Accella Digital

BACKGROUND

Please describe your company and your position there.

our company is an e-commerce Platform for solving the needs of all the pet-owners. We supply our customers to omni-channel platform. I am the CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Accella Digital, and what were your goals?

Goal:

• Increase Sales Services
• Digital Performance

SOLUTION

How did you select this vendor and what were the deciding factors?

Service, Recommendation, Reputation

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Performance platforms like Facebook, Google. Key Deliverables KPI regarding sales, traffic, conversion rate

How many resources from the vendor's team worked with you, and what were their positions?

We work with the CEO and the account which is assigned to us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are greatly satisfied

How effective was the workflow between your team and theirs?

Very Effective

What did you find most impressive or unique about this company?

Customers service, response rate, results

Are there any areas for improvement or something they could have done differently?

Everything was beyond expectations.

BACKGROUND

Please describe your company and your position there.

Consumer financing, non-banking sector

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Accella Digital, and what were your goals?

We launched a new consumer financing brand and hired Accella Digital to help us set up and run Google Ads. Our long-term goal is to become number one in the sector. In a few short years we are already number 2twi in a very competitive market and we show no signs of slowing

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected them because of the integrity and trustworthiness of the team, combined with clear results and knowledge in their area of expertise

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Accella Didital take care of anything concerning our running of Google Ads. They set up the campaigns, experiment with bid strategies, content type and campaign structure. Weekly and monthly follow-up meetings are held, where optimizations are introduced and reviewed

How many resources from the vendor's team worked with you, and what were their positions?

We work with account manager and general manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We recently switched to Target Return on Ad Spend and it varies between 400 and 900%, depending on brand and campaign

How effective was the workflow between your team and theirs?

Super effective. They are available close tot 24/4 vie email, phone, chat.

What did you find most impressive or unique about this company?

They've never said, "this cannot be done." They always deliver on their promise.  Very proactive in proposing new features and processes. They go out of their way to fix things outside of their scope of work (like fixing small stuff on our website and tag manager)

Are there any areas for improvement or something they could have done differently?

We should have found them earlier :)

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing head for Ozone, one of the biggest e-commerce retailers in Bulgaria. We predominantly sell entertainment products, such as books, toys, games, audio, and other electronics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Accella Digital?

We hired Accella Digital for their advertising services, especially for PPC.

SOLUTION

What was the scope of their involvement?

Accella Digital provides us with tailored PPC services and state-of-the-art customer support. Their services mainly involve managing our Facebook and Google Ads and Google Shopping campaigns. They help us come up with strategies for our campaigns, then implement them for us.

What is the team composition?

We work with two people from their team.

How did you come to work with Accella Digital?

They were referred to us by previous colleagues. Several agencies didn’t provide us the attention we needed to succeed, but their team showed us that, so we decided to hire them.

What is the status of the engagement?

We began our collaboration in the first quarter of 2017, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve noticed an increase in our revenue by 300% due to their contributions to our campaign. We’ve also opted to increase our budget at a certain point, which has helped us improve our conversion and clickthrough rate and lower our CPA. Overall, all of the key metrics have been going in our favor.

How did Accella Digital perform from a project management standpoint?

They're really strict with meeting each deadline, so we’ve never had any delay-related complaints about them. They’re also always ready and available to lend a helping hand whenever an issue comes up — in fact, they respond to us within half an hour.

We hold weekly meetings and communicate through email. We use Basecamp as our project management tool. 

What did you find most impressive about them?

Their team really focuses first on what is important to us and strives to be successful on our terms — which is something that I have never seen in other agencies.

Are there any areas they could improve?

I can’t think of any.

Any advice for potential customers?

Make sure to present the problem and cost of your project as clearly as possible. By doing so, they’ll be able to understand the business problem as a whole and come up with the best solutions to solve it.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Dress4Less.bg, a clothing and footwear e-commerce shop.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Accella Digital?

Accella Digital works as our digital marketing specialists.

SOLUTION

What was the scope of their involvement?

Accella Digital is managing our Google Ads, Facebook, and Instagram marketing. They create and post the content after we approve it. We set the budget for each campaign, and Accella Digital deals with the actual settings. They create all the banners and other visuals involved in the marketing efforts. Our in-house team is responsible for replying to social media comments and tasks like that.

What is the team composition?

We’re working with the two owners of the company, a Google Ads manager, and a digital marketing manager responsible for social media content.

How did you come to work with Accella Digital?

They were recommended to us by our website developers. Accella Digital had a solid background and had worked on big websites in the past. 

How much have you invested with them?

The cost of their services is 3,000–3,500 Bulgarian lev (approximately $1,500–$3,500 USD) per month. The average spend has been the same since the beginning of the project. 

What is the status of this engagement?

We started working with Accella Digital in November 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re pleased with their services. We’ve just finished our yearly report with them — our site has doubled traffic over the last two years. The average session time in 2020 has increased by 30%, and the number of new users is also 30% higher than in 2019. Transactions are 43% higher, and transaction revenue is roughly 48% higher than in 2019.  

How did Accella Digital perform from a project management standpoint?

We mainly communicate via email, and we have Skype and Zoom meetings at the beginning of each month to discuss budgets and plans for the next month. We’re mainly using Google Analytics to track Accella Digital’s performance, along with Facebook Business Manager.

They’re very good at what they do. We have one main point of contact, who acts as project manager. The rest of the team joins in for bigger discussions, too.

What did you find most impressive about them?

They’ve given us a lot of unique ideas that we’ve implemented, which our competitors don’t offer.  

Are there any areas they could improve?

There’s always room for improvement. Accella Digital’s main goal in 2021 is to increase our brand awareness across all channels so most of our advertising budget is focused on this. 

Do you have any advice for future clients of theirs?

It’s important to be patient. The results from working with Accella Digital will happen in 3–6 months — it doesn’t happen overnight.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at an IT company, delivering an end-to-end solutions in digital service management, security & compliance, BI & Reporting, Enterprise Integration and Automatiion, and Business Process Automation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Accella Digital, and what were your goals?

We were in need of a performance marketing agency to help us build a strategy for our digital marketing campaigns. We were also in need of an experienced partner to help us set, run and follow-up on our campaigns. The ultimate goal is to generate relevant prospects our sales team can work with.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have previously worked with Accella on various projects and was impressed by their expertise, experience and proactivity. They helped us run a few marketing campaigns for a large automotive brand and the results were quite impressive. Moreover, as a Google certified agency, they have access to relevant know-how and are up to date with the latest trends and developments concerning Google.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we go through a discovery phase to set the concept and goals for the campaigns. Then we meet to discuss the brief in details. based on that they prepare a proposal for relevant channels, together with a media plan. After the MP approval, they set up the campaign (usually on Google and LinkedIn) and do a regular follow-up on the key KPIs.

How many resources from the vendor's team worked with you, and what were their positions?

I have worked with the CEO, as well as digital marketing specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We managed to significantly increase our website traffic by 267% in 2022 and our incoming marketing leads by 520%.

How effective was the workflow between your team and theirs?

I would say very effective. We have online meeting at least twice a month. they are very responsive and proactive in our communication.

What did you find most impressive or unique about this company?

Their attitude towards the client - they are attentive, quick to respond, and very proactive. And this is on top of their vast experience with Google and various other digital platforms.

Are there any areas for improvement or something they could have done differently?

They could focus more on competitor research. I think that would be very beneficial.