Antedote runs the quantitative and qualitative research behind major growth decisions, and goes beyond findings to recommendations clients can act on. We are an innovation consultancy: we help leading brands decide where to grow, what to build, and where to commit.
Our specialisms include market and customer segmentation, demand landscapes, customer journey mapping, innovation and new product development (NPD), communications exploration, and brand strategy. This work is led by senior experts and supported by in-house statisticians, across the full quant and qual toolkit: concept and product testing, pricing and conjoint, brand tracking, ethnography, online communities, focus groups, and depth interviews.
We work across consumer and B2B categories, with depth in consumer packaged goods (CPG), spirits and beverages, consumer electronics, durables, and services. Our clients include Fortune 500 companies and many of the world's most recognised brands. With offices in the US and UK, we work globally across multiple markets and languages.
Antedote is human-led, amplified by AI. Senior consultants own the thinking, while our proprietary platform lets us analyse more evidence and move faster, so we spend more time on judgement.
Among the most awarded consultancies in our field, our work has been recognised by the Insights Association, the Market Research Society (MRS), ESOMAR, the Marketing Society, Marketing Week, and Insight250, for strategic, actionable recommendations that drive growth.
What sets us apart is conviction. We take positions and defend them. Clients choose Antedote when a decision matters and they need a partner willing to tell them what to do, why, and how confident we are.
Antedote is recognized for providing good value for cost, with clients highlighting their expertise and strong project management. Specific project costs noted include a $370,000 investment for a long-term engagement, while clients appreciated the alignment of pricing with their budgets.
Antedote delivered timely and budget-friendly market research for an ear hygiene device company, impressing with their investment in the project and personable, intelligent approach. The team was highly rated for their professional communication and insightful findings.
High-Quality Persona Development
Antedote's research for a consumer products company resulted in a successful communication strategy and product development roadmap. Their work was described as high quality, accurate, and delivered with professionalism, leading to strategic alignment within the company.
Professional and Comprehensive Reporting
Antedote's work with a fitness company involved detailed research phases and a comprehensive report shared with executives. They maintained great communication and demonstrated professionalism in managing the project, meeting all deliverables on time.
Exceptional Training and Project Management
Antedote's training on the JTBD methodology for a pet food company was praised for its high energy and on-time delivery. Their project management was effective, maintaining great communication and a steady pace. The training led to improved innovation ideas by focusing on user needs.
Robust Research with Room for Presentation Improvement
While Antedote's research for a memorialization company was instrumental in strategic planning, their presentation style could be improved for clarity. Nonetheless, their qualitative and quantitative research skills were highly praised for their depth and professionalism.
Effective User Testing and Insight
For a sports brand, Antedote's remote user testing identified critical insights for software improvements. Their transparent communication and quick problem-solving were highlighted, especially during a technical failure that was turned into a project-saving moment.
Customer Persona Marketing for Consumer Goods Company
Featured Review
Market Research
Confidential
Jan. - Oct. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"I have never had a research firm provide such high quality, accurate and excellent work."
Feb 16, 2021
Head of a Professional Business Unit, Husqvarna Group
Gent Simmons
Verified
Other industries
Sweden
10,001+ Employees
Online Review
Verified
Antedote provided expert assistance to a consumer goods company to help define their target customer's persona. The goal of the collaboration was to find more ways on how to connect with their target audience.
Thanks to Antedote, the client was able to execute their new communications strategy and product development roadmap. The team took the lead from the very beginning and was always open to input and feedback on how to manage the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Our company is a global consumer products company specializing in homeowner and professional outdoor power equipment. I am head of a professional business unit and based in Sweden.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Antedote?
Our company needed expert assistance in defining our target customer's personas so we could start the process of reaching them better through quality marketing & communications. Based on the high quality of the work, we expanded the work with Antedote to include persona driven product development roadmaps.
What were your goals for this project?
The goal was to find cross-company alignment around how we were to approach, connect with and support our target customers.
SOLUTION
How did you select Antedote?
Antedote was selected after rigorous research and via referrals.
Describe the project in detail.
The scope of the project included market research and customer interviews from all over the world. My role was to lead the product development arm of that research while acting as a subject matter expert for our marketing team. Antedote performed the research and delivered a detailed persona overview, a communication strategy as well as detailed roadmaps for product development aligned to the research.
What was the team composition?
Antedote's team was small but extremely professional and effective.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We have now executed a new communications strategy and product development roadmap based partially and in some cases wholly on the results of the research.
How effective was the workflow between your team and theirs?
Antedote took the lead from the beginning but was always open to our input for the best way to manage the project. They also challenged us along the way to think differently when necessary.
What did you find most impressive about this company?
As I said to them, 'I have been in this industry for 20 years and I have never had a research firm provide such high quality, accurate and excellent work'.
Are there any areas for improvement?
The project, research and deliverables were perfect. Well done and the materials were detailed and organized ready to present around the organization.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Market Research for Sports & Lifestyle Brand
Market Research
$10,000,000 +
Mar. 2013 - Nov. 2016
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are a master communicator who can put the team at ease and also get things done."
Apr 26, 2021
Senior Manager, Oakley
Jason Janavicius
Verified
Other industries
California, United States
10,001+ Employees
Online Review
Verified
To make improvements to their software and uncover unmet user needs, a sports and lifestyle brand hired Antedote to perform remote user testing of a training plan created by the software.
Antedote successfully identified contextual and product insights and core target needs, effectively aiding in the software's improvement. The team led a transparent approach, providing regular updates and presentations. Their valuable insights proved critical to the project's success.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Oakley is a sunglass, ophthalmic eyewear, and sports equipment manufacturer headquartered in Foothill Ranch, CA. I am the Sr Manager of User Experience at Oakley. Our team identifies user needs for physical and wearable digital products.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Antedote, and what were your goals?
We hired Antedote to perform remote user testing and uncover user needs/unmet needs and provide feedback to Oakley/Intel to make improvements to the software. Antedote organized access to five countries: USA, Germany, France, Spain, and Italy. On a second study, we hired Antedote to help us understand cyclists, golfers, and general urbanites needs for bluetooth connected sunglasses. On a third study, we hired Antedote to organize user interviews with women in London, U.K. and Barcelona, Spain, to help us understand women's mental model for choosing sunglasses.
SOLUTION
How did you select Antedote and what were the deciding factors?
In 2012 I read an article that Anne L. had written for Core77 about remote ethnography. I was so interested and impressed in what she was doing (innovation through users) that I called her to learn more. A year later I was invited into the Radar Pace project. This global innovation team desperately needed remote user testing and I knew that Antedote would be the perfect fit. Anne is quick on her feet, she's international, and a fun and gregarious teammate who's also firm on what needs to be done.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
For RadarPace Antedote was hired to recruit runners and cyclists who will enlist in a six week training plan created by software, and then keep said runners and cyclists engaged during the length of the study. Antedote created the entire study design, screener, questionnaire, and developed relationships with each of the recruits. Antedote evaluated user pain points with the hardware, Radar Pace Application on iOS and Android, and software. We had a weekly call to discuss updates from both sides. Antedote provided a complete picture of the user experience including user summaries, transcripts, and customer segmentation of the users.
How many people from the vendor's team worked with you, and what were their positions?
Anne Lacey was our main interface, but during our calls and in-person meetings there were at least two other Antedote employees that interfaced with us regularly; UX researchers and innovation consultants, interview moderators, coordinators, etc.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We started Radar Pace with Antedote hoping for a good working relationship, and I think everyone on the project would agree that at the end of the project we enjoyed a strong partnership together. Oakley was doing a parallel study using our internal employees and coming to many of the same results. Antedote went far beyond beta testing and drilled down into features and benefits, identified contextual insights, product insights to inform software development, and clearly spelled out the core target and translated their needs, attitudes and desires so that we could inform the sprint team and create a blueprint for Radar Pace.
Describe their project management style, including communication tools and timelines.
They are a master communicator who can put the team at ease and also get things done. Everything was on the table --voice, texts, email, weekly phone conferences complete with presentation updates.
What did you find most impressive or unique about this company?
The day that we were to begin $45K of individual in-depth interviews at an off-site market research facility, our software crashed. We were at risk of losing the entire research investment. Anne was quick on her feet and figured out that we didn't need the software at all --that we could draw decisions on paper and ask the users which direction they'd like to go next. While this crash seemed disastrous at first, the crash actually saved the project. We didn't need the software at all----and we'd have saved over a year of development if we'd done it this analog way at the beginning. Anne saved us, and I'm forever grateful and I am forever impressed by her quick thinking in a very stressful situation.
Are there any areas for improvement or something they could have done differently?
Anne and Antedote exceeded our expectations on all of the projects we've enjoyed together. I wish I could work with her more often!!
RATINGS
5.0
Quality
5.0
Service & Deliverables
"Exceeded our expectations"
Schedule
5.0
On time / deadlines
"She always found a way to prioritize the work we were doing together."
Cost
5.0
Value / within estimates
"We had some difficult budget constraints and Anne was able to break a big project into smaller 'bite sized' projects that worked for both sides."
Willing to Refer
5.0
NPS
Market Research & Insight for Consumer Electronics Company
Market Research
$200,000 to $999,999
Dec. 2019 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"I appreciate that they’re always willing to set aside time to talk with us."
Feb 8, 2021
Product Innovation Manager, Logitech
Digant Davé
Verified
Other industries
Newark, California
5,001-10,000 Employees
Phone Interview
Verified
Antedote provided market research services for an iPad accessory manufacturer. The team held internal workshops and shared concerns before taking on customer insight research through online studies.
Internal stakeholders are impressed with Antedote’s research, noting the positive impact on their internal team. Along the way, they’ve been transparent, trustworthy, and flexible, adjusting well to issues as they arise. Their professionalism and communication set them apart.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the product innovation manager for Logitech. We primarily make iPad keyboard cases and accessories.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Antedote?
We needed market research and consumer insight work done.
SOLUTION
What was the scope of their involvement?
For the first project, Antedote did market research. They held workshops for team members and stakeholders, sharing their findings, addressing any questions, and allowing us to make necessary course corrections.
The team provided a detailed report at the end of the project, consisting of more than 250 slides.
They are currently doing qualitative research focused on customer insight. They did exclusive online studies with 50 people who met the criteria. From those 50, they did in-depth interviews with 10 of them to get understanding of their iPad use, including length of time, purpose, etc.
Based on their findings, they helped us develop a questionnaire that will be sent out to a broader audience.
What is the team composition?
We are currently working with two qualitative researchers, a quant/statistics expert, and the founder of the company.
How did you come to work with Antedote?
I was impressed by their skills when they worked with a previous employer of mine.
How much have you invested with them?
We spent $370,000.
What is the status of this engagement?
We began working together around December 2019, and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
There has been a shift in the team’s mindset since working with them, regarding the value of user research and consumer insight, and its practical applications. Some of my team has expressed excitement to see results of our current phase, so we can know which concepts to further develop to match our customers’ needs.
How did Antedote perform from a project management standpoint?
Antedote have been transparent, flexible and adaptable to our needs, especially surrounding COVID. They adjusted work around that, and were quite professional in helping us achieve our goals.
What did you find most impressive about them?
Their professionalism and transparency are impressive. I appreciate that they’re always willing to set aside time to talk with us. There is also a lot of value for the cost.
Are there any areas they could improve?
There have been a few minor issues, but we have worked on it.
Do you have any advice for potential customers?
Be clear about business goals and objectives. Present them with a clear brief.
RATINGS
5.0
"They’re a dream to work with."
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
"They have proven to be more cost efficient than their competitors."
Willing to Refer
5.0
NPS
Market Research for Memorialization Company
Market Research
Confidential
Dec. 2019 - Aug. 2020
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
“I was very impressed with how Antedote was able to do qualitative research.”
Oct 9, 2020
Senior Product Marketing Manager, Memorialization Company
Anonymous
Verified
Real estate
California, United States
11-50 Employees
Phone Interview
Verified
Antedote provided market research services for a memorialization company. They handled both qualitative and quantitative research, conducting surveys and focus groups as well as recruiting participants.
The research has had a positive impact on the partner and their marketing efforts. The Antedote team is highly skilled in qualitative and quantitative research, demonstrating the ability to dig deep and to help participants open up. Professionalism and organization are hallmarks of their work.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m a senior product marketing manager for a memorialization company that provides families a unique offering to remember loved ones.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Antedote?
We had a very successful regional business and were looking to expand it nationally. That was the challenge that Antedote helped address along with addressing where we wanted to go, who to target, and how to speak to our target audience.
SOLUTION
What was the scope of their involvement?
Upon the engagement, we gave Antedote some initial information. Essentially, we had little to no research but we shared what we had and it was very collaborative from then on. They mapped out the top questions we wanted to be answered and designed a methodology that’d answer those questions.
They were a key player in implementation, and we did qualitative research on a digital platform they coded. The Antedote team also recruited participants for that piece of research. We conducted in-person focus groups, which they facilitated. Lastly, we did a 5,000-person survey, which they recruited for and hosted the digital platform.
What is the team composition?
We worked with Adam (Founding Partner) and Bec (Partner). We also had specialists helping us during different phases, including Riki (Innovation Director) and Neal (Director).
How did you come to work with Antedote?
We worked with a research consultant to help find and choose Antedote. This was the first time our company was doing a major piece of research, and we wanted someone with expertise. Antedote came highly recommended by our consultant. We interviewed a few research firms that our consultant recommended, and Antedote was the right fit.
What is the status of this engagement?
The engagement was from December 2019–August 2020. We occasionally email back and forth about minor questions.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Their research has been instrumental. We were able to confidently plan our 2021 roadmap. Our team has written marketing materials and email campaigns using their feedback. Those efforts generated many times the number of booked appointments than previously run campaigns.
How did Antedote perform from a project management standpoint?
They were professional and organized. It was clear in the pitching phase that this was not the strong suit of the other agencies we were considering. It was really important to me that I could trust our partner to stick to deadlines or tell me if we were running behind, and Antedote was very capable.
What did you find most impressive about them?
What set them apart was their strength in both qualitative and quantitative research. Our topic is memorialization, and if there aren’t strong qualitative researchers, it’s a difficult topic to get people to open up about and to dig deeper to find those patterns. We needed someone that was experienced and able to accomplish this all while keeping a scientific mindset. I was very impressed with how Antedote was able to do qualitative research.
Are there any areas they could improve?
The only thing that could’ve improved was their presentation style. This wasn’t a huge issue though. Their findings were so robust that I’d often have to redesign a slide if I was presenting it to our leadership team.
This was often because it’d have too much information or unclear key takeaways and summaries. But, if I had to choose one or the other, I’d much rather have more information that I have to edit down.
Do you have any advice for potential customers?
Identify the open questions you have across your company. Antedote did a skillful job of helping us get the directional answers to questions that were held across the company.
This really helped with buy-in when the results came because we were able to offer these helpful insights to the marketing and sales departments as well as our real estate and product teams. Don’t limit your scope to the point that it hurts your ability to get company-wide buy-in.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Corporate Training Services for Pet Food Company
Corporate Training & Coaching
Confidential
Aug. - Nov. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"It was a great experience, and I’d recommend Antedote."
Dec 22, 2025
Front-End of Innovation Expert, Pet Food Company
Elke Brial
Verified
Food & Beverage
France
5,001-10,000 Employees
Online Review
Verified
Antedote provided corporate training services for a pet food company. The team trained the client's innovation teams on the Jobs to Be Done (JTBD) methodology, providing training materials and templates.
Antedote's training helped the client focus on users' needs and deliver impactful solutions. The team was energetic, well-prepared, and empathetic. Furthermore, Antedote's project management was excellent; they communicated well, maintained a steady pace, and delivered the material on time.
BACKGROUND
Introduce your business and what you do there.
I’m a front-end innovation expert at a well-known global company specializing in the production of high-quality pet food, particularly tailored nutrition for cats and dogs.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Antedote?
We needed customized training on the “jobs to be done” (JTBD) methodology for our innovation teams, including solution designers, product evaluation experts, and innovation facilitators.
SOLUTION
What was the scope of their involvement?
Antedote evaluated our current ways of working in innovation and provided customized training on JTBD, taking into consideration our current organizational design. The training included theory, hands-on exercises, consulting, and on-the-job aid. Antedote also provided training materials, examples, and ready-made templates.
What is the team composition?
We worked with 2–5 teammates from Antedote.
How did you come to work with Antedote?
Someone referred Antedote to me. I chose them over other options because they were a great culture fit and had expertise.
What is the status of this engagement?
We worked together from August–November 2024.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The quality of our innovation ideas has changed since taking users and their points into consideration. We’re now focusing on where it matters most and delivering solutions with an impact.
How did Antedote perform from a project management standpoint?
Antedote’s project management was great. We had great communication, kept the pace, and delivered the material on time. We held the training session on-site, and everything went very smoothly. Antedote also communicated via virtual meetings.
What did you find most impressive about them?
Antedote’s high quality of work and deliverables was impressive. They had high energy during the three-day session and were very well prepared. Anne and Riki showed empathy throughout the session and adjusted where needed.
Are there any areas they could improve?
No, it was a great experience, and I’d recommend Antedote.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Market Research for Ear Hygiene Device Company
Market Research
Market Research Interviews
+2
$50,000 to $199,999
Mar. - June 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Thousands of companies could have done what we needed, but they can't duplicate Antedote's people."
Nov 19, 2024
Marketing Director, SafKan Health
Travis Kochel
Verified
Other industries
Redmond, Washington
11-50 Employees
Online Review
Verified
Antedote conducted market research for an ear hygiene device company. The team was responsible for helping the client understand their target consumers and determine the viability of their new product concept.
Antedote delivered everything on time and within budget, proving to be an excellent partner. The team was fully invested in the project, remained professional, personable, and extremely smart, and maintained communication through virtual meetings, email, and messaging apps.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Director of SafKan Health
Describe what your company does in a single sentence.
Ear cleaning device
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Antedote to accomplish?
Understand who our target consumer(s) is
What is the likelihood of the target consumer purchasing the product
What issues do the target consumers currently face
SOLUTION
How did you find Antedote?
Online Search
Why did you select Antedote over others?
High ratings
Pricing fit our budget
Great culture fit
Company values aligned
The people
How many teammates from Antedote were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We are launching a new disrupting product to the market. However, before we develop the details of the product and marketing assets, we wanted to know who our consumers are and is the product concept a possible viable business. Our key deliverables were:
Who is our Consumer?
Do we have potential business on our hands?
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Deliverables meeting the timeline and costs.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They could not have been better partners. They were as invested in this project as much as we were, maybe more. They were professional, personable, and extremely smart.
What was your primary form of communication with Antedote?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The people. Thousands of companies could have done what we needed, but they can't duplicate Antedote's people.
Are there any areas for improvement or something Antedote could have done differently?
No - I would work for them.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Market Research for Fitness Company
BrandingMarket ResearchMarketing Strategy
Brand messaging
+1
$50,000 to $199,999
June - July 2023
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"Adam and his team were the ultimate professionals."
Jan 8, 2024
Customer Insights Director, Tonal
Everett Alatsis
Verified
Fitness
San Francisco, California
201-500 Employees
Online Review
Verified
Antedote provided branding and market research services for a fitness company. The team helped the client determine the pricing for their future products and optimize their product positioning strategy.
Antedote consolidated all of their findings and recommendations into a report that was shared with the client's executive team. The team managed the project as professionally as possible and maintained clear and consistent communication at every stage of the process.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Durector, Customer Insights of Tonal
Describe what your company does in a single sentence.
Tonal is a leader in connected Fitness
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Antedote to accomplish?
Help determine our pricing for future products
Optimize the positioning strategy for a new product
SOLUTION
How did you find Antedote?
Known for a while
Why did you select Antedote over others?
Great culture fit
Good value for cost
Company values aligned
How many teammates from Antedote were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Antesote conducted multiple phases, including qualitative and quantitative research, positioning recommendation, price sensitivity, and feature importance.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Antedote's report was shared with the executive team as well as the board
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Great communication throughout the entire project.
What was your primary form of communication with Antedote?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Adam and his team were the ultimate professionals. They understand how to do the work while facing any challenge that came from our side.
Are there any areas for improvement or something Antedote could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Consumer Segmentation for Food & Beverage Company
Market Research
$50,000 to $199,999
Aug. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I always find Antedote's thought leadership the most impressive."
Feb 2, 2021
Sr Dir, Clif Bar & Company
Michelle Thevil McDonald
Verified
Other industries
Emeryville, California
1,001-5,000 Employees
Online Review
Verified
A food and beverage company needed a better understanding of their market's pain points and how they could solve them. They partnered with Antedote to help them gain that intuitive understanding.
The company's internal team provided good feedback on the results of the project. The company is looking forward to implementing their finding into their brand and innovation plans. The company considers the Antedote team a valuable partner for their market research and business strategy skills.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I lead the consumer insights department at a medium size global food and beverage company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Antedote?
Our company need help understanding our consumer segments, their tensions, how our company could help. As we look to grow and reach new households, understanding these segments is a key foundation.
What were your goals for this project?
We wanted to humanize the segments so the company could have an intuitive understanding of who they are, their motivations and their barriers. This helps us create better products and advertising best suited for each segment.
SOLUTION
How did you select Antedote?
Antedote has helped us with several strategic projects that have pushed our thinking. They were the only company I trusted to do this important work. I need a trusted thought partner and that's Antedote!
Describe the project in detail.
Ethnographic research to bring to life and humanize consumer segments
What was the team composition?
The team was composed of two Antedote team members and myself.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Feedback was extremely positive from the organization. They are looking forward to utilizing the insights to feed into brand and innovation plans.
How effective was the workflow between your team and theirs?
Great. No problems, no complaints
What did you find most impressive about this company?
I always find Antedote's thought leadership the most impressive. They are able to take consumer insights and ladder that to the so-what's for the company.
They are very adept at consumer research as well as business strategy, which is what makes them such a valuable partner.
Are there any areas for improvement?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-8 of
8 Reviews
Our Story
Antedote exists to close the gap between knowing and deciding. Most insight work stops at findings; we go further.
We pair deep customer and market understanding with the conviction to recommend a course of action and stand behind it.
We are human-led, amplified by AI: senior experts own every recommendation, supported by proprietary technology to go deeper and move faster.
We take positions and defend them, so every engagement leaves a client more certain about what to do next.
What Sets Us Apart
We take positions and defend them
Most insight work stops at findings and leaves you to decide. We don't. Every engagement ends in a clear recommendation we believe in and will defend, with our confidence levels made explicit, so you know what we think you should do and how much weight it carries.
Human-led, amplified by AI
Senior consultants own every recommendation. Our proprietary AI platform lets us analyse more evidence, surface patterns across markets and engagements, and move faster than traditional approaches. The rigour of a research partner with the speed and conviction of an advisor.
Senior experts, full quant and qual
You work with senior people, not a junior team. We run the full quantitative and qualitative toolkit in-house, with our own statisticians: from segmentation and conjoint to ethnography and depth interviews. The same experts who analyse the evidence make the recommendation.
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