Taktical Digital

BACKGROUND

Introduce your business and what you do there.

I'm the VP of business development for Precision Compounding Pharmacy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taktical Digital?

We hired Taktical Digital to do a rebrand of the company.

SOLUTION

What was the scope of their involvement?

When we engaged with Taktical Digital, we were in the process of rebranding our company. Taktical Digital has been involved in the website, messaging, content, SEO, advertising, and business cards. The team has conducted multiple interviews, ideation sessions, and explanations of the business. Taktical Digital has also been involved in refining the messaging and targeting. Additionally, the team has run cold outreach campaigns via email and LinkedIn.

What is the team composition?

We have a large group of Taktical Digital employees and contractors working on this project. My main point of contact is Sarah. I also interact regularly with Anum, Jason, and Jezmin.

How did you come to work with Taktical Digital?

I ran an informal RFP process with multiple firms. After reviewing the firms and their capabilities and speaking with some teams, I decided that Taktical Digital was the group we wanted to use because of their capabilities, roster, and ability to pull in subcontractors when needed and manage them.

How much have you invested with them?

We’ve spent between $25,000–$50,000.

What is the status of this engagement?

We started working together in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Taktical Digital has been very helpful in the website redesign and in creating content that helps us rank better on traditional and AI search engines. We’re very happy with the progress and the work the team has done. We’re going to launch the rebrand in August 2025. The cold outreach campaigns they’ve run have been very successful.

How did Taktical Digital perform from a project management standpoint?

They meet deadlines and stay on budget. We communicate via email and virtual meetings.

What did you find most impressive about them?

Taktical Digital is very good at doing the due diligence on us as customers to ensure that they understand what we do, how we do it, and our value proposition to the market.

Are there any areas they could improve?

Taktical Digital rotates out different team members fairly often, and that can be a little disruptive. It’s manageable, but it's my only constructive feedback.

Do you have any advice for potential customers?

Spend a lot of time dating Taktical Digital before you make a long-term commitment. Make sure they have the capabilities you need, and where their capabilities run short, so that you can fill in the gaps with other potential services you may need for your company.

BACKGROUND

Please describe your company and position.

I am the Search Manager of a Paint Company

Describe what your company does in a single sentence.

Paint Business

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taktical Digital to accomplish?

• SEM - Grow Awareness and consideration with DIY and contractor audiences
• SEM - Increase ROAS YoY
• SEM - Grow Store visits to our paint stores

SOLUTION

How did you find Taktical Digital?

Referral

Why did you select Taktical Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Taktical Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency was responsible for managing and optimizing paid search campaigns on both Google and Bing platforms. Their primary goal was to drive high-quality traffic to the website and support store visits through strategically targeted ads.

Key deliverables included:

Comprehensive Campaign Management

Creation, launch, and ongoing management of search and shopping campaigns.
Setting up ad groups and keyword targeting to align with customer intent.
Continuous budget monitoring and bid adjustments for cost-efficiency.

Keyword Research and Strategy

In-depth research to identify high-performing keywords and eliminate wasteful spend on low-performing ones. Targeting local search terms to attract customers to nearby retail stores.

Ad Creative Development

Writing compelling ad copy tailored to customer search queries.
A/B testing of ad headlines and descriptions to maximize click-through rates (CTR).
Performance Analytics and Reporting

Regular reporting on KPIs like impressions, CTR, conversions, and ROAS (Return on Ad Spend).
Insights into campaign performance and actionable recommendations for continuous improvement.

Store Visit Optimization

Incorporating geo-targeting to drive local store visits.
Leveraging location extensions and call ads to improve foot traffic.
Cross-Platform Integration

Coordinating campaigns across Google Ads and Bing Ads to ensure consistent messaging.
Utilizing each platform’s unique features to enhance overall performance.

Their efforts directly contributed to increased website traffic, improved visibility and measurable growth in store visits across key regions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 
Measurable Outcomes

Increased Website Traffic

Achieved significant paid growth in organic and paid traffic to the website.

Improved Store Visits

Boosted in-store visits by leveraging geo-targeted ads and location extensions, leading to store-related actions (e.g., directions, calls).

Enhanced Campaign Performance

Increased click-through rates (CTR) ,reduced cost-per-click (CPC) , optimizing ad spend without compromising reach or conversions.

Conversions and Revenue Growth

Delivered increase in conversions, including both online actions and store visits. 

Improved Brand Visibility

Elevated presence in search results for high-priority keywords, resulting in a  increase in impression share for key campaign categories.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Taktical demonstrated strong project management skills throughout the engagement, ensuring smooth execution of our SEM campaigns. They were highly organized and committed to meeting deadlines, consistently delivering items on time or ahead of schedule.

Key aspects of their project management included:

Timely Deliverables

Campaign launches, ad copy updates, and performance reports were delivered promptly, ensuring our campaigns remained active and optimized.
They adhered to our agreed timelines, even during tight schedules or last-minute adjustments.

Proactive Communication

Regular updates were provided through scheduled calls, detailed reports, and ad hoc emails to keep us informed of campaign progress and performance.
They were quick to address our requests and provided thoughtful recommendations aligned with our goals.

Responsiveness to Needs

They were highly responsive, often accommodating urgent changes or new strategies with minimal lead time.
Their team demonstrated a deep understanding of our business, ensuring that all actions were tailored to objectives and retailer partnerships.

Collaboration and Transparency

The agency collaborated effectively with our internal team, offering actionable insights and involving us in key decisions.
They were transparent about performance, challenges, and areas for improvement, fostering a productive and trusting relationship.

What was your primary form of communication with Taktical Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What We Found Most Impressive

Strategic Expertise and Results-Driven Approach

Taktical demonstrated a deep understanding of SEM best practices and tailored strategies specifically to our needs. Their ability to identify high-impact keywords, optimize ad performance, and align campaigns with our broader business goals resulted in measurable improvements in traffic, store visits, and ROI. Their focus on driving results is consistently evident throughout the campaign execution. 

Exceptional Responsiveness and Collaboration

The team’s responsiveness and collaborative spirit were exceptional. They not only adapted quickly to changing priorities but also took the initiative to provide proactive recommendations. Their seamless integration with our internal team and commitment to transparency makes working with them efficient and productive.

Are there any areas for improvement or something Taktical Digital could have done differently?

There is always room for improvement and we are very happy working with Taktical. 

 Focus on Long-Term Strategy

While the campaigns were highly effective in the short term, a more detailed roadmap for long-term SEM growth could have been beneficial. For example, incorporating a more robust plan for scaling efforts or integrating SEM with broader digital strategies like organic SEO and social media might have delivered even greater synergy and results. This has been recommended by them in quarterly meet ups and we are yet to commit to a long term plan. 

BACKGROUND

Please describe your company and position.

I am a director at Naot Footwear Canada

Describe what your company does in a single sentence.

Naot was introduced in the Canadian marketplace in 1989, initially selling the shoes in health food stores. Today, Naot is proudly supplied across Canada through approximately 300 various independent retailers and chain stores, it is also sold in our Naot Brand Retail stores located in six different locations around the country.

Over the past 15 years there have become many more players in the comfort footwear market and during this time Naot Canada has been stagnant in our marketing and advertising with Naot USA. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taktical Digital to accomplish?

• Increased conversion through Meta and Google Performance Ads
• Significant increase in brand awareness through Meta and Google Performance Ads

SOLUTION

How did you find Taktical Digital?

Through our partner market

Why did you select Taktical Digital over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Mastery of the platforms

How many teammates from Taktical Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Account and performance management
Keyword research
Ads monitoring, and analysis
Development of Geo-Targeted advertising campaigns
Monthly Campaign launches for store awareness
Copy and visuals assets for different ads formats
Weekly Optimization

Key Deliverables: Weekly summary report of performance, recommended optimizations, next steps on accounts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We see really good results, especially in our Meta conversions. During our Labour Day sale, our biggest sale yet, we had a really good ad that generated over 200 conversions. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our account manager gives us a heads up whenever she needs anything, and is very responsive.

She recommends proper measure whenever campaigns need optimization, showing her mastery of the platform.

She also is very quick on deliverables and very detailed.

What was your primary form of communication with Taktical Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their know-hows, responsiveness and openness to revisions and changes in campaigns.

Are there any areas for improvement or something Taktical Digital could have done differently?

Nothing, this company is amazing!

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a workforce company.

Describe what your company does in a single sentence.

We are a workforce solutions company that creates meaningful connections between companies and candidates.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taktical Digital to accomplish?

• Increase organic traffic to our website
• Improve search ranking

SOLUTION

How did you find Taktical Digital?

email

Why did you select Taktical Digital over others?

Impressed by info share during intro call about our website (transparency) and overall knowledge

How many teammates from Taktical Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired Taktical to help drive more organic traffic to our website and improve our search ranking.  Knew we needed to fix fundamentals before we started doing a lot of paid media.  As we were in process of website refresh, started working with Taktical to fix technical SEO issues.  Then as we got closer to launch of the refresh, we added Content and Performance PR tactics to to help create and/or optimize content designed to rankin search engines.

Key deliverables: List of key search terms to track, technical audit and direction of what to fix, internal linking strategy and recommendation on what to link, reporting, monthly content, answer questions as needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

organic traffic to website, search rankings for keywords, site health audit scores

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Anum, day-to-day contact, is very response.  She is detail oriented, knowledgeable and follow-ups

What was your primary form of communication with Taktical Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Taktical Digital was responsive, knowledgeable, and always willing to help answer questions.

Are there any areas for improvement or something Taktical Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Executive of Crate 61 Organics

Describe what your company does in a single sentence.

Crate 61 is a manufacturer and distributor of branded plant based personal care products. Our products are widely available in grocery stores, health food stores and online platforms in the USA, Canada, and Europe. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taktical Digital to accomplish?

• Amazon listing optimization and advertising expertise

SOLUTION

How did you find Taktical Digital?

Referral

Why did you select Taktical Digital over others?

• Great culture fit
• Referred to me

How many teammates from Taktical Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Taktikal was contracted to optimize our Amazon global listings and to create and manage Amazon ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our Amazon global listings are now highly optimized thanks to Taktical's expertise. We have succesfully created our A+ and Premium A+ content  and have established a sound Amazon ads strategy. Our Amazon sales are up 20-25%. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects are consistently delivered on time and often exceed expectations on professionalism. Our account rep is very knowledgable and very responsive to our needs.

What was your primary form of communication with Taktical Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Our Taktical rep is extremely responsive as well as being very familiar with Amazon sales strategy.

Are there any areas for improvement or something Taktical Digital could have done differently?

We do wish we could establish a retainer/payment model that is more reflective of our performance. We find that the base retainer is high and sometimes difficult to justify given the perfomance of our products on Amazon. This is not reflective of the work that Taktical does for us, but more so the market conditions in our category. We would more easily be able to consider Taktical a "lifelong partner" if our fees were more directly correlated to our sales performance. Having said that, we understand that the challenges we face are external. 

BACKGROUND

Please describe your company and position.

I am the Growth manager of Kravit jewelers

Describe what your company does in a single sentence.

Retail jewelry store and Rolex authorized jeweler since 1927.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taktical Digital to accomplish?

Create email campaigns

SOLUTION

How did you find Taktical Digital?

Online Search

Why did you select Taktical Digital over others?

High ratings

How many teammates from Taktical Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was separated Into 2 parts. One was the creation of "flows" and the other was campaigns. They were to deliver 4-6 emails a week and set up all of our core flows for common interactions on our e-commerce stores 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growing our email list and converting more people Into sales. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time, and all the deliverables were met. However the quality of the work was not blowing me away. It felt like I was an account that received 3 hours of attention a week. They'd respond but they certainly didn't go above and beyond

What was your primary form of communication with Taktical Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Nothing particular. A lot of these digital marketing platform are the same

Are there any areas for improvement or something Taktical Digital could have done differently?

Yes. It was outrageously priced at $3500 a month to write 4-6 emails. It didn't really add much to our list and contributed maybe a few thousand in sales and we didn't even get a 50% ROI. Also the email designs didn't look like they were don't by a "professional" I was shocked. I could have done better myself with 10 min of time 

BACKGROUND

Please describe your company and position.

I am the Owner of Graceful By Design

Describe what your company does in a single sentence.

We create elegant education and organization products for everyday life. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taktical Digital to accomplish?

• Build presence on Meta
• Grow website sales
• Grow email/sms lists

SOLUTION

How did you find Taktical Digital?

Online Search

Why did you select Taktical Digital over others?

• High ratings
• Great culture fit
• Love the people

How many teammates from Taktical Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Ads Management 
   • Meta
   • Amazon
   • Pinterest
   • Reddit
   • Google
2. Email/SMS Marketing
3. Website Conversion Rate Optimization
4. 100 Hours Per Month of Creative/Graphic Design Work 
   • Listings
   • Social Media
   • Ad Content (Video & Image)
   • Email Templates
5. Influencer Strategy and Creative Briefs

Reporting is done on a weekly basis in a very organized manner. Tasks and open projects are kept in a Google sheet with status, ETA, responsiblilities, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since we started working with Taktical Digital in May of 2024 (it is now October):

1. Our monthly website sales have increased 275% 
2. Our email list has increased 900%
3. Our website conversion rate has increased by 300%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Taktical Digital uses a Slack channel and DM's for day-to-day communication
• Projects/tasks are tracked in a live Google sheet and consistently updated 
• Deliverables were on time and any changes/adjustments were made very quickly 

What was your primary form of communication with Taktical Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people at Taktical Digital are fantastic. They actually care about what we are trying to build and consistently go above and beyond the "scope" of our agreement. 

Are there any areas for improvement or something Taktical Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

 I am the Paid Media Manager of an Art Gallery

Describe what your company does in a single sentence.

Art gallery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Taktical to accomplish?

• Manage paid search campaigns
• Lead paid search strategy

SOLUTION

How did you find Taktical?

Other

Why did you select Taktical over others?

• Pricing fits our budget
• SEO vendor for another company in our industry

How many teammates from Taktical were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Building, configuring, QAing, and deploying campaigns on Google Search
• Leading optimization of budgets, tactics, and execution according to platform best practices as well as gallery KPIs
• Offering consistent feedback while collaboratively assisting in translating strategic vision into tactical solutions that drive ROI
• Regularly identifying and executing on opportunities to A/B test (copy, creative, landing pages, etc.)
• Proactively identifying opportunities to test new platform features, campaign types, strategies, new audience acquisition, existing audience re-engagement, etc.

Key deliverables:

• Campaign planning and execution with attention to detail
• Weekly reporting on channel performance with actionable insights
• Quarterly/biannual recaps with trends, insights, and recommendations based on our programming schedule  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Target impression share reached on X% of campaigns
• Benchmarks established through various testing
• Site traffic and conversions driven from paid search ads
• Robust campaign planning process established through latest team iteration
• Collaborative strategy with SEO and SEM to reduce costs where necessary

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Taktical mostly delivered items on time and responded to requests for data or support. They have always been quick to respond to any last-minute requests or deployment changes.

What was your primary form of communication with Taktical?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I've appreciated that they are able to collaboratively strategize by supporting us across SEM and SEO. However, this was something that we had to request of their teams, despite us having support from both sides for several years.

Are there any areas for improvement or something Taktical could have done differently?

Taktical has consistently had errors with attention to detail, resulting in incorrect assets, budgets, and timelines. We have had to advocate and push the team hard to get insights that are relevant to our business and strategy. Our current team has been a significant improvement, but this lack of attention to detail has persisted throughout our entire partnership. 

BACKGROUND

Introduce your business and what you do there.

I’m the head of content for a technology design and branding company based in New York.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taktical Digital?

We were looking to increase our visibility in organic search.

SOLUTION

What was the scope of their involvement?

Taktical Digital is helping our company with SEO strategies, such as content development for our website and backlinking. They also provide us with blog content and content for service landing pages.

What is the team composition?

My main point of contact is Helene (SEO Manager).

How did you come to work with Taktical Digital?

I believe we came across Taktical Digital through a referral from a team member who previously worked with the founder.

How much have you invested with them?

We have a $72,000 annual contract with them.

What is the status of this engagement?

Our ongoing partnership started in March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We look at weekly and quarterly reports on our organic reach and visibility, and we can honestly say that they’ve significantly increased since partnering with Taktical Digital.

How did Taktical Digital perform from a project management standpoint?

The team is highly flexible, responsive, and organized from a project management standpoint — they’re happy to accommodate certain requests and work within our budget and timeline.

What did you find most impressive about them?

Not only are they KPI-driven, but they also provide a human touch to the process. They’re keen on ensuring the best practices they implement specifically align with our brand.

Are there any areas they could improve?

I don’t have any constructive feedback, but I know they’re open to listening and applying changes to ensure their services work for us.

Do you have any advice for potential customers?

They’re very communicative and helpful, so don’t be afraid to ask or push them in a direction you want to go in.