Active Logic

BACKGROUND

Introduce your business and what you do there.

I am the CEO of iTeam Network. We are a white label solution provider in the daily fantasy sports industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ActiveLogic Labs?

We were working on a time-sensitive software development project but didn’t have enough in-house resources to complete it as scheduled. We needed to outsource a few development pieces to stay within the timeline.

SOLUTION

What was the scope of their involvement?

They conducted two microservice integrations. One was integrating with a third-party geolocation service, and the second was integrating with online affiliate services.

What is the team composition?

I interacted directly with ActiveLogic’s senior management, and our CTO interacted with the developers.

How did you come to work with ActiveLogic Labs?

Initially, I believe I was introduced to them through a friend, but we had also worked on three or four fairly big projects prior to the microservice integrations. In our previous work, they were always on time and within budget, which is one of the reasons we wanted to work with them again.

How much have you invested with them?

We spent roughly $50,000–$80,000.

What is the status of this engagement?

We began the project in September 2016 and finished in November 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have solid metrics, but I can say that I was satisfied with their code quality.

How did ActiveLogic Labs perform from a project management standpoint?

Most of our coordination and collaboration was over the phone, and they were always punctual and open with their communication. It was great dealing with them.

What did you find most impressive about them?

They hit all of their deadlines and communicating with them was notably easy.

Are there any areas they could improve?

No, I had a very positive experience.

BACKGROUND

Introduce your business and what you do there.

We’re a technology holding company for software as a service (SaaS) startups.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ActiveLogic Labs?

We didn’t have available in-house capacity to build these products. Our partner who has those skills wasn’t available so we needed a company to do it for us until he could take over.

SOLUTION

What was the scope of their involvement?

ActiveLogic Labs is currently building two products for us using Laravel. One is a handwritten postcard API service that provides digital means for sending print materials. The other product uses plugins to allow small and medium-sized businesses to access print on demand. That product should rollout within the next week or two. They do the development as well as some of the UI work.

What is the team composition?

We usually deal with two senior staff including the founder but also communicate with the developers directly.

How did you come to work with ActiveLogic Labs?

Our marketing colleague found them two years ago. We interviewed a couple of people. They definitely seemed like they had the best chance of getting things done.

What is the status of this engagement?

We started working together in May 2017 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s too early for results as we haven’t rolled out any of the products yet.

How did ActiveLogic Labs perform from a project management standpoint?

We communicate through Slack and use Github and Trello. Their structure is pretty flat so we’re able to communicate with anyone on their team via their Slack channels.

We’re very happy with their ability to get things done. With any project, there's always scope creep and it's generally my fault too. Because they understand the end goal—of the customer experience and the product to sell—they can help us achieve it by considering the best solution.

What did you find most impressive about them?

They build interfaces that are usable. I've never worked with a company that could truly build good user interfaces and then power them with an API-based system. Everything ActiveLogic Labs does is built on top rather than hard-coded into the frontend. That means we can build on it to continue the development rather than having to rip apart the code. The API abstraction layer and frontend make it easy for us to work with what they build.

dealt with a lot of programmers in the past and haven’t ever had much success with outsourcing. They’re not able to understand the high-level concepts of what we’re building and it never turns out as we expect. ActiveLogic Labs have the ability to understand the end goal. They question us in order to make sure they understand rather than just completing discrete, specific tasks. They don’t waste time on things that don’t make sense.

Are there any areas they could improve?

The biggest issue they face is that they're growing. Their client base is expanding; a friend of mine is doing a lot of work with them, for example. They will have to scale up while ensuring that their staff can handle the challenge.

Do you have any advice for potential customers?

As with any project, staying on top of everything and keeping everyone on schedule is challenging.

BACKGROUND

Please describe your company and position.

I am the Founder of Holes

Describe what your company does in a single sentence.

Holes is an app that provides a platform strictly for local eateries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Active Logic to accomplish?

• Build the app from scratch
• Create the monetization system
• Create section strictly for the restaurants tied to my backend

SOLUTION

How did you find Active Logic?

Online Search

Why did you select Active Logic over others?

• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Active logic was to work with me in the design and build of what was just an idea in my head. They helped talk me through the process, what could and couldn’t be done. I created the wireframes which they turned into reality. I’m one that enjoys outside opinions on everything so they were always giving input and ideas as we progressed the app and built it out to handle monetizing and creating an entire separate section for the restaurants themselves that would speak with my admin portal. 

They’ve always delivered on time and around budget. Most of the time it was me adding little things here and there that made the budget go up. Overall they have been an amazing team and company to work with. I went offshore for developer work in the middle and I regret it. The team goes above and beyond to make sure you get what you had imagined and then some. Great communication, great quality end product. Truly couldn’t be happier.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The feng shui of the entire app and separate websites

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Management was always on top of any issue or concern. Deadlines were always met. They always responded to my needs promptly.

What was your primary form of communication with Active Logic?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Maybe just the people themselves, they’re all good people, great to work with, honest guys and just easy to get along with. It’s always a pleasure meeting with them.

Are there any areas for improvement or something Active Logic could have done differently?

Not in my eyes.