Accelerate your Digital performance
Accella Digital is a digital performance agency providing PPC, SEO and conversion rate optimization. In addition to consulting and implementation services, Accella Digital also offers specialized training for Google products.
The agency is Finalist in Display Innovation, Google Premier Partner Awards 2018 & 2019 and is featured in Think With Google CEE local case studies: http://bit.ly/3npnm0V and two success stories published in Facebook: http://bit.ly/3rUmZ1J
Focus
Portfolio
DPD (Speedy), NN, Walltopia, BMW, Elmark, Ozone.bg
Retail company experiences increase in overall revenue due to Brand Lift campaign
Accella Digital partnered with Dress4less and Httpool to create a brand lift survey campaign which is featured as a success story on Facebook for Business.
Speedy Increasing brand awareness with Facebook video ads using a brand lift strategy
Accella Digital partnered with Speedy and Httpool to create a brand lift survey campaign which is featured as a success story on Facebook for Business.
PPC case study featured in Think with Google
Read our case study how a local retailer won big with data-driven PPC approach during the most competitive period of the year.
Reviews
the project
Digital Marketing for E-Commerce Apparel Company
"They’ve given us a lot of unique ideas that we’ve implemented, which our competitors don’t offer."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of Dress4Less.bg, a clothing and footwear e-commerce shop.
What challenge were you trying to address with Accella Digital?
Accella Digital works as our digital marketing specialists.
What was the scope of their involvement?
Accella Digital is managing our Google Ads, Facebook, and Instagram marketing. They create and post the content after we approve it. We set the budget for each campaign, and Accella Digital deals with the actual settings. They create all the banners and other visuals involved in the marketing efforts. Our in-house team is responsible for replying to social media comments and tasks like that.
What is the team composition?
We’re working with the two owners of the company, a Google Ads manager, and a digital marketing manager responsible for social media content.
How did you come to work with Accella Digital?
They were recommended to us by our website developers. Accella Digital had a solid background and had worked on big websites in the past.
How much have you invested with them?
The cost of their services is 3,000–3,500 Bulgarian lev (approximately $1,500–$3,500 USD) per month. The average spend has been the same since the beginning of the project.
What is the status of this engagement?
We started working with Accella Digital in November 2019, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’re pleased with their services. We’ve just finished our yearly report with them — our site has doubled traffic over the last two years. The average session time in 2020 has increased by 30%, and the number of new users is also 30% higher than in 2019. Transactions are 43% higher, and transaction revenue is roughly 48% higher than in 2019.
How did Accella Digital perform from a project management standpoint?
We mainly communicate via email, and we have Skype and Zoom meetings at the beginning of each month to discuss budgets and plans for the next month. We’re mainly using Google Analytics to track Accella Digital’s performance, along with Facebook Business Manager.
They’re very good at what they do. We have one main point of contact, who acts as project manager. The rest of the team joins in for bigger discussions, too.
What did you find most impressive about them?
They’ve given us a lot of unique ideas that we’ve implemented, which our competitors don’t offer.
Are there any areas they could improve?
There’s always room for improvement. Accella Digital’s main goal in 2021 is to increase our brand awareness across all channels so most of our advertising budget is focused on this.
Do you have any advice for future clients of theirs?
It’s important to be patient. The results from working with Accella Digital will happen in 3–6 months — it doesn’t happen overnight.