E-Commerce Website Migration & Revamp for Liquor Retailer
- AI Development E-Commerce Development UX/UI Design
- Confidential
- July - Oct. 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They build a fully optimized system designed for growth."
- Food & Beverage
- Edmonton, Alberta
- 1-10 Employees
- Online Review
- Verified
Arctic Grey, Ltd. migrated a website from WooCommerce to Shopify for a liquor retailer. The team built a fully optimized Shopify store and connected the client's POS system to real-time inventory syncing.
After partnering with Arctic Grey, Ltd., the client saw a 47% increase in total sales, a 52% increase in total orders, and a 57% increase in new customers. The site was more stable and reliable, and the client's operational efficiency improved significantly. The team's seamless execution stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of South Park Liquor
Describe what your company does in a single sentence.
South Park Liquor is a family-owned liquor retailer based in Alberta, Canada, offering a carefully curated selection of wines, spirits, beers, and premium collections. With a strong focus on quality, value, and customer experience, the store is built around helping customers discover great products for any occasion.
In addition to its retail locations, South Park Liquor operates a growing e-commerce platform that ships across Canada, specializing in case pre-orders with free shipping. The business is known for its competitive pricing, wide selection, and ability to source both everyday favorites and premium, hard-to-find products.
Driven by a hands-on approach, South Park Liquor combines in-store expertise with a modern online shopping experience. The brand continues to evolve by leveraging technology, data, and customer insights to deliver convenience, reliability, and a seamless buying experience for customers nationwide.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Arctic Grey, Ltd. to accomplish?
- We needed to move away from WooCommerce due to ongoing technical issues and security concerns, and transition to a reliable platform that could support long-term growth.
- Our goal was to improve conversion rate, increase average order value, and create a seamless customer experience with a clean, modern, and performance-driven Shopify store.
- We wanted to connect our POS, inventory across multiple store locations, and third-party apps into one centralized Shopify system with real-time syncing to improve efficiency and scalability.
SOLUTION
How did you find Arctic Grey, Ltd.?
Referral
Why did you select Arctic Grey, Ltd. over others?
Referred to me
Describe the scope of work in detail. Please include a summary of key deliverables.
We partnered with Arctic Grey to migrate our website from WooCommerce to Shopify, and it has been a complete game changer for our business.
Before working with them, we were constantly dealing with technical issues, including a security breach, which was costing us time and money. Since making the switch, everything has been smooth, stable, and optimized for growth.
The team at Arctic Grey was extremely professional from day one. Jake and Anthony took the time to walk us through the entire process with no pressure, and their development team handled the migration seamlessly. They preserved all of our data — including SEO, analytics, product descriptions, and images — which made the transition effortless.
Since partnering with them, we’ve seen major improvements in our business:
Total sales up 47% year over year
Total orders up 52%
New customers up 57%
They also built a fully optimized Shopify store and connected everything from our POS system to real-time inventory syncing across multiple store locations. Managing our operations is now significantly more efficient.
A huge shoutout to our account manager, Truc, who has been incredible to work with. Communication is fast, clear, and reliable — which makes a big difference when running a business.
What really stands out is that Arctic Grey stays ahead of the curve. They understand where ecommerce is going, including AI and how customers are searching today, and they build your store with that in mind. They are clearly serious about helping their merchants grow.
Since switching to Arctic Grey, I’ve been able to focus more on running my business while the website consistently drives sales in the background.
If you’re new to ecommerce or thinking about migrating, I highly recommend Arctic Grey. They will save you time, headaches, and money. Honestly, you’re wasting time by not working with them.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The partnership delivered clear, measurable improvements across key performance metrics. Since launching the new Shopify store with Arctic Grey, total sales have increased by 47% year over year, while total orders are up 52%. We’ve also seen a 57% increase in new customers, showing strong growth in customer acquisition.
Beyond revenue, operational efficiency improved significantly. Inventory is now synced across multiple store locations into one centralized Shopify system with real-time updates, reducing manual work and errors. The website is also far more stable and reliable, eliminating the downtime and technical issues we previously experienced.
Additionally, improvements in site performance and user experience have contributed to higher conversion rates and increased average order value, allowing the business to scale more effectively.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Arctic Grey’s project management was exceptional from start to finish. The entire process was well-structured, organized, and delivered on time as promised. Each phase of the project was clearly communicated, so we always knew what to expect and where things stood.
They were extremely responsive to our needs. Any questions, changes, or requests were handled quickly and efficiently, without delays. Our account manager, Truc, was especially great to work with — communication was seamless, and she was always available to provide updates or solutions when needed.
Overall, the team was proactive, detail-oriented, and highly reliable. They made what could have been a complex migration and build feel smooth and stress-free.
What was your primary form of communication with Arctic Grey, Ltd.?
Virtual Meeting
What did you find most impressive or unique about this company?
What impressed me most about Arctic Grey is their ability to execute everything seamlessly while staying ahead of where e-commerce is going. They don’t just build a website — they build a fully optimized system designed for growth.
Their attention to detail and technical expertise really stood out, especially in how they were able to migrate all of our data without issues, integrate our POS and inventory across multiple locations, and connect everything into one centralized Shopify platform.
They also understand the evolving landscape, including AI and how customers search today, which has helped position our website for long-term success. On top of that, their communication and support are exceptional — they are responsive, proactive, and genuinely invested in helping their merchants grow.
It’s rare to find a team that combines strong development, strategy, and ongoing support at this level.
Are there any areas for improvement or something Arctic Grey, Ltd. could have done differently?
Honestly, there’s nothing that stands out in terms of areas for improvement. The entire process was smooth, well-organized, and exceeded our expectations. The team delivered on everything they promised and was consistently responsive, professional, and easy to work with throughout the project.
If anything, they set a very high standard for what working with a development and e-commerce team should look like.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
