ART FRESH

BACKGROUND

Please describe your company and your position there.

We are a manufacturer and marketing company of clinical skin care products. I am the owner and CEO of Trlillium Skincare Laboratories Inc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Art Fresh, Inc.?

We are an entirely new skin care line without a brand or logo or any market recognition. We hired Art Fresh to develop a complete marketing package including logo, brand colors and other aspects of the brand identity. As we were unknown in the marketplace we hired Art Fresh to develop and look after our social media marketing.

What were your goals for this project?

We wanted to establish a brand that would be recognized as a premium quality skin care line and develop brand awareness while starting to generate revenues for the company.

SOLUTION

How did you select this vendor?

I was familiar with the company and its owner when they developed a highly successful brand identity for another company that I was involved with.

Describe the project and the services they provided in detail.

The first step was the development of a logo and brand colours which merged the concepts of premium quality, clinical grade but value-sensitive to to the average consumer. The brand colours, logo and fonts were successfully test marketed until a high quality brand was developed.

Labels and packaging were then designed by Art Fresh to capture the brand image. Art Fresh, also sourced out a company to look after the box production. Art Fresh, then took the branding concepts and developed a social media marketing strategy including the development of the assets that were to be used.

What was the team composition?

The team consisted of myself as a CEO for Trillium Skincare Laboratories Inc. and the team at Art Fresh.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We are at the early stage of commercialization with an online platform and a few select bricks-and-mortar locations. The response has been exceptional to both the products themselves and the Imaging developed byArt Fresh. While it is too early to measure commercial success, we anticipate that the Trillium Skincare care line will become a recognized brand in the next 24 months.

How was project management arranged and how effective was it?

The two key contacts were myself and Elena at Art Fresh. We exchanged emails daily and met regularly to exchange ideas and opinions. As we are small company, this methodology work the best as we were both the decision-makers for the project. This work quite well and expediated entire process.

What did you find most impressive about this company?

Their creativity and their understanding of the Skin Care sector set them apart. They had a practical background and were familiar with the elements that make branding in this sector successful.

Are there any areas for improvement?

I suspect that every company is open to improvement however, we were quite satisfied with this project. As an added service, I might recommend that they add translation services so that they can undertake the bilingual aspects of labeling directly, as opposed to us having to go to a third party.

BACKGROUND

Please describe your company and your position there.

I am Founder and Principal of Proctor Shift Consulting, an evidence-based, arts sector focused, consulting firm. Based in Ottawa, Ontario I bring the experience of senior arts sector leadership, facilitation, project management, public relations and (for this reference), author!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Art Fresh, Inc.?

I hired Art Fresh to create a compelling design for my handbook, 'Leverage the Arts Ecosystem to Navigate Local Prosperity'.

What were your goals for this project?

I wanted the book cover to draw attention through colour, visuals and words - clearly reflecting the content between the pages. The handbook primarily targets arts administrators and artists but also community builders and those who benefit from arts sector partnerships. The book cover design is critical to reaching all audiences.

SOLUTION

How did you select this vendor?

I have been aware of Art Fresh's work through social media and their website. I know the owner, like her approach to her (and her team's) work so made the initial outreach to discuss the opportunity to work together.

Describe the scope of their work in detail.

I reached out to the company to set up an initial meeting to discuss my project. My contact was Elena, Art Fresh owner. In advance of our meeting I shared information about the project based on questions Elena posed to me. I did my own research to discover the impact of colour and book design in general, coming into the conversation well-informed. Elena helped me to further articulate ideas and messaging that would translate into the book design. She transformed all information into a perfectly-suited combination, closely reflecting my initial intention for look and feel of the cover. With very few tweaks, the design was set.

What was the team composition?

I worked directly with the CEO of Art Fresh.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have received positive feedback from a few people who have seen the book cover (it is not published until early 2020).

How effective was the workflow between your team and theirs?

The workflow was very smooth. Conversations were complete leaving no requirement to continually be in contact, but rather leave the conversation with confidence of what was required to be addressed by either party before the next meeting. Information was shared promptly and responses were equally prompt.

What did you find most impressive about this company?

The interest in the CEO in developing a brand for the book that flows through all areas of my project and reflects my already-established brand for my consulting company. They have a holistic approach that supports current and future developments.

Are there any areas for improvement?

I have nothing to offer in this regard. The performance and results have been stellar.

BACKGROUND

Please describe your company and position.

I am the CEO of Distinct Magic Events

Describe what your company does in a single sentence.

Event planning and decorating

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ART FRESH to accomplish?

• Market analyses
• Value proposition

SOLUTION

How did you find ART FRESH?

• Online Search
• Other

Why did you select ART FRESH over others?

They were able to understand my need

Describe the scope of work in detail. Please include a summary of key deliverables.

Developing a unique value proposition for Distinct Magic Decor to build a strong brand in the local market and attract more clients with minimal cost.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More potential customers are reached out

Describe their project management. Did they deliver items on time? How did they respond to your needs?

well-detailed work delivered on time

What was your primary form of communication with ART FRESH?

Virtual Meeting

What did you find most impressive or unique about this company?

they are highly organized, very professional, work quickly, and produce the expected results.

Are there any areas for improvement or something ART FRESH could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Managing Director of PET W Import Inc.

Describe what your company does in a single sentence.

Importer of pet toys and accessories

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ART FRESH to accomplish?

• Logo design

SOLUTION

How did you find ART FRESH?

Online Search

Why did you select ART FRESH over others?

• Close to my geographic location
• Good value for cost

How many teammates from ART FRESH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design the company logo with style guide, corporate documents and avatars for social media use. The team catch the ideas precisely and effective to come back with design quickly. The brand logo design won the SIA 2023 prove success of the design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Won SIA 2023 Gold.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They manage the time effectively to finish the draft and amendment based on my ideas precisely. Normally come back within 1-2 days which is over expected.

What was your primary form of communication with ART FRESH?

Email or Messaging App

What did you find most impressive or unique about this company?

Professional presented everything. They delivered what I asked for and even exceeded my expectations.

Are there any areas for improvement or something ART FRESH could have done differently?

Few more rounds of amendment accepted would be great, although I think it should be good enough.