Artifex Digital

BACKGROUND

Please describe your company and position.

I am the President of a consumer products company

Describe what your company does in a single sentence.

We make porcelain pottery by hand for retail and business customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Artifex Digital to accomplish?

• Increase Sales
• Improve ROAS
• Increase Orders

SOLUTION

How did you find Artifex Digital?

• Online Search
• Other

Why did you select Artifex Digital over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Artifex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Artifex managed our paid media program across Meta & Google Ads. They dealt with all of the strategy and execution. They also provided creative briefs to our design team, and guidance to our organic social team around large product launches and promotions. Additionally, they provided crucial reporting around the financial outcomes of our advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When comparing the 10 months that we worked with Artifex with the 10 months before Artifex: Shopify Total Sales increased by 74% Total Orders increased by 64% Meta ROAS increased by 189% Google Attributed Revenue increased by 104% We have a much more solid grasp of what digital advertising can do for our business and a much deeper understanding of how eCommerce client acquisition works.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked with Jhana & Brendan across Slack & email. We also had reporting dashboards and monthly phone calls to go over strategy & performance.

What was your primary form of communication with Artifex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their e-commerce-specific knowledge stood out quite a lot. They understand paid media yes, but how they tie their paid media results to the entire eCommerce ecosystem really shines.

Are there any areas for improvement or something Artifex Digital could have done differently?

The service is expensive. It’s a big commitment for mid-sized businesses to sign up for their retainer. We would of course welcome a lower cost of service.

BACKGROUND

Please describe your company and your position there.

I am the head of performance marketing for Gozney. We create pizza ovens for commercial and residential use.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Artifex Digital, and what were your goals?

We brought Artifex on to manage, optimize, & scale our digital advertising efforts across our 5 Shopify stores. We wanted to leverage Artifex’s fully-managed service across all of our ad platforms to maximize our revenue generation efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our CMO had worked with the founder of Artifex, Jhana, in the past. After some extensive back and fourth about the scope and scale of the project, we thought it was a great fit. Artifex offered us a large scale ads service while also providing more of an in-house client experience.

We liked the following with Artifex:

• Prior track record scaling DTC ad programs for brands with 6-7 figure budgets
• Involvement in the creative ideation, briefing, & testing process
• Obsessive attention detail around data cleanliness, measurement, and reporting
• Ability to segment & consolidate country-level data as needed since Gozney has five different Shopify stores across five different countries
• Experience beyond only working on Facebook & Google, allowing Gozney to run ads on new platforms including TikTok, Microsoft Ads, and YouTube
• Expertise in looking past ad platform metrics to provide business level insights such as cross platform attribution info, blended acquisition costs, marketing efficiency ratios, and more.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Artifex manages our seven-figure digital ad budget across Facebook, Instagram, Google, YouTube, TikTok, and Microsoft Ads. They deal with the entire buying & scaling process. They also help with creative direction and briefing. Additionally, they provide us with performance dashboards, weekly reports, and monthly reports.

How many people from the vendor's team worked with you, and what were their positions?

We work directly with Jhana (the founder) & Camila (a senior strategist at Artifex).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’ve worked with Artifex for one year now. Within that year, our ad program has more than doubled in size ad has seen incredible efficiency gains as well.

• Overall business revenue increased by 260%
• The number of purchases attributed to marketing campaigns increased by 130%
• Google Ads conversion value increased 205% YoY & ROAS increased 125%.
• Facebook Ads conversion value increased 358% YoY & ROAS increased by 96%
• Launched multiple new ad initiatives across Microsoft Ads & YouTube
• Completely reworked the way we manage our product data feeds for Ads across the Shopping network We’ve seen a seismic shift in the quality of our performance marketing since our work began with Artifex.

Describe their project management style, including communication tools and timeliness.

We work very closely with Artifex’s team in Slack. We have a shared channel with Camila & Jhana. We also have weekly & monthly review calls with their team as well.

What did you find most impressive or unique about this company?

Jhana & Camila have extremely extensive eCommerce experience and knowledge through their combined years in the industry. They’re able to provide us with strong technical advertising chops, as well as a good eye for creative & a stellar customer experience.

Are there any areas for improvement or something they could have done differently?

We’d love for Artifex Digital to do more for our brand. Particularly, things like Landing Page design would be a huge asset for our business that Artifex doesn’t provide.

BACKGROUND

Please describe your company and your position there.

I'm the COO of a skincare & beauty brand that sells both topical and ingestible products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Artifex Digital, and what were your goals?

We brought Artifex on to test and manage our digital ads across Facebook, Google, Pinterest, and Amazon. Artifex took the lead on all aspects of our media buying efforts in order to increase our volume of eCommerce sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a prior connection with Jhana, the founder of Artifex. We knew that he had spent years building up his ecomm-focused firm and that his team would be a great fit for Embody. After a few initial discovery calls, we knew it would be a great fit.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The Artifex team took a holistic approach to Embody’s digital advertising. They spent a lot of time up front making sure all of our core pillars were in place (pixels, conversion tracking, reporting, budgeting, copywriting, etc.). Camila from Artifex spearheaded these initiatives and made sure that we were running ad campaigns that fit well within the ad program we were using.

How many resources from the vendor's team worked with you, and what were their positions?

We worked very closely with Camila, a senior ads strategist at Artifex. The founder, Jhana, also provided some support.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to launch ad programs across 4 digital advertising networks within the first two months of working together. They also helped us navigate issues we had in the past with ad disapprovals and rejections. Since working with Artifex, we now have a much more coherent approach to our marketing campaigns. We’re able to balance evergreen advertising with one-off promotions all while maintaining a strong sense of consistency across our ad creatives.

How effective was the workflow between your team and theirs?

We worked directly with Camila on Slack. We had a shared Slack Connect channel where all of our communication took place. We’d work with Camila day-to-day, and then also leverage Jhana for anything technical or high-level. We also had reporting dashboards maintained for us so that we were always able to see the health of our ad program.

What did you find most impressive or unique about this company?

Without a doubt, it’s their knowledge within the eCommerce space. All of the other providers we’ve worked with are generic advertisers. Artifex Digital’s unique e-commerce experience really shone through.

Are there any areas for improvement or something they could have done differently?

The cost of the service. It’s an expensive retainer, especially since we’ve advertised on many different networks. It would be awesome if they had a lower cost solution for businesses like ours.

BACKGROUND

Please describe your company and your position there.

I am the founder of Aria Home Decor and we offer candles and bath products that are handcrafted in small batches with high-quality, all-natural, non-toxic, eco-friendly, cruelty-free and responsibly sourced local materials. From creation to packaging, we constantly strive to ensure our products are as sustainable and luxurious as possible.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Artifex Digital, and what were your goals?

We hired Artifex to manage our digital advertising program across Facebook, Google, and Pinterest ads. They managed our entire digital ad budget and were responsible for all media buying, targeting, creative optimization, and reporting. Our ultimate goal was to drive ecommerce sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

I knew that Artifex had a strong track record of working on ecommerce projects. Additionally, they had experience in the candle space as I was familiar with their work on Mala the Brand. I had a great initial conversation with the founder, Jhana, and then decided that it’d be a great fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Artifex managed an omni-channel digital media program across three different ad networks. They consulted on creatives, budgeting, copywriting, etc. They also setup the digital ad tracking infrastructure that was needed to help report on attribution. They even set up a custom Zapier flow to help our business track offline conversions.

How many people from the vendor's team worked with you, and what were their positions?

We worked almost exclusively with Jhana, the founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within the first four months of working with each other, we increased our Shopify ecommerce revenue by 460%. Our website traffic increased by 351%, total orders increased by 537%, and our sales attributed to marketing increased by 1,661%.

Describe their project management style, including communication tools and timeliness.

I worked directly with Jhana mainly through a combination of emails + phone calls. They also provided a reporting dashboard so I could see the state of the ad program at any given moment as well. Jhana was always able to speak to larger business initiatives with me as well. If I had a new product launch, a new seasonal line, or a big sales event, Jhana would always consult on the best ways to approach this within the context of the online advertising world.

What did you find most impressive or unique about this company?

It felt like Artifex really understood the e-commerce landscape very well. Other marketers seem to be very general, but I appreciated the degree of expertise in the ecommerce space. I felt like they had ideas and solutions specific to this vertical.

Are there any areas for improvement or something they could have done differently?

The cost of the service is on the higher side. There are certainly cheaper marketing providers out there. A lower cost would be great. Additionally, it would be awesome if they provided more creative resources to their clients as well, as opposed to merely taking on a consulting role.

BACKGROUND

Please describe your company and your position there.

I am the demand generation manager of a SaaS company. Part of my job is increase local (USA) awareness and increase website visits. Having set up Google Ads from scratch a year ago, I wanted to make sure everything was set up correctly, and placement was optimized.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Artifex Digital, and what were your goals?

We hired Artifex to conduct a complete audit of our Google Ads program. Our goal was to increase the efficiency of our ad account.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found that Artifex’s founder had a strong record of account auditing and we wanted to work directly with him.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Artifex gained access to our accounts, then conducted a complete audit of our Google Ads account, Google Analytics, website conversion tracking, audiences, keywords, copywriting, and more.

How many people from the vendor's team worked with you, and what were their positions?

We only worked with the founder, Jhana.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It’s been ~3 months since the audit and we’ve seen a significant improvement in our Google Ads account performance. Jhana has also been able to support us as well with any questions we’ve had since then.

Describe their project management style, including communication tools and timeliness.

We coordinated everything through email. Though Jhana’s audit came in the form of a 30 minute loom video. We appreciated this as we always had his audit on file and were able to action the changes when we wanted to. Within the video, Jhana went through step-by-step on how to make each individual change within the Google Ads platform as well.

What did you find most impressive or unique about this company?

It felt like Jhana was able to dive into our account beyond the simple metrics of CPC, CTR, etc. Artifex Digital was able to identify deeper issues within our account that was holding us back, such as the way we were using conversion tracking, bidding strategies, first-party customer data, and more.

Are there any areas for improvement or something they could have done differently?

Though the audit was robust, the turnaround time was a little slow. It’d be awesome if we could have an audit completed within 48 hours or so next time.

BACKGROUND

Please describe your company and your position there.

I and the Founder and CEO of a rental clothing company for children. We provide curated capsule wardrobes for babies and toddlers because kids grow so fast.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Artifex Digital, and what were your goals?

We were looking for a paid media agency to help us scale up our subscription-based clothing business. We had experienced some initial success organically, but wanted to use digital advertisements to acquire as many new customers as possible.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke with the Artifex team and we felt like they had a very strong knowledge of paid acquisition. Their expertise, data driven focus & flexibility made it an easy choice for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Artifex managed the entire launch & execution of our ad program on Facebook ads. They set up all tracking, reporting, campaigns, testing, etc. They were able to launch our ad program extremely quickly so we could see results as soon as possible.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Camila, one of Artifex’s ads strategists. She was our main PoC, managing our ad program, running our calls, creating reporting, etc. The founder, Jhana also assisted us in some of the technical tracking setup, website CRO advice, and advanced reporting. 


RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We launched our paid ads program with Artifex in Q4 of 2021. When we look back in our Shopify account, we can see that our total revenue has increased 182% compared to Q3. Additionally, our Total Orders has increased by 143%, and Returning Customer Rate by 58%. 


Describe their project management style, including communication tools and timeliness.

The Artifex Digital team is very agile and quick to execute. Camila would run calls with our team, we’d go over campaign details, creative strategy, new tests to run, etc. We conduct all our communications via email and video calls.

What did you find most impressive or unique about this company?

Artifex is clearly focused on the ecomm world. They are able to share their learnings from across their ecommerce clients with our business to help us make better decisions. They’ve also helped us with some conversion rate optimization work on our website and our planning to outsource a designer for us too. We appreciate them going beyond advertising to help us.

Are there any areas for improvement or something they could have done differently?

We’ve been keen to start testing on new platforms. Particularly Google Ads and Pinterest Ads. We will hopefully be launching on these platforms early in the new year. Our feedback would be that we wish we were able to launch these earlier into our engagement.

BACKGROUND

Please describe your company and your position there.

We are a candle company focused on quality ingredients and powerful, unique, and traditional fragrances as well as specialty bourbon scents. I am the website manager in charge of online sales and online advertising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Artifex Digital, and what were your goals?

We hired Artifex to help launch and scale a brand new digital advertising program for our e-commerce candle shop. Our primary goals were to test the efficacy of paid advertising on multiple platforms and maximize our return on ad spend.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to Artifex’s founder Jhana and was truly impressed by his level of expertise in this field. His extensive work in the advertising & e-commerce industries convinced us that this would be a profitable engagement for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Artifex handled the entire process of planning, strategy, and execution of a brand new digital ads program for our business across Facebook & Pinterest ads. They were in charge of all media buying & ads strategy. Additionally, they built out reporting dashboards to help us understand the results of our ads as well

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Jhana since he’s had extensive experience working on e-commerce candle brands.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

When you compare the three months since launching ads compared to the previous three months before we were advertising, we can see that our revenue has increased by 72%! They’ve also consistently been able to maintain ROAS levels around 6-8x as well. Performance thus far has been astounding.

Describe their project management style, including communication tools and timeliness.

We worked directly with Jhana. We have a direct line of communication with him. Jhana is able to send us creative requests, reports, and suggestions incredibly quickly. The process of working together with Artifex Digital has been incredibly smooth.

What did you find most impressive or unique about this company?

Artifex specializes in the e-commerce space. Meaning that in addition to being digital ads experts, they’re able to leverage their e-commerce knowledge as well to really elevate our ads’ performance. Jhana understands the business lifecycle of e-commerce stores and how to cater an ad program to our company’s size and scale.

Are there any areas for improvement or something they could have done differently?

It’s been a great engagement so far. No major complaints. That being said, it would be great if they were able to support us more directly on the organic side of our business (organic socials and SEO). However, they are a paid ads-only provider.

BACKGROUND

Please describe your company and your position there.

I am one of the founder of All Things Go and head all of our technology and digital marketing initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Artifex Digital, and what were your goals?

Artifex managed all paid media efforts for the All Things Go - Washington, DC’s premier music festival. They provided paid media strategy & execution for the entire festival’s marketing lifecycle. Our goal with them was to use ads to maximize reach, ticket sales, and revenue.

SOLUTION

How did you select this vendor and what were the deciding factors?

Knowing that Artifex had extensive experience advertising for music festivals made their paid ads service unique. Their prior expertise in the live event space made us very confident that they’d understand how to approach a large event like ours.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Artifex provided a paid media service across Facebook, Instagram, Google, Snapchat, & TikTok. They managed a large media budget across all of these ad platforms - running ongoing creative & audience tests to maximize effectiveness.

They also setup our digital ads tracking infrastructure in Google Tag Manager as we migrated our website over to a new domain & front end. Additionally, they built us an ads dashboard, communicated with us on a weekly basis about strategy & results, and acted as consultants on our general marketing strategy.

How many people from the vendor's team worked with you, and what were their positions?

We worked primarily with Jhana (the founder) & Mark (a senior ad strategist).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All Things Go will be held this year as one of the most successful years on the books. We were able to achieve a very strong ROAS on paid program and our ads reached over two million unique people.

Describe their project management style, including communication tools and timeliness.

We worked directly within Slack alongside the Artifex team - allowing us to pass deliverables back and fourth very smoothly. Additionally, Artifex was able to communicate directly to our venue’s team as well, which was super helpful for us. There was a lot of trust involved on both sides. We leaned on them to manage the ads strategy, and they leaned on us to provide creative deliverables, customer lists, organic milestones to promote, and more.

What did you find most impressive or unique about this company?

Artifex’s extensive festival advertising knowledge certainly sets them apart from other ads services. They truly understand the lifecycle of music festivals, meaning we can work with them knowing that they speak our language.

Are there any areas for improvement or something they could have done differently?

It would be awesome if Artifex was able to integrate more directly with out ticketing platform so that they could provide more roust data visualizations for our entire business (not just ads-related reports). This would be a huge value add if they could integrate with the ticketing platform’s API.

BACKGROUND

Please describe your company and your position there.

Co-Founder and CEO of Launch Pop. We launch DTC ecommerce companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Artifex Digital, and what were your goals?

We hired Jhana from Artifex to manage the ads strategy & execution for a number of our e-commerce clients who we’re looking to scale their business rapidly.

SOLUTION

How did you select this vendor and what were the deciding factors?

We needed to free up our founder’s time to focus on higher-level business development endeavors. After talking with Jhana on the phone for a couple of hours we felt like he had a very strong grasp of the advertising ecosystem and would also fit well into the LaunchPop team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We hired Artifex to provide Facebook Ads strategy, execution, and reporting for multiple high-growth eCommerce companies. Jhana worked across a number of different eCommerce verticals, ran multi-faceted ads strategies, and built custom reporting dashboards to present to founders.

How many people from the vendor's team worked with you, and what were their positions?

We worked exclusively with the founder, Jhana. He integrated into the LaunchPop team seamlessly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Jhana built us a custom Google Data Studio dashboard that allowed us to centralize all of our ads & business reporting into one place. The dashboard was also useful in visualizing customer LTV — which is super important in the eCommerce space. Additionally, Jhana set up custom Zapier automations for our clients to help them better attribute sales to their Facebook ad results.

This really helped our reporting as an organization and increased our clients' Return on Ad Spend. Finally, Jhana was also able to run and facilitate interesting ads experiments across clients as well. He was able to design campaign structures that helped us make broader business decisions for our clients.

Describe their project management style, including communication tools and timeliness.

Jhana is a great communicator. He uses many different mediums to turn complex advertising principles into digestible information. He was willing to work directly with us, but also speak to our clients directly as well. He is also fully capable of working independently, without oversight.

What did you find most impressive or unique about this company?

I really enjoyed the way that Jhana was able to integrate into our internal company’s systems & processes. It didn’t feel like we were purchasing a standardized & rigid service. Instead, we found someone who was far more agile and flexible when it came to fitting into LaunchPop’s needs.

Are there any areas for improvement or something they could have done differently?

Price is certainly a factor. Hiring Jhana from Artifex is expensive, and companies should make sure they bring on Artifex for projects that justify such an arrangement.

BACKGROUND

Please describe your company and your position there.

I'm the Founder and CEO of a connected core and mobility platform: AXIUS Core

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Artifex Digital, and what were your goals?

We hired Artifex to help us with a suite of tracking tools across our website. We were looking to bring on experts well versed in paid ad conversion tracking to track a number of different custom events on our site.

SOLUTION

How did you select this vendor and what were the deciding factors?

Jhana from Artifex was referred to us by a trusted authority in the advertising space. 


Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We hired Artifex to set up custom conversion tracking across our website. Our website has a number of particular elements that required custom tracking work to be implemented by an expert.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Jhana, the founder. He was a pleasure to work with and a great communicator.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Artifex helped us measure key business KPIs to a much higher degree of accuracy. The efficacy of our paid program will improve significantly now that we can track the custom events we want to. 

We were able to track conversions on the Facebook Ad platform across our core website, a number of different landing pages, as well as within our custom form tool. 


Describe their project management style, including communication tools and timeliness.

Jhana works very fast. He is also a responsive and succinct communicator. We were able to accomplish the full scope of this job using email and loom videos.

What did you find most impressive or unique about this company?

We had clear deliverables that we needed someone to take care of without oversight. We knew we could trust Artifex to complete everything that our businesses needed. It was impressive that Jhana even offered to go above and beyond the scope of the project—delivering us extra value that we didn’t even ask for.

Are there any areas for improvement or something they could have done differently?

No major downsides. We would be happy to work with Jhana & Artifex again in the future