# Advant Technology Ltd Advant Technology Ltd Reviews (9), Pricing, Services & Verified Ratings - 4.9 out of 5 average review rating - 0 connections joined Advant Technology Ltd's Network [Visit Website](https://advanttechnology.com/) [Get a Custom Proposal](https://clutch.co/profile/advant-technology) **Programmatic Data Driven Media Agency** We are a data-driven programmatic ad agency. We work with brands and agencies to deliver global campaigns across native, display, video, CTV, audio, user acquisition, and more. We deliver ROI positive campaigns through expert planning and dynamic optimization. ## Company Information - Minimum project size: $5,000+ - Hourly rate: $100 - $149 - Number of employees: 2 - 9 - 1 Locations: - Buckinghamshire, England (Headquarters) - Founded in 2014 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 35% Pay Per Click - 25% Social Media Marketing - 20% Advertising - 15% Mobile & App Marketing - 5% Digital Strategy ### Focus Areas - Social Media Focus: - 75% LinkedIn Advertising - 10% Facebook Advertising - 10% Pinterest Advertising - 5% Instagram Advertising - PPC Focus: - 40% Google Adwords - 35% Spotify Advertising - 25% YouTube Advertising - Influencer Marketing Services: - 25% Influencer Campaign Reporting - 25% Influencer Identification & Recruitment - 25% Influencer Management - 25% Micro-Influencer Marketing - Influencer Marketing Platforms: - 25% Instagram Influencer Marketing - 25% LinkedIn Influencer Marketing - 25% Tik Tok Influencer Marketing - 25% YouTube Influencer Marketing - Advertising Focus: - 15% Broadcast video advertising - 15% Other advertising - 15% Print advertising - 15% Radio advertising - 10% Connected TV advertising - 10% Out of home advertising - 10% Over The Top (OTT) Advertising - 10% Programmatic advertising ### Industries - 10% Advertising & marketing - 15% Business services - 10% Retail - 10% Consumer products & services - 10% Gambling - 10% Media - 15% Other industries - 10% Hospitality & leisure - 10% Information technology ### Clients - 33% Small Business (<$10M) - 33% Midmarket ($10M - $1B) - 34% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.6 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Advant Technology Ltd offers strong value for cost, with project investments ranging from $44,400 to $890,000. Clients report effective campaigns, timely delivery, and high-quality results, indicating a positive return on investment. Overall, their pricing aligns well with the quality and effectiveness of their services. **Most Common Project Size**: $10,000 to $49,000 based on 7 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Advertising: $50,000 to $199,999 based on 3 reviews - Digital Strategy: $10,000 to $49,000 based on 2 reviews - Other Digital Marketing: $10,000 to $49,000 based on 2 reviews - Social Media Marketing: $10,000 to $49,000 based on 2 reviews - Content Marketing: $10,000 to $49,000 based on 1 review - Video Production: $50,000 to $199,999 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Advant Technology Ltd Review Insights Overall Review Rating: 4.9 - Quality: 4.7 - Schedule: 4.7 - Cost: 4.6 - Willing to Refer: 4.9 ### Top Mentions - Timely (6 mentions) - Flexible (3 mentions) - Accommodating (2 mentions) - High-quality work (2 mentions) - Innovative (2 mentions) - Professional (2 mentions) - Trustworthy (2 mentions) - Understands their clients' needs (2 mentions) - Creative (1 mentions) - Easy to work with (1 mentions) - Efficient (1 mentions) - Experienced (1 mentions) - Helpful (1 mentions) - Honest (1 mentions) - Personable (1 mentions) - Proactive (1 mentions) - Reliable (1 mentions) - Team players (1 mentions) - Transparent (1 mentions) - Unique expertise (1 mentions) ### Review Highlights **Strong Expertise in Programmatic Advertising** Advant Technology Ltd's expertise in programmatic advertising was repeatedly highlighted. Clients valued their ability to deliver targeted ads and achieve significant metrics in various industries. **High Return on Ad Spend (ROAS)** Several clients reported a significant increase in ROAS, with one client noting a 2.8x return. This demonstrates Advant Technology Ltd's effectiveness in driving sales and brand lift. **Proactive and Responsive Team** The team at Advant Technology Ltd was commended for their proactive approach, responsiveness, and flexibility. They were able to adapt quickly to changes and client needs. **Positive Client Feedback and Trust** Advant Technology Ltd built strong, trustful relationships with clients, who consistently praised their reliability and commitment to delivering results. **Desire for Longer Payment Terms** A client mentioned that having 60-day payment terms would be useful, aligning with the terms they receive from other suppliers. **Room for Improvement in Metric Accuracy** One client suggested that Advant Technology Ltd could improve the accuracy of some metrics, indicating a potential area for enhancement. **Successful Global Campaigns** Advant Technology Ltd successfully managed global campaigns, achieving exceptional results in various markets such as Greece, Denmark, Brazil, and Mexico. **Effective Campaign Management** Advant Technology Ltd was noted for their ability to manage campaigns effectively, meeting deadlines, and maintaining smooth workflows. This led to successful outcomes and client satisfaction. **Innovative Solutions and Technologies** Clients were impressed by the innovative solutions and cutting-edge technologies used by Advant Technology Ltd to meet their marketing needs. **High Engagement and Click-Through Rates (CTR)** Clients were pleased with the high engagement and CTRs achieved in their campaigns, indicating effective ad placements and audience targeting. ### Advant Technology Ltd Reviews #### Programmatic Display Advertising for App Marketing Company **The Project** - Services: Advertising - Project size: $50,000 to $199,999 - Project length: Dec. 2020 - Feb. 2021 **Project Summary**: Advant Technology Ltd provided programmatic displays for an app marketing firm’s audio ads. Their goal was to determine the effectiveness of such ads by measuring their cost-per-click rates and CTRs. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Growth & Managing Director, App Marketing Company - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 7, 2021 **Feedback Summary**: Overall, the client was happy with Advant Technology Ltd’s work. Their reports allowed the company to measure the engagement and impressions gained by the programmatic ads. Their team was also highly communicative and met deadlines. Their experience also helped them deliver requirements quickly.  "“The Advant team was highly attentive to our needs.” " **BACKGROUND** Introduce your business and what you do there. I’m the head of growth and managing director of an app marketing company. We essentially help apps gain more downloads. Generally, our customers set targets in terms of downloads and costs. Then, our team decides what channels to use to deliver the end clients’ objectives.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Advant Technology Ltd? In one project, we turned to Advant to help us with audio ads. These ads ran within programmatic podcasts and other channels for users to download apps.  **SOLUTION** What was the scope of their involvement? To kickstart this campaign, we helped Advant understand the target audience associated with the app. We told them the age, demographics, and locations of the audience. From there, they provided us with a plan that could meet our requirements.  Advant’s deliverables were a good selection of programmatic displays. We wanted a wide variety of people to see and view our audio ads across various publications. For this campaign, we set a target CTR and cost-per-click rate. Overall, its success depended on the impressions that the app gained across publishers and the number of engagements and clicks associated with those impressions.  What is the team composition? We mainly worked with two people from their team. One of them brought us to their organization and explained how they worked. For the delivery of the services, we worked with Ben (Advisory Board Member), who managed the project and helped us plan, create reports, and draw insights from the campaign itself.  How did you come to work with Advant Technology Ltd? Advant was a referral from a friend. When it came to audio advertising, our team didn’t have the correct skill sets to run a campaign without the help of an organization like Advant. That made the difference: they had extensive experience in an area where we didn’t.  How much have you invested with them? We spent around $50,000.  What is the status of this engagement? Our partnership lasted from December 2020–February 2021, or around 2–2.5 months.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Advant’s reporting helped us understand the effectiveness of our campaign. They successfully helped us track and attribute where the campaign was successful through weekly reports and monthly analyses. On top of that, their team helped us with our ongoing plans. Overall, attribution in the audio ad space was still in its infancy, so their help was truly useful for our campaign.  How did Advant Technology Ltd perform from a project management standpoint? In terms of project management, the Advant team was highly attentive to our needs. They checked in on us regularly and never missed a deadline in terms of reporting. Likewise, their resources were super proactive in setting up calls and helping us learn more about the campaign’s effectiveness. Overall, Advant became an extension of our team, and we trusted them, which truly helped the project.  Meanwhile, the majority of our communication was through emails, though we also used Zoom and Slack. In other words, they gave us plenty of options when it came to communication.  What did you find most impressive about them? Advant’s speed and experience were impressive. Speed was extremely important for us, and their experience helped them deliver quickly.  Are there any areas they could improve? No, there weren’t any. I had a positive experience with them.  Do you have any advice for potential customers? Be as open and transparent as possible about your goals. The more you tell them about the context surrounding your campaign, the more they can help you.  --- #### Digital Media for Advertising Firm **The Project** - Services: Digital Strategy, Other Digital Marketing - Project size: $200,000 to $999,999 - Project length: Nov. 2016 - Ongoing **Project Summary**: An advertising firm hired Advant Technology Ltd to provide digital media services. They work with the client's customers to deliver media campaigns ad hoc to the project’s objectives. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 3.5 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO, FKC - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 7, 2021 **Feedback Summary**: Advant Technology delivers a positive response to the client's project by hitting all of the expected KPIs. They show their commitment to the project by meeting the established deadlines. The client states that they wouldn’t change anything from this successful ongoing engagement. ""Advant Technology is great all around." " **BACKGROUND** Introduce your business and what you do there. I’m the CEO of an advertising agency. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Advant Technology Ltd? We needed help with digital media planning and buying. **SOLUTION** What was the scope of their involvement? They work with a few of our customers to deliver media campaigns that align with the overall client’s brief and objectives.  What is the team composition? We’ve been working with Ben (Owner) and with around 2–3 members from his team. How did you come to work with Advant Technology Ltd? We were part of the same group as them, and it ended up in this collaboration. How much have you invested with them? We’ve spent around €750,000 (approximately $890,000 USD) with them so far. What is the status of this engagement? We’ve been working together since November 2016, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Generally, they always hit the KPIs that we’re looking for; we measure that success in the positive response from the clients and the actual numbers of the deliverables. How did Advant Technology Ltd perform from a project management standpoint? They’re good at meeting deadlines.  What did you find most impressive about them? Advant Technology is great all around.  Are there any areas they could improve? I don’t think there’s anything they can improve on.  Any advice for potential customers? Give them a good brief and allow them to be creative.  --- #### Programmatic Advertising for International Marketing Agency **The Project** - Services: Advertising - Project size: Confidential - Project length: May 2012 - Ongoing **Project Summary**: Advant Technology Ltd provides programmatic advertising services for a marketing agency. The team helps their client produce banners, native ads, and promotional videos to advertise their customers' businesses. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director, Notus Media - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 30, 2021 **Feedback Summary**: The team's commitment to delivering great metrics through their marketing efforts easily results in a trustful working relationship with their client. Advant Technology Ltd's valuable expertise has helped drive 20,000 clicks and a high average session time for one of the agency's clients. ""Advant Technology Ltd is a company that truly deserves every client’s trust." " **BACKGROUND** Introduce your business and what you do there. I’m a managing director at a full-service marketing agency. We devise digital campaigns for our local and international clients. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Advant Technology Ltd? We needed their team to help us with programmatic advertising. **SOLUTION** What was the scope of their involvement? We’ve partnered with Advant Technology Ltd to have their team support us in generating programmatic campaigns for our agency’s clients. We do dynamic and display banners, native ads, and promotional videos. All of these deliverables are for our clients in different sectors: construction, banking, tourism — basically, every sector there is. We are currently running a video campaign for one of our tourism clients. Since the pandemic has greatly affected the field of tourism, we are working with Advant Technology to drive lead generation for our client through programmatic advertising. What is the team composition? We work with about six people from Advant Technology Ltd: Ben (CEO), three account leaders, and their finance team. How did you come to work with Advant Technology Ltd? The British Embassy in Hungary contacted me to recommend a British company who’d like to get in touch with Hungarian companies like ours. I had a phone conversation with Ben — he told me about their services, and I was convinced that they were a professional team. After that, we onboarded them to work with us in different campaigns. We’ve developed a strong working relationship with Advant Technology Ltd through the years. What is the status of this engagement? We started in May 2012, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Advant Technology Ltd is 100% reliable; we are very pleased with their work. They’ve helped one of our clients in the tourism industry increase their site traffic through programmatic advertising. They’ve gotten over 20,000 page clicks and a high average session time, which is above the standard rate for a tourism page. If our clients want to achieve statistically significant metrics, they strive to deliver that along with other great solutions. How did Advant Technology Ltd perform from a project management standpoint? We mainly communicate and consult with them via Skype. Their team commits to meeting all the deadlines we set. Advant Technology Ltd is also very flexible — they easily adapt to changes that our clients make especially those that are driven by the current COVID-19 situation. What did you find most impressive about them? Advant Technology Ltd’s team members are all experts at what they do, and our clients highly trust their professional services. They always use innovative technologies to accomplish our needs, and they always do it in a timely manner. Are there any areas they could improve? There’s really nothing else they can improve on —  they deliver everything we need. Do you have any advice for potential customers? Just trust their team to get the fantastic service and results you want out of your engagement. They know what’s best for their clients, so be very open to sharing your vision and needs. Advant Technology Ltd is a company that truly deserves every client’s trust. --- #### Programmatic Ad Materials & Strategies for Marketing Agency **The Project** - Services: Advertising - Project size: $50,000 to $199,999 - Project length: Jan. 2016 - Ongoing **Project Summary**: Advant Technology Ltd provides ad materials and strategies to help a marketing agency execute their programmatic ad campaigns. The team secures access to targeted methodologies and buys ad spaces on websites. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Performance Marketing Director, Pipar\TBWA - Industry: Advertising & marketing - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 18, 2021 **Feedback Summary**: Equipped with resourcefulness and commitment to deliver quality results, Advant Technology Ltd continues to assist their client by providing effective strategies that boost their new customer acquisition, form submission, and order rates. The client deems their team members as true field experts. ""Advant Technology Ltd is a creative team that can make your goals happen." " **BACKGROUND** Introduce your business and what you do there. I am a performance marketing director at a marketing agency. I oversee online marketing-related projects and departments. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Advant Technology Ltd? We partnered with them for their programmatic advertising expertise. **SOLUTION** What was the scope of their involvement? Essentially, what Advant Technology Ltd can offer is something that we can also offer. They buy ad spaces on websites and apps that we do not have access to. They also give us access to a specifically targeted methodology that we initially required for a business but is later scaled into other sectors, such as food delivery in the US. It’s not that we lack the ability to target those customers and platforms, but their team can definitely do the job a million times better than us. Advant Technology Ltd gets all the support materials that we need to introduce new strategies to our existing customers. They execute our programmatic ad campaigns and provide everything we need to materialize those. What is the team composition? We work with Ben (CEO). How did you come to work with Advant Technology Ltd? Ben’s work was highly recommended to me by a former colleague. I also thought of him as a true expert in this field, so I was happy to hire his team. How much have you invested with them? We’ve spent around $100,000–$200,000 so far. What is the status of this engagement? We started in January 2016, and our partnership is ongoing. --- #### Digital Marketing for Media Agency **The Project** - Services: Other Digital Marketing - Project size: Confidential - Project length: July 2017 - Ongoing **Project Summary**: Advant Technology ltd serves as the digital marketing partner to a media agency. They have handled buying and implementation for digital, banner, video, and text campaigns. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** Director, Media Agency - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 10, 2021 **Feedback Summary**: Consistently over-delivering on projects, Advant Technology ltd has thoroughly impressed the client. Feedback on the quality of their work has been positive and frequently provide reports with status updates. Using Google Data Studio, they offer their partner further transparency on their progress. ""They hear our needs and try to understand them, which is an important thing." " **BACKGROUND** Introduce your business and what you do there. We're a media agency that deals with Greek clients on media plans for markets that are outside of Greece. There are two companies, and I'm on the board of directors of both. I also work as an employee at the same time for both of them as the director and media director as well. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Advant Technology ltd? We’ve done many things with Advant. They had the digital expertise that we didn’t were able to address various target groups around the globe. For us, it was very important to be able to find a partner who would be a pioneer in the digital space and also able to target different markets. **SOLUTION** What was the scope of their involvement?  We’ve done several digital and banner campaigns for some of our clients. We have made digital display campaigns for specific sites and include microsites in our campaigns. With the aid of Advant, we were able to deliver and drive traffic to the site. We’ve also made both text and video campaigns online— there have been many, many campaigns. We had vague briefs, but our starting documents depended on the client we were engaging with. Mostly, it was the budget, timeline, planning, and strategy that we took care of on our end. The buying and implementation were all Advant. They have consulted with us on many strategies as well and did everything for us. What is the team composition? There have been 3–4 people recently. How did you come to work with Advant Technology ltd? We found them through an ex-colleague who moved to the UK and was working in the media business. We got together with Advant and found that we were on the same track, and that is how we started doing business together. What is the status of this engagement? The project started around July 2017, and we are still working with them. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We received good feedback on the quality of the work delivered. What they delivered was much more than we were expecting in some cases. For our clients, they over-delivered above target. One project was for a local company in the dairy industry that is still doing some business with them outside of Greece. How did Advant Technology ltd perform from a project management standpoint? They manage the projects through the platforms that they have on their end. They give us ongoing details on the project via the reports that they send to us. We’re able to see how the campaigns they are running are performing. I believe we’ve used Google Data Studio to coordinate that effort. What did you find most impressive about them? They hear our needs and try to understand them, which is an important thing. Are there any areas they could improve? I think they could be a bit more accurate in many metrics. There is always space for improvement for anyone. Do you have any advice for potential customers? We work to find solutions with them rather than creating problems. This was the way in which we tried to find the framework of cooperation that would fit both parties. We weren’t stubborn or stagnant; we were flexible. This made it possible to work with Advant. --- #### Lead Generation for ERP Solution Provider **The Project** - Services: Digital Strategy - Project size: $10,000 to $49,999 - Project length: Sep. 2020 - Jan. 2021 **Project Summary**: Advant Technology ltd provided lead generation via digital marketing. They focused on PPC, SEO, and SEM, targeting an established demographic with thought-out advertisements and informative content. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Head of Sales & Marketing, ERP Solution Provider - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 2, 2021 **Feedback Summary**: Raw traffic and lead numbers please the client, as does the accuracy of the information Advant Technology ltd gathers from leads. Their nimble approach allowed them to shift resources to high-performing channels quickly. Customers will find a transparent, honest partner ideal for long-term projects. ""They set out to form a long-term relationship by producing meaningful results." " **BACKGROUND** Introduce your business and what you do there. I work for a NetSuite and Microsoft Dynamics provider — two ERP solutions. We’re a reseller of ERPs, and we also have a host of software developers internally that create a number of add-ons or modules for those two ERP solutions. Our consultants offer trainings and audits to people of our software solutions, and we have a support team that deals with any issues our customers have. We have a presence in the US and Canada, and we’re based in the UK. I’m the head of sales and marketing, so I look after the sales and marketing teams in our UK office. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Advant Technology ltd? It was difficult to generate new leads during Coronavirus, and we saw it as an opportunity to utilize digital marketing within our NetSuite portfolio, as it’s quite a big moneymaker for us. We wanted to speak to people who had decision-making power within their businesses. This was the main struggle we were having. **SOLUTION** What was the scope of their involvement? Advant Technology ltd sat down and went through our requirements in detail to find out what we needed, and then they targeted the niches where our product is best used and who the best decision-makers are. They also suggested using a variety of tools, as they have the expertise, knowledge, and ability necessary to leverage those specific channels. They ran targeted email campaigns, PPC, SEO, and SEM. Additionally, they identified the websites our targeted demographic was most likely to visit and placed ads on those websites. Finally, they developed a form people can fill out that directs them to the correct white paper of information sheet to educate them on our services. What is the team composition? We worked with 4–5 people across the board, but we primarily worked with three people. How did you come to work with Advant Technology ltd? Josh (Founder), one of the main directors is my wife’s cousin, and I knew his expertise and knowledge from previous projects and roles were far beyond my marketing abilities. I’d been in marketing for 10+ years, but he knew how to do bits within the digital world that I don’t knowhow to use. He made the introduction to Ben (CEO), who runs the B2B side of the business, while Josh handles the B2C work. I started talking to Ben before COVID-19 and learned about his knowledge, background, and understanding. We got the conversation going about their business requirements and what we thought we could do with them. It was a bit of a slow burn to get it over the line with my managing director, but once I did, I was confident that they would produce the results I needed. How much have you invested with them? We’ve spent £32,000 (approximately $44,400 USD) on the first part of the engagement. What is the status of this engagement? We worked together from September 2020–February 2021. There have been conversations about how to push things forward as we finished everything at the end of February, as we had leads coming through and quality people coming to the website and leaving inquiries. We’re looking at an “always-on” campaign, and then potentially some bigger campaigns in the future. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? In terms of traffic, we’ve seen a nearly three-fold increase over the past three months attributable to Advant’s SEO work, in conjunction with the work of a third-party. They produced 140+ leads targeted to decision-makers within our target market. Unfortunately, none of those have converted into proper sales yet, but we have their information, and the information is accurate. We’ve spent money on major campaigns before and received incorrect information like wrong email addresses and telephone numbers. Now, we can get in contact with these people for future campaigns. How did Advant Technology ltd perform from a project management standpoint? We had a weekly lead catch-up, and in between those times, we got communication once every 2–3 days from Ben or another resource with an update on what was happening. The great thing about Advant was that because we were quite new to what we were doing, and our target market was very niche, Advent was able to tweak how much money they were putting in certain channels. Our metrics were flexible, as we weren’t sure how best to target them. What did you find most impressive about them? The transparency and honesty around the process and what Advant was trying to do stood out. They didn’t just throw a bunch of cash at things and hope for the best. Rather, they set out to form a long-term relationship by producing meaningful results. They were clear about trying to elongate the campaigns. We’d had campaigns in the past that lasted 1–2 months and generated one hundred leads, but Advant was focused on prolonging it for as long as possible — delivering three, four, or five months of content that would bring quality leads to us. At one point, when we were inundated with leads, we asked them to switch off for a few weeks, and they did that. They adapted and made sure we got the best for our money. Often, with marketing firms, you get clouded over with terminology, get handed a piece of paper, and that’s that. Advant Technology really got us value for our money. Are there any areas they could improve? Nothing springs to mind, but maybe there could have been a bit more information about their marketing and campaign processes. Perhaps, because of our lack of knowledge, it was on us to reach out and ask the appropriate questions, but this was all very new for us. There was a learning period for us, so an educational piece around exactly what Advant was doing would have been beneficial. Do you have any advice for potential customers? Be clear and concise about what exactly you want. Ben is good at being very honest about things. If you’re honest with them from the get-go, then they’ll be honest back. Let Advant know the metrics you want, and then listen to them. They know what they’re talking about, as they deal with some major clients. Advant looked at this as a long-term game, rather than as a short-term project. Take the time to focus on what you require, and they’ll deliver. --- #### Content Promotion for Online Poker Company **The Project** - Services: Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Jan. 2015 - Jan. 2016 **Project Summary**: Due to internal limitations, an online poker company hired Advant Technology ltd to promote their video contents. The campaign was global and online and targeted specific demographics.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Global Head of Social Media, PokerStars - Industry: Gambling - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 10, 2021 **Feedback Summary**: The work of Advant Technology ltd resulted in exceptional KPIs and CTRs, meeting the internal team’s expectations. A communicative partner, they were responsive even to complicated briefs and promoted a good workflow. Customers can expect a professional and personable team.  ""They were quick to respond and quick to adapt to real-time data and optimize campaigns." " **BACKGROUND** Please describe your company and your position there. PokerStars is the global leader in the online poker industry controlling over two-thirds of the market. I was Global Head of Social Media at the company for over five years. responsible for all content across our platforms and its 5m+ community. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Advant Technology ltd? We hired Advant Technology to help promote and activate sponsorship content for both PokerStars and and the Full Tilt brand. This included several videos that featured our ambassadors. At the time we did not have the internal capabilities or knowledge to implement global campaigns in the digital space for social content. What were your goals for this project? Video Views Engagement Reach/Impressions CTR and entrants **SOLUTION** How did you select Advant Technology ltd? I had worked with Ben @Advant Technology in his previous role and when he set up his own company I was confident that he could deliver the results we required. Describe the scope of their work in detail. We required the placement of videos for both the PokerStars and Full Tilt brand in very specific markets and targeted at an 18+ audience in order to be compliant. What was the team composition? n/a **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We were delighted with the results achieved and continued to use Advant for several years until I left the company. They over delivered on multiple KPI's and delivered exceptional CTR's and completion rates on our content in key markets such as Greece/Denmark/Brazil/Mexico/ Uk and other key European markets. How effective was the workflow between your team and theirs? Ben and the team at Advent were always a pleasure to work with. Quick to respond to complicated briefs and activate within days made them an ideal agency to work with. What did you find most impressive about this company? They were quick to respond and quick to adapt to real-time data and optimize campaigns. Personable and Professional. Are there any areas for improvement? No --- #### 3-Week Social Media Marketing for Tourist Office **The Project** - Services: Content Marketing, Other Digital Marketing, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: August 2021 **Project Summary**: Advant Technology Ltd spearheaded a 3 -week marketing campaign across social media channels and produced a video for a tourist office. They aimed to gather over 1 million unique users. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director, Tourist Office - Industry: Advertising & marketing - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Sep 16, 2022 **Feedback Summary**: Advant Technology Ltd’s work achieved more than the client expected. Overall, they fostered a positive customer experience. They had an effective workflow that created what was described as the best commercial the client has ever had.  ""Without any doubt, the video they made was the best commercial we have ever had."" **BACKGROUND** Please describe your company and your position there. I'm the Director of a tourist office in London, UK. We do destination marketing to increase customer awareness of Poland so that they start to think about visiting the country. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Advant Technology Ltd, and what were your goals? We were looking for an experienced marketing agency that will help us promote green city breaks in Poland. They created a fantastic video for us which was run not only during the UK campaign but also it was shown in Poland, France, Spain, Sweden and China. It wouldn't happened if the video they provided us wasn't such good quality! **SOLUTION** How did you select this vendor and what were the deciding factors? We send out an RFP to at least 3 potential suppliers as well as publish it on our website. All suppliers are chosen through tenders. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. They run for us a 3 -week marketing campaign across social media platforms gathering at the end over 1 million unique users. How many resources from the vendor's team worked with you, and what were their positions? We worked with one person - Account Director **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? The camapign was very succesful. Reached around 1.5 million unique users. How effective was the workflow between your team and theirs? Very effective. Everything was done on time. What did you find most impressive or unique about this company? Without any doubt, the video they made was the best commercial we have ever had. Are there any areas for improvement or something they could have done differently? No. I was very happy with their work. --- #### Video Advertising for Watch Company **The Project** - Services: Advertising, Video Production - Project size: $50,000 to $199,999 - Project length: Mar. 2018 - Apr. 2019 **Project Summary**: To increase brand awareness and sales, a watch company hired Advant Technology Ltd to provide marketing and advertising services. They were tasked with creating native and video advertising and media planning. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Watch Company - Industry: Retail - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Apr 13, 2021 **Feedback Summary**: Thanks to Advant Technology Ltd's efforts, the ROAS and generated brand lift increased by 2.8 times. They provided effective project management to achieve the client's business goal. Their team's tranquility in the workflow was impressive.  ""Their innovative solutions and responsiveness Helped drive sales." " **BACKGROUND** Please describe your company and your position there. Marketing Manager for a watch company **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Advant Technology Ltd? Native and Video Advertising What were your goals for this project? Increase brand awareness and sales **SOLUTION** How did you select Advant Technology Ltd? They offered us innovative solutions that allowed us to extend our reach beyond the activity we were running at the time. Describe the scope of their work in detail. Detailed Media Planning including setting objectives and KPIs Implemented tracking and analytics to monitor the campaign Managed service media buying and activation across in-app video advertising and native advertising What was the team composition? One account manager One media planner One operations manager **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Returned a ROAS of 2.8x and generated brand lift at the same time. How effective was the workflow between your team and theirs? Quick, effective and easy going What did you find most impressive about this company? Their innovative solutions and responsiveness Helped drive sales. Are there any areas for improvement? Would be useful to have 60 day payment terms which we get from many of our suppliers --- ## Portfolio & Awards ### Canon B2B Lead Generation Campaign Canon, a global provider of digital imaging technologies, was looking to generate B2B leads in a niche target audience interested in Business Transformation while reducing the cost per lead.  CHALLENGE To help Canon achieve their goals, there were a few challenges to overcome: Canon’s target audience for this product is highly targeted and has several audience requirements. You can see these listed below per geo. The average cost of the solution Canon was selling was approximately €92,000 GDPR compliance was an absolute necessity The activation process required several processes which can be seen below SOLUTION We reviewed various paid media channels but none could guarantee a cost-per-lead outcome. In addition, it was estimated the CPL would have been higher than publisher direct. Therefore we worked with various partners, a targeted publisher list, and chose those who have a strong audience reach of Canon’s target customers. PUBLISHER PROCESS ONE The process began with telemarketing to a targeted audience, if the target opted to receive the content they would be emailed a link to download the content, only when they have downloaded the content would Canon be passed the details to follow up on. Telemarketing: Custom audience segments were built using publisher 1st Party data analysis across buyer intent. This included account-level topic activity & engagement. The telemarketing script was created in English. The calls were conducted in the local language by the publisher's bilingual agents.If the target opted to receive the content, they would receive a co-branded whitepaper follow-up email Qualified lead details were pushed into Canon’s Eloqua. Content Hosting: Content appeared within the publisher Connect Research Libraries. Leads that submitted content hosting forms were qualified via telemarketing as well. Finally, the details were pushed into Canon’s Eloqua. ### Global Programmatic Video & Display Ad Campaign The aim was to raise awareness of the sports brand’s Make it Bright campaign. The campaign began with one person ordering a pair of N9000 shoes online, and unknowingly pressing the start button of a spectacular relay run 1,500km across Southern Europe. 70 runners from 10 different countries participated and passed the shoebox all the way from Milan to Barcelona. While the run took place, people were able to keep track of the process of the parcel as it made its journey. CHALLENGEDiadora got in touch in relation to the launch of their new shoe range as they wanted our help to promote it. Most of Diadora’s customers were male and the brand wanted to strengthen their recognition among a female audience. The KPI set: PROGRAMMATIC STRATEGYWe used banners to deliver inexpensive impressions with a 2.17% CTR. By going programmatic rather than direct we gained approx 5x more impressions. We drove traffic to their Heritage collection by targeting affluent audiences 35-45 years old interested in publications such as GQ, Vanity Fair, Forbes, Vogue, Cosmopolitan, Financial Times. Through our strategy we achieved an overall 74% completion rate and recorded a 6.7% CTR across the whole campaign in the UK! SOCIAL MEDIA STRATEGYBy using clever targeting on social media, 13 million people ended up watching an average 68% of the 3 minutes long film on YouTube, creating 15% additional views worth €58,000 of free media. Tweets provided more than 15 million impressions and 2 million video views resulting in a 30.7% increase in engagement. More than 5 million views within the youngest audience (18-34 years old) with an astonishing 74% completion rate. The activity resulted in a 7000% search lift in Germany & the USA We also commissioned 50 bloggers who provided more in-depth engagement of over 3 million impressions across social media. ### Project with canon ### Project with pokerstars ### Project with vodafone ### Project with chelsea fc ### Project with world of warcraft ### Project with cisco ### Facebook Video Campaign Polish National Tourism We have extensive experience in planning and implementing paid media campaigns in the tourism industry, and over the years, we have had the pleasure of working with many tourism boards across the globe including Canada, Tunisia and Cyprus.  Our most recent work was with the Polish National Tourism Board whose campaign objective was to inspire British tourists to one day resume their travels to Poland during a time when the UK was coming out of its first Covid-19 lockdown.  CHALLENGE The tourism and travel industry have suffered immensely from the coronavirus pandemic, and tourism boards around the world have seen a massive drop in the number of tourists visiting their countries. To help the Polish tourism industry recover from the crisis, the Polish National Tourist Office (PNTO) in London wanted our help in creating and implementing a creative marketing campaign to inspire British travellers to visit Poland in 2020.  SOLUTION A memorable, fun and inspiring video was created to encourage shares and conversations on social media. Dubbed “Re-Lose Yourself in Poland”, the theme of the video was focused around the relatable elements of lockdown 1.0 where banana bread making, jigsaw puzzles and Zoom quizzes became our new reality.  We targeted people with an interest in Central and Eastern Europe and who are likely to travel in Q4. With a small budget and a target of 5M impressions, we monitored and optimised the campaign frequently to ensure we were on track to hit the target.  RESULT The video resulted in over 6.1 million impressions (1.1m above target) The ad generated nearly 350,000 reactions on social media, showing clear signs of how relatable the content was   ### Industry Recognitions - Rimc ## Key Clients - b2b: Canon ## Packages ## Locations (1) ### Buckinghamshire, England (Headquarters) - Abbey House, Lisle Road, High Wycombe - Buckinghamshire, BKM HP13 5SH - England - 6 - 9 employees - Phone: 02070787488 ## Contact Advant Technology Ltd [Send a message](https://clutch.co/profile/advant-technology) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/advant-technology-ltd) - [Facebook](https://www.facebook.com/advanttechnologyltd/) - [X](https://twitter.com/advant_tech)