Acceler8 Labs

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Kilne

Describe what your company does in a single sentence.

Kilne cookware is thoughtfully crafted with quality, health, and safety in mind—always made with non-toxic materials to ensure your meals are as healthy as they are delicious. Designed for home cooks of all skill levels, our products make healthy cooking effortless and enjoyable, while adding a touch of beauty to your kitchen.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

• Increase our Revenue
• Improve our MER
• Help us with Creative

SOLUTION

How did you find Acceler8 Labs?

LinkedIn

Why did you select Acceler8 Labs over others?

Great culture fit

How many teammates from Acceler8 Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Acceler8 has been helping us with ad creation and deployment across a number of digital channels. They are responsible for helping us grow top and bottom lines in terms of marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw revenue growth through the summer which is normally a slower period for us mostly due to new creative and better deployment of ads through the platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have delivered on time

What was your primary form of communication with Acceler8 Labs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a startup mindset and understand the nuances of digital marketing in our current timeframe.

Are there any areas for improvement or something Acceler8 Labs could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and position.

I am the CEO of Diply

Describe what your company does in a single sentence.

A digital media company that focuses on entertainment and lifestyle brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

• Paid Marketing

SOLUTION

How did you find Acceler8 Labs?

Referral

Why did you select Acceler8 Labs over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Acceler8 Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They came in and without a hitch transitioned our paid marketing from another digital marketing agency going into our busiest season in Q4. They 3X our ROAS in a matter of 60days and brought us from losing money on this traffic source to a profit.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Profitability on as paid across FB, Amazon and Google. 3X improvement on ROAs. Responsive and organized with their communication to our team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely. They work with less clients so you get the full attention of their team on a weekly or bi-weekly basis. They were willing to support on digital/marketing efforts outside of paid marketing with introductions and guidance from their senior team.

What was your primary form of communication with Acceler8 Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciate how active and hands-on their entire team is.

Are there any areas for improvement or something Acceler8 Labs could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Consultant of Harvard Student Agencies, Inc.

Describe what your company does in a single sentence.

Harvard Student Agencies is the largest student-run company in the world, with 10 businesses that serve the Harvard community and beyond, helping students learn the ins and outs of operating real organizations while defraying the cost of their educations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

• Successfully manage multiple digital advertising campaigns across platforms
• Improve performance
• Provide continuity across annual management team transitions

SOLUTION

How did you find Acceler8 Labs?

Prior working relationship

Why did you select Acceler8 Labs over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Acceler8 Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Acceler8 was charged with managing the advertising campaigns for three of HSA's 10 agencies, responsible for day-to-day optimization and accountable to performance targets. While not directly responsible for creative, we rely on their feedback to help influence the creative we develop for testing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Return on ad spend (RoAS) performance of the campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Acceler8 is very organized and responsive. When they say they are going to do something, they do it (and do it on time).

What was your primary form of communication with Acceler8 Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Unlike most agencies we've worked with, Acceler8 truly cares about our business -- not as much as we do, of course, but pretty close to it. They are communicative, thoughtful, strategic, and tactical -- an exceedingly rare combination of qualities. We see them as a partner in our success, not simply a vendor.

Are there any areas for improvement or something Acceler8 Labs could have done differently?

We always want better performance from our campaigns, but we are confident Acceler8 Labs does virtually all they can to produce results.

BACKGROUND

Please describe your company and position.

I am the Chief Digital Officer of a retail company

Describe what your company does in a single sentence.

We are a preowned luxury company, reselling authentic preowned luxury handbags and accessories from brands such as Louis Vuitton, Gucci, Prada and more...

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

• Paid ad strategic management to drive revenue and growth

SOLUTION

How did you find Acceler8 Labs?

• Online Search
• Other

Why did you select Acceler8 Labs over others?

• High ratings
• Referred to me

How many teammates from Acceler8 Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategizing and implementing ads, mainly on Google, Meta and Pinterest platforms, in order to increase spend and ROAS against revenue for our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS and spend level

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery was on time and the team was responsive.

What was your primary form of communication with Acceler8 Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their kindness and involvement in the company.

Are there any areas for improvement or something Acceler8 Labs could have done differently?

More insight on creative performance, better cost structure as it's hard to scale with this type of fee, more pushback against management decision should the suggestion did not match reality of paid ads.