94n Digital

BACKGROUND

Please describe your company and your position there.

We provide web, application and digital design and development services for businesses in the UK and United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lockstep Media, and what were your goals?

We were working with a long-term client in the B2B hospitality supply industry and that client needed an experienced PPC and SEO company with specialised services for ecommerce. We developed new ecommerce capabilities for their site to manage over 40,000 new products and so it was critical that the client was able to rapidly generate sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

After speaking with Alex (Founder), we quickly understood the value he and the team would bring to our client. With our existing knowledge of search engine marketing, we knew immediately that Lockstep would be a great fit for our client and so we brought Alex along to meet our client. Alex easily demonstrated the expertise they would provide as well as demonstration of results and abilities. The client quickly agreed it was a great fit for their needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After the client agreed to move forward, the first step was to create a plan for PPC around specific products and product categories. Careful analysis was carried out to select products to push based on competition, product demand, cost per click, existing website performance and more. As time went on, this was continuously expanded upon to include more products and pages.

SEO work was carried out alongside the PPC campaigns. PPC campaigns were regularly reported on and meetings held with the client to keep them updated on improvements, budget, and so on.

How many people from the vendor's team worked with you, and what were their positions?

There was a project manager, 2 PPC specialists and an SEO manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Alex managed the project extremely efficiently and effectively. I spoke to the client after the first 3 months and they were already seeing an increase in direct ecommerce sales that was growing significantly month on month and saw a £200,000 (approximately $250,000 USD) increase last year. The client has been very happy with the significnt increase to their bottom line and continues to push monthly marketing budgets as a result.

Describe their project management style, including communication tools and timeliness.

Project management was kept very simple which is perfect for us as we like very clear communications in order to work with this extremely busy client effectively. It's always easy to schedule calls, online meetings and so on.

What did you find most impressive or unique about this company?

The speed at which the team was able to make a clear impact on our client's profits was impressive and enabled the client to expand their marketing budget. Alex managed the project with care and we continue to collaborate on this and other projects as a result.

Are there any areas for improvement or something they could have done differently?

We are very happy and looking forward to working on new project with Lockstep.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a digital marketplace

Describe what your company does in a single sentence.

We have built a digital marketplace, CPQ and billing platform for IT distributors, telcos, data centers and sellers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Improve Adds Conversions
• Eliminate fake leads

SOLUTION

How did you find 94n Digital?

• Clutch Site
• Add

Why did you select 94n Digital over others?

Pricing fit our budget

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve the performance and return on investment (ROI) of digital advertising campaigns through strategic analysis, continuous monitoring, and data-driven improvements. The project focuses on refining ad targeting, optimizing keyword strategies, improving Quality Scores, and enhancing ad copy and creatives to increase click-through rates (CTR) and conversions. Leveraging A/B testing, audience segmentation, and conversion tracking, the service ensures campaigns are aligned with business goals while reducing wasted ad spend. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved Google Ads lead tracking 
• Eliminated fake leads
• Google Ad campaign tests
• Gained understanding on how to improve conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team delivered services on time.

What was your primary form of communication with 94n Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

No opinion.

Are there any areas for improvement or something 94n Digital could have done differently?

Come up with more suggestions to raise amount of conversions.

BACKGROUND

Please describe your company and position.

I am the President of Fila Manila

Describe what your company does in a single sentence.

Consumer products company sold in both retail and online under the brand 'Fila Manila'

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Amazon Ads Management
• Meta Ads Management

SOLUTION

How did you find 94n Digital?

Referral

Why did you select 94n Digital over others?

• Good value for cost
• Referred to me

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

94n led our Meta and Amazon paid ads campaign from April 2024 to present. This included regular reporting, communication, and campaign review/adjustments. Results were immediately available via dashboard link. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our e-commerce sales grew 4x YoY with a positive ROI which is not easy for a food category product 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The 94n team is attentive, easy to communicate with, and excited about their work. We review the work via monthly calls as well as a dynamic dashboard that the team has setup for real time data. 

What was your primary form of communication with 94n Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people are genuinely nice to work with and are excited about doing the best job for their clients. 

Are there any areas for improvement or something 94n Digital could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of All Jigsaw Puzzles

Describe what your company does in a single sentence.

Designer, manufacturer and retailer of jigsaw puzzles to both consumer and trade.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Improve overall Google Ads strategy
• Complete management of paid search
• Drive more revenue via paid ads

SOLUTION

How did you find 94n Digital?

Worked with before

Why did you select 94n Digital over others?

• Good value for cost
• Referred to me
• Previous relationship

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improving our overall paid search strategy, maximising visibility in shopping ads whilst keeping spend under control. Handling a variety of ad types across the Google network and running focuses in line with current promotions or new product lines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Achieving blended ROAS targets. Reducing spend, increased conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quick to respond and pick up any requests and implement.

What was your primary form of communication with 94n Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise and knowledge about paid search and creation and implementation of the managed strategy.

Are there any areas for improvement or something 94n Digital could have done differently?

Nothing that springs to mind.

BACKGROUND

Please describe your company and position.

I am a board member at COCOLOVE

Describe what your company does in a single sentence.

We offer natural beauty products - oils, butters, soaps from Ghana.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• SEO

SOLUTION

How did you find 94n Digital?

From a friend

Why did you select 94n Digital over others?

High ratings

How many teammates from 94n Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked on my shopify page and also google SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website got more visits.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they delivered everything on time and responded well.

What was your primary form of communication with 94n Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Fast replies and there was no delays.

Are there any areas for improvement or something 94n Digital could have done differently?

Nothing on my mind

BACKGROUND

Please describe your company and position.

I am the Operations Manager of A1 Diesel Ltd

Describe what your company does in a single sentence.

We deal with the restoration of Diesel injectors and turbochargers occasionally also taking on jobs for heavy-duty automatic transmissions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Get more customers

SOLUTION

How did you find 94n Digital?

Referral

Why did you select 94n Digital over others?

Referred to me

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To get more clicks on Google that lead to our workshop

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have received more customers from google

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They responded to our needs accordingly and in a timely manner.

What was your primary form of communication with 94n Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How quickly we saw results.

Are there any areas for improvement or something 94n Digital could have done differently?

Spend more time in calls to discuss what more could be done 

BACKGROUND

Please describe your company and position.

I am the Executive Director of ECOM'21

Describe what your company does in a single sentence.

Event organisation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Launch ads to promote ticket sale

SOLUTION

How did you find 94n Digital?

Referral

Why did you select 94n Digital over others?

• Good value for cost
• Referred to me

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The communication is incredible - whatever we ask, everything is done. Moreover, the team offers us different suggestions and monitors result

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More tickets were purchased than last year

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very easy to communicate, everything was delivered perfectly on time 

What was your primary form of communication with 94n Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication - the key factor to any project 

Are there any areas for improvement or something 94n Digital could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Founder of Inboxxia

Describe what your company does in a single sentence.

We are B2B direct outbound agency specialising in appointment-setting services. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Get more leads

SOLUTION

How did you find 94n Digital?

Online Search

Why did you select 94n Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

94n Digital helped us retarget leads in our target market. Their key deliverable was to increase the amount of leads from meta ads and they successfully achieved that. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcome is that we have been seeing a substantial amount of leads coming through social media channels that we had not been utilising. Their demand generation techniques are excellent. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication with Alex and Nauris has been fantastic. They delivered on time and quick to respond to any questions. 

What was your primary form of communication with 94n Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

• Great culture fit.
• They feel like part of our team.
• They also deliver what they say they will. 

Are there any areas for improvement or something 94n Digital could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am a department director at All Jigsaw Puzzles

Describe what your company does in a single sentence.

We are passionate about jigsaw puzzles. We have been making and selling jigsaw puzzles to our customers for over 30 years. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Look at health of our Google Adwords set up across 4 business units
• Work to Blended ROAS targets across all our brands

SOLUTION

How did you find 94n Digital?

• Online Search
• Other

Why did you select 94n Digital over others?

Great culture fit

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Audit all our google adwords accounts and provide advice on how to improve performance, then execute on agreed strategies for our online advertising. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved sight of all our stats and blended ROAS targets are moving in the right direction

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regular communication via SLACK and monthly meeting alongside a monthly KPI reports. They are delivering on time and within expectations

What was your primary form of communication with 94n Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Responsive and knowledgeable and keen to understand our business quickly 

Are there any areas for improvement or something 94n Digital could have done differently?

Not so far!

BACKGROUND

Please describe your company and position.

I am the Department Head of Envisage Dental

Describe what your company does in a single sentence.

Private Dental Group

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Digital marketing
• Data driven internal marketing
• SEO

SOLUTION

How did you find 94n Digital?

Referral

Why did you select 94n Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Multiple locally driven dental practices needing digital strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good conversion rates and consistancy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're responsive, insightful, and dedicated to providing excellent customer service.

What was your primary form of communication with 94n Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Approach, listening, patience, support and expertise

Are there any areas for improvement or something 94n Digital could have done differently?

Not currently