AJ Marketing

BACKGROUND

Please describe your company and position.

I am the Head of Marketing Activations of a digital bank

Describe what your company does in a single sentence.

We are a digital bank service targeted towards Gen Z and millennials. I work as the head of marketing activations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AJ Marketing to accomplish?

• We worked with AJ marketing for an influencer campaign during Ramadhan period. The goal is to engage loyal customers and increase sign ups.

SOLUTION

How did you find AJ Marketing?

Online Search

Why did you select AJ Marketing over others?

• Good value for cost

How many teammates from AJ Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The influencer campaign began during early fasting month. We worked with 6 influencers in Malaysia wo create short-videos to be posted on Instagram Reels and TikTok.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign got over 800,000 views combined and 5% ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AJ Marketing’s team excelled in communication and client service. They provided timely updates and were always available for consultations.

What was your primary form of communication with AJ Marketing?

• Virtual Meeting

What did you find most impressive or unique about this company?

They showed an eagerness to understand our brand and goals deeply, ensuring that the marketing strategies designed were aligned with our mission and vision.

Are there any areas for improvement or something AJ Marketing could have done differently?

I had a great time working with AJ Marketing.

BACKGROUND

Please describe your company and your position there.

I work in a Human Resource company where we provide HR services and outsourcing for clients to find employees. I work as the B2B marketing head

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AJ Marketing, and what were your goals?

We hired AJ Marketing for a social media advertising in LinkedIn, as it is the main platform that we use to connect and find potential clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

After comparing several companies’ rates & reviews, we set up a call for AJ Marketing and explained our timeline, budget, and objective. In the next 5 days, we received a proposal that is exactly what we wanted. Therefore, we think AJ Marketing is a good fit.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We start with setting up a timeline and goals for the campaign. After that, AJ Marketing proceeds in creating creative assets that will be distributed and boosted on LinkedIn. After 3x revisions, we are ready to launch the campaign in the 3rd week. We finished the campaign with a full report.

How many resources from the vendor's team worked with you, and what were their positions?

1 campaign director and 1 campaign manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We got over 800,000 impressions and our sales has increased by 35%

How effective was the workflow between your team and theirs?

AJ Marketing delivers a great workflow where we set up meetings for every step of the campaign. They also ask for approval before proceeding to the next step.

What did you find most impressive or unique about this company?

They help us in localizing the campaign assets to several different languages: English, Vietnamese, Indonesian, and Thai to reach out to different audiences in different countries.

Are there any areas for improvement or something they could have done differently?

Perhaps I would prefer communications faster through Telegram instead of email.

BACKGROUND

Please describe your company and your position there.

The company is Speak Now, which is an education platform targeting international university students to learn professional level English. I work as the brand activation manager role.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AJ Marketing, and what were your goals?

We hired AJ Marketing to do a local SEO campaign in Indonesia, Malaysia, Thailand, and Vietnam.

SOLUTION

How did you select this vendor and what were the deciding factors?

AJ Marketing was recommended through a friend. They have teams in all our target countries, and we decided to give them a go. After scheduling a meeting, we can see how AJ Marketing are experts in localization.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We just expanded our services to Southeast Asia as we figured a lot of university scholarships and study abroad programs are available for students in the region. Therefore, we would like to optimize and translate our website to local languages and create an SEO campaign so we will get more awareness and conversions. AJ Marketing started the project by optimizing our website through translating contents, blog posts, tags, and titles. Utilizing keywords in local languages that makes our website rank on Google.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 1 campaign manager and 4 local SEO experts. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website managed to rank on first page for all 4 countries. We also increased our mobile app downloads in Indonesia by 15% in 3 weeks after the SEO was done.

How effective was the workflow between your team and theirs?

Very effective. AJ Marketing managed to create a clear workflow.

What did you find most impressive or unique about this company?

Their local teams are undoubtedly helpful, giving deep insights and preferences on how to succeed in local marketing.

Are there any areas for improvement or something they could have done differently?

AJ Marketing did an amazing job, and we were very happy with the results.

BACKGROUND

Please describe your company and your position there.

Trakteer is a platform for creators to post exclusive contents where viewers can subscribe to see them. I work as the business development manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AJ Marketing, and what were your goals?

We worked with AJ Marketing to do local SEO, website translations and keyword optimization for our Japan and Korea version.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through a connection of mine who works in AJ Marketing. They have local teams across APAC, including Korea and Japan, which will make translation easier and less mistakes. The monthly retainer is also reasonable for the deliverables they offered.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We just launched our Japan and Korea website version and would love to localize it so that people will find it easier on Google. It took a month to complete all optimization and keyword in Japanese and Korea, including contents, captions, tags, and titles.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 2 local SEO experts and translators

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We successfully launched 2 version of our websites and it increases our organic traffic from Japan and Korea by 80%

Describe their project management style, including communication tools and timeliness.

I like their style of managing the project. They keep me updated with every progress they make. They've been great at managing my expectations and meeting the deadlines. We mostly use email to communicate, and they're always quick to respond and implement changes when there's changes needed to be done.

What did you find most impressive or unique about this company?

Their turnover time is very fast and also they are very detailed! Minimum mistakes and revision was done on the project

Are there any areas for improvement or something they could have done differently?

They did an amazing job and we are very satisfied.

BACKGROUND

Please describe your company and your position there.

I work as a marketing manager for APAC in Digibank, a fintech company based in Singapore.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AJ Marketing?

To launch an influencer marketing campaign promoting our latest programmed for students below 17 years old in Malaysia and Philippines

SOLUTION

How did you select this vendor and what were the deciding factors?

We decided to work with AJ Marketing after receiving their tailored proposal. We found that they delivered great content strategies and were able to provide many potential influencers to work with.

Describe the project in detail and walk through the stages of the project.

Our influencer campaign is targeted towards young consumers in the Philippines and Malaysia. We would like to promote our student program by delivering a fresh and fun campaign that can engage those young audiences. We worked with 3 influencers each from the Philippines and Malaysia, in the student categories. The first 2 weeks were influencer approving and contracting. In the 3rd week, influencers submitted their contents for reviews. Then, we start distributing the contents through Instagram and YouTube in the following week.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2 campaign managers for Philippines and Malaysia.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign got over 500,000 views and we have more app downloads from Philippines and Malaysia in 1 week after campaign was launched.

How effective was the workflow between your team and theirs?

AJ Marketing managed to deliver the best results effectively and efficiently.

What did you find most impressive or unique about this company?

AJ Marketing managed to come up with out-of-the box campaign strategies that engage audiences. Not just following trends but also adapting it to our brand messages.

Are there any areas for improvement or something they could have done differently?

Great work, AJ Marketing!

BACKGROUND

Please describe your company and your position there.

My company is Prosper Property & Real Estate, which is a global real estate company and developer. I work as the senior marketing manager for SEA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AJ Marketing, and what were your goals?

We worked with AJ Marketing for a performance marketing campaign, specifically in display advertising on Google to target Vietnamese and Thai consumers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found AJ Marketing through LinkedIn and were interested in how the company managed to operate in both Thailand and Vietnam which is important for our campaign localization. It also saves more money and time as we do not have to hire 2 different agencies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We would like to launch a targeted campaign on Google, specifically banner ads and YouTube bumper ads that are localized to Thai and Vietnamese consumers. The project started with brainstorming creative ideas that will turn to advertising assets. And then AJ Marketing helped with the localization through content translation. After 3 weeks, we are ready to distribute the creative assets through YouTube and Google Display Network.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 1 campaign manager who is an expert in performance marketing, 1 graphic designer, and 2 translators.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our advertisements are shown in many leading websites in the real estate and lifestyle categories. 2 weeks after the advertisement are distributed, we increased our website traffic coming from Thailand and Vietnam, which makes the campaign successful to raise awareness.

How effective was the workflow between your team and theirs?

AJ Marketing managed to deliver the best results effectively and efficiently.

What did you find most impressive or unique about this company?

AJ Marketing has deep understandings in marketing among Asia-Pacific countries. Their team was able to deliver authentic and localized designs.

Are there any areas for improvement or something they could have done differently?

I believe that the company will improve its operations from time to time.

BACKGROUND

Please describe your company and your position there.

Al Douri Group is a Food & Beverage enterprise. We produce, distribute, and retailing premium quality food from the UAE. My position there is: E-Commerce Executive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AJ Marketing, and what were your goals?

Al Douri Group worked with AJ Marketing to create a campaign tailored for Indonesia and Malaysia audiences during Ramadan season.

SOLUTION

How did you select this vendor and what were the deciding factors?

After consulting with AJ Marketing, we found that the agency has a deep understanding in social media and influencer marketing. Their past work also impressed us. So we decided to work together.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project is to increase awareness and sales of our products among Indonesian and Malaysian consumers - which are the countries with the highest number of Moslem people in APAC. The campaign was launched during Ramadan. To promote our F&B, we wanted to use influencer marketing on Instagram. We worked with 6 influencers from Malaysia and Indonesia to post image and video posts highlighting our products.

How many resources from the vendor's team worked with you, and what were their positions?

1 campaign director, 2 country managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaign got more than 15,000,000 reach.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

They have broad understanding in influencer marketing. They also found the right influencers for our campaign so effectively.

Are there any areas for improvement or something they could have done differently?

They are a great marketing agency.

BACKGROUND

Please describe your company and your position there.

I am the director of Rock BPO, which is an independent consulting firm for virtual assistance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AJ Marketing?

I hired AJ Marketing for a small online advertising campaign on LinkedIn.

SOLUTION

How did you select this vendor and what were the deciding factors?

From a reference of a friend. I contacted AJ Marketing and they created a great campaign pitch.

Describe the project in detail and walk through the stages of the project.

We would like to reach more clients. Since our audience is B2B, AJ Marketing suggested we do our campaign on LinkedIn. AJ Marketing created all the content for marketing purposes and then we published it as a promoted post on LinkedIn.

How many resources from the vendor's team worked with you, and what were their positions?

2 social media specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign reached more than 500,000 viewers.

How effective was the workflow between your team and theirs?

Highly effective

What did you find most impressive or unique about this company?

AJ Marketing delivered great content strategy and campaign management services.

Are there any areas for improvement or something they could have done differently?

I am sure that they will improve all the time.

BACKGROUND

Please describe your company and your position there.

I work at OPU, which is a company that focuses on vehicle inspections. My position is Network Support.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AJ Marketing?

We worked with AJ Marketing to create a social media PR campaign to raise awareness about safety in vehicles and improve our branding.

SOLUTION

How did you select this vendor and what were the deciding factors?

AJ Marketing sent us a tailored proposal that exactly described our objectives. They also gave us incredible suggestions on content strategies for branding.

Describe the project in detail and walk through the stages of the project.

The social media PR campaign is done through Instagram. This campaign targets people to be more aware, especially when buying secondhand cars. The content strategy mostly educated audiences to check in for vehicle inspections to ensure security. After a week of producing contents, we are able to post the contents on the second week. The 4th week, AJ Marketing gave us a campaign report.

How many resources from the vendor's team worked with you, and what were their positions?

1 account manager, 1 social media specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was our most successful campaign, which lead to 7x ROI and improved our branding.

How effective was the workflow between your team and theirs?

Good workflow, very effective

What did you find most impressive or unique about this company?

AJ Marketing works very fast. Usually, with other agencies, it could take longer than a month to plan a campaign.

Are there any areas for improvement or something they could have done differently?

No, they were a great agency and I loved working with them.

BACKGROUND

Please describe your company and your position there.

eCommerce Specialist at Ddiggi. Our company give services of Retail e-commerce and digital services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AJ Marketing?

We hired AJ Marketing to create an effective and result driven advertising on Google to reach more customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We needed someone who could take our business to newer heights. AJ Marketing proved to be a great asset as they have broad knowledge in digital marketing and the price suits our budget. Their strategic locations in different countries also made them more credible in Asia.

Describe the project in detail and walk through the stages of the project.

Since we needed compelling advertising services from someone who could understand our idea and execute it professionally, AJ Marketing did a great job setting targeted Google Display ads and SEM for our website.

How many resources from the vendor's team worked with you, and what were their positions?

1 account manager and one digital marketing expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were phenomenal. We have noticed a boost in our reach due to invaluable marketing strategies suggested by team AJ Marketing. I must say AJ marketing agency is as good as they claim to be.

How effective was the workflow between your team and theirs?

Really enjoyed working with them. It was an enlightening collaboration that resulted in our team being more educated about the marketing strategies.

What did you find most impressive or unique about this company?

Communication is one thing that I cannot appreciate enough. Maketing managers made sure we were on board on every step and discussed the outcomes openly. Their transparency is undoubtedly commendable.

Are there any areas for improvement or something they could have done differently?

Their services were par excellence.