Action Wolf Media

BACKGROUND

Introduce your business and what you do there.

I’m the creative director of Theory Films, an advertising and marketing company. We offer comprehensive video production services, including idea development, animation, and photography. We focus on building strong client relationships to help businesses stand out from competitors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Action Wolf Media?

We needed to improve our old website both visually and technically.

SOLUTION

What was the scope of their involvement?

Action Wolf Media revamped and redesigned our old website. They also provided ideas for the UI to encourage visitors to stay and find our services. Chris (Founder) redesigned the fonts, logo, color scheme, and general user journey.

What is the team composition?

We worked with Chris.

How did you come to work with Action Wolf Media?

They cold-called us. Chris gave a great pitch and offered genuine, thoughtful ideas to improve my website. I also liked his approach and manner; he came across as very personable.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from April–June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We love the site; it looks great and works really well. We get many compliments from clients and prospective clients about how awesome the website is. We’ve also seen more traffic, longer visits, and more inquiries. We went from a few inquiries per month to a dozen, give or take.

How did Action Wolf Media perform from a project management standpoint?

They delivered on time and were always helpful. We communicated through virtual meetings.

What did you find most impressive about them?

Their personal approach to their work was impressive. The work was bespoke, not a random template.

Are there any areas they could improve?

I don’t think there’s anything they could improve on.

BACKGROUND

Please describe your company and position.

I am the Head of Operations of Motion Project Management Ltd

Describe what your company does in a single sentence.

We are a Project Management Consultancy working in the event and leisure space.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Action Wolf Media to accomplish?

• Create a website
• Develop our brand
• Branding for the business

SOLUTION

How did you find Action Wolf Media?

Referral

Why did you select Action Wolf Media over others?

High ratings, Pricing first our budget, Great culture fit, Good value for cost, Company values aligned

What was the size of Action Wolf Media’s team?

2-5 Employees

What was your primary form of communication with Action Wolf Media?

In-Person Meeting, Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

• Understand the business: The first step for a web designer is to understand the business and its goals. The designer should get familiar with the brand, target audience, services, and overall business strategy.
• Create a design brief: Based on the information gathered from the business, the web designer should create a design brief. This brief should include the overall vision, design requirements, target audience, and other important details needed to guide the design process.
• Develop a website architecture: The designer should develop a website architecture that is easy to navigate and helps users find the information they need quickly. This should include a sitemap and wireframes.
• Choose a design style: Based on the design brief, the designer should choose a design style that aligns with the business's branding and target audience. This could include colours, typography, and other design elements.
• Design website mockups: Once the website architecture and design style are decided, the designer should create website mockups that give a visual representation of the final product. These mockups should include the homepage, subpages, and any other important pages.
• Create responsive design: The designer should ensure that the website is responsive and looks great on all devices, including desktops, laptops, tablets, and mobile phones.
• Incorporate SEO best practices: The designer should be knowledgeable about SEO best practices and incorporate them into the design. This includes optimising page titles, meta descriptions, and other on-page elements.
• Choose a content management system (CMS): The designer should choose a CMS that aligns with the business's needs and budget.
• Develop website: Once the design is approved, the designer should develop the website using the chosen CMS. This includes building out pages, adding content, and ensuring that everything is functioning properly.
• Launch website: The final step is to launch the website. The designer should ensure that everything is working properly and that the website is accessible to users.

Overall, the scope of work for a web designer for a new startup project management consultancy business includes understanding the business, creating a design brief, developing a website architecture, choosing a design style, designing website mockups, creating responsive design, incorporating SEO best practices, choosing a CMS, developing the website, and launching the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New Website
• Higher up in Google search
• New logo and brand

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Logo Design- 2 weeks Website creation- 2-4 weeks Branding- ongoing and developing SEO- ongoing and developing

What did you find most impressive or unique about this company?

The founder was lovely and personable. Really understood our brief and nailed the execution. Nothing was too much of a problem and stuck to timelines to a Tee. Would definitely recommend!

Are there any areas for improvement or something {provider_name} could have done differently?

Nope, other than open an office in Manchester!!