feel the amount of knowledge he has in this niche.

What did you find most impressive about this company?

They nailed down the science of getting clients to understand the pipeline of marketing. He doesn't go outside of his reach and do things he's not a professional at. He's very well trained in Analyzing and Tracking Data to help OUR Ads have a further reach. Also, he's quite impressive with Google Search Ads.

Are there any areas for improvement?

Jhana always out-gives his clients. His value ALWAYS outweighs what I give him in return... We appreciate him very much!

BACKGROUND

Please describe your company and your position there.

I'm the owner of a skincare brand aiming to simplify skincare routines with effective, multifunctional products that address skin from the inside out.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Artifex Digital, and what were your goals?

We brought Artifex on to test and manage our digital ads across Facebook, Google, Pinterest, and Amazon. Artifex took the lead on all aspects of our media buying efforts in order to increase our volume of eCommerce sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a prior connection with Jhana, the founder of Artifex. We knew that he had spent years building up his ecomm-focused firm and that his team would be a great fit for Embody. After a few initial discovery calls, we knew it would be a great fit.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The Artifex team took a holistic approach to Embody’s digital advertising. They spent a lot of time up front making sure all of our core pillars were in place (pixels, conversion tracking, reporting, budgeting, copywriting, etc.). Camila from Artifex spearheaded these initiatives and made sure that we were running ad campaigns that fit well within the ad program we were using.

How many resources from the vendor's team worked with you, and what were their positions?

We worked very closely with Camila, a senior ads strategist at Artifex. The founder, Jhana, also provided some support.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to launch ad programs across 4 digital advertising networks within the first two months of working together. They also helped us navigate issues we had in the past with ad disapprovals and rejections. Since working with Artifex, we now have a much more coherent approach to our marketing campaigns. We’re able to balance evergreen advertising with one-off promotions all while maintaining a strong sense of consistency across our ad creatives.

How effective was the workflow between your team and theirs?

We worked directly with Camila on Slack. We had a shared Slack Connect channel where all of our communication took place. We’d work with Camila day-to-day, and then also leverage Jhana for anything technical or high-level. We also had reporting dashboards maintained for us so that we were always able to see the health of our ad program.

What did you find most impressive or unique about this company?

Without a doubt, it’s their knowledge within the eCommerce space. All of the other providers we’ve worked with are generic advertisers. Artifex’s unique eCommerce experience really shines through.

Are there any areas for improvement or something they could have done differently?

The cost of the service. It’s an expensive retainer, especially since we’ve advertised on many different networks. It would be awesome if they had a lower cost solution for businesses like ours.

BACKGROUND

Please describe your company and your position there.

Managing partner of Benjamin David Group

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Artifex Digital?

We wanted to provide a robust Google Data Studio dashboard to one of our clients and needed an expert to build one. Our client needed to report on the overall health of the website, cross-platform advertising results, organic social growth, and email marketing performance.

What were your goals for this project?

To deliver a compelling dashboard in only 5 business days

SOLUTION

How did you select Artifex Digital?

Artifex struck us as a partner capable of delivering quality work for our clients.

Describe the scope of their work in detail.

Artifex built us a Custom Google Data Studio Dashboard containing API integrations with:

• Google Analytics
• Google Ads
• Facebook Ads
• Instagram Profile
• Facebook Page
• Mailchimp
• Twitter
• Linkedin

They also helped us implement custom conversion tracking on our website via Google Tag Manager

What was the team composition?

We worked directly with Jhana, the founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to them, we're able to gather cross-channel insights and report on important business KPIs for our client. We’re also able to monitor our performance marketing results as we attempt to scale up our paid program with our client.

How effective was the workflow between your team and theirs?

Jhana worked with us directly through email, Slack, and video calls to ensure that all deliverables were fulfilled in a timely manner.

What did you find most impressive about this company?

Artifex was able to work incredibly quickly, turning around a fully custom dashboard for us in under 10 business days.

Are there any areas for improvement?

Less loom and more real time chats!

BACKGROUND

Please describe your company and your position there.

I'm a digital marketing consultant working in Calgary, Alberta.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jhana Ellard Digital?

Many of our digital marketing clients require digital analytics tracking for the campaigns. Jhana Ellard Digital is very knowledgable on how to set-up appropriate conversion tracking events for Facebook, Google etc.

What were your goals for this project?

Our goal was to set-up clearly defined and measured conversion tracking events to measure the success of various digital advertising campaigns.

SOLUTION

How did you select Jhana Ellard Digital?

I found Jhana online and since then, he's my preferred consultant for setting up tracking.

Describe the scope of their work in detail.

Jhana handled the set-up of our conversion tracking on the client's website using Google Tag Manager and various tags/pixels from Google and Facebook.

What was the team composition?

Worked directly with Jhana

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had no issues with the work.

How effective was the workflow between your team and theirs?

Communication and workflow has been smooth.

What did you find most impressive about this company?

Jhana is good at communication.

BACKGROUND

Please describe your company and your position there.

I work for an advertising agency that specializes in Facebook & Google ads. I am the Senior Account Executive at my company, which essentially means I handle our clients day to day, as well as my team day to day.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jhana Ellard Digital?

We've used Jhana for multiple projects & have always been extremely happy with his work. He is professional, responsive, and timely. He knows what he is doing, and does it well.

What were your goals for this project?

For this project, I asked Jhana to set up tracking for a Google & Facebook ad account. He completed the project without any hiccups.

SOLUTION

How did you select Jhana Ellard Digital?

My company has been using him for a while.

Describe the scope of their work in detail.

For this project, I asked Jhana to set up tracking for a Google & Facebook ad account. He completed the project without any hiccups.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Jhana nailed the project, per usual.

How effective was the workflow between your team and theirs?

Jhana Ellard Digital is super effective. He was very responsive.

What did you find most impressive about this company?

We've always been very happy with his work.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I am a music producer for the artist project "Talegate".

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jhana Ellard Digital?

I'm currently exploring the best ways of promotion and growing this project and wanted to experiment with Facebook and Instagram ads. Jhana helped set them up and optimize them and provided a full report and summary at the end.

What were your goals for this project?

The goal was to see if the ad spend would be worth a new listener.

SOLUTION

How did you select Jhana Ellard Digital?

I selected Jhana from a referral through a friend.

Describe the scope of their work in detail.

We provided the ad creative and Jhana optimized the ads from start to finish as well as a/b testing. He provided reporting, updates, recommendations, and suggestions for future opportunities.

What was the team composition?

Jhana, myself and my team manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was fairly small scale so nothing major at this point.

How effective was the workflow between your team and theirs?

Very effective and efficient.

What did you find most impressive about this company?

Jhana has very clear communication. They simplified the process to help us understand what was going on.

BACKGROUND

Please describe your company and your position there.

CEO and Co-founder. DTC Consumer and Health-Tech

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jhana Ellard Digital?

1. Paid FB and Google Ads
2. Data Tracking Integration into sites

What were your goals for this project?

1. Test concept demand
2. Test paid acquisition channels

SOLUTION

How did you select Jhana Ellard Digital?

Through another platform

Describe the scope of their work in detail.

1. Setup Google/FB tracking
2. Run paid ads, A/B testing, ad copy, etc.

What was the team composition?

Just Jhana

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

CPCs and weekly conversion growth proved sufficient demand to pursue building out the full product.

How effective was the workflow between your team and theirs?

They have a very effective workflow.

What did you find most impressive about this company?

Jhana is very data and metrics-driven.

Are there any areas for improvement?

We'll see how conversion results are once the full product is launched - a potential improvement on copywriting and mapping out different user journeys across campaigns so there's more of a high-level view on ad strategy.

BACKGROUND

Please describe your company and your position there.

Co-Founder of PHENYX based in Denver and Tampa.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jhana Ellard Digital?

Jhana is our performance marketer for on going position. That tells you how much we appreciate his work. I have found Jhana to be a man of character, honest and an incredible drive that is rarely observed these days.

The knowledge and results make him a perfect fit for our company.

What were your goals for this project?

Increase Brand awareness and drive new convertible leads to our business every month.

SOLUTION

How did you select Jhana Ellard Digital?

We gave him 2 trials with a pretty challenging product we market and he out performed everyone else.

Describe the scope of their work in detail.

He drastically increased our digital video views and help move a CBD manufacturing related product.

What was the team composition?

We work very close with Jhana, probably 2 calls per week. He has grown with a company and is or has been involved on more that 15 projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am bound by NDAs.

How effective was the workflow between your team and theirs?

he is efficient and easy to work with.

What did you find most impressive about this company?

His results and knowledge are impressive.

Are there any areas for improvement?

It may be a little nicer if he lived close by. :)