Ads That Matters

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a company that supports businesses and consultants in the FMCG space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ads That Matters?

We needed to restructure a mismanaged ad account and establish sustainable, repeatable profitability. The previous agency's lack of structure and optimization required immediate intervention to restore performance and meet urgent revenue targets.

SOLUTION

What was the scope of their involvement?

Ads That Matters provided a complete account transformation, including the strategic restructuring of our ad architecture and campaign framework. They also established testing protocols and scaling strategies, diversified creative formats (UGC, whitelisted creator ads, dynamic product ads, and video), and performed precision audience segmentation and high-value customer targeting. The team also handled aggressive performance scaling with intelligent bid management and real-time optimization across the entire funnel.

What is the team composition?

We worked with 2–5 teammates from Ads That Matters.

How did you come to work with Ads That Matters?

We found them through an online search. We chose them because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from October 2023–January 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ads That Matters delivered a 2x ROAS improvement within 12 months of engagement, reversing our previous underperformance. The ROAS continued to grow.

How did Ads That Matters perform from a project management standpoint?

They delivered on time and were very helpful. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We were impressed with their excellent results and communication.

Are there any areas they could improve?

No, they were excellent.

BACKGROUND

Please describe your company and position.

 I am the CEO of an ecommerce company 

Describe what your company does in a single sentence.

Sell supplements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ads That Matters to accomplish?

• ROAS
• Sales

SOLUTION

How did you find Ads That Matters?

Upwork

Why did you select Ads That Matters over others?

South Asain

How many teammates from Ads That Matters were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency managed our Google Ads account with a focus on driving conversions and scaling revenue through Search and Performance Max campaigns. They carried out a full account audit, developed a tailored strategy, set up and optimized campaigns, and implemented detailed tracking via GA4 and Tag Manager. Their ongoing work included regular performance reviews, ad copy improvements, and data-driven recommendations to help scale our ad spend efficiently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Profit

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent — communication was clear, deadlines were met consistently, and they were proactive in sharing updates and performance reports. They responded quickly to any requests or feedback, made adjustments to campaigns when needed, and generally felt like an extension of our internal team rather than an external agency.

What was your primary form of communication with Ads That Matters?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine creative strategy with technical execution made a noticeable impact on results.

Are there any areas for improvement or something Ads That Matters could have done differently?

n/a