We build smart simplicity into your digital growth strategy. Combining our team of digital marketing experts with the power of our platform to create tailored solutions for every stage of your journey.
How we work
Flexible support models tailored to your business needs. From platform only, to bi-weekly consulting, to fully managed support.
Who we work with
New or rapidly expanding B2C brands who need help building solid foundations from which to scale.
B2B service providers with limited marketing knowledge looking to take their first steps.
Established brands whose goal now is to take their digital operations to the next level.
Large organisations where performance has plateaued who would benefit from external eyes to identify growth barriers and potential bespoke solutions.
Areas of expertise
Our founders have 8+ years each of building digital marketing strategies for businesses. Core specialisms sit in paid media, data & feed optimisation and creative.
The Addesu Platform
Designed as a one-stop shop for all your digital marketing reporting and ad monitoring. Our platform saves you time, offering true performance insights along the way.
Connecting to every ad platform plus other sources like Shopify and Hubspot, our technology pulls over 20 reports daily to automatically analyse performance, highlight problems & proactively suggest solutions.
Why us?
Driving digital growth is hard. Businesses of all sizes struggle to implement an effective digital strategy, and the barriers in their way continue to grow:
Number of platforms
Need for technical expertise
Reporting siloes
Amount of noise
At Addesu, it is our job to help you combat these. Focusing on smart simplicity, our people and our platform embed automated solutions that deliver strong business impact.
Addesu offers competitive pricing that aligns with client budgets, providing good value for cost. Clients appreciate their proactive approach and adaptability, contributing to successful project outcomes without specifically disclosed project costs or client sizes.
One client suggested that Addesu could improve by collaborating more on using first-party data to reach new or similar audiences. This could enhance the targeting and effectiveness of their campaigns.
Strong Project Management Skills
Clients noted that Addesu delivered work on time and responded quickly to queries. Their proactive approach and ability to adapt to changing needs were particularly appreciated.
High Ratings and Aligned Values
Clients chose Addesu for their high ratings, aligned company values, and cultural fit. Their forward-thinking and proactive approach were additional deciding factors for clients.
Value for Cost
Addesu was chosen by multiple clients for their budget-friendly pricing and good value for cost. Clients felt they received significant effort and results despite having relatively small budgets.
Agile and Adaptive
Addesu's ability to adapt to the changing needs of their clients was frequently mentioned. They were noted for their flexibility and agility in adjusting strategies and campaigns as required.
Positive Client Relationships
Clients appreciated Addesu's open communication and willingness to challenge strategies when necessary. Their ability to build strong, collaborative relationships was highlighted as a key strength.
Social Media Advertising for Climate Action Organization
Digital StrategyOther Digital MarketingSocial Media Marketing
Less than $10,000
Jan. - Apr. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were highly professional and punctual."
Nov 8, 2023
CEO, Selva
Harry Hutchinson
Verified
Other industries
London, England
1-10 Employees
Online Review
Verified
Addesu provided social media advertising services for a climate action organization. Their work included setting up the client's Meta Business Suite, campaign creation and management, and A/B testing.
Thanks to Addesu, the client saw a 150% increase in website traffic and a 30% increase in sales. Through this process, Addesu's A/B testing was crucial to achieving the best results. The team delivered on time and was understanding, budget-conscious, and responsive to the client's changing needs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Selva
Describe what your company does in a single sentence.
Selva provides climate action for individuals and businesses by enabling them to offset their carbon footprint through reforestation.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Addesu to accomplish?
Drive website traffic through social media ads
SOLUTION
How did you find Addesu?
Referral
Why did you select Addesu over others?
Pricing fit our budget
Great culture fit
Good value for cost
How many teammates from Addesu were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We hired Addesu because we didn't have any in-house digital marketing expertise yet we know it would be a crucial pillar to growing our subscriber base at Selva. The work with Addesu was focused on driving high quality leads to our website through paid ads on social media.
Addesu helped us from end-to-end in this process, including: setting up our Facebook business profile, advice on effective creatives and copy, building the campaign (audience, placements,budget etc), and ongoing performance monitoring and iterations to improve results.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Before working with Addesu, our organic social media traffic was flat. Once Addesu got going, and with our limited budget, social media traffic to our website increased by over 150%, resulting in a 30% increase in sales.
Addesu also helped us A/B test our creatives and copy so we could learn about the messaging that best resonates with our target audience. The learnings from that early campaign were crucial in helping us establish our brand and find our voice, and are still being used across our business today.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The work was always delivered on time and whenever we had questions or comments, we'd get a response within the day, usually within a matter of hours. They were highly professional and punctual.
What was your primary form of communication with Addesu?
Virtual Meeting
What did you find most impressive or unique about this company?
As this was our first experience working in digital marketing, we kept coming back with questions and changes. Addesu were more than happy to adapt to our ever-changing needs, and explain things in detail whenever we needed it (which was a lot!). Addesu really understood our needs as a new business and, even though we had a relatively small budget, clearly put huge amounts of effort into the work.
Are there any areas for improvement or something Addesu could have done differently?
Honestly, no.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Paid Media Management for Luxury Fashion Brand
Digital StrategyPay Per ClickSocial Media Marketing
Bing Advertising
+4
Confidential
Oct. 2022 - Ongoing
4.5
Quality
4.5
Schedule
4.0
Cost
4.5
Willing to Refer
5.0
"They genuinely are an extension of our team."
Nov 1, 2023
Senior Digital Marketing Manager, Derek Rose
Amy-Claire Short
Verified
Retail
London, England
51-200 Employees
Online Review
Verified
Addesu has audited a luxury fashion brand's paid media strategy to optimize it by restructuring the client's accounts and eliminating inefficiencies. Their goal is to scale the client's international presence.
Thanks to Addesu's work, the client has seen great success in their revenue, ROAS, cost per mille, and web traffic. The team excels at meeting deadlines and is very proactive, hands-on, communicative, and adaptive. Moreover, they work as hard as if they were part of the client's team.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior Digital Marketing Manager of Derek Rose
Describe what your company does in a single sentence.
We are a British luxury fashion brand, that sells luxury leisurewear, sleepwear and resort wear.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Addesu to accomplish?
Drive more revenue
Drive spend efficiencies
SOLUTION
How did you find Addesu?
worked with Fred & Jack in the past
Why did you select Addesu over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
agile, forward-thinking, proactive
How many teammates from Addesu were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We partnered with Addesu to audit our paid media strategy and to reset our foundations. Within this they would restructure our accounts and remove wastage across Google Adwords and Meta. All with the objective of getting best practise embedded in our paid strategy, to enable us to scale our international presence.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We typically use revenue and ROAS as the main KPIs for success. From a paid social perspective we look at other metrics such as CPMs and traffic to site.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Addesu meet deadlines and are proactive across all paid activity in order to meet targets. They are good at chasing me as well, which puts ownership back onto us as the client as well. They have a test & learn attitude which is refreshing, but are agile that if needs change within our business, they can adapt where necessary. We have open communication with Addesu, so much so that they feel comfortable to challenge areas of our strategy when they feel it's required.
What was your primary form of communication with Addesu?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They genuinely are an extension of our team and immersed themselves in our brand from the start. They are relaxed and will go above and beyond to help hit our targets. Even when challenged on performance and spend / budgets. They are a great team and we love working with them.
Are there any areas for improvement or something Addesu could have done differently?
Perhaps a little more collaboration on using 1st party data from our business to reach new/ similar audiences. Whether this should be driven from Derek Rose side more, needs to be discussed. Also it would be good if Addesu could push or chase harder sometimes with the big platforms (google, Meta) and feed partners for answers if performance is struggling. Rather than waiting for DR to flag it as an issue.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Footwear Company
Other Digital MarketingPay Per ClickSocial Media Marketing
Bing Advertising
+3
Confidential
Aug. 2022 - July 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They had great leadership and communication."
Jul 29, 2024
Head of Ecommerce, Air & Grace
Anonymous
Retail
London, England
1-10 Employees
Online Review
Addesu provided paid search and paid social marketing campaigns for a footwear company. The goal was to increase new customers and increase repeat purchase drive efficiencies.
Addesu’s efforts met all planned revenues and ROI targets without exceeding the budget. The team was proactive, prompt, and communicative.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Ecommerce of Air & Grace
Describe what your company does in a single sentence.
Footwear designer and retailer
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Addesu to accomplish?
Increase new customers
Increase repeat purchase
Drive efficiencies
SOLUTION
How did you find Addesu?
Referral
Why did you select Addesu over others?
Pricing fit our budget
Good value for cost
Company values aligned
How many teammates from Addesu were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Support paid search and paid social marketing campaigns. Ensure platform set ups are optimum. Develop and execute the performance marketing strategy across these channels. Provide thorough analysis. Collaborate on budgets.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Mix of revenue aligns with forecasts
ROI targets met
budgets weren't exceeded
Great communication and relationship
clear reporting
proactive approach to any given task
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Excellent delivery and timekeeping
Proactive and immediate responses where necessary
What was your primary form of communication with Addesu?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They had great leadership and communication.
The team truly want to collaborate and be an extension of the client's team and this was definitely achieved.
Are there any areas for improvement or something Addesu could have done differently?
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