What evidence can you share that demonstrates the impact of the engagement?
New corporate style developed by Art Fresh for IMC was perceived very positively by company’s employees. IMC’s new corporate style is totally different from what we have on the agricultural market in Ukraine (including international companies – suppliers of inputs, grain traders etc.). IMC staff likes to be a part of innovative modern company and willingly apply IMC’s new corporate style. New brand identity also helps us to attract young professionals to the company which is a part of our HR strategy.
After launch of new corporate style and website in 2017 we also received positive feedback from our investors (IMC is a public company listed on the Warsaw Stock Exchange. The majority of our investors are from the European Union).
In addition, in three years after launch of IMC’s new corporate style, we can observe that companies from other sectors (international retail, banks) start to use the same colors combination as IMC in their branding. So, it works, but we were the pioneers in Ukraine! That is, the ideas from Art Fresh are really fresh!
How did Art Fresh perform from a project management standpoint?
Art fresh is very responsive agency. Project time management is at high level as well. Be sure everything will be done on time.
What did you find most impressive about them?
Art Fresh learned our project and market strategy in order to reach project targets.
Are there any areas they could improve?
They have already been cool! Don’t slow down your international expansion as its your strong competitive advantage.
Do you have any advice for potential customers?
You may fully rely on creativity, professional international experience, strong management and honesty of Art Fresh team.