Arctic Grey, Ltd.

BACKGROUND

Please describe your company and position.

I am the Creative Director of Factory Effex

Describe what your company does in a single sentence.

Motorcycle licensing apparel and accessory products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arctic Grey, Ltd. to accomplish?

• Website redesign
• Integrated Marketing Tools
• Streamline Shipping Process
• Integration with ERP
• Custom product builder tools

SOLUTION

How did you find Arctic Grey, Ltd.?

Referral

Why did you select Arctic Grey, Ltd. over others?

Pricing fit our budget

How many teammates from Arctic Grey, Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As the Creative Director at Factory Effex—a company specializing in licensed motocross apparel and bike accessories—we recognized the need to modernize our website. Our goals were to leverage the latest online marketing tools, streamline our shipping processes, and enhance the overall customer experience. We partnered with Arctic Grey to bring this vision to life. They handled everything from building the new site to integrating advanced marketing tools and connecting it seamlessly with our ERP system. Their project management has been exceptional. With deep expertise, consistent daily updates, full transparency, and a strong track record of meeting deadlines, Arctic Grey has proven to be an outstanding agency and a trusted partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been exceptional. With deep expertise, consistent daily updates, full transparency, and a strong track record of meeting deadlines, Arctic Grey, Ltd. has proven to be an outstanding agency and a trusted partner.

What was your primary form of communication with Arctic Grey, Ltd.?

Virtual Meeting

What did you find most impressive or unique about this company?

Communication

Are there any areas for improvement or something Arctic Grey, Ltd. could have done differently?

Not at this time

BACKGROUND

Please describe your company and position.

 I am the Co-Owner of an ecommerce company 

Describe what your company does in a single sentence.

We are an eCommerce business that specializes in custom and personalized invitations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arctic Grey, Ltd. to accomplish?

• User-friendly personalization
• Polished

SOLUTION

How did you find Arctic Grey, Ltd.?

Referral

Why did you select Arctic Grey, Ltd. over others?

High ratings

How many teammates from Arctic Grey, Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we first started working with Arctic Grey, our goal was to create a site that not only looked polished but also offered a seamless and user-friendly personalization experience for our customers. Project management was clear, organized, and very effective. Communication was timely, and we always had a strong sense of where the project stood. Any concerns we raised were addressed quickly, and their team made sure we felt supported every step of the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They genuinely wanted to make things right, and in the end, they delivered a product we’re proud to share with our customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was clear, organized, and very effective. Communication was timely, and we always had a strong sense of where the project stood. Any concerns we raised were addressed quickly, and their team made sure we felt supported every step of the way.

What was your primary form of communication with Arctic Grey, Ltd.?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about Arctic Grey, Ltd. was their commitment to client satisfaction. Not every project goes perfectly on the first try, but the way their team handled adjustments and improvements showed a level of professionalism and care that’s rare to find.

Are there any areas for improvement or something Arctic Grey, Ltd. could have done differently?

More creative solutions delevered earlier in the process.

BACKGROUND

Please describe your company and position.

I am the Digital Strategy & Communications Manager of Lira Clinical

Describe what your company does in a single sentence.

A B2B company in the cosmeceutical industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arctic Grey, Ltd. to accomplish?

• Refresh website and digital presence
• Migrate website from Wordpress to Shopify Plus

SOLUTION

How did you find Arctic Grey, Ltd.?

Referral

Why did you select Arctic Grey, Ltd. over others?

Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Arctic Grey was tasked with refreshing our digital presence and website, migrating it from WordPress/Magento to Shopify Plus, and increasing our conversion rates. They also designed an interactive educational and marketing portal that features downloads, webinars, and marketing images, while automating processes with integrations like NetSuite and Klaviyo.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Partnering with Arctic Grey has significantly impacted our business; not only did we see an increase in conversions, but we've also received positive feedback from our partners about the ease of accessing our resources and placing orders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Project management was seamless, thanks to Maddie Schwartz, who was patient and attentive to our key decision-makers. She kept us on track and ensured that our project was completed ahead of schedule.

What was your primary form of communication with Arctic Grey, Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about working with Arctic Grey is their expertise in e-commerce. They stay on top of evolving trends and consistently provide valuable suggestions for improvement. Their commitment to sharing the latest technology and best practices has been invaluable to our ongoing success. I highly recommend Arctic Grey to any business looking to enhance their digital strategy.

Are there any areas for improvement or something Arctic Grey, Ltd. could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Project Manager of SkyGolf

Describe what your company does in a single sentence.

SkyGolf develops innovative GPS-based rangefinders, performance tracking systems, and game-improvement technology to help golfers play better and enjoy the game more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arctic Grey, Ltd. to accomplish?

• Migrate from SuiteCommerce to Shopify

SOLUTION

How did you find Arctic Grey, Ltd.?

Referral

Why did you select Arctic Grey, Ltd. over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Arctic Grey, Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Implementation of a GitHub-based version control and deployment workflow for SkyGolf’s Shopify store, including the setup of dedicated staging and production environments, continuous integration, automated testing, and structured deployment pipelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes of this project include faster and safer deployments, reduced downtime, fewer bugs in production, quicker rollbacks, more efficient onboarding, better compliance tracking, and ultimately a more reliable Shopify store for SkyGolf customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Arctic Grey demonstrated strong project management throughout the Shopify integration project. They delivered all agreed-upon items on time, adhering to the established timeline and milestones. Communication was clear and proactive, with regular updates provided at each stage of development.

When SkyGolf’s needs or priorities shifted, Arctic Grey was responsive and adaptable, ensuring requirements were met without disruption to the overall project plan. Their ability to anticipate potential roadblocks and address them early contributed to a smooth and efficient implementation.

What was your primary form of communication with Arctic Grey, Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about Arctic Grey was their depth of technical expertise combined with a highly collaborative approach. They didn’t just deliver a solution — they took the time to understand SkyGolf’s specific challenges and business goals, then tailored their version control and deployment workflow to fit those needs. Their attention to detail, especially in setting up a seamless staging and production environment, stood out as both innovative and practical.

Are there any areas for improvement or something Arctic Grey, Ltd. could have done differently?

No, we have no complaints about this partner

BACKGROUND

Please describe your company and position.

I am the General Manager of Cableorganizer

Describe what your company does in a single sentence.

Ecommerce Distibutor of Wire & Cable Management Products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arctic Grey, Ltd. to accomplish?

• Migrate old website to a new Shopify site

SOLUTION

How did you find Arctic Grey, Ltd.?

Referral

Why did you select Arctic Grey, Ltd. over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Arctic Grey to migrate our existing e-commerce platform to Shopify Plus. The goal of this project is to create a high-performance, user-friendly, and easily manageable Shopify storefront that aligns with the CableOrganizer brand, improves the customer experience, and simplifies ongoing site management and marketing tasks. 

The following is a list of objectives and deliverables.
-Develop a modern, responsive Shopify Plus site that loads quickly and provides an intuitive shopping experience across devices.
-Improve user engagement and conversion rates through optimized UX/UI and a streamlined customer journey.
-Ensure the site architecture supports scalability, SEO best practices, and integration with existing marketing tools.
-Empower the CableOrganizer team to easily manage content, products, and marketing initiatives without the need for ongoing developer support.
-Deliver a world-class digital storefront that enhances customer retention and reflects CableOrganizer’s brand identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were numerous milestones/phases that needed to be completed prior to moving into the next one. These included SEO and Data Audits, Discovery Phase, System Architecture, Design & Development, Testing & QA, and Training & Launch. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Arctic Grey team worked very closely with us and our team every step of the way. They were instrumental in guiding the process, maintaining a tight schedule, gently nudging to get information needed and to stay on track, while always staying upbeat, positive and professional. If the project timeline got off course it was due to issues that we the stakeholder needed to fix. 
The Arctic Grey, Ltd. team was always open and willing to address any concerns that we had. They handled all of them beautifully as mentioned above. 

What was your primary form of communication with Arctic Grey, Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Maddie, our project lead, was outstanding. She kept everything on track from day one. She maintained clear communication, held both teams accountable, and brought a positive, solutions-focused attitude throughout the entire process. Any roadblocks were handled quickly and professionally.

Are there any areas for improvement or something Arctic Grey, Ltd. could have done differently?

Communication with Arctic Grey was key. I was in contact with Maddie, Callie and the team on a daily basis which we did through a dedicated Slack channel. Unfortunately, I was the only person on my team tied to this channel. This made it more difficult to communicate what AG needed from my team. There was a lot of copy and paste or emailing to pass along tasks that needed to get done. 
However, Maddie and Callie did make every effort to make communicating quicker and easier. 

BACKGROUND

Please describe your company and position.

I am the VP, Digital Initiatives of Archetype

Describe what your company does in a single sentence.

We are Sunset Magazine, informing readers about the Best of the West since 1898.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arctic Grey, Ltd. to accomplish?

• Launch a Shopify shop for Sunset Magazine.
• Incorporate subscriptions and combined listings.
• Make it look beautiful!

SOLUTION

How did you find Arctic Grey, Ltd.?

Worked with them before

Why did you select Arctic Grey, Ltd. over others?

• Pricing fit our budget
• Good value for cost
• Ease of communication

How many teammates from Arctic Grey, Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My company's initial goals with Arctic Grey were to build a simple, elegant, attractive Shopify site that could sell our main products—most of them subscription-based, so necessitating Recharge—but that could evolve to encompass much, much more. For that, we needed a set of attractive templates (PDPs, etc.) and the technical manipulation to make them all play nicely together, on the front and back end.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most basic ones: Arctic Grey got the project done on time and to spec! Just as important, the delivered a site and a framework that my team can now take over and use as we want, without constantly needing to go back to them for tweaks and revisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Arctic Grey and our project manager, Thiara, were extremely responsive: We set up a Slack Connect between our Slack and theirs, and they were always available to trade messages and links and to discuss options and problems. It was also a great way to share links to Figma and Monday.com to show progress and solicit feedback.

What was your primary form of communication with Arctic Grey, Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

For us—a small company with an internal team that likes to be very hands-on—Arctic Grey's bulk-hours system was ideal: We could manage many parts of the shop build-out ourselves, and then rely on Arctic Grey to handle efficiently whatever we could not. It made the whole thing achievable!

Are there any areas for improvement or something Arctic Grey, Ltd. could have done differently?

Our company is primarily editorial, not ecommerce, so figuring out how journalists want to present products was a bit of an adaptation for them, but not in the end too challenging.

BACKGROUND

Please describe your company and position.

I am the Director of Lids

Describe what your company does in a single sentence.

Retail for licensed headwear and apparel. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arctic Grey, Ltd. to accomplish?

• Web development
• Web Design

SOLUTION

How did you find Arctic Grey, Ltd.?

Referral

Why did you select Arctic Grey, Ltd. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Arctic Grey, Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our initial goal was to fulfill a need for website maintenance and dev work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Partnering with Arctic Grey has been extremely impactful for our business. They not only help us with daily upkeep and maintenance of the 8 websites we operate, but they collaborate with us to ensure we are making the best choices and bringing new ideas to the table to ensure we have the best user experience and most efficient processes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I've been working with Brooke and team for over two years now and I couldn't ask for a better partnership. We have some sort of change we need done almost every day and Brooke ensures the team supports us to execute our needs. They are very easy to work with and have helped us grow in several ways.

What was your primary form of communication with Arctic Grey, Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Arctic Grey, Ltd.'s communication and collaboration stand out the most to me.

Are there any areas for improvement or something Arctic Grey, Ltd. could have done differently?

None at this time. 

BACKGROUND

Please describe your company and position.

I am the Division Manager, Product Lead of Iceman LLC

Describe what your company does in a single sentence.

Iceman LLC is a premium ice delivery company specializing in same-day emergency ice delivery, event ice solutions, and snowmaking services. We provide high-quality ice products and authentic ground snow for various needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arctic Grey, Ltd. to accomplish?

• launch our Shopify e-commerce platform
• build a scalable system that could support our growth
• enhance our customer experience

SOLUTION

How did you find Arctic Grey, Ltd.?

Referral

Why did you select Arctic Grey, Ltd. over others?

• Referred to me
• Responded quickly

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Arctic Grey to launch our Shopify e-commerce platform and build a scalable system that could support our growth and enhance the customer experience. Our key objectives included:

• Developing an easy-to-use frontend where customers could easily place and track orders.
• Integrating a final-mile delivery platform to streamline fulfillment.
• Ensuring the system was efficient and optimized to improve order management.

Arctic Grey’s project management was excellent, with clear communication from the start. They set up a dedicated Slack channel as the only means of communication, making it easy to access information without sorting through emails. Our project manager, Truc Peter, was organized, responsive, and upfront, always providing clear answers after checking with her team when needed.

What stood out the most was how Arctic Grey took the time to understand our needs, offered solutions that made sense for our business, and delivered on their promises.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased operational efficiency with a more streamlined order management system.
• Improved customer experience, making it easier for customers to place and track orders.
• Successful integration of the final-mile delivery platform, enhancing fulfillment processes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management with Arctic Grey was excellent, thanks to their clear communication and organized approach. They set up a dedicated Slack channel for our project from the start. They used it as the only means of communication, which made it incredibly easy to find any information without digging through endless email chains.

We were especially impressed with our project manager, Truc Peter—she was organized, responsive, and upfront. If she didn’t have an immediate answer to a question, she was always honest about it and would follow up with a clear and accurate response after checking with her team.

Having one single point of contact throughout the entire project was also a huge convenience. I know that if we decide to take on additional projects with Arctic Grey, our point of contact will remain the same, which adds a level of consistency that we really value

What was your primary form of communication with Arctic Grey, Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They took the time to really understand our needs, offer solutions that made sense for our business, and deliver on their promises.

Are there any areas for improvement or something Arctic Grey, Ltd. could have done differently?

Unless Arctic Grey can code a Shopify store that also brews good coffee, I’d say they nailed it. 

BACKGROUND

Please describe your company and position.

I am the Owner of a needlepoint canvas retailer.

Describe what your company does in a single sentence.

We are a needlepoint canvas and accessories designer and retailer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arctic Grey, Ltd. to accomplish?

• Overhaul website UX
• Improve customer engragement
• Increase sales

SOLUTION

How did you find Arctic Grey, Ltd.?

Online Search

Why did you select Arctic Grey, Ltd. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Arctic Grey, Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Artic Grey to redesign our Shopify website to improve the UX and increase sales. They delivered mockups of all pages as well as custom solutions for our business needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They launched a completely new site in August of 2024 and our traffic and sales have increased significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. We had a weekly call to review site progress and discuss upcoming deliverables and a Slack channel setup so we could communicate regularly about content and assets we needed to provide and troubleshoot any issues. Their team is friendly, professional, and very knowledgeable.

What was your primary form of communication with Arctic Grey, Ltd.?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of their work and their communication is stellar. We could not be happier with the final results. They were delightful to work with.

Are there any areas for improvement or something Arctic Grey, Ltd. could have done differently?

It would be helpful to understand their hours better once the site is launched. They give you a set amount post-launch, but we used those up quickly and still had bugs that needed to be resolved. I think it would be helpful to allow more hours for post-launch.

BACKGROUND

Please describe your company and position.

I am the Director of Strategy of Di Bruno Bros

Describe what your company does in a single sentence.

Philadelphia's premier destination for gourmet Italian foods since 1939.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arctic Grey, Ltd. to accomplish?

• A new website built on the Shopify platform
• A website built with best practices to ensure great user experience
• A website that would be capable of improving our conversion rate and revenue

SOLUTION

How did you find Arctic Grey, Ltd.?

• Online Search
• Referral

Why did you select Arctic Grey, Ltd. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arctic Grey, Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our primary business goals for this project are:

• Enhance the customer experience with a more user-friendly and seamless online shopping journey. We would love to find ways to provide customers with the high-end food theatre experience we deliver in-store. 
• Increase conversion rates and average order value through improved functionality and marketing automation. 
• Gain deeper customer insights and optimize marketing campaigns through advanced analytics integration. 

We tasked Arctic Grey with:

• E-commerce Migration from BigCommerce to Shopify
• Enhancing our E-commerce experience
• Integrate content management & marketing systems
• Design and optimization
• App evaluation and recommendations
• On-going maintenance for our website
• Website strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since we are still in the process of working with Arctic Grey the success will continue to evolve. For now, I can highlight the fact that we have more than doubled our conversion rate since the launch of our website when compared to our previous website. The average order value has increased, and our bounce rate has decreased as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have been pleased with the responsiveness from Arctic Grey. Nothing has been a surprise as they are proactive with their communication. We also have weekly calls to make sure we are all on the same page.

What was your primary form of communication with Arctic Grey, Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed with Arctic Grey, Ltd.'s subject matter experts. There hasn't been a challenge they solved.

Are there any areas for improvement or something Arctic Grey, Ltd. could have done differently?

Nothing comes to mind.