Adawk

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Azad Carpets & Furniture, a home services company. We offer a wide range of carpets, flooring, sofas, beds, and home furniture, providing quality products and expert assistance to help customers enhance their living spaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Adawk?

We needed help growing our online presence and generating more customer inquiries. Our main goals were to improve our Google rankings through SEO, run effective Google Ads campaigns, increase website traffic, and attract more local customers looking for carpets and flooring services. We also wanted to strengthen our brand visibility and generate quality leads that could turn into real sales.

SOLUTION

What was the scope of their involvement?

Adawk handles our digital marketing services, primarily focusing on Google Ads management and SEO. Their work includes keyword research, campaign setup and optimization for Google Ads, improving local SEO rankings, on-page website optimization, and content recommendations to help increase our online visibility. They also monitor campaign performance, provide regular reports, and continuously optimize the strategies to generate better quality leads and more traffic for our carpets and flooring business in Bradford, UK.

What is the team composition?

We work with 2–5 teammates from Adawk.

How did you come to work with Adawk?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve spent between $10,000 and $49,999.

What is the status of this engagement?

We started working with them in October 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working with Adawk has delivered positive results. We’ve seen a 55% increase in website traffic within the first few months, improved Google search rankings for important local keywords, and a 40% rise in customer inquiries through our website and phone calls. Their Google Ads campaigns have helped generate 35% more quality leads while improving ad performance and targeting. Overall, our online visibility in Bradford has increased, which has contributed to better customer engagement and business growth.

We regularly track several KPIs to measure the success of the project. The main KPIs include website traffic growth, Google keyword rankings, conversion rates from Google Ads, cost per lead, and the number of customer inquiries received through calls and website forms. We also monitor click-through rates (CTR), ad performance, and overall lead quality. Over time, we’ve seen improved conversion rates, lower cost per lead, and a steady increase in qualified local inquiries for our carpets and flooring services in Bradford.

How did Adawk perform from a project management standpoint?

Adawk’s project management is professional and well-organized. They communicate clearly, provide regular updates, and are always responsive whenever we have questions or need support. Tasks and campaign optimizations are delivered on time, and they consistently follow through on the agreed strategies. Their team is proactive in monitoring performance and making improvements quickly, which helps keep our marketing campaigns running smoothly and effectively.

What did you find most impressive about them?

What impresses us most about Adawk is the professionalism, knowledge, and dedication of Aliyan (Founder). He’s very involved throughout the project, always available for guidance, and genuinely focused on helping our business grow. His understanding of Google Ads and SEO, along with his transparent communication and strategic approach, has made a real difference for us. We especially appreciate how proactive and results-driven the team is while still providing a personal and supportive experience.

Are there any areas they could improve?

Overall, we’re very satisfied with their services and the results they’ve delivered. Their communication, project management, and campaign performance are all handled professionally. If there’s one area for improvement, it would be providing even more frequent performance insights or detailed monthly reports, although the team is always responsive whenever we request updates.