Ads That Matters

BACKGROUND

Please describe your company and position.

I am the Head of Product of a home renovation e-commerce company. 

Describe what your company does in a single sentence.

We are an e commerce store provide home renovation items in the USA 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ads That Matters to accomplish?

• Dominate renovation search on Google , Youtube and Meta. Made full customer acquisition funnel on both platforms. Scale margins through bundling. Capture impulse buyers with retargeting. Convert first-timers into loyal customers through service and reward model

SOLUTION

How did you find Ads That Matters?

• Online Search
• Clutch Site

Why did you select Ads That Matters over others?

• High ratings
• Good value for cost

How many teammates from Ads That Matters were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They optimized our 500+ product catalog for Google Shopping and set up Smart Shopping campaigns to capture high-intent buyers.  On Meta, they ran targeted campaigns for mid-project renovators and used retargeting to capture impulse buys also made full customer acquisition funnel.  They built product bundles combining complementary items, which significantly increased our average order value. Set up a loyalty rewards program to encourage repeat purchases within 60 days.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ranked #1 for "renovation materials," top 3 for 8 others. Shopping CTR: 1.8% to 5.2%. YouTube: 156K views, 8.4% engagement. Meta: 38% impulse buys from mid-project customers. 34% first-time repeat in 60 days.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes everything was on time , they dont just managed our accounts they were our strategic partners and gave us every suggestion and implemented every strategy that have increased our revenue.

What was your primary form of communication with Ads That Matters?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out was their understanding of e-commerce psychology. They didn't just run ads  they thought about the entire customer journey. The impulse buy strategy targeting mid-project renovators was genius. They also got that building community through reviews and educational content would be as valuable as paid ads.

They took time to understand our business model and market, not just executing a cookie cutter campaign. The YouTube content strategy especially showed they were thinking long term about brand building, not just short-term conversions. That combination of data driven strategy with creative thinking is rare.

Are there any areas for improvement or something Ads That Matters could have done differently?

No major issues. They executed everything really well and hit all our goals. If anything, they could have started testing TikTok earlier to reach younger homeowners, but honestly the results on Google and Meta were so strong it didn't matter much.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Sajh Dajh, a women’s clothing retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ads That Matters?

We needed help running ads on Meta and Google.

SOLUTION

What was the scope of their involvement?

Ads That Matters manages our ads account on a monthly basis. The team runs sales campaigns on Meta and shopping campaigns on Google.

What is the team composition?

We work with 2–5 teammates from Ads That Matters.

How did you come to work with Ads That Matters?

We found Ads That Matters through an online search. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, and were a great culture fit.

What is the status of this engagement?

We started working together in February 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ads That Matters has increased our conversions and sales. We’ve seen a 15–20 ROAS.

How did Ads That Matters perform from a project management standpoint?

They’re very professional and always deliver on time. We don’t have to chase them. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We’re impressed by their highly responsive team, professionalism, and ability to generate revenue.

Are there any areas they could improve?

They always come up with different ideas and approaches. They have a very creative mindset.

BACKGROUND

Please describe your company and position.

 I am the CEO of an ecommerce company 

Describe what your company does in a single sentence.

Sell supplements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ads That Matters to accomplish?

• ROAS
• Sales

SOLUTION

How did you find Ads That Matters?

Upwork

Why did you select Ads That Matters over others?

South Asain

How many teammates from Ads That Matters were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency managed our Google Ads account with a focus on driving conversions and scaling revenue through Search and Performance Max campaigns. They carried out a full account audit, developed a tailored strategy, set up and optimized campaigns, and implemented detailed tracking via GA4 and Tag Manager. Their ongoing work included regular performance reviews, ad copy improvements, and data-driven recommendations to help scale our ad spend efficiently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Profit

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent — communication was clear, deadlines were met consistently, and they were proactive in sharing updates and performance reports. They responded quickly to any requests or feedback, made adjustments to campaigns when needed, and generally felt like an extension of our internal team rather than an external agency.

What was your primary form of communication with Ads That Matters?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine creative strategy with technical execution made a noticeable impact on results.

Are there any areas for improvement or something Ads That Matters could have done differently?

n/a