Ads That Matters

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of UAF Japan

Describe what your company does in a single sentence.

We were struggling to reach the right and relevant audience, and our ad performance wasn’t delivering the results we expected. After hiring Ads That Matters, the issue was completely resolved. Their team managed our campaigns strategically and professionally, ensuring precise audience targeting and effective optimization. As a result, our cost per lead dropped significantly from $270 to $70 along with a strong improvement in overall performance. Highly recommended for anyone looking for truly results-driven advertising.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ads That Matters to accomplish?

• We hired Ads That Matters to increase high-quality leads from high-intent car buyers while improving inventory turnover for Japanese vehicles. Our key objectives were to reduce cost per lead to below $75 USD, improve landing page conversion rates to 8% or higher, and expand our market reach across the Asia-Pacific, Middle East, and North American regions.

SOLUTION

How did you find Ads That Matters?

Referral

Why did you select Ads That Matters over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Ads That Matters were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included end-to-end Google Ads management focused on lead generation and performance optimization. Ads That Matters handled audience research and targeting, keyword research, campaign strategy and setup, ad copy optimization, and continuous performance monitoring. Key deliverables included launching and managing Google Search and Display campaigns, optimizing landing pages to improve conversion rates, reducing cost per lead, and scaling high-performing campaigns. The team also provided regular performance reports and expanded reach across Asia-Pacific, the Middle East, and North America.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduced cost-per-lead (CPL) from $165 to $75 across all channels within 6 months. Lead quality score improved 67%, with 34% of leads converting to test drive bookings. Average lead response time optimized to 90 minutes, increasing lead-to-inquiry close rate from 12% to 31%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ads That Matters demonstrated excellent project management throughout the engagement. They delivered all campaign setups, optimizations, and updates on time and followed a well-structured workflow. Their team was highly responsive, proactive, and quick to address our needs or make adjustments based on feedback. Communication was clear and consistent, and they kept us informed with regular updates and performance insights. Overall, their organized approach and responsiveness made the collaboration smooth and effective.

What was your primary form of communication with Ads That Matters?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Ads That Matters was their strong skill set combined with exceptional communication. Their team has a deep understanding of Google Ads, audience targeting, and performance optimization, which clearly reflected in the results they delivered. Equally impressive was their communication style, clear, timely, and transparent at every stage. They explained strategies in a way that was easy to understand and were always available to address questions or make quick adjustments. This balance of technical expertise and client-focused communication truly sets them apart.

Are there any areas for improvement or something Ads That Matters could have done differently?

At this stage, we didn’t identify any major areas for improvement. Everything was handled smoothly and aligned with our expectations. The team delivered on time, communicated clearly, and executed the campaigns effectively. Overall, it was a very positive experience, and Ads That Matters is highly recommended.

BACKGROUND

Please describe your company and position.

I am the CEO of Expert Finish Painting

Describe what your company does in a single sentence.

Painting houses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ads That Matters to accomplish?

• Reduce my cost per lead
• Give me high quality leads
• 15+ leads per month

SOLUTION

How did you find Ads That Matters?

Referral

Why did you select Ads That Matters over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Ali and his team ran google ads for me in the beginning before making the jump to meta ads where the results have been outstanding. He has helped us break into the local residential painting market and has provided me with great quality leads for under $100 Per lead. Fantastic results in only a few months. He has also made campaigns designed to build my followers across facebook and instagram and is very knowledgable in client psychology. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

20+ leads per month at a great CPL and making sure they are high quality leads who are not tyre kickers. Big improvement from the first couple months which is amazing to see

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ali and his team were professional and prompt and always ready to make the next move towards impriving results. Lots of marketing companies are shit but Ali is not one of them. From google ads to facebook ads, ali and his team are professionals and very reasonably priced. Nothing is too hard and they are always on standby to help when needed.

What was your primary form of communication with Ads That Matters?

Email or Messaging App

What did you find most impressive or unique about this company?

Usually marketers on upwork are trash but Ali is very good at what he does. I actually started off with Ali after he did an audit for my google ads campaign i was running myself. I was very impressed and decided to hand it over to a professional and he has gone above and beyond to help my company get great results.

Are there any areas for improvement or something Ads That Matters could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Homazing

Describe what your company does in a single sentence.

We deals in Home and Kitchen Accessories. We sell online all over the Pakistan. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ads That Matters to accomplish?

• Increase profitable orders from Meta & Google by keeping CPA within our margins and lifting blended ROAS.
• Implement reliable tracking (Meta Pixel/Conversions API, GA4) and product feeds to measure end-to-end conversions.
• Run disciplined creative/audience testing to find winners fast and scale budgets to top SKUs.

SOLUTION

How did you find Ads That Matters?

Referral

Why did you select Ads That Matters over others?

• Good value for cost
• Referred to me

How many teammates from Ads That Matters were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Ads That Matters manages our full-funnel performance marketing for Homazing.pk across Meta (Facebook/Instagram) and Google with a clear focus on profitable growth. We began by aligning on hard business targets—acceptable CPA, product margins, AOV, and priority SKUs—and turned those into a practical testing roadmap. They audited and rebuilt our campaigns on both platforms, cleaned up structures and exclusions, and put proper tracking in place, including Meta Pixel with Conversions API, GA4 events, and consistent UTMs. They also set up and maintain our Google Merchant Center and Meta catalog so our feeds stay healthy and our product ads run smoothly.

Day to day, the team runs a disciplined mix of Google Search, Performance Max/Shopping, and high-intent remarketing alongside Meta prospecting, Advantage+ Shopping, catalog sales, and retargeting. Creative testing is continuous—static, carousels, and UGC-style raw videos in Urdu/Roman Urdu and English—so we’re always learning which hooks, offers, and formats move the needle. They share landing-page suggestions when needed (bundles, trust signals, COD vs prepaid nudges) and reallocate spend quickly to winning SKUs while keeping us within our CPA guardrails.

Reporting and communication are straightforward. We receive a weekly performance update covering ROAS, CPA, CVR, AOV, spend, and top products, plus the next actions for the coming week; once a month we review the bigger picture and adjust budgets and priorities. They’ve also built out remarketing and recovery flows to improve repeat purchases and convert warm traffic more efficiently. Overall, the engagement combines strategy, execution, and transparent measurement, and has given us a reliable system for testing, scaling, and sustaining profitable orders.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the first 3 months, we grew monthly orders from 100 to 200, lifted blended ROAS from 4.5× to 6.0×, and reduced CPA by ~20% while keeping AOV around PKR 1,500. Site conversion rate improved from 1.5% to 2.0%. Google Performance Max now contributes ~20% of revenue at ~6.5× ROAS. On Meta, the new structure and retargeting cut CPA on our top SKUs by ~30%. Remarketing-driven purchases grew ~300%, COD confirmation improved by ~10 percentage points, and we scaled ad spend by ~200% without breaking unit economics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been organized and dependable. From the start, they shared a clear weekly plan, posted status updates on WhatsApp, and held a short review call to confirm priorities and budgets. Campaign builds, feed fixes, and tracking tasks were delivered on time, and ad experiments were launched within 24–48 hours of approval. During promos, they were proactive—flagging feed disapprovals or tracking issues early and proposing workarounds before performance dipped. When we needed extra creatives, they set realistic timelines, confirmed us, and kept us informed until everything shipped. Overall, communication has been quick and practical, and they’ve consistently responded to our requests with actionable next steps rather than long explanations.

What was your primary form of communication with Ads That Matters?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out was their discipline and honesty. They run a genuine test and learn program, clear hypotheses, quick iterations, and fast pivots when something doesn’t work—without hiding behind vanity metrics. They also understand the realities of Pakistani e-commerce and tailor creatives and targeting accordingly, which many agencies overlook. The combination of transparent reporting, proactive budget reallocation, and practical, locally informed advice felt unique and made us trust their recommendations.

Are there any areas for improvement or something Ads That Matters could have done differently?

We had a strong experience overall, and the few gaps are mostly about speed and depth during peak periods. In mega sales like 11.11/12.12, we’d like faster creative turnarounds ready in advance. A simple CRO “playbook” with reusable landing blocks and offer templates would also help us move quicker. On the Google side, deeper feed optimization rules for titles, GTIN hygiene, image testing and more proactive Performance Max insights would be great. Finally, a lightweight forecast each month expected spend, CPA, ROAS, and required inventory for top SKUs would make planning even tighter.

BACKGROUND

Please describe your company and position.

I am the CEO of Mens Apparel Brand

Describe what your company does in a single sentence.

It is an online clothing store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ads That Matters to accomplish?

Was stuck at one point with my first agency. Ads That Matters helped me scale way beyond that point with a ROAS of 5 on Meta. On their recommendation I started Google ads which previously I was not focusing on. Now Google also gives consistent ROAS of around 7 or above

SOLUTION

How did you find Ads That Matters?

Referral

Why did you select Ads That Matters over others?

• Pricing fit our budget
• Referred to me

How many teammates from Ads That Matters were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My store was not scaling beyond a certain point. It was stagnant and sales were inconsistent. I was focusing and dependent on only Meta ads.  Ads That Matter came with a totally different strategy and also recommended me to start Google ads simultaneously. Sales became consistent from 1st month of working with them. Gradually Google ads also started performing and now it is integral part of my online marketing. Google consistently gives a ROAS of 7 or above. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales became consistent on Meta which previously was a concern. Google ads were started which now give ROAS of 7 or above. No more dendency on just Meta platform 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They reply to all messages timely. Don't need to communicate if there are changes to be made in the ad account, they themselves do it when needed. This shows the team is constantly monitoring the ad performance and make changes as and when needed. The team is easily reachable sometimes even after working hours and on holidays

What was your primary form of communication with Ads That Matters?

Virtual Meeting

What did you find most impressive or unique about this company?

I was skeptical about running Google ads at first. But they pushed me to do it and for some reason they were confident that google will perform really well. They had more belief in my product and store than I did. Now 2 years later it is safe to say that it was their best recommendation and they know what they are capable of

Are there any areas for improvement or something Ads That Matters could have done differently?

I don't feel that right now

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a company that supports businesses and consultants in the FMCG space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ads That Matters?

We needed to restructure a mismanaged ad account and establish sustainable, repeatable profitability. The previous agency's lack of structure and optimization required immediate intervention to restore performance and meet urgent revenue targets.

SOLUTION

What was the scope of their involvement?

Ads That Matters provided a complete account transformation, including the strategic restructuring of our ad architecture and campaign framework. They also established testing protocols and scaling strategies, diversified creative formats (UGC, whitelisted creator ads, dynamic product ads, and video), and performed precision audience segmentation and high-value customer targeting. The team also handled aggressive performance scaling with intelligent bid management and real-time optimization across the entire funnel.

What is the team composition?

We worked with 2–5 teammates from Ads That Matters.

How did you come to work with Ads That Matters?

We found them through an online search. We chose them because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from October 2023–January 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ads That Matters delivered a 2x ROAS improvement within 12 months of engagement, reversing our previous underperformance. The ROAS continued to grow.

How did Ads That Matters perform from a project management standpoint?

They delivered on time and were very helpful. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We were impressed with their excellent results and communication.

Are there any areas they could improve?

No, they were excellent.