Angle180

BACKGROUND

Please describe your company and your position there.

I am the owner of Metro City Roofing, a roofing company based in Denver, Colorado. We service metro Denver, Fort Collins, Colorado Springs, and the entire Front Range with roof replacements and roof repairs following our annual hailstorms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Angle180, and what were your goals?

I was looking to develop a new website that was both better visually to create a strong user experience and drive more organic traffic. I built my business based on earning insurance agent referrals for roof leads but wanted to expand lead generation from organic search, so I was not as reliant on a few individual insurance agents.

SOLUTION

How did you select Angle180 and what were the deciding factors?

My previous website had a lot of content but was poorly architected and designed. It looked more like reading a book than a well-designed website. I wanted to overhaul my website and researched companies local in metro Denver and across the country that designed and developed roofing websites. I was intent on the company that I hired to have roofing experience. I met with 3 companies – two in Denver and another in North Carolina, recommended by a friend. After my initial meeting with Sarunas, I knew Angle180 was the right fit for me.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

From my initial meeting with Angle180, they challenged me in a great way. Seemingly all roofing companies in Denver highlight residential and commercial roofing and do not differentiate between insurance and retail projects. Angle180 asked me to break down the percentage of my business residential vs. commercial, roof replacement vs. repairs, and insurance vs. retail. It became clear that my company specializes in residential roof replacements through insurance work. I then de-prioritized everything else to focus on the company’s core competency. Angle180 re-built our website, first developing 2 pages of design and then moving into the entire site. I was an English major and interested in SEO and content, so I wrote all the content. Angle180 continued to challenge and provide feedback throughout the project (including keyword choice and even photo selection) – and that included both positive and constructive feedback. We used Google Drive to share content - and Angle180 built a decoupled front-end from the back-end site.

How many people from the vendor's team worked with you, and what were their positions?

I primarily worked with Sarunas Budrikas, CEO of Angle180, as he is local in metro Denver. Additional Angle180 team members provided feedback to wireframes and content I provided.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our new website recently launched and we’re only beginning to see the impact. I am expecting to see a pop to our organic search soon as pages are indexed. Regardless of the results, I am incredibly pleased with the design. It’s the website I wanted without being able to articulate exactly what I wanted.

Describe their project management style, including communication tools and timelines.

Throughout the project, I had frequent contact with Angle180. This was not a project where I simply provided content and photos and they provided a finished project. We collaborated spoke often. Angle180 set expectations on both timelines and my needed commitment to achieve the timelines.

What did you find most impressive or unique about this company?

I appreciated the team not simply accepting content and working with it. They constantly challenged and provided their rationale for their recommendations, most of which I accepted. The actual website would not be anywhere near as good without this approach.

Are there any areas for improvement or something they could have done differently?

Not really. If I had to pick something, I would say they could have helped me understand the value of title and H1, H2 tags to SEO across all the key pages. I thought I crafted the tags and the entirety of the website content to maximize SEO but am learning that some pages can compete with one another. I’m working on improving this now … in time for hail season.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of JP Logistics, Inc.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Angle180?

I hired them to develop and manage my website.

SOLUTION

What was the scope of their involvement?

They built my website from scratch including all the logos, content, and functionalities I requested. Their work included back- and frontend development, and design. 

What is the team composition?

I had one main point of contact. I’m not sure how many people there were behind the scenes. 

How did you come to work with Angle180?

I was referred to them by my friend who had previously worked with them. 

How much have you invested in them?

I spent about $12,000. 

What is the status of this engagement?

We started working together at the end of 2018. They completed their work in June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve gotten a lot of positive feedback on my website. I’m currently running Facebook ads so that is directing more traffic to my website as well.

How did Angle180 perform from a project management standpoint?

They were very responsive and replied quickly to my messages. We typically communicated over the phone. 

What did you find most impressive about them?

The functionality of the website is impressive, especially because I know have a mobile-friendly website. There are no errors on my website either. Everything was done flawlessly. 

Are there any areas they could improve?

No, they did what I asked them to do. I’m sure if I needed to change anything, they would do that for me. 

Do you have any advice for potential customers? 

You need to know what you want and have your priorities straight when you first approach them.

BACKGROUND

Introduce your business and what you do there.

I’m an engineer and part owner at Morrison Weighing Systems. We make in-motion, automatic scales and industrial equipment for factories. We primarily supply the United States, Canada, and Mexico

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Angle180?

We were looking to update our web presence. Mostly, we relied on word of mouth and our website was an afterthought. The business was growing, but we were getting to a point where the website was holding us back. It wasn’t getting information across to customers to the point where they had to call us. The new site had to be professional, and we were more focused on providing information through it than driving sales.

SOLUTION

What was the scope of their involvement?

They built our website from scratch and provided strategy guidance. We provided the majority of the content for the website and they directed us, providing feedback on what we’d written, whether it was too broad and things like that. The website had to be as useful as possible to people.

What is the team composition?

The group we worked with was made up of six people, but 95% of our interactions were with Sarunas (President).

How did you come to work with Angle180?

We spent a lot of time looking at web design companies that were focused on B2B manufacturing clients. Angle180 had the best website and portfolio so we picked them.

What is the status of this engagement?

We worked with them from August 2019 until June 2020. The project only took 3–4 months but we decided to take a break during a period where we had a large number of orders and needed to focus on fulfilling them.
 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I think it’s early since we just released the site but already, but customers going to the page to get our contact information say it’s really cool. They like how the site has a lot of information. The biggest metric for me, though, is that the project is done and the website is better than we could have visualized in the beginning.

We don’t have full-time marketing people at our company, and while we might think we have a ton of good ideas they won’t be as good as professional ideas. That benefit became very clear after we hired Angle180.

How did Angle180 perform from a project management standpoint?

They did well. It was pretty standard in that we gave them a bunch of information and they came back when they had it done. Google Drive and Microsoft Teams helped us collaborate.

What did you find most impressive about them?

If you give them an idea you think is great, then they’ll clarify how to make it better. We do contracting for our customers and it’s easy for us to just do whatever will make them happy, but it’s important to let people know how to get the best possible final product. Angle180 is very good at doing that.

Are there any areas they could improve?

Honestly, I don’t know. I could nitpick but they really did a good job.

Do you have any advice for potential customers?

Don’t be afraid to ask for explanations into why they do things or push to get what you want because they’ll be open to those things. Also, be open to their input. Be sure to talk things through.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of RideShareMechanic. We provide vehicle inspections through video chat for Uber and Lyft drivers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Angle180?

Angle180 provides a range of digital marketing needs, from overall marketing strategy to web design. We’ve since expanded their role to include SEO and PPC.

SOLUTION

What was the scope of their involvement?

We initially engaged Angle180 to redesign our website, which involved handling the backend integration, revamping the visuals, and conducting split testing. From there, they’ve continued to consult us on marketing strategies and are currently taking over our SEO and PPC campaigns.

What is the team composition?

Sarunas (President, Angle180) is our main point of contact; he acts as the middleman between us and the rest of the team.

How did you come to work with Angle180?

My business partner met Sarunas while playing tennis and introduced me to him. I was hesitant about the engagement at first because we’d been let down by previous marketing agencies in the past. But despite my cautious outlook, Angle180 blew me away. They were able to work independently, and we’ve never had to micromanage them.

How much have you invested with them?

We spent approximately $20,000.

What is the status of this engagement?

Their work started in August 2018 and is ongoing. I’m sure that they’ll take on more projects in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rates have increased dramatically since our site redesign, and customer trust has also gone up. In the last pay period alone, we’ve seen a 33% increase in conversions. While it’s hard to attribute our success any single effort, I’m confident that Angle180 has been a big part of our growth. As for the SEO and PPC, they’ve just started the campaigns, so we don’t have any metrics on that front.

How did Angle180 perform from a project management standpoint?

Usually, Sarunas and I have a two-hour conversation every 10 days, using email and text in between. He’s been great with adapting to Viber, our preferred messaging app, which is convenient for us, and he’s thorough.

What did you find most impressive about them?

Unlike past service agencies we’ve worked with, Angle180 is willing to get involved and act as a digital marketing partner. It means a lot to me that they’re able to take full ownership of their processes. They’re honest and care about our overall performance. They’re not afraid to tell us hard truths that will ultimately help us.

Are there any areas they could improve?

No, I haven’t found any yet. Early in the engagement, there was a misunderstanding between us, and I raised the concern to Sarunas. He was quick to amend the issue, which gave me confidence in our partnership.

Do you have any advice for potential customers?

It can be hard for business owners to trust an external agency, but it’s important to trust Angle180 to do their work. Had I realized this from the beginning, things might have moved along faster.

BACKGROUND

Introduce your business and what you do there.

I handle everything that relates to our paving company's in-office work. Our business produces an alternative to asphalt. Since most of our employees work on project sites, I make sure we are stocked with supplies and have our insurance papers in order. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Angle180?

We had several issues with our old and outdated website. After hiring a company to rebrand our business, we wanted to communicate all the new information online. Angle180 came on board to help us create a new site. 
     

SOLUTION

What was the scope of their involvement?

Starting off, we assigned Angle180 the substantial task of building out our new website, which they did beautifully. The team helps us manage our CRM system to make sure everything is flowing properly. They also updated our invoice logo. Currently, we're considering having them work on our SEO for the second portion of our partnership. 

What is the team composition? 

Our main point of contact is Gus (VP of Marketing, Angle180). He goes above and beyond and has been really helpful. I can't say enough great things about him. If I have a quick question, like how to download our client list from the CRM, he’s willing to help. He takes care of tasks we didn't even hire him for and sends me the materials I need directly. I usually contact him once a week. 

How did you come to work with Angle180?

We found Angle180 through a referral who said delivered good work. After we interviewed about three different company, we decided to hire them. I'm really glad we did. 

How much have you invested with them?

We've spent around $12,000 with Angle180. At this time, we're trying to figure out how much we can afford to spend each month on SEO work. 

What is the status of this engagement?

We started working together about a year ago in the spring of 2017. As an ongoing engagement, we're still working together regularly.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our old website made us look like a one-person shop. The new version Angle180 delivered represents us as a very large company, even though we only have about 10 employees altogether. The team did a beautiful job laying everything out and making it flow. The color choices were spot on and matched the logos we had created. 

Even when we were slow to get photos together, Angle180 kept us on schedule and checked on pending tasks. The VP answered all of our questions directly rather than passing us off to someone else. I appreciate that he was always the one who contacted us. 

How did Angle180 perform from a project management standpoint?

Our point of contact from Angle180 responds to us within 24 hours. I know he often travels to Ukraine, but he's always very responsive no matter where he is in the world. 

What did you find most impressive about them?
 
Angle180 does a great job of explaining their plans for our project and capabilities. They're always very direct and never over-promise. Whenever we have a big ask, they come back with a reasonable offer. They outline the costs and resources it would take to accomplish our task. I appreciate the team’s honesty. Many vendors only care about selling you whatever they can immediately. I value the team’s open communication. 

Are there any areas they could improve?

I wish they could start accepting American Express for payments since that's what we use as a company. We currently pay online with a debit card. 

Do you have any advice for potential customers?

My advice for future clients is to have a clear idea of what you want to accomplish when you start a conversation. Angle180's capabilities are endless. If you put even a far-fetched idea down on paper, they can make it happen. 

BACKGROUND

Please describe your company and your position there.

I'm the CIO of UCAN, a social services agency in Chicago, Illinois. We serve over 11,600 at-risk children, youth, and families across Illinois through more than 30 programs that provide a continuum of care for youth who have experienced trauma.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Angle180?

We hired Angle180 to develop a promotional website for our organization's 150th anniversary that would showcase our history and facts about the agency.

What were your goals for this project?

To develop a website that could educate people about how the agency has evolved over its 150-year history.

SOLUTION

How did you select this vendor?

I had worked with Angle180 in the past, particularly with their CEO. I knew they had a strong track record for innovative and on-time website development.

Describe the project in detail.

Angle180 developed our site, which had to be branded to match the main site.

What was the team composition?

We worked with the CEO and his overseas development team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site is excellent and we've received many compliments.

How effective was the workflow between your team and theirs?

Their team was extremely professional and their CEO did an excellent job in the discovery with us.

What did you find most impressive about this company?

The level of professionalism and innovative concepts for the site.

Are there any areas for improvement?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Trinity Warranty Solutions, a vendor of extended warranties for the heating and cooling space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Angle180?

We have some unique products that our competitors don’t have, and we wanted an inexpensive way to create awareness of our competitive advantage.

SOLUTION

What was the scope of their involvement?

We hired Angle180 to conduct research and determine if anyone online was looking for the types of services we offer. The results helped us identify keywords to incorporate onto our site to increase our SEO. They also modified our website to integrate click tracking and hot zones, making it mobile-friendly. We recently wrapped up phase 1 and are moving onto the next stage of the project.

What is the team composition?

We have two main points of contact.

How did you come to work with Angle180?

We’ve known Angle180 for a while and have seen them do some great projects for other clients in our space. They understood our business and lingo, so we decided to hire them.

How much have you invested with them?

We’ve spent between $20,000–$30,000.

What is the status of this engagement?

We partnered in May 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When people type in certain words into Google, our site is the first to come up after the paid ads. Before working with Angle180, we didn’t even appear on the first page of Google. We just finished phase 1, which was a success.

How did Angle180 perform from a project management standpoint?

They’ve taken ownership of the product and make sure we stick to deadlines. I didn’t have to assign an internal resource to keep them accountable.

What did you find most impressive about them?

They pay attention to details and proactively resolve any issues that may arise.

Are there any areas they could improve?

No, we’re happy with their work. We plan to expand the partnership soon.

Do you have any advice for future clients of theirs?

It’s not necessary, but investing in an internal resource to interface with them could possibly speed up the project.

BACKGROUND

Introduce your business and what you do there.

I am the owner of a roofing and siding construction business called VIS Exterior.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Angle180?

I needed a partner to handle all of my marketing and advertising needs.

SOLUTION

What was the scope of their involvement?

Angle180 designed and now maintains my current website. They apply SEO-focused digital marketing strategies and targeted advertisements to boost the company’s visibility.

What is the team composition?

I work directly with the owner.

How did you come to work with Angle180?

I developed a friendship with the owner during a few smaller projects several years ago. Since then, I have been increasingly delegating my marketing needs to their team.

How much have you invested with them?

I estimate we spend about $18,000 annually.

What is the status of this engagement?

We started working together in June 2014 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Angle180’s digital marketing strategies have brought us to the first page of multiple Google searches. Most of our business comes from responses to online ads and keyword searches. They proactively seek out new techniques to continue to improve our visibility.

How did Angle180 perform from a project management standpoint?

We schedule calls once or twice a month to review project progress and updates. The Angle180 team delivers results on time and without delay. If there is an obstacle, they are prompt to alert us to the change in workflow. I can trust in their dedication to my company’s success.

What did you find most impressive about them?

Whatever they do, they do really well.

Any advice for potential customers?

Trust their judgment and their approach to the project.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and executive producer at LANE Media & Productions. We’re a video production company that focuses on corporate promotional content for primarily mid-market businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Angle180?

We were conducting several search engine marketing (SEM) and PPC advertising campaigns that were failing to yield conversions. It became evident that we needed to redesign our site with conversions in mind.

SOLUTION

What was the scope of their involvement?

The Angle180 team provided an all-inclusive service package that guided us through the development process according to our goals for the project. Their strategy involved a redesign of our landing pages to support our PPC campaigns and a refocus on our target audience in improving the site’s UX/UI.

What is the team composition?

We primarily work with Sarunas (CEO, Angle180).

How did you come to work with Angle180?

I’ve done other web development projects with them in the past. I’ve always known him and his team to provide high-quality work.

How much have you invested with them?

We’ve invested about $55,000 over the course of the engagement.

What is the status of this engagement?

We started working together in June 2010. The initial task quickly developed into a long-term engagement, and we currently have a few ongoing projects with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The landing pages on our site were transformed to cater to both paid and organic traffic. Since implementing the changes, bounce rates have decreased while time spent on pages has gone up. Our conversion rates increased by 30% in the first year. All of our target metrics have improved, and the project was a very successful investment.

How did Angle180 perform from a project management standpoint?

They always responded to inquiries in a timely manner. We never had problems with time/resource management, and they delivered on everything they set out to achieve. We have a very good relationship with their team. We communicated via email.

What did you find most impressive about them?

When you ask them for a project, they deliver multiple variations to ensure customer satisfaction and beat the competition. They’re very attentive and detail-oriented in the services that they provide. Their design is fantastic and their code seems very reliable. We’re very happy with the engagement.

Any advice for potential customers?

Keep an open mind and foster a collaborative process. They’ll bring new ideas to the table that you hadn’t considered.

BACKGROUND

Introduce your business and what you do there.

The agency I work for is a communications agency that produces live events plus environments and media and websites, animations, videos. My role is interactive creative director. The majority of our clients are biotech or high-tech firms, but we have some clients in retail and other industries as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Angle180?

We did several projects. Each project had a specific goal. They were all web-based projects that needed to be mobile-compatible and were done on relatively short turnaround considering the complexity of the projects. They were done for high-tech clients. One is a Fortune 100 company and one is an IT consulting company.

SOLUTION

What was the scope of their involvement?

The most recent project was an interactive game that was HTML5 mobile-compatible. It included programming and design. It was a multiple-choice quiz game, kind of like Trivial Pursuit, so they had to build a scoring mechanism. They had to build several extra features to make it easy to use, like toolkits, a timer to do weighted scoring, some other log-out, time-out, fool-proof things. And they developed all the graphics for touch-screen from wireframes that I gave them, as well as a file of the user experience, and brand assets from the client, the brand book that you apply to the signage and everything else. So they worked with the client’s desires of staying on-brand, but otherwise they did all the designs. We did this in six weeks, start to finish. My end client was quite happy. So basically their services were development, graphics, and testing.

The other project was a web-based project where they created the page that would let me choose a certain Twitter hashtag and two or three keywords within that hashtag, and any time those are mentioned, the page updates automatically. They used HTML5 for that project as well, and maybe some other things behind the scenes that I don’t know about. But I use it as a webpage.

They actually did two projects similar to that. Another one let me import from Excel and created an animation on the fly. We gave them an established look that the client was using, and they built the graphics from there. I gave them some starting points, some rough sketches, and they filled in the rest.

How did you come to work with Angle180?

I found them through a friend, another designer, who had worked with them and thought they did a great job.

How much have you invested with Angle180?

I’d say that, in total, we’ve spent $30,000. Oh, we did another project as well. Let’s say $37,000.

What is the status of this engagement?

We’ve been talking with them for estimates since 2014. We did the first project in 2015 and we’re still working with them now. We’ve had projects in 2016 and 2017.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I don’t have external metrics, but I can say that the end clients were happy. I was happy. It allowed me to meet my deadlines and work within my existing budget, which is super important.

How did Angle180 perform from a project management standpoint?

They were super reliable. We check in when needed on a daily basis, especially as deadlines come up. They have one lead, the person that I deal with, and that makes everything simpler. It also helps with time zones, because I think their team is in a couple of different time zones and I’m in a different time zone as well. I can always call them up if I need something right away. So they’ve been really responsive. Usually there are people available Monday through Friday. If I need help on the weekends, I try and tell them in advance, but they always make an effort to accommodate if I need anything unusual. Because there are several people on the team, I believe they’re never completely closed down, except for things like Christmas and New Year’s. But they would let me know if they had times when they were too busy on something else or if they were all on vacation. We’d work around it. I try to forecast several weeks in advance for what I think I’m going to need, just so there are no days when the whole office is closed. But otherwise, very responsive. They give me all the information I need.

What did you find most impressive about Angle180?

They’re just very easy to work with. They’re very helpful. They’re willing to deal with tight turnarounds. Sometimes the end clients make a lot of revisions. We try to be organized going into a project, but you know how it goes when they start to show review copies to more and more people. People bring up ideas at the last minute, and Angle180 has been great about dealing with that factor.

Are there any areas Angle180 could improve?

No, no issues at all.