7 Studios

BACKGROUND

Please describe your company and position.

I am the CEO of Adthena

Describe what your company does in a single sentence.

It helps enterprise brands and agencies lower paid search costs, protect brand equity and stay ahead of competitor movements.

Built by data scientists for search specialists struggling to gain transparency and wasting budget in a largely blind auction in Google Ads, Adthena provides paid search intelligence to uncover the blindspots.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 7 Studios to accomplish?

• It needed a brand system that could clearly articulate a complex value proposition without diluting its technical credibility.
• It needed consistency across touchpoints so that enterprise buyers, agency partners, and internal teams all experienced the same confidence, precision, and authority when interacting with Adthena.
• It help us reposition and refine our brand so it could better reflect the intelligence, rigor, and transparency our platform delivers every day.

SOLUTION

How did you find 7 Studios?

Clutch Site

Why did you select 7 Studios over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from 7 Studios were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The project began with an in-depth discovery phase. This included stakeholder interviews across leadership, marketing, sales, and product teams, as well as a deep dive into our competitive landscape and customer use cases. The 7 Studios team demonstrated a strong understanding of paid search dynamics, which allowed conversations to go beyond surface-level branding and into the realities our customers face every day.

Development of a refined brand narrative, value pillars, and messaging framework that clearly communicated what Adthena does, who it is for, and why it matters in a crowded market.
Creation of a modern, enterprise-ready visual identity that balanced authority with approachability. This included logo refinements, color systems, typography, iconography, and design principles that could flex across multiple channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of the work became evident quickly after implementation. Internally, our teams aligned more easily around a shared language and visual system, reducing friction between marketing, sales, and product. Externally, we saw stronger engagement during sales conversations, clearer articulation of value during demos, and more confident storytelling in enterprise pitches.

Our updated brand helped position Adthena as a strategic intelligence partner rather than just another data platform. This shift was reflected in improved quality of inbound conversations, higher-caliber partnership discussions, and increased confidence from existing customers when referencing Adthena internally within their own organizations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was one of the strongest aspects of working with 7 Studios. Timelines were clearly defined from the outset, milestones were transparent, and deliverables consistently arrived when promised.

Communication was proactive and thoughtful. The team regularly checked in, shared progress updates, and addressed feedback without defensiveness or delay. When priorities shifted on our side, 7 Studios adapted quickly and offered practical recommendations rather than rigidly sticking to an initial plan.

What was your primary form of communication with 7 Studios?

Email or Messaging App

What did you find most impressive or unique about this company?

What truly set 7 Studios apart was their ability to balance strategic depth with creative execution. They did not rely on generic branding frameworks or trends. Instead, they invested the time to deeply understand our category, our buyers, and the technical nuances of paid search intelligence.

Their work felt tailored, not templated. They asked smart, sometimes challenging questions that pushed our thinking and ultimately resulted in a stronger outcome. The team also demonstrated a rare ability to translate complex, data-driven concepts into clear and compelling brand expressions without oversimplifying the product. While the engagement reflected a serious, strategic partnership rather than a low-cost branding exercise, the depth of thinking, quality of execution, and long-term usefulness of the deliverables fully justified the cost.

Are there any areas for improvement or something 7 Studios could have done differently?

While the overall experience was extremely positive, the depth and thoroughness of the process meant that some phases required significant internal time and involvement. This was ultimately beneficial, but future clients should be prepared to engage actively to get the most value from the partnership.

This is more a reflection of the seriousness with which 7 Studios approaches their work than a shortcoming.

BACKGROUND

Please describe your company and position.

I am the Board Director of EduGrowth: Australia's EdTech Hub

Describe what your company does in a single sentence.

EduGrowth is Australia’s EdTech and education innovation industry hub. Through connection and collaboration we accelerate Australia’s EdTech ecosystem globally. We are connecting a community of education providers, industry participants and EdTech entrepreneurs committed to reimagining learning in the digital age. As education transitions to borderless digital delivery, our diverse ecosystem will impact the future of learning globally from Australia. We are supported by our Foundation Partners: Charles Sturt University, Deakin University, Griffith University, La Trobe University, Monash University and Navitas

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 7 Studios to accomplish?

• EduGrowth is Australia’s EdTech and education innovation industry hub. Through connection and collaboration we accelerate Australia’s EdTech ecosystem globally. We are connecting a community of education providers, industry participants and EdTech entrepreneurs committed to reimagining learning in the digital age. As education transitions to borderless digital delivery, our diverse ecosystem will impact the future of learning globally from Australia. We are supported by our Foundation Partners: Charles Sturt University, Deakin University, Griffith University, La Trobe University, Monash University and Navitas

SOLUTION

How did you find 7 Studios?

• Referral
• Clutch Site

Why did you select 7 Studios over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from 7 Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

7 Studios led a full brand refresh, starting with defining our visual identity, tone of voice, and design system. They then designed and built a user-friendly website focused on accessibility, clear navigation, and intuitive information flow. Key deliverables included a new logo system, color palette, typography guidelines, wireframes, final UI designs, and a fully launched website optimized for desktop and mobile users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launch, we received positive feedback from students and faculty about the clarity of the website and how easy it is to find programs and resources. Our admissions team also reported smoother inquiry conversations, as prospective students arrived with a better understanding of our offerings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well organized and transparent. We had regular check-ins, clear timelines, and quick responses whenever we had questions or feedback. Deliverables were consistently on schedule, and the team was flexible when academic stakeholders requested revisions or additional considerations.

What was your primary form of communication with 7 Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how well 7 Studios understood the education space. They balanced creativity with structure, ensuring the design felt modern while still maintaining credibility and trust. Their ability to translate complex educational content into a clean, approachable digital experience was especially impressive.

Are there any areas for improvement or something 7 Studios could have done differently?

Additional guidance on long-term content updates would have been helpful, but overall the experience was very positive.

BACKGROUND

Please describe your company and position.

I am the President of ViVitro Labs Inc.

Describe what your company does in a single sentence.

ViVitro Labs offers industry-leading cardiovascular test equipment and related laboratory testing and consulting services with facilities in Victoria BC, Canada, and Marseilles, France. Hundreds of organizations in over 39 countries for over 40 years have trusted ViVitro expertise, accuracy, and quality for their heart valve, LVAD, TAH, stent, and graft testing. ViVitro Laboratory Services holds ISO/IEC 17025 accreditation based on ISO 5840. ViVitro Labs products are manufactured by StarFish Medical in Victoria, Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 7 Studios to accomplish?

• We needed a brand and website that made patients feel comfortable and informed. Trust and clarity were critical. The goal was to modernize our presence without feeling cold or overly technical.

SOLUTION

How did you find 7 Studios?

• Online Search
• Clutch Site

Why did you select 7 Studios over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from 7 Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

7 Studios refined our visual identity and designed a clean, accessible website. They focused on navigation, readability, and tone. The final product felt professional and approachable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Patients found the website easier to navigate and more reassuring. Feedback from staff and clients was positive. The site felt like a true reflection of our values.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They maintained clear communication and respected regulatory considerations. Feedback was handled thoughtfully, and timelines were met consistently.

What was your primary form of communication with 7 Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to balance empathy, compliance, and modern design was exceptional.

Are there any areas for improvement or something 7 Studios could have done differently?

More content strategy support would help.

BACKGROUND

Please describe your company and position.

I am the CEO of AI-Robotics

Describe what your company does in a single sentence.

With advanced robotic technologies, we wish to create a future where our partners can harness the potential they have without any compromises while also enjoying the benefits that come with AI tech. AI-Robotics is the official distributor of GEEK+, Gausium, MEGVII, Gouzi Robotics, Hangcha intelligence and Autoxing AI-Robotics also has its own RnD team to create more value for the logistics market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 7 Studios to accomplish?

• Our goal was to modernize our brand without losing the trust we had built over many years. We wanted to signal growth and relevance while staying true to our core values. The challenge was balance, and we needed a partner who understood that nuance.

SOLUTION

How did you find 7 Studios?

• Online Search
• Clutch Site

Why did you select 7 Studios over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from 7 Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included brand positioning, logo refinement, updated visual language, and comprehensive brand guidelines. They also delivered digital and print-ready assets that ensured consistency across all touchpoints. Everything was cohesive and practical to use.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The refreshed brand was immediately well-received by both clients and internal teams. It feels more aligned with who we are today and where we’re goin no g next. Adoption internally was faster than expected.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and transparent. Timelines were clearly communicated, and feedback cycles were efficient. They guided us confidently while still respecting our input.

What was your primary form of communication with 7 Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to modernize without erasing history was remarkable. They understood our identity deeply and translated it into something contemporary without losing authenticity.

Are there any areas for improvement or something 7 Studios could have done differently?

An internal rollout session would help future adoption.

BACKGROUND

Please describe your company and position.

I am the Sales Associate of TPS Global

Describe what your company does in a single sentence.

Pharmaceutical Services company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 7 Studios to accomplish?

• Our website

SOLUTION

How did you find 7 Studios?

Referral

Why did you select 7 Studios over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 7 Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The redesign of the TPS website was executed through a coordinated effort across seven specialized studios, each contributing distinct capabilities while collaborating under a unified strategic framework. Together, these teams transformed the site into a modern, accessible, user-centered digital platform aligned with TPS’s brand and mission.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear signs of progress and success, reflected in improved user engagement, stronger accessibility compliance, enhanced brand consistency, and better overall site performance. After launch, the redesigned website showed noticeable increases in traffic and user interaction, faster load times, and smoother navigation across devices. Content became easier for both users to find and TPS staff to manage, while SEO performance and visibility also improved. Collectively, these outcomes demonstrate that the new site is more user-friendly, efficient, and aligned with TPS’s goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized, reliable, and highly responsive throughout the entire process. They consistently delivered items on time, kept communication clear, and adapted quickly whenever priorities shifted or new needs emerged. Any questions or requests we had were addressed promptly, and they ensured that every requirement—big or small—was fully taken care of. Overall, their approach made the redesign process smooth, efficient, and easy to navigate from start to finish.

What was your primary form of communication with 7 Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

what stood out most about this company was their exceptional responsiveness and genuine commitment to listening. They consistently replied almost instantly, no matter the question or request, and they made it clear that our needs were their top priority. Throughout the project, they took the time to understand every detail, incorporated feedback thoughtfully, and ensured that the final outcome reflected exactly what we envisioned. Their combination of speed, attentiveness, and care made the experience truly impressive and unique. Their responsiveness, quality of work, and ability to deliver exactly what we needed make them an easy choice to endorse to others.

Are there any areas for improvement or something 7 Studios could have done differently?

Honestly, there were no areas for improvement.

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Empress Property Group

Describe what your company does in a single sentence.

We are a real estate management company in New York City. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 7 Studios to accomplish?

• Website Update/Modernization
• More user friendly site for our tenants

SOLUTION

How did you find 7 Studios?

Referral

Why did you select 7 Studios over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from 7 Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Improvements:

Modern Design: They replaced our dated layout with a clean, sleek interface that aligns with our brand and communicates professionalism and trust.
Mobile Responsiveness: The site now functions seamlessly across all devices, which is critical for users on the go.
Tenant-Centric UX: They completely reimagined the tenant experience — simplifying how residents can pay rent, submit maintenance requests, or contact our team.
Speed & Performance: Site load times were dramatically improved, enhancing usability and SEO performance.
Back-End Usability: They also built a backend that our team can easily update — allowing us to manage listings, post updates, and adjust content without needing a developer.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tenants reviews and calling us to tell us that they were so happy with our new site! 

No bandwidth issues since!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered faster than they told us initially. And they kept us updated throughout the process. 

What was your primary form of communication with 7 Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Real professionalism. Hard to find these days. They were very personable. 

Are there any areas for improvement or something 7 Studios could have done differently?

I don't have any areas of improvement. Great service at a great price. 

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Cynora Tech

Describe what your company does in a single sentence.

IT Managed Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 7 Studios to accomplish?

• Deploy new branding
• Deploy new website
• Deploy analytics and SEO
• Launch Ad Campaign
• Launch Ebook

SOLUTION

How did you find 7 Studios?

Referral

Why did you select 7 Studios over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from 7 Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was quite wide in scope. First we started with the branding and business identity creating the logos, color themes etc. Then, the developed and built the website based on that theme. They added analytics as well as SEO optomization to the site. Once completed, we shifted attention to our book launch. For this project, they built the spalsh page, bulit the delivery system for the Ebook, configured Mailchimp to collect ebook user data, and created a marketing campaign for the book itself. The Marketing campaing included both video and static Ads as well as tuning parameters to target our specific audience. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website, the analytics, and the SEO were completed successfully. The ebook launch went well and their Ad campaign continually improved its conversion rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were quick and curtious. We spoke both over the phone and in person. They were available to us as needed.

What was your primary form of communication with 7 Studios?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The turnaround time was very quick. They didn't drag out the project, and we're very happy with the work that was completed.

Are there any areas for improvement or something 7 Studios could have done differently?

Honestly nothing in particular

BACKGROUND

Please describe your company and position.

I am the Owner of BK Construction Group Inc

Describe what your company does in a single sentence.

At BK Construction Group we provide comprehensive residential and commercial construction services, delivering quality craftsmanship and reliable solutions for projects of all sizes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 7 Studios to accomplish?

• We hired 7 Studios to redesign our website with a more modern look, improved user experience, and clearer messaging to better showcase our services and attract new clients.

SOLUTION

How did you find 7 Studios?

Referral

Why did you select 7 Studios over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a full website redesign tailored to our brand and business goals. Key deliverables were:

• A custom-designed, mobile-responsive website
• Improved site architecture for easier navigation
• SEO-optimized content and metadata
• Integration of contact forms and calls to action
• Clear service descriptions for residential and commercial offerings
• Professional image galleries to showcase past work
• Backend setup for easy updates and scalability

The end result was a cleaner, more professional online presence that helps convert visitors into customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a significantly improved website design with cleaner visuals, streamlined navigation, and a more professional overall appearance. The site is now easier for visitors to use and better represents the quality of our work. We also received positive feedback from clients on the new look and functionality, and we've seen a noticeable increase in service inquiries through the contact form.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

7 Studios was highly professional and responsive throughout the project. They communicated clearly, kept us informed at every stage, and delivered all items on time. They were quick to adjust to our feedback and made the process smooth from start to finish.

What was your primary form of communication with 7 Studios?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about 7 Studios was their ability to combine creative design with a strong understanding of our industry. They didn’t just build a good-looking site, they made sure it aligned with our goals and spoke to our customers. Their attention to detail and willingness to go the extra mile really set them apart.

Are there any areas for improvement or something 7 Studios could have done differently?

No

BACKGROUND

Please describe your company and position.

I am an Executive of UVOtv

Describe what your company does in a single sentence.

UVOtv is an AVOD streaming platform that offers live TV and on-demand content for ethnic communities and expats in the U.S. and Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 7 Studios to accomplish?

• Design and develop landing page

SOLUTION

How did you find 7 Studios?

• Online Search
• Referral

Why did you select 7 Studios over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from 7 Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The vendor was engaged to design and develop a fully functional landing page for our platform, UVOtv. The scope included initial concept development, user experience (UX) planning, high-fidelity UI design, and responsive front-end development.

Key deliverables included:

Landing Page Wireframes & Mockups: Initial design concepts presented for feedback and iteration.
Custom UI/UX Design: A visually engaging and user-friendly layout tailored to UVOtv’s branding and messaging.
Responsive Web Development: Cross-device compatibility (desktop, tablet, mobile) using clean, modern HTML/CSS and JavaScript.
Content Integration: Placement of core marketing content, including hero sections, feature highlights, and CTAs.
Performance Optimization: Fast load times, SEO-friendly structure, and lightweight assets.
QA & Revisions: Bug testing across browsers and devices, with revisions based on our feedback prior to final delivery.
The vendor completed the work within the agreed timeline and demonstrated clear communication throughout the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The landing page was delivered on time, met all design and functional expectations, and aligned well with our brand identity. It provided a professional and polished front-facing presence for UVOtv, which we’ve since used to support marketing efforts and user acquisition. While we are still early in tracking long-term metrics, the overall quality and execution of the project left us satisfied with the outcome and confident in its contribution to our platform’s growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were satisfied with the vendor’s project management throughout the engagement. They delivered all items on time, maintained clear communication, and were responsive to our feedback and evolving needs. The process was smooth and collaborative, with regular updates that kept the project on track from start to finish.

What was your primary form of communication with 7 Studios?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their rare combination of creative vision and technical execution. Many teams can design and code, but few can do both so seamlessly. They didn’t just deliver a landing page, they delivered a digital first impression that felt custom-built for our audience.

Are there any areas for improvement or something 7 Studios could have done differently?

If anything could have been improved, it would probably be on our side in terms of providing clearer direction or quicker feedback during the process. 7 Studios was responsive and flexible throughout, and any minor delays or revisions were more a reflection of our internal timelines than theirs.

BACKGROUND

Please describe your company and position.

I am the CEO of Lead Test NYC LLC

Describe what your company does in a single sentence.

At Lead Test NYC, our mission is to eradicate lead-based paint from New York City and its surrounding areas permanently. To ensure top-notch service, our inspection process adheres to the protocols and standards set forth by the New York City Department of Health and Mental Hygiene, along with the Department of Environmental Protection. We are committed to providing the most cost-effective lead solutions through certified inspectors, ensuring the safety of your property.
Our services extend beyond the removal of hazardous materials; we strive to create lead-free environments, allowing you to live without worry. With a decade of experience, we offer customizable services for both commercial and residential properties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 7 Studios to accomplish?

• Web Development
• SEO
• Brand

SOLUTION

How did you find 7 Studios?

Online Search

Why did you select 7 Studios over others?

• High ratings
• Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

The company handled the entire process of building my website from start to finish. They began with a consultation to understand my business needs and goals. From there, they created a design that aligned with my brand and ensured it was fully responsive across all devices.

Once the design was approved, they developed the website using modern technology, focusing on speed, security, and user experience. They integrated key features such as contact forms and booking systems while optimizing the site for search engines  

Before launching, they conducted thorough testing to ensure compatibility across different browsers and devices. After deployment, they provided training so I could manage updates myself. Additionally, they continue to support ongoing development and SEO, ensuring the site remains optimized and up to date. Overall, they delivered a high-quality, professional website that met my expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website’s performance significantly improved, with faster load times and a smoother user experience. It was fully responsive, meaning it worked seamlessly on any device, from desktops to mobile phones  

SEO efforts led to noticeable gains in search rankings, making it easier for potential customers to find the site. Traffic increased, and more visitors engaged with the content, whether through inquiries, bookings, or other key actions.

Beyond just launching the site, the company provided ongoing development and support, ensuring that updates, security patches, and SEO improvements kept everything running at its best

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was solid. They delivered everything on time and kept me updated throughout. Anytime I had a request or change, they responded quickly and made adjustments without hassle. Communication was clear, and they handled everything professionally

What was your primary form of communication with 7 Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was how fast they fulfilled requests—changes were made almost instantly. On top of that, their attention to detail was outstanding. They made sure every element was polished and worked perfectly. I was able to see growth in outreach from clients almost instantly. As a new lead testing company in NYC, we needed branding, a website, and help with SEO. Tim and his team delivered a website that clearly communicates our services and pricing, along with a strong brand book. Thanks to their excellent SEO work, we ranked in the top 3 on Google within three months, which saved us a lot in advertising costs. We started generating leads and bookings right away. We were very happy with their pricing, timing, and project management.

Are there any areas for improvement or something 7 Studios could have done differently?

No