Amazonia PPC

BACKGROUND

Please describe your company and your position there.

I am the owner of a Brand Registered Private Label Brand selling on Amazon

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Amazonia PPC, and what were your goals?

I hired Amazonia PPC to fully manage our PPC Accounts

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected this Vendor because they seemed like they seemed to have a simple and thorough approach to PPC management.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We discussed Target ACOS, TACOS, Campaign Structure, Competitor Targeting, and other PPC Stratagies,

How many people from the vendor's team worked with you, and what were their positions?

I worked with only one person, Jelena, at this firm

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had a strategy and plan in place. Amazonia asked me to wait 6 weeks to get started on the campaign, which I did and we had discussed our goals and targets. Within One week of them managing the campaigns the spend spiked for no reason and ACOS went up about 33%. When I asked them to bring the spend back down and what the plan would be for the following week they decided without explanation that they no longer wanted to manage my account and left me high and dry for no reason and with no explanation after waiting for them for 7 weeks. They were incredibly unprofessional. I would not recomend them to anyone.

Describe their project management style, including communication tools and timeliness.

The project only lasted one week before they gave up. They were incredibly unprofessional and uncommunicative about why they no longer wanted the project. Just left me out in the cold for no reason after waiting a long time to start with them.

What did you find most impressive or unique about this company?

N/A

Are there any areas for improvement or something they could have done differently?

I am still not even sure what happened here. If they could at least have sent a thoughtful explanation of why they took on my account only to abandon us after one week maybe I would understand. But they literally just disappeared and stopped all communication. Incredibly unprofessional.

Company Responses

The vendor responded on March 28, 2023.

This guy would freak out about one keyword's ACOS jumping from 17% - 33% in two days. And then he would spam our employees on a Sunday evening at 10 PM about things like these. Micromanagement - asking us to explain AGAIN every step we did even though we agreed that he will give us time to optimize results.
 After the disrespect we endured from his end, he still has the audacity to leave a bad review on a public website.

Good luck to you Dave with such a bad attitude towards life and business.

​​​​​​

BACKGROUND

Please describe your company and your position there.

We are a relatively new company specialising in vacuum storage bag solutions which we sell online

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Amazonia PPC, and what were your goals?

We were looking for someone to manage our Amazon advertising account and optimise it

SOLUTION

How did you select this vendor and what were the deciding factors?

I had an online discussion with Jelena who was very helpful and explained how her team would be able to manage and optimise all our campaigns in each marketplace. All campaigns would be set up by assessing the marketplace and bids would be adjusted in person with a team member reviewing the performance of each campaign/bid separately so we had confidence that the campaigns would be managed carefully

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We were assigned Maya to work on our project and she was very good - diligent and helpful and she set up all the campaigns and over time as we expanded into new marketplaces she would help us keep on top of things

How many people from the vendor's team worked with you, and what were their positions?

Maya was the main contact point, and Igor was always available also to assist with any account issues

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Maya took control over our advertising account and over the next few months proceeded to work hard to bring in into control. She did a very good job and only because we have opted to trial a different based solution did we leave this agency

Describe their project management style, including communication tools and timeliness.

Project management was very diligent and careful, never had any issues or concerns !

What did you find most impressive or unique about this company?

They seem to enjoy working on your campaigns; it's not just another job for them. They do take the care and time to understand more about your business and what you're trying to achieve..

Are there any areas for improvement or something they could have done differently?

Overall we were happy with how things were and Maya would always come up with ideas and suggestions for new campaigns that she was going to try and see how they would perform. We realised a lot of this comes down to trial and error and you need to try various approaches and what works one month may not work as well the next month so it's a constant game to try and stay on top of the advertising..

BACKGROUND

Please describe your company and your position there.

I head up marketing tech at our business which sells homeware across several channels including DTC ecommerce, ecom retailers and retail.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Amazonia PPC, and what were your goals?

We hired Amazonia to analyse and develop our PPC strategy and then to manage the various accounts ongoing with regular reporting on performance and feedback sessions when necessary.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed them personally, looked at examples of their performance and client work. The rates were also competitive and a fit with our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team asked for our product master data, catalogue and logins to the various PPC accounts. They analysed the market, keywords, categories and competition and then set up campaigns based on the analysis. The accounts and campaigns were then managed ongoing with regular changes as needed. The PPC space is constantly shifting and we relied on them to stay abreast of any changes, technical issues, budgets and spend and ongoing account health.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two people, initially the business owners and then a specialist account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All of our accounts were run well and performed within the parameters requested. They made good suggestions and were willing to adapt our strategy for some brands where certain campaign types.

Describe their project management style, including communication tools and timeliness.

They were very easy to communicate with, we had them join our Slack and could chat to them at any time.

What did you find most impressive or unique about this company?

They are very focussed on PPC. They dont try to be all things to all people, there is no cross selling of other digital marketing services. They specialise in PPC and it shows in the knowledge, results, and service.

Are there any areas for improvement or something they could have done differently?

Possibly provided more regular or structured reviews / feedback sessions.

BACKGROUND

Please describe your company and your position there.

I work in marketing for a prominent LA-based hair company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Amazonia PPC?

We hired Amazonia PPC to work on our paid ads for Amazon. This was an untapped market for us and we knew we needed to find a company with the proper knowledge in order for us to compete with other sellers on the platform.

SOLUTION

How did you select this vendor?

After careful review for contractors/companies to work with, we came across Amazonia PPC. Their knowledge, professionalism, and case studies really sold us on them.

Describe the scope of their work in detail.

After discussing our initial goals and auditing our amazon account, the Amazonia PPC team presented us with their recommendations. Once we reviewed the recommendations, we were able to start implementing them. They focused first on our hero skus, then on any other skus we wanted to promote. As we continued to work together, they would always make suggestions for improvements based on ad performance, purchase history, and product inventory levels.

What was the team composition?

We worked closely with our account manager - with weekly calls as well as email and slack communications.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Amazonia PPC has been instrumental in our Amazon strategy for the past year and a half. We saw great success in our paid ads.

How effective was the workflow between your team and theirs?

The team was very communicative. We had weekly video calls, plus open lines of communication on email, slack, and whatsapp.

What did you find most impressive about this company?

They are very knowledgable & will take the time to explain to you the recommendations they are making and why they are making them. Very easy to work with them.

Is there any area for improvement or anything that could have been done differently?

Not at this time. We were very satisfied with the performance & communication levels.

BACKGROUND

Please describe your company and your position there.

Hello, my name is Chris Tennant and I work for Bjorn Hall Pty Ltd. We specialize in stethoscopes and accessories for nurses. My position in the company is a product development and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Amazonia PPC, and what were your goals?

I hired Amazonia PPC to look after all the paid advertising on Amazon.com, Amazon.ca & Amazon.com.au. So I can focus more of my time on developing and launching new products.

My goal was to take the Amazon PPC to the next level as I couldn't spend the amount of time required to be on top of the day to day PPC management. So I hired Amazonia, Marijana and Jelena have been able to do that in a reasonable short period of time.

SOLUTION

How did you select Amazonia PPC and what were the deciding factors?

The fact they didn't push me into signing anything in a hurry. Jelena spend a bit of time reviewing all my products and gave me a detailed rundown on how things could pan out.

She even told me that a few products are in highly competitive niches and it could take 6-8months to rank or sooner depending on my budget. I really like the fact that Jelena was upfront with everything from the get go.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work in tails setting up PPC (Paid Per Click) campaigns for my product on Amazon market places. They optimize the campaigns on a weekly basis and they also create an Amazon storefront for me as well. They do detailed keyword research and continuously test new campaigns.

BACKGROUND

Please describe your company and your position there.

Royal Locks Curl Care is a line of haircare products specifically designed for curly hair. I am the Owner of Royal Locks Curl Care.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Amazonia PPC, and what were your goals?

Amazon Advertising/PPC, Listing Optimization/Management, Performance Tracking. General questions.

SOLUTION

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PPC Management Creating Headlines Optimizing Listings Notifying when inventory is out of stock Notifying of reviews All things digital advertising with Amazon Key word searches

How many people from the vendor's team worked with you, and what were their positions?

2 people. Head of Digital @ Amazonia PPC & PPC Analyst @ Amazonia PPC.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Amazonia streamlined our Amazon advertising to significantly reduce our ACOS and drive growth for a number of our SKUs. They are very hands-on in structuring campaigns, and stay on top of new ad formats that Amazon rolls out.

They provide monthly tracking of performance as well as advice when we have questions about listing optimization, changes in our review rankings, and effectiveness of our storefront. Finally, working with our account team (Maya and Jelena) is a pleasure: they have great communication skills and are very responsive.

Describe their project management style, including communication tools and timelines.

Weekly or monthly calls, weekly reports and suggestions for improvements if anything catches their attention. Communication tools include: Separate Slack channel, email,

What did you find most impressive or unique about this company?

They were incredibly attentive to minute details that made a difference in our PPC management. They do not waste money on PPC campaigns by not paying attention. They are quantitative and linear when it comes to keyword searches, which is important for Amazon.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m a junior account manager at Throwback Traits, an Amazon seller.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Amazonia PPC?

We needed help with our PPC accounts. Before, they were messy, and our spending was all over the place.

SOLUTION

What was the scope of their involvement? 

Amazonia PPC helps us manage all of our PPC campaigns, focusing on our keywords to reduce our spending. It started with an audit to identify the areas where they could help us and have been executing on them for the past year or so. While their main focus is on PPC, they’ve done some organic work for us, too.

What is the team composition? 

Right now, Igor (Operations Manager) and Miona (PPC Analyst) manage our accounts. We’ve also chatted with one other person.

How did you come to work with Amazonia PPC?

One of our executives met Igor at Amazon PPC Congress and became friends. Our executive trusted Igor enough to mention that we needed help, which is how they started to work with us.

How much have you invested with them?

The cost has been about $7,000–$9,000.

What is the status of this engagement?

We’ve been working with them since May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure their success through various metrics like impressions, clicks, advertising cost of sales (ACoS), and total advertising cost of sales (TACoS). 

The main thing is we want to see our sales increasing based on the current spend that we have. Before, our ad spend wasn’t constant, so it would sometimes be high or low. Amazonia PPC has helped to stabilize our ad spend and organize our campaigns.

How did Amazonia PPC perform from a project management standpoint?

Our communication is great. Every week, we have a meeting where they tell us about their results on the current campaign. Then, every two weeks, we set new goals. Besides that, we ask them questions through Slack, and they’re quick to get back to us.

What did you find most impressive about them?

We feel comfortable with them because they look out for us. They don’t share our sensitive information, and they’ll also help us find new keywords. The team is always willing to help out, even if the issue is not within their specialty. We’ll just ask what they think, and they’ll give us their point of view. That’s really important for us.

Are there any areas they could improve?

It would help if they implemented our changes quicker for our campaigns.

Do you have any advice for potential customers?

Build a relationship with them. Obviously, you’re paying them for their services, but it’s better to treat them as people, too. We always ask about their family or the weather abroad because we feel comfortable with each other.

BACKGROUND

Please describe your company and your position there.

Business owner of a food hub which exported 3 different ranges of Grocery & Gourmet products to USA and with business partner in the USA launched on Amazon USA

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Amazonia PPC, and what were your goals?

Amazon USA market and keyword research, launch strategy, defining sales funnel and utilizing different Amazon sales tools especially creating Product pages, PPC and campaigns

SOLUTION

How did you select Amazonia PPC and what were the deciding factors?

We found them on LinkedIn, matching our resources requirements and budget, wider understanding of marketing of our products and professionalism

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• Client-determined Amazon Grocery & Gourmet Food category analysis
•  Track & analyze Client-provided ASINS for top-10 competitors with estimated revenue, units sold
• Top 10 Search Results for Client provided 3 search terms per brand
•  Keywords that convert, sorted by revenue, search volume
• Top 10 keywords for each competitor
• Assist with determining of pricing, size, and/or flavor variations
• Create Seller info Page
• Create Product Pages
• Branded Copywriting
• Managing and optimizing Amazon PPC (Pay per Click) campaigns for each product
• Promos & Coupons recommendations
• Develop a branded Storefront, optimize to drive organic and paid impressions, traffic and conversions
• Customer product review management for the products

How many people from the vendor's team worked with you, and what were their positions?

3 people, Jelena, Account manager, Igor, Strategist, and David, PPC specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Organic search ranking on the first page for relevant KW for 5 out of 9 SKUs. We started with high ACoS but Amazonia PPC optimized campaigns for best results and on some products reached 25%.

We generated We generated 2000 conversions in the first 6 months.

Describe their project management style, including communication tools and timelines.

We used Slack. which I found very efficient, and able to contact them and have prompt feedback through messages. We had regular reports as agreed.

What did you find most impressive or unique about this company?

Behaving like it's their company and their investment in business.

Are there any areas for improvement or something they could have done differently?

To offer other complementary services and thus extend the range of services they could provide.

BACKGROUND

Please describe your company and your position there.

Our company is a pet genetics company out of Los Angeles, CA that has developed the first consumer genetics test for cats, which includes detailed information about breed, traits, health, and genetic markers for potential hereditary disease, and will use the rich data in areas of pet nutrition.

As a CMO at the company, I’m responsible for the overall marketing execution across all channels and geographies. I’m defining and driving all branding and commercial activities for Direct to Consumer and Retail business for the company globally. I lead Brand Marketing, Digital, eCommerce, D2C, Media, PR and Creative teams together with Product Marketing/Development/Tech teams to ensure consistent and flawless execution. I’m accountable for building and driving an A+ team and helping achieve annual revenue and profit targets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Amazonia PPC?

We hired Amazonia PPC to manage our advertising spend on Amazon. They also optimized listings for us and the storefront for better conversion rates.

What were your goals for this project?

Our goal was to grow the brand and acquire new-to-brand customers, while maintaining overall ACoS below 20%.

SOLUTION

How did you select Amazonia PPC?

Through an online slack channel where all digital marketing experts are present.

Describe the scope of their work in detail.

They helped us manage PPC campaigns and keep advertising spend under control. Also they optimized listings for ranking and helped us with other strategic elements such as generating reviews and optimizing our Amazon storefront for better conversion rates.

What was the team composition?

I worked with my dedicated account manager who was in charge of my account, but also senior level personnel was available to me upon request.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, most of the time our goal ACoS was met, and additional helpful tasks were done by the team. During the time they worked for us, the number of our new-to-brand customers increased and our conversion rates improved by 40%.

How effective was the workflow between your team and theirs?

The account manager that was assigned to me was very easy to communicate with, and gave me frequent updates. We connected over the phone on a weekly basis and he was available to me over slack on a daily basis for a more frequent communication. All deadlines were met by the team.

What did you find most impressive about this company?

I was blown away by the knowledge that this agency has about Amazon advertising and Amazon platform as a whole. Also, the level of dedication of their account manager was impressive and we’re thankful for all his hard work.

Are there any areas for improvement?

I was pretty happy with their work with no significant ideas for improvement. We parted ways because it was no longer cost-effective to keep paying for their service.

BACKGROUND

Please describe your company and position.

 I am the Owner of a consumer products company 

Describe what your company does in a single sentence.

Marketplace Seller

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazonia PPC to accomplish?

• Grow business using advertising
• Lowering add costs of existing advertising

SOLUTION

How did you find Amazonia PPC?

Online Search

Why did you select Amazonia PPC over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Amazonia PPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managing PPC on a daily basis across all EU marketplaces, running both existing campaigns as well as launching new products

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduces TACOS across and reducing add spend on existing campaigns, restructuring campaigns making it easy manageable and successfully launched new products.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very easy to work with. Communication on daily basis through slack channel as well as weekly meetings. Their work is always finished on time, and they're proactive and very responsive.

What was your primary form of communication with Amazonia PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very good knowledge of Amazon advertising, responsive and very easy to communicate with. Ad campaigns are actively managed by experienced reps, no black box AI tools.

Are there any areas for improvement or something Amazonia PPC could have done differently?

No.