AJ Marketing

BACKGROUND

Please describe your company and your position there.

IT Services, Digital Marketing Specialist

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AJ Marketing?

Marketing Services

SOLUTION

How did you select this vendor and what were the deciding factors?

Selected according to camping criteria

Describe the project in detail and walk through the stages of the project.

After a call, they searched for the list of Influencers to promote the product (with statistics). We chose the best options and started the campaign.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one person (Director) directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They did really great work and found awesome Influencers.

How effective was the workflow between your team and theirs?

Effective, they were always in touch and provided everything we needed.

What did you find most impressive or unique about this company?

Their quality of marketing materials and communication impressed us the most.

Are there any areas for improvement or something they could have done differently?

It was quite good, so no major improvements :)

BACKGROUND

Please describe your company and your position there.

I am a VP of Growth in Reality Games Company. We are producing mobile games based on Big Data.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AJ Marketing?

Youtube influencer promotion of our product in Korea

What were your goals for this project?

To reach as many potential players of our game

SOLUTION

How did you select AJ Marketing?

We have contacted dozens of marketing agencies and selected a few that had the best influencers in their database.

Describe the scope of their work in detail.

They have contacted chosen influencers and managed their work according to our requirements.

What was the team composition?

I was in direct contact with two members of the company which resulted in very good communication and immediate response from the AJ Marketing

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Selected YouTubers have created content in accordance with our requirements and released the videos on time which was the scope of our agreement.

How effective was the workflow between your team and theirs?

Every aspect of communication and project management seems flawless. I was provided with all the necessary information in a short time. All ordered videos were released on time.

What did you find most impressive about this company?

Knowledge about Asian markets is definitely the strength of AJ Marketing. They give professional advice in terms of customer behavior and preferences. They knew how to handle influencers with cooperation, which usually requires lots of patience and time.

Are there any areas for improvement?

Everything went as planned