ANML, INC

BACKGROUND

Introduce your business and what you do there.

Salesloft, now combined with Clari, gives revenue teams one B2B SaaS platform for cadencing, conversation intelligence, forecasting, and pipeline inspection. We hired ANML to bring the two companies together as one brand and one website on a single domain, retire Clari.com without losing search equity or pipeline, and leave our marketing team with a brand and CMS system we could extend on our own.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ANML, INC?

When Salesloft and Clari came together, we had one platform and two of everything else. Two brands, two websites, and a Salesloft.com that still presented us as a cadencing tool with a single funnel for every buyer. The product had moved on. The way we showed up had not. We needed a new identity, a new site, and a full Clari migration, all at once and on a compressed timeline. Clari.com carried a Domain Rating of 77 and about 2,700 referring domains, so losing that equity was the biggest risk in the merger.

SOLUTION

What was the scope of their involvement?

ANML ran brand, information architecture, Contentstack development, and migration as one workstream with shared decision points, instead of passing work from a brand team to a web team. They treated my in-house design team as part of the process. Logo concepts came to my designers between rounds, and their feedback shaped the final mark. Brand decisions were tested on the homepage before they were locked, so typography, color, iconography, and data display were proven on a real page rather than in a guidelines deck.

The brand started with positioning centered on the revenue professional and the idea of finding signal in noise. That became our Signal mark and a graphic language for data, patterns, and moments of activation. On the web side, ANML rebuilt the information architecture around our two audiences, revenue teams focused on execution and executives focused on forecasting. They designed and built the homepage, platform, product and solution pages, and demo flow on Next.js, with reusable templates and components our team owns in Contentstack.

Migration ran alongside. Working from the redirect strategy our SEO partner provided, they consolidated roughly 10,000 pages onto one domain and validated Marketo, Salesforce, GTM, Drift, and Tourial ahead of go-live. Phase 2 is now underway on the same foundation: remaining pages, site search, design system expansion, governance documentation, and sales enablement templates.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched one brand and one Salesloft.com four months after kickoff. The migration brought roughly 10,000 pages onto a single domain, preserved 208 referring domains, retired 184 pages, and cleaned up redirect chains before Clari.com was sunset. Since launch, my team has been extending the system on its own, building new pages and assets from the templates, components, and graphic language rather than starting from scratch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every part of the project was quickly scoped, budgeted, and scheduled. At one point we had to move some projects from Phase 2 to Phase 1; ANML was able to swap the projects seamlessly. They always presented carefully thought out options for review and alignment. We stayed in close contact via twice weekly checkins, scheduled more when needed, and aligned quickly over Slack.

What did you find most impressive or unique about this company?

ANML's creativity, ability to deliver design systems that work in any media, their thoughtful use of AI, and most of all their impeccable taste and ability to create differentiated branding is what sets them apart from other design firms. I've worked with ANML quite a bit over the past 10+ years and their aesthetics are never dated, and they are always adopting new technology to help their clients be more effective and efficient. During our rebrand, we had parallel with other creative agencies to build out programs and assets; the system ANML created was extremely well documented, easy to use, and received compliments from every creative person working with it. They were all amazed at the speed and quality of delivery. ANML is incredibly easy to work with.

Are there any areas for improvement or something ANML, INC could have done differently?

I simply love what they did for us and can't think of anything I'd change.

BACKGROUND

Please describe your company and position.

I am the GTM of Science Exchange

Describe what your company does in a single sentence.

Science Exchange is an R&D supplier management and orchestration platform that helps pharmaceutical and biotech companies source, contract, and pay outsourced research suppliers in one place.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Redesign our enterprise website so both researchers and suppliers immediately understand the value of the marketplace
• Build a digital brand system and extend it across sales enablement and product marketing materials
• Give a small marketing team a scalable design foundation so it can move quickly without adding headcount

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• Great culture fit
• Company values aligned

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ANML led UX strategy and design for a full redesign of the Science Exchange enterprise website, covering discovery, multiple design directions, and responsive web design across desktop, tablet, and mobile for the homepage, navigation, product, solutions, and service provider sections. They delivered custom graphic elements and a UI kit with usage guidelines that became the foundation of our digital brand system. They then extended that system across sales enablement and product marketing materials, including corporate and audience-specific pitch decks, product one-pagers, proposal and case study templates, an icon and image library, and LinkedIn templates, plus an animated product overview video and logo bumper. They continued to support campaign and event materials, product decks, social and email templates, an investor deck, and sub-brand identity work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A clearer value proposition for both sides of the marketplace,
• One digital brand system applied consistently across the enterprise website, sales enablement, product marketing, and social
• Marketing able to produce on-brand materials without a design request for every asset
• Core templates and collateral still in active use several years after delivery, with no refresh required 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently balanced strategic thinking with practical execution. Clear cadence, honest scoping up front, and early flags on anything that would expand the effort. Deliverables landed on schedule across a five-year relationship, and quick-turn requests were handled without a drop in quality. They helped us move faster without sacrificing quality, which is the part most agencies get wrong.

What was your primary form of communication with ANML, INC?

Virtual Meeting

What did you find most impressive or unique about this company?

They treat each project as infrastructure for the next one. The UI kit, templates, and guidelines let a small marketing team operate well above its size, and work they delivered years ago still holds up without a refresh. Very few partners build with that time horizon in mind!

Are there any areas for improvement or something ANML, INC could have done differently?

Nothing significant. Our priorities shift often and they have absorbed that without friction.

BACKGROUND

Introduce your business and what you do there.

I'm the owner and dentist of Infantino Dental, a general dental practice. We provide family and cosmetic dental services in Los Gatos, California, focusing on comfortable and personalized care.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ANML, INC?

I needed a new, clean website for my dental practice.

SOLUTION

What was the scope of their involvement?

ANML, INC developed a new website from scratch with a new design and UI. The team also created content and sourced images. The website was easy to edit and customize.

What is the team composition?

I worked with one teammate from ANML, INC.

How did you come to work with ANML, INC?

ANML, INC was referred to me. I spoke to other companies that made the process more complicated and time-consuming than it had to be and wanted to charge me for things I didn't need. ANML, INC was able to get me what I wanted on a very fast timeline without anything unnecessary.

What is the status of this engagement?

We worked with ANML, INC from May–June 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our new website showcases the work we do and gives our practice a professional and modern online presence. I don't measure statistics, but I've had comments from new and existing patients that the website is impressive. My staff is also very happy with the new look of the site.

How did ANML, INC perform from a project management standpoint?

ANML, INC delivered on time and was very responsive with communication. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I was impressed by how easily and fast ANML, INC was able to make changes when I requested something.

Are there any areas they could improve?

I can't think of anything for ANML, INC to improve.

BACKGROUND

Please describe your company and position.

I am the Former UX Director of Yummmly

Describe what your company does in a single sentence.

Yummly was an American website and mobile app that provided users with recipes via recommendations and a search engine. Yummly used a knowledge graph to offer a semantic web search engine for food, cooking, and recipes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Yummly mobile app
• Yummly web app
• Yummly smart thermometer (IoT)

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ANML partnered closely with the Yummly Product and UX organizations across both the core Yummly application and the Yummly Smart Thermometer ecosystem. The scope of work included end-to-end user experience design, interaction design, visual design, product strategy collaboration, design systems contribution, and iterative product refinement across mobile experiences and connected hardware workflows. Key deliverables included user flows, interaction models, high-fidelity interface design, onboarding experiences, guided cooking journeys, connected device interactions, design specifications, prototypes, and cross-functional collaboration assets supporting engineering and product development. Their work contributed not only to the quality and consistency of the overall user experience, but also to clarifying and strengthening the products’ consumer value proposition by making sophisticated cooking technologies more intuitive, accessible, and engaging.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ANML’s contribution helped support the evolution of Yummly into one of the leading digital cooking platforms, reaching more than 20 million registered users and earning industry recognition including Apple’s “Best of 2014” App Store distinction. Their work on UX architecture, onboarding, interaction design, and visual systems helped create a more cohesive and engaging product experience that supported user growth, retention, and product scalability. On the Yummly Smart Thermometer initiative, ANML helped transform complex connected-cooking workflows into intuitive consumer experiences, strengthening the overall value proposition of Yummly’s connected kitchen ecosystem and contributing to the company’s positioning within Whirlpool’s broader smart appliance strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ANML demonstrated strong project management throughout the engagement. They consistently delivered high-quality work on time, integrated smoothly with our internal product and UX teams, and adapted quickly to evolving product requirements and priorities. Communication was clear, collaborative, and proactive, making them feel less like an external agency and more like a fully embedded part of the design organization.

What was your primary form of communication with ANML, INC?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about ANML was their ability to deeply understand the product vision and translate complex functionality into experiences that felt intuitive, elegant, and consumer-friendly. They were not simply executing design tasks — they actively contributed to strengthening Yummly’s overall value proposition by helping make connected cooking technology more approachable, engaging, and premium for users. Their level of integration with the internal team, combined with strong product thinking and design craft, made them a particularly effective long-term partner.

Are there any areas for improvement or something ANML, INC could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Sr Director of Design Technology of Ford Motor Co

Describe what your company does in a single sentence.

Automotive

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• conceptualize next generation of an immersive driver assistance experience
• create the prototype and integrate with a development stack that makes it drivable

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought ANML on board to support an immersive concept for an assisted-driving experience. Their primary focus was exploring how trip planning, navigation, and ADAS guidance could be integrated across multiple displays to build driver confidence without causing overwhelm. Throughout the engagement, ANML, INC led the creative direction and delivered high-quality UX, visual design, motion design, and prototyping. They facilitated effective immersion and ideation sessions, translating complex ideas into story-driven concepts before developing a high-fidelity prototype that included intricate motion and interaction details. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The greatest value they provided was the speed with which they reached clarity and team alignment. The resulting prototype allowed us to evaluate critical tradeoffs—specifically regarding what information to show and where—and provided a tangible asset for stakeholder reviews and future development. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was senior-level, highly collaborative, and seamless to work with. I highly recommend ANML for any complex product work that requires a combination of strategic thinking and strong craft. Please let me know if you have any questions regarding our experience with them.

I have to give special props to Doug and Patrick for their flexibility, humility, patience as we navigated a lot of ambiguity but also pushed on the art of the possible.

What was your primary form of communication with ANML, INC?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I think ANML leads with curiosity, but they have a sense for visual design that leads to a much more compelling and beautiful articulation of even the first ideas. I think particularly for our project it manifested in the motion design of how experience feels like while driving, so its not just looking at static screen transitions.

Are there any areas for improvement or something ANML, INC could have done differently?

I would say it took us a while to figure out the right composition of team members on their side, but also we had a lot of involvement on our side as well. So most of it was how the 2 teams got together, but they were wonderfully accomodating. 

BACKGROUND

Please describe your company and position.

I am the Marketing Communications Manager of Marvell

Describe what your company does in a single sentence.

Semiconductor infrastructure company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Website redesign
• Art direction
• Visual design and branding up-level

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with ANML at Marvell on a retained engagement supporting our enterprise website and digital brand system. The work spanned both fast-turn web and campaign needs and larger initiatives that required deeper UX and creative direction. 

ANML helped evolve our digital language with a bold, modern look and feel, and they were able to support front-end implementation when needed so the work could actually ship. They also provided tools and best practices for applying the Marvell brand across digital touchpoints, which helped keep the experience consistent and differentiated across multiple audiences. 

What stood out was reliability and momentum. Communication was clear, requests were handled quickly, and the quality stayed high across everything from production work to bigger web/UX projects. I’d work with ANML again for any enterprise team that needs hands-on website design, UX strategy, and digital brand support without a lot of overhead. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Faster turnaround on ongoing web and campaign production needs
• More consistent digital brand execution across key web touchpoints
• Smoother path from design to shipped updates when front-end support was needed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was strong. Clear cadence, responsive communication, and reliable delivery. They handled quick-turn requests without losing quality, and they kept stakeholders aligned when work required deeper exploration. 

What was your primary form of communication with ANML, INC?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

ANML, INC combined brand-level thinking with practical execution. They could evolve the digital language and UX and also support front-end implementation when needed, which made it easier to ship changes and maintain high quality. 

Are there any areas for improvement or something ANML, INC could have done differently?

No major areas for improvement. Their retainer was well-run and met our expectations. 

BACKGROUND

Please describe your company and position.

I am the Senior Director, Digital Experience of Level Access

Describe what your company does in a single sentence.

The Level Access solution helps organizations create accessible and legally compliant websites, mobile apps, software, and other digital experiences.

It's a solution built upon Level Access's deep and respected subject matter expertise, with the most advanced digital accessibility platform coupled with access to expert managed services, legal support, and accessibility training.

This combination of software and services powers the accessibility programs of thousands of organizations, from Fortune 500 enterprises to public sector and government agencies, educational institutions, and private sector businesses of all sizes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Reduce friction in the Userway.org signup for key acquisition journeys
• Improve visitor routing to land in correct buying path
• Deliver actionable concepts for testing and executing

SOLUTION

How did you find ANML, INC?

Former client

Why did you select ANML, INC over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned
• Previous successful projects

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ANML partnered with Level Access on a strategic discovery sprint to improve the UserWay digital experience within the broader Level Access ecosystem. The scope focused on reducing friction, increasing clarity, and improving routing to the right solution across self-serve and sales-assisted journeys. ANML led discovery and concept exploration, while our internal team supported higher-fidelity execution and testing with ANML providing guidance, documentation, and oversight.

The work included stakeholder interviews, a heuristic evaluation of the current UserWay experience, and competitive/comparative analysis to identify conversion blockers and funnel drop-offs. 
ANML then synthesized findings into intent-based personas mapped to buyer journeys, and explored improved information architecture and conversion-focused flows, including AI-enhanced self-serve directions. ANML also provided feedback on prototypes (CTA hierarchy, messaging clarity, visual hierarchy) and supported testing planning and script development, ending with a strategic handoff for implementation.

Key deliverables:

• Interview notes + heuristic review summary
• Lightweight personas mapped to self-serve and sales-assisted paths
• Conceptual information architecture + low-fidelity wireframes for key conversion moments
• Annotated flows (AI-enhanced + traditional) to support guided routing
• Prototype review feedback aligned to conversion experience success metrics
• Testing plan + script support, with observations tied to funnel performance indicators
• Strategic handoff summary and implementation recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Identified and prioritized key friction points and conversion blockers through user interviews and heuristic evaluation, establishing a clear baseline and action plan for improving activation and conversion.
• Clarified routing between self‑serve and sales‑assisted journeys by redefining information architecture and mapping key flows, enabling cleaner intent‑based paths and better funnel segmentation.
• Delivered execution‑ready, testable PLG concepts with wireframes, recommendations, and a documented testing blueprint that our internal team could quickly implement and validate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ANML managed the project with clear structure, strong communication, and on‑time delivery across all milestones. They were highly responsive to feedback, adapted quickly as needs evolved, and made a complex PLG initiative feel efficient and well‑coordinated.

What was your primary form of communication with ANML, INC?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about ANML was their ability to combine strategic PLG thinking with highly practical, execution‑ready design. They didn't just deliver concepts; they deeply understood our business, identified real friction in the user journey, and translated those insights into clear, testable solutions our team could actually ship and measure. Their work consistently balanced clarity, rigor, and momentum, which made a complex PLG initiative feel focused and actionable.

Are there any areas for improvement or something ANML, INC could have done differently?

No major areas for improvement, the engagement was well‑run and met our expectations.

BACKGROUND

Please describe your company and position.

I am the CMO of Noble

Describe what your company does in a single sentence.

Noble automates the outreach, negotiation, and payment so your brand gets placed in the sources that power AI search.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Redesign website

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Discovery & Planning:
● Review of the current Noble website and existing reference materials.
● Short alignment session to confirm:
○ Homepage priorities and key messages.
○ Visual direction and appetite for change (including potential updates to typography and color).
○ Expectations around “How It Works” content and placement.
● Lightweight collaboration throughout (sharing reference sites, quick checks on direction).
Client responsibilities:
● Provide updated draft copy for the homepage.
● Provide content (structure + copy) for the “How It Works” section.
2. Design & Refinement:
● High-fidelity homepage refresh
○ Updated layout that improves messaging hierarchy, scannability, and clarity.
○ Refined look and feel across key sections (hero, value prop, “How It Works,” social proof, CTAs).
○ Visual updates may include recommended typography and color usage that strengthen Noble’s
brand expression.
● Feedback & revisions:
○ Up to two rounds of design revisions based on consolidated feedback from Noble.
● Handoff
○ Final homepage design delivered in Figma for Noble’s engineering team to implement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Week 1: Discovery & alignment, confirm copy readiness, initial homepage concept.
Week 2–3: Iteration and revisions.
Week 3–4: Final refinement and handoff (timing depends on speed of feedback).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had great project management from ANML from start to finish. They were very professional and were able to keep everything on track.

What was your primary form of communication with ANML, INC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their quality of design was amazing. they were also able to quickly understand our needs and translate them into output.

Are there any areas for improvement or something ANML, INC could have done differently?

No

BACKGROUND

Please describe your company and position.

I am a Senior Product Manager at Whirlpool Corp

Describe what your company does in a single sentence.

Appliance Manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Connected appliance mobile app full redesign

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ANML, INC were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ANML partnered with our team at Whirlpool on redesign work for the Whirlpool and KitchenAid apps. The challenge was making connected appliance control feel simple and human, without losing the details people need to actually manage devices day to day.

They were strong from the start: quick immersion, clear design directions we could react to, and practical recommendations grounded in what we already knew from data and feedback. From there, they pushed into core journeys and left us with a UI kit and style guide that made it much easier to scale the work across screens and flows.

What stood out most was how much they simplified complexity. They kept momentum, communicated clearly, and delivered high-quality UX/UI with a senior, hands-on team. I’d recommend ANML to any product org working on a connected device or consumer app redesign. Excellent partners.Mathias and Albert 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mobile app star ratings soared after the UX/UI review of our apps

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were strong from the start: quick immersion, clear design directions we could react to, and practical recommendations grounded in what we already knew from data and feedback. From there, they pushed into core journeys and left us with a UI kit and style guide that made it much easier to scale the work across screens and flows. All within the timelines requested by us. And adapting to our needs as we learn and improve 

What was your primary form of communication with ANML, INC?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how much they simplified complexity. They kept momentum, communicated clearly, and delivered high-quality UX/UI with a senior, hands-on team. I’d recommend ANML to any product org working on a connected device or consumer app redesign. Excellent partners.

Are there any areas for improvement or something ANML, INC could have done differently?

None

BACKGROUND

Please describe your company and position.

I am a Software Product Owner at Nokē

Describe what your company does in a single sentence.

UX overhaul for a multi-site access control platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Modernize Nokē’s web experience for operators and admins by simplifying key tasks, improving navigation, increasing portfolio-level visibility and monitoring, and establishing a consistent UI foundation that supports ongoing development.

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ANML, INC were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ANML helped Nokē modernize the Smart Entry experience so it can scale for multi-site operators. As portfolios grew, the platform made it hard to get visibility across locations and required too much manual oversight. We needed a universal experience that supports fast decisions across mobile, tablet, and web.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Faster routine workflows (unlock, tenant management, issue flagging), better visibility across multi-site portfolios, and proactive monitoring of site health/device performance. Reduced operational overhead and enabled teams to manage more locations with less staffing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ANML started with research and evaluation (heuristic review, stakeholder input, and user/field interviews) and translated that into a clear future state. They improved the information architecture and navigation, brought real-time operational data forward, and added task-based shortcuts that make day-to-day management faster and more focused. 

What was your primary form of communication with ANML, INC?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was the mix of rigor and practicality. The process was clear, decisions were well documented, and the team moved from research into prototypes and refined designs without losing stakeholder alignment. If you’re rebuilding a complex operational product and need a scalable UX foundation, ANML is a strong partner. 

Are there any areas for improvement or something ANML, INC could have done differently?

No