Name: Good Habit
Address: 31 Earlshall Road, London, England, SE9 1PS, GB
Telephone: +00000000000
Price range: $100 - $149
Rating: 5.0

Branding studio for early-stage tech startups

We help early-stage tech founders build brands that punch above their stage.

Most founders get branding wrong the first time. They either overpay a big agency that never really gets them, or gamble on a freelancer who can't deliver at scale.

Good Habit is the bridge: a small, senior studio led by Chris Smyth, where the people who win the work are the people who do it. No account layers, no handoffs, no juniors learning on your budget.

We've delivered 90+ projects over the past decade, but we don't just do design. Highlights include:

🚀 Rebranding Kazam, acquired by GoPuff for £120M
💰 Branding startups that have raised millions, from Five's $6M seed to Penny's Gradient Ventures round
🖐️ Designing Five, now processing 374,000+ palm payments across the UK & Ireland
📱 Branding Shoorah, into the App Store's global Top 10 within a day of launch
🤖 Building brands for AI tools now used by teams like Salesforce and Maersk
🏆 Winning 9 branding awards and an Awwwards honourable mention
⭐ 26 five-star reviews from the founders we've worked with on Clutch
📰 Featured across the design press, from Creative Boom to Brand New

We believe the best brands aren't built in one big swing. They're built the way good habits are: the right decisions, made consistently, again and again, until they're unmistakably yours. It's why we do this, and it's in our name.

Whether you're launching from scratch or rebranding to raise, we build brands that turn heads, earn trust, and get remembered. If you're ready to build a brand that punches above its stage, let's talk.

Min project size
$10,000+
Hourly rate
$100 - $149 / hr
Employees
2 - 9
Locations
London, England
Year founded
Founded 2020

Service Lines

Branding: 100%

Select Focus Area

Branding Focus

Brand messaging: 25%
Naming: 25%
Product branding: 20%
Brand strategy: 15%
Corporate identity: 15%

Industries

Financial services: 40%
Hospitality & leisure: 15%
Insurance: 15%
Medical: 15%
Other industries: 15%

Clients

Small Business (<$10M): 60%
Midmarket ($10M - $1B): 40%

Branding Brand messaging Product branding Brand strategy Corporate identity

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $100 - $149 /hr

Rating for cost 4.9 /5

What Clients Have Said

Good Habit offers competitive pricing, often fitting client budgets. Projects ranged from $10,000 to $49,999, with high value for cost through quality branding and design. Clients praised their responsiveness, project management, and alignment with company values.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 16 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

Select a service to see pricing information

Good Habit Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

High-Quality Outputs at Competitive Prices

Clients appreciate Good Habit’s ability to deliver high-quality work at competitive prices. Their value for cost is often highlighted as a significant advantage, particularly for startups and budget-conscious clients.
Timely Delivery and Strong Execution

Good Habit is lauded for their ability to execute projects within tight deadlines without compromising quality. Their timely delivery and organized approach are consistently highlighted by clients.
Challenges in Website Migration

One client noted issues during the website migration process, citing basic errors and a lack of attention to detail. A checklist could improve this aspect of their service, ensuring a smoother transition.
Strong Cultural Fit and Aligned Values

Many clients choose Good Habit due to their strong cultural fit and aligned company values. This alignment fosters a positive working relationship and contributes to successful project outcomes.
Proficient in Branding and Design

Good Habit excels in branding and design, consistently delivering cohesive and visually appealing brand identities that align with client visions. Clients from diverse industries appreciate their ability to create modern, distinctive, and professional designs.
Positive Client Engagement and Satisfaction

Overall, clients express high satisfaction with Good Habit’s services, noting their professionalism, enthusiasm, and dedication to delivering excellent results. Clients are eager to engage with them again for future projects.

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Good Habit Reviews

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Branding Logo
Brand messaging Brand strategy Naming Product branding Corporate identity
$10,000 to $49,999
Sep. - Oct. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I love the way of communicating via Basecamp and receiving the proposals via Loom."

Nov 5, 2025

VP of Revenue, Team-GPT

André Nunes Pedro

Information technology
San Francisco, California
11-50 Employees
Online Review
Verified

Good Habit provided branding services for an AI marketing platform. The team was tasked with creating a new name, logo, brand asset pack, brand presentation deck, and website visualization.

Good Habit successfully delivered a cohesive brand identity that aligned with the client's vision. The team was highly receptive to feedback, and internal stakeholders were particularly impressed with their efficiency and collaborative approach. Good Habit also utilized effective project management.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the VP of Revenue of Team-GPT

Describe what your company does in a single sentence.

AI workspace for marketing teams and agencies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Rebrand

SOLUTION

How did you find Good Habit?

Referral

Why did you select Good Habit over others?

High ratings
Referred to me
Company values aligned

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the project was to rebrand Team-GPT into a new unified brand.

Naming
Brand Asset Pack
Social Toolkit
Brand Presentation Deck
Website Visualization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have an amazing name and identity. Everythin connects to a big idea for the new brand.
From the name, to logo, typography, colours, animations, everything flows into one!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was spot on. I love the way of communicating via Basecamp and receiving the proposals via Loom that i can share with the team. everything was delivered on time and all our needs were always addressed.

What was your primary form of communication with Good Habit?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

How fast they work, how open they are to feedback and how easy it is to communicate. They also know when to defend an idea but are super open to our thoughts.

Are there any areas for improvement or something Good Habit could have done differently?

I think they couldn't have done anything differently

RATINGS

5.0

Web Design Web Development
Brand strategy
Confidential
May - July 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were very punctual, professional, and extremely responsive."

Aug 28, 2025

Co-Founder, AI Software Company

Anonymous

Other industries
South San Francisco, California
1-10 Employees
Online Review
Verified

Good Habit was hired to build a website for an AI software company. The team handled the development and design process and ensured the site had a unique visual language.

Good Habit successfully delivered a website that met the client's expectations. The team manifested their professionalism through timely deliverables and efficient communication. Moreover, their receptiveness to feedback and strong sense of accountability were greatly appreciated by the client.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Co-founder of a software company

Describe what your company does in a single sentence.

AI lab

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Website

SOLUTION

How did you find Good Habit?

Why did you select Good Habit over others?

High ratings
Great culture fit

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website design and development with a unique visual language

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website build

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very punctual, professional, and extremely responsive.

What was your primary form of communication with Good Habit?

Virtual Meeting

What did you find most impressive or unique about this company?

Accountability and openess to feedback

Are there any areas for improvement or something Good Habit could have done differently?

Nothing

RATINGS

5.0

Branding
Corporate identity
Confidential
Nov. 2024 - Jan. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Good Habit was determined to find an identity that was distinguished and clicked with our vision."

Feb 20, 2025

Executive, Module

Anonymous

Other industries
Melbourne, Australia
1-10 Employees
Online Review

Good Habit provided branding services for a billing company. The team was responsible for assisting the client in developing their brand identity.

Thanks to Good Habit's efforts, the client received their brand identity on time. The team was respónsive, provided timely deliverables, and was determined to develop a distinguished identity that matched the client's vision. Overall, the client was pleased with Good Habit's performance.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am an executive of Module

Describe what your company does in a single sentence.

Complex billing for sales-led startups and scaleups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Brand

SOLUTION

How did you find Good Habit?

Dribbble

Why did you select Good Habit over others?

Portfolio

How many teammates from Good Habit were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Good Habit helped us to develop a brand identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of the brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good Habit were very responsive and delivered everything on time.

What was your primary form of communication with Good Habit?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Good Habit was determined to find an identity that was distinguished and clicked with our vision.

Are there any areas for improvement or something Good Habit could have done differently?

Next time, we'd like to try fixed cost pricing rather than booking the studio for a number of weeks.

RATINGS

5.0

Branding Product Design Web Design
$10,000 to $49,999
Nov. - Dec. 2024

5.0

Quality: 4.5

Schedule: 5.0

Cost: 3.5

Willing to Refer: 5.0

"The quality of their work is great."

Jan 22, 2025

Co-Founder, Five

Maria Marti Garcia

Information technology
London, England
1-10 Employees
Online Review
Verified

Good Habit provided branding services for an IT company. The team was responsible for establishing brand typography, color palette, and iconography and designing the client's website and product flows.

Good Habit successfully established a cohesive brand identity across all of the client's materials. The team delivered on time, responded to needs, and communicated primarily through virtual meetings. Their high-quality work impressed the client, resulting in a positive engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Five

Describe what your company does in a single sentence.

We’ve created the fastest, simplest way to pay, access, and experience the world. All powered by your palm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Design and establish company brand
Design company website

SOLUTION

How did you find Good Habit?

Online Search

Why did you select Good Habit over others?

High ratings

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand design (typography, colour palette, iconography....)
Website design
Product design for key flows

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We know have a company identity and cohesivevess across all materials

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, always on time

What was your primary form of communication with Good Habit?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of their work is great, really really good.

Are there any areas for improvement or something Good Habit could have done differently?

N/A

RATINGS

5.0

Branding Graphic Design Product Design
Banner & Signage Design Brand messaging Brand strategy Product branding
Confidential
Nov. 2024 - Jan. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"How great Good Habit was at looking at it all from many perspectives."

Jan 20, 2025

Owner, SPRO COFFEE CO LTD

Jordi van Dyk

Hospitality & leisure
England
1-10 Employees
Online Review

Good Habit provided branding services for a coffee shop. The team helped the client establish a brand identity and rolled it out from concept to launch.

Good Habit delivered a strong, recognizable brand identity to the client. The team delivered all milestones on time, responded to the client's inquiries, and communicated via virtual meetings, email, and messaging apps. Overall, the team's perspective on the project stood out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Owner of SPRO COFFEE CO LTD

Describe what your company does in a single sentence.

Coffee shop

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Help establish a strong recognisable brand
Brand roll out
Over all identity

SOLUTION

How did you find Good Habit?

Online Search

Why did you select Good Habit over others?

High ratings
Pricing fit our budget
Great culture fit

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I absolutely loved working with the team at Good Habit on this project. They are a hands on personable group that help me establish strong brand identity and roll out, from concept to launch. Highly recommend

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A strong recognisable brand identity

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I always felt like my vision was at the forefront

What was your primary form of communication with Good Habit?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

How great Good Habit was at looking at it all from many perspectives.

Are there any areas for improvement or something Good Habit could have done differently?

RATINGS

5.0

Advertising Graphic Design Web Design
Banner & Signage Design Brochure & Pamphlet Design
Confidential
Oct. 2024 - Jan. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I was impressed by the quality of the work."

Jan 17, 2025

Executive, Delian

Anonymous

Information technology
United Kingdom
1-10 Employees
Online Review
Verified

Good Habit designed a new website for a defense technology company. The team also created new brand guidelines and marketing materials, including brochures with a company overview, pitch decks, and banners.

Good Habit delivered a website and marketing materials that received positive feedback from the client's staff and investors. The team delivered good quality work considering the project's tight deadlines. Good Habit was clear about progress and really responsive, offering quick turnaround times.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am an executive of Delian

Describe what your company does in a single sentence.

Defence tech.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

New website
New marketing materials - e.g. brochures, 1 pagers, banners etc

SOLUTION

How did you find Good Habit?

Referral

Why did you select Good Habit over others?

Referred to me

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked them to design us a new website, brochure with a company overview, pitch decks, banners, 1 pagers, brand guidelines and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website and other materials have received high praise from people across our company, as well as our investors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely efficient project management. Always very clear what progress they were making. And really responsive, with quick turnarounds on everything.

What was your primary form of communication with Good Habit?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by the quality of the work, especially considering the tight timeframes and often pretty vague brief.

Are there any areas for improvement or something Good Habit could have done differently?

No.

RATINGS

5.0

Branding Graphic Design Logo
Business Card Design Brand messaging Brand strategy Product branding
$10,000 to $49,999
June 2022 - Sep. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Good Habit's bespoke service and understanding of our needs were impressive."

Jan 16, 2025

CEO, Shoorah Ltd

Lorri Haines

Other industries
United Kingdom
11-50 Employees
Online Review

Good Habit provided branding services for a mental health and wellness SaaS company. The team's tasks included logo design, brand strategy development, and mobile app UI design support.

Good Habit delivered the project on time and was highly accommodating. The team demonstrated structured project management, bespoke service, and a clear understanding of the client's needs. They maintained communication with the client through virtual meetings, email, and messaging apps.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Shoorah Ltd

Describe what your company does in a single sentence.

Mental Health & Wellbeing SaaS Health Tech startup

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Branding
App UI
Strategy
Design

SOLUTION

How did you find Good Habit?

Online Search

Why did you select Good Habit over others?

High ratings
Great culture fit
Good value for cost
Company values aligned

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Branding, design and logo creation, brand strategy and mobile app UI support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Amazing delivery, on time and super accommodating

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes always on time and structured

What was your primary form of communication with Good Habit?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Good Habit's bespoke service and understanding of our needs were impressive.

Are there any areas for improvement or something Good Habit could have done differently?

RATINGS

5.0

Branding Graphic Design Product Design
Less than $10,000
July - Aug. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their personal service was impressive."

Sep 25, 2024

Director, Midgar Coffee

Stuart Hansord

Hospitality & leisure
Bury St Edmunds, England
1-10 Employees
Online Review
Verified

Good Habit provided branding and design services for a coffee shop. The team worked on the client's new image, website, and design collaterals such as bag stamps, signages, cups, and gift cards

Thanks to Good Habit's efforts, the client experienced increased brand recognition, sales trends, and employee engagement. The team was fully supportive and communicated via virtual meetings and email. Overall, their personal service approach was impressive.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of Midgar Coffee

Describe what your company does in a single sentence.

Coffee Shop

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Re Brand
Modernise
Personalise Brand

SOLUTION

How did you find Good Habit?

Referral

Why did you select Good Habit over others?

High ratings
Company values aligned

How many teammates from Good Habit were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

New Brand image overall
Take away cups
Bag stamps
Store Signage
Retail Prodcuts
Take away packaging
Gift Cards
Website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased brand recognition
Sales trends
Employee engagement
Consistency in brand usage

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fully Supported

What was your primary form of communication with Good Habit?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their personal service was impressive.

Are there any areas for improvement or something Good Habit could have done differently?

Nope

RATINGS

5.0

Branding
Less than $10,000
July 2024 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Good Habit's enthusiasm, ideas, positivity, and slick deliverables are impressive."

Sep 2, 2024

Founder, MindClass

Philip Bridges

Other industries
Liverpool, England
1-10 Employees
Online Review
Verified

Good Habit has provided branding services for a mental health company. The team has been responsible for creating the client's branding.

Good Habit has delivered an incredible brand. The team completes all tasks on time, remains personable, positive, and enthusiastic, and provides impressive ideas and slick deliverables. They maintain communication with the client through virtual meetings.

Branding Graphic Design Web Design
Brand messaging Brand strategy Naming Product branding Corporate identity
$10,000 to $49,999
Aug. - Oct. 2022

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They had amazing communication and culture and were really enjoyable people to work with."

Aug 9, 2024

CEO & Founder, Gently

Quaid Combstock

Other industries
City of London, England
1-10 Employees
Online Review
Verified

Good Habit provided branding, naming, and web design services for a logistics company. The team developed a brand name and a brand and provided design services, including the website's look.

Good Habit successfully delivered the project on topic and within the timeline and budget. The team offered timely responses and communicated through in-person and virtual meetings, emails, and messages. Their good communication and company culture has laid the foundation for future collaborations.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of Gently

Describe what your company does in a single sentence.
Luxury hyper local logistics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Develop a brand name
Develop a brand
Design the cosmetic side of a website

SOLUTION

How did you find Good Habit?

Referral

Why did you select Good Habit over others?

Great culture fit
Good value for cost
Referred to me

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We we to Good Habit with the goal of creating a brand, from naming to design. We had no inclinations prior to Good Habit, but they brought our theories to cosmetic reality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivering something on topic, in budget, and on time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely responses and all projects delivered on time, if not ahead of time.

What was your primary form of communication with Good Habit?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They had amazing communication and culture and were really enjoyable people to work with.

Are there any areas for improvement or something Good Habit could have done differently?

N.A. - I'd merrily work with them again!

RATINGS

5.0

Showing 11-20 of 28 Reviews

Locations (1)

31 Earlshall Road London, England SE9 1PS

2 - 5

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Team-GPT

(1)

André Nunes Pedro

Additional Connections

(1)

Good Habit

Branding studio for early-stage tech startups

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Focus

Industries

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Pricing Snapshot

What Clients Have Said

Most Common Project Size

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Reviews

Good Habit Review Insights

Overall Review Rating

Top Mentions

Review Highlights

High-Quality Outputs at Competitive Prices

Timely Delivery and Strong Execution

Challenges in Website Migration

Strong Cultural Fit and Aligned Values

Proficient in Branding and Design

Positive Client Engagement and Satisfaction

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