ANML, INC

BACKGROUND

Please describe your company and position.

I am a Senior Product Manager at Whirlpool Corp

Describe what your company does in a single sentence.

Appliance Manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Connected appliance mobile app full redesign

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ANML, INC were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ANML partnered with our team at Whirlpool on redesign work for the Whirlpool and KitchenAid apps. The challenge was making connected appliance control feel simple and human, without losing the details people need to actually manage devices day to day.

They were strong from the start: quick immersion, clear design directions we could react to, and practical recommendations grounded in what we already knew from data and feedback. From there, they pushed into core journeys and left us with a UI kit and style guide that made it much easier to scale the work across screens and flows.

What stood out most was how much they simplified complexity. They kept momentum, communicated clearly, and delivered high-quality UX/UI with a senior, hands-on team. I’d recommend ANML to any product org working on a connected device or consumer app redesign. Excellent partners.Mathias and Albert 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mobile app star ratings soared after the UX/UI review of our apps

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were strong from the start: quick immersion, clear design directions we could react to, and practical recommendations grounded in what we already knew from data and feedback. From there, they pushed into core journeys and left us with a UI kit and style guide that made it much easier to scale the work across screens and flows. All within the timelines requested by us. And adapting to our needs as we learn and improve 

What was your primary form of communication with ANML, INC?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how much they simplified complexity. They kept momentum, communicated clearly, and delivered high-quality UX/UI with a senior, hands-on team. I’d recommend ANML to any product org working on a connected device or consumer app redesign. Excellent partners.

Are there any areas for improvement or something ANML, INC could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Owner of FightCraft

Describe what your company does in a single sentence.

We teach Mixed Martial Arts to adults and children of all experience levels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Rebrand
• Social Media
• Apparel Design

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired ANML to do a complete overhaul of our brand. This included everything from the brandmark, color palette, guidelines, signage, social media assets and apparel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The rebrand gave us a scalable identity we can confidently roll out across locations and affiliates, with consistency across our spaces, digital presence, and apparel.

Since the launch, we’ve also seen an increase in retail sales alongside stronger engagement and buy-in from both our team and our clients.

More people in the gear gives a more "uniform" look.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were not time constrained, ANML worked with us in multiple phases to make sure we got it right. At each stage we felt confident in moving forward. They give multiple perspectives from multiple designers and Patrick and Doug really helped steer the project to completion.

What was your primary form of communication with ANML, INC?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

ANML has fresh takes on design, and we’ve wanted to work with them for many years. You get boutique studio attention to detail with the strategic thinking and execution needed to build a brand that can actually scale across multiple mediums.

Are there any areas for improvement or something ANML, INC could have done differently?

Any suggestion would be marginal at best.

BACKGROUND

Please describe your company and position.

I am the Sr. Director, Business Operations, Data, & Analytics of OrthofX

Describe what your company does in a single sentence.

OrthoFX empower doctors to provide effective, efficient aligner systems while offering patients aligner options that fit with their daily lifestyle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Reimagine the OrthoFX brand experience
• Transform digital engagement through design
• Build a brand that inspires belief and accelerates growth

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned
• Quality of Work

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ANML has been extensive, spanning the full evolution of the OrthoFX brand experience. Key deliverables included a complete website redesign — from strategy and UX through design and launch — which went on to earn two W3 Awards; the concepting and execution of our trade show booth that brought the brand to life in a dynamic, immersive environment; and a comprehensive suite of printed and digital marketing materials ensuring brand consistency across every touchpoint. ANML is now leading the design of our next-generation customer-facing portal — a major step forward in enhancing user experience and digital engagement for our doctors and patients alike.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results of ANML’s work have been both measurable and transformative. Our redesigned website not only elevated brand perception but also pushed our company at the forefront of design and user experience. Post-launch, we saw a significant lift in site engagement metrics — including longer session durations, higher conversion rates, and stronger inbound lead quality. The new brand system and event presence have consistently drawn positive feedback from customers, partners, and investors, reinforcing OrthoFX’s position as an innovation leader in the orthodontic space.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ANML’s project management has been exceptional, led by Yvette, whose organization, communication, and leadership kept every initiative running seamlessly. Despite ambitious timelines and shifting priorities, Yvette and the team consistently delivered on schedule — often exceeding expectations in both quality and speed. Her proactive approach, attention to detail, and ability to anticipate our needs made collaboration effortless and ensured that every project milestone was met with precision and confidence.

What was your primary form of communication with ANML, INC?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about ANML was the creative vision and depth of expertise that Doug brought to every aspect of the work. His ability to translate complex brand ideas into bold, cohesive design systems was truly remarkable. Doug has an instinct for understanding both the strategic and emotional dimensions of a brand — ensuring that every creative decision not only looks exceptional but also serves a clear purpose. That combination of artistry, insight, and execution is what truly sets ANML apart.

Are there any areas for improvement or something ANML, INC could have done differently?

Our experience with ANML has been overwhelmingly positive, with only minor opportunities to further strengthen an already high-performing partnership. As the scope of work expanded across multiple complex initiatives, a more formalized process for long-term roadmap alignment and resource planning could have added even greater efficiency. That said, ANML’s flexibility, responsiveness, and commitment to excellence ensured every deliverable met — and often exceeded — expectations.

BACKGROUND

Introduce your business and what you do there.

I was the former head of product and was later the CEO at Yummly, a recipe platform company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ANML, INC?

We hired them for app design and product strategy services and to work directly with our engineering team, our UX designers, and our data science team. 

SOLUTION

What was the scope of their involvement?

ANML, INC provided product design and strategy services for us. The team offered mobile app UI/UX design for our mobile app. ANML, INC initially led our mobile team and created the visual design language. The team came up with three design directions for the look and feel of our app. In the early days, they used Adobe Photoshop and Illustrator. As the industry evolved, they moved over to using Figma. The team created design systems in Figma 

ANML, INC provided us with mobile app UX design and app integration services. Ours was the first integration between two separate companies' apps. We integrated the app with Instacart. A user could send a recipe from our app to Instacart and have the apps talk to each other using deep links. ANML, INC was critical in thinking through the permutations of that integration and what the design looked at.

Then, our company went through an acquisition, and ANML, INC was deeply involved with the preparation of all the materials for the sale.

What is the team composition?

We worked directly with Doug from ANML, INC. The collaboration also included our internal engineering, UX design, and data science teams.

How did you come to work with ANML, INC?

I had previously worked with ANML, INC at other companies and was consistently impressed by their work; they were phenomenal. 

What is the status of this engagement?

The engagement began around April 2013 and continued through the company's acquisition and the rest of the product's lifespan. The collaboration continued until Yummly was eventually closed in Q1 2025. ANML, INC still works with the corporation that bought our company.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

During our partnership, Yummly grew from 100,000 users to over 30 million users. We received Editor's Choice awards on both Google Play and the App Store, and were nominated for Best Overall App on the Google Play Store, which was very much because of ANML, INC's design acumen. Our product was featured in the launch of Apple TV and Apple Watch, and we pioneered features that were later adopted by Apple and Google. ANML, INC played a critical role in these achievements through their design and strategic contributions.

Moreover, ANML, INC helped us design one of the best team experiences we've ever had professionally. I was initially involved in collaboration and attended all the sessions with them. In some agencies, individuals have big egos and tend to want to go off to do their thing and then come back. These individuals tend to be precious. What I liked about working with ANML, INC was that it was very collaborative, and we iterated together. 

ANML, INC was also instrumental to the integration's success. Doug personally created the visual design identity, and it was so impressive that it shifted our company from being lukewarm about mobile to being super excited. ANML, INC always used a combination of tried and true technologies while always moving with the pace of things. When I became the CEO, I was less in the weeds with them, but my experience was always that they were using the latest and greatest technologies for everything while keeping things accessible for the partners. Their design systems were easy to share in Figma. 

When the company was acquired by Whirlpool Corporation, they were so impressed with what was happening at our company, that they hired ANML, INC to work with some of their other major brands. 

How did ANML, INC perform from a project management standpoint?

They consistently delivered work on time and within budget. Since the project had a long lifespan of about 12 years, the tools we used changed over the years and included Google Drive, Pivotal Tracker, Zoom, Asana, and Jira, depending on the teams we were interacting with. 
We had regular scrum meetings and met twice weekly in person. We collaborated using Figma; we brainstormed ideas, and then they brought them to Figma.

What did you find most impressive about them?

The quality of their service was exceptional — it could not have been higher.

Are there any areas they could improve?

There was nothing they needed to improve.

Do you have any advice for potential customers?

In some companies, there's a lot of overhead, many opinions, and bureaucracy. I would try not to bring ANML, INC into that because it becomes a waste of time. Moreover, those processes are not about them, and they're able to execute well and work with key team members to great results — that's where I've seen them shine. They're incredibly patient and will participate in process-related interactions, but my recommendation would be for senior leaders to let ANML, INC do their thing. Trust that they'll do great work. 

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of The Martha Niño Foundation

Describe what your company does in a single sentence.

Educational non profit

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Create a best in class non profit website
• Convey our mission
• Improve usability

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ANML partnered with The Martha Niño Foundation to redesign and elevate the organization’s website. The goal was to create a modern, credible, and emotionally engaging digital presence that clearly communicates the foundation’s mission, builds trust with visitors, and drives meaningful action through donations and engagement. The project included strategy, design, and development phases, with a focus on simplifying navigation, improving content hierarchy, enhancing the foundation’s logo for better digital use, and creating a visual identity that reflects the organization’s impact and warmth. Key Deliverables: 

• Website Strategy & Architecture: Developed a new site map and content structure to improve flow and clarity. 
• Visual Design: Created multiple homepage and template design options to establish a cohesive, sophisticated look and feel. 
• Logo Enhancements: Refined the foundation’s logo for improved legibility, scalability, and brand consistency across digital and print applications. 
• Messaging & Copy Guidance: Helped refine key messages to better connect with visitors through clear and inspiring storytelling. 
• Responsive Web Build: Designed and built a fully responsive website optimized for accessibility, performance, and ease of updates. 
• Launch & Ongoing Support: Provided QA, launch assistance, and post-launch support to ensure smooth performance and alignment with goals. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website launched smoothly and received overwhelmingly positive feedback from visitors, partners, and educators. The improved design and navigation made it easier for people to understand the foundation’s mission and take meaningful action.

Since launch, the site has seen increased engagement and a noticeable uptick in visitors exploring key sections such as the foundation’s stories and donation opportunities. Multiple visitors shared positive reviews highlighting the clarity, warmth, and professionalism of the new experience.

Overall, the project strengthened the foundation’s online presence, reinforced trust with supporters, and better positioned the organization to expand its impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ANML’s project management was organized, proactive, and highly responsive throughout the engagement. The team kept communication clear and consistent, ensuring we always knew what to expect and when. They delivered each milestone on time and provided thoughtful updates along the way, which made the process feel smooth and collaborative.

Whenever questions or adjustments came up, ANML was quick to respond and flexible in finding solutions that supported our goals. Their attention to detail, professionalism, and follow-through gave us complete confidence in the project from start to finish.

What was your primary form of communication with ANML, INC?

Virtual Meeting

What did you find most impressive or unique about this company?

We were most impressed by ANML’s ability to balance creativity with strategy. They took time to understand our story and treated our project with genuine care and professionalism. Their collaborative approach and attention to detail made for a great experience. The entire experience was positive from start to finish.

Are there any areas for improvement or something ANML, INC could have done differently?

We don’t have any suggestions for improvement. The entire process was smooth, collaborative, and well-managed from start to finish. 

BACKGROUND

Please describe your company and position.

I am a Software Product Owner at Nokē

Describe what your company does in a single sentence.

UX overhaul for a multi-site access control platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Modernize Nokē’s web experience for operators and admins by simplifying key tasks, improving navigation, increasing portfolio-level visibility and monitoring, and establishing a consistent UI foundation that supports ongoing development.

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ANML, INC were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ANML helped Nokē modernize the Smart Entry experience so it can scale for multi-site operators. As portfolios grew, the platform made it hard to get visibility across locations and required too much manual oversight. We needed a universal experience that supports fast decisions across mobile, tablet, and web.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Faster routine workflows (unlock, tenant management, issue flagging), better visibility across multi-site portfolios, and proactive monitoring of site health/device performance. Reduced operational overhead and enabled teams to manage more locations with less staffing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ANML started with research and evaluation (heuristic review, stakeholder input, and user/field interviews) and translated that into a clear future state. They improved the information architecture and navigation, brought real-time operational data forward, and added task-based shortcuts that make day-to-day management faster and more focused. 

What was your primary form of communication with ANML, INC?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was the mix of rigor and practicality. The process was clear, decisions were well documented, and the team moved from research into prototypes and refined designs without losing stakeholder alignment. If you’re rebuilding a complex operational product and need a scalable UX foundation, ANML is a strong partner. 

Are there any areas for improvement or something ANML, INC could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I served as the Senior Creative & Design Program Manager, working directly with Design Leadership and agency partners to support design operations for Panasonic Well, an AI-powered family wellness product.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish for your AI-powered family wellness product?

We needed support for our design team with the execution of high-quality assets across a range of projects, including a comprehensive design system, UI/UX designs, animations, and go-to-market materials.

SOLUTION

Can you describe the scope of work ANML, INC handled for this project?

ANML delivered on multiple projects including but not limited to: UX product flows, specific tasks with documentation of the design system, explorations, and logo animations. The ANML team partnered directly with our visual design lead and UX designers as critical extensions of our design team.

What is the team composition?

We worked with 2–5 teammates from ANML. 

How did you come to work with ANML, INC?

ANML, came highly recommended from colleagues who worked with them in the past. We chose them over other options because they had high ratings and good value for the cost.

What is the status of this engagement?

We worked together from April–October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ANML's work greatly impacted our overall design efficiency. Without ANML, it would have been hard to have all the necessary assets for product launch and product testing. Across all stakeholders, including design leadership, product teams, and program management, we felt ANML, was great to work with and truly served as a collaborative partner.

How did ANML, INC perform from a project management standpoint?

ANML always delivered on time, efficiently, and with the highest quality. We regularly communicated virtually and they offered to be in-person at the office when needed. 

What did you find most impressive about them?

ANML's adaptability and flexibility to changing requirements and business needs were impressive. They were able to pivot when needed to keep us on timeline. Additionally, ANML's receptiveness to feedback was refreshing, and they always welcomed the team's input.

Are there any areas they could improve?

There was nothing they needed to improve.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Brand Vessel Inc., a company that designs, sources, customizes, warehouses, and delivers high-quality branded merchandise and fulfillment solutions for companies. We manage the entire process to enhance brand perception and employee or client experiences.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ANML, INC.?

We needed help with creative design for one of our largest clients, Netflix.

SOLUTION

What was the scope of their involvement?

ANML, INC. helped us develop custom branding for a new aviation division launch. The team delivered logo and brand guidelines.

What is the team composition?

We worked with 2–5 teammates from ANML, INC.

How did you come to work with ANML, INC.?

ANML, INC. was referred to me. I chose them over other options because they had high ratings, were a great culture fit, and had company values that aligned with ours.

What is the status of this engagement?

We worked together from May–July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most measurable outcome was the speed to approval and stakeholder alignment. ANML, INC.'s first-round concepts were approved without major revisions by both Brand Vessel and Netflix, which significantly shortened the creative timeline and allowed the project to move into production ahead of schedule. Their work elevated the perceived quality of the brand experience, strengthened our position as a trusted partner to Netflix, and directly contributed to a successful launch of the new aviation division with zero creative rework. From our side, it reduced internal back-and-forth, saved time and cost, and helped us deliver a higher-value solution to our client.Working with ANML, INC. reduced our creative timeline by approximately 30–40%. What is typically a 4–6 week concepting and revision cycle was completed in under three weeks, with first-round approval from all primary Netflix stakeholders. Because the initial concepts landed so well, we avoided multiple revision rounds, which translated into an estimated 20–25% savings in creative and internal project management costs. From an approval standpoint, we had unanimous sign-off from Brand Vessel leadership and Netflix on the first presentation — something that's extremely rare for a brand of that scale and scrutiny.The success of this project strengthened our relationship with Netflix and reinforced Brand Vessel's position as a trusted strategic partner, not just a fulfillment vendor. As a direct result, we were invited into earlier-stage conversations on subsequent initiatives and additional departments, including follow-on branding and merchandising discussions tied to the aviation group. Internally, it also increased client confidence in our creative partners, making it easier to greenlight ANML, INC. for future projects and opening the door to larger-scope, higher-value opportunities.

How did ANML, INC. perform from a project management standpoint?

ANML, INC.'s project management was organized, proactive, and easy to work with. Timelines were clearly defined upfront, communication was consistent, and there were no surprises along the way. They delivered every milestone on time — and in some cases ahead of schedule — while still leaving room for thoughtful collaboration. It made the entire process feel efficient and well-run, especially on a project with high visibility and tight expectations.Our primary forms of communication were virtual meetings and emails or messaging apps.

What did you find most impressive about them?

ANML, INC.'s creativity was impressive. They didn't just execute against a brief — they interpreted it, challenged it, and elevated it. They consistently brought ideas to the table that felt original, thoughtful, and on-brand, often anticipating needs we hadn't fully articulated yet. That level of creative instinct was rare and truly set them apart.

Are there any areas they could improve?

No, there weren't any. The project ran smoothly from start to finish, and ANML, INC. delivered exactly what we needed — on time, on brief, and at a very high creative standard. We wouldn't change anything about how they approached or executed the work.

BACKGROUND

Please describe your company and position.

I am the Lead UX Designer of Brunswick

Describe what your company does in a single sentence.

Brunswick Corporation is a global marine innovation leader, building connected boating experiences across a diverse portfolio of brands, products, and onboard systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Build a sophisticated, enterprise-level design language and component library
• Elevate and extend the creative output of our internal team
• Help us meet ambitious business objectives and delivery timelines

SOLUTION

How did you find ANML, INC?

• Referral
• Other

Why did you select ANML, INC over others?

• Great culture fit
• Design Chops

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brunswick engaged ANML to help bring to life the marine industry’s equivalent of Apple CarPlay. Working as an integrated member of our team, they helped envision and design a mobile application that makes complex vessel systems feel seamless and intuitive for boat owners. This is a particularly challenging problem because boats are often manufactured to individual buyer specifications, resulting in wide variation in onboard components and system configurations. The effort was further complicated by the requirement that the application support multiple brand-specific design systems across Brunswick’s portfolio, while still maintaining a coherent and scalable user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivered and launched the CZone mobile app across 6 or more Brunswick brands, including premium marques such as Chris-Craft
• Established a scalable, modular design system capable of supporting highly variable vessel configurations
• Enabled consistent cross-brand UX while preserving brand-specific visual language and positioning
• Reduced design and implementation friction through a shared component library and interaction patterns
• Supported an accelerated, multi-brand rollout aligned with business and product timelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ANML’s project management was excellent throughout the engagement. They aligned closely with our goals and priorities, and were proactive about adjusting resourcing as needs evolved, including bringing in additional team members when required. The quality of those hires was consistently strong.

They participated in regular working sessions and were always available for ad hoc meetings when new questions or constraints emerged. Our team never felt blocked or waiting on them. They were responsive, organized, and highly collaborative in how they worked with both design and product stakeholders.

They consistently delivered on time and, in several cases, exceeded expectations. The level of preparation, craft, and follow through not only met our requirements but genuinely delighted both our internal team and senior stakeholders.

What was your primary form of communication with ANML, INC?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was the combination of high creative talent and rigorous attention to detail. They were able to think strategically at the system level while still delivering highly refined, thoughtful design execution.

Are there any areas for improvement or something ANML, INC could have done differently?

There were no meaningful areas for improvement in our experience. In fact, the collaboration was so successful that, over time, our internal team matured and expanded to the point where we required less external support. That evolution was due in part to the strong foundation, standards, and practices established during our work together with ANML.