White Canvas

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of DataMotion

Describe what your company does in a single sentence.

DataMotion provides secure data exchange solutions, enabling businesses in regulated industries to safely transmit sensitive information through encrypted email, secure messaging, and AI-enhanced communication platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Canvas to accomplish?

• Striking the perfect balance between clearly articulating our evolving company narrative and preserving the significance of our legacy story, to attract new buyers while maintaining the trust and loyalty of our existing customer base.
• Drastically improve conversion rate optimization by simplifying the overly complex original site into a streamlined version designed for conversion. This involved better content, improved presentation, more prominent testimonials and case studies, and, most importantly, clear CTAs that convert visitors into legitimate leads.”
• Strike a balance between preserving our visual brand while refining it for enterprise, modernization, and broader appeal. This involved a subtle brand refresh that remains connected to how we’re recognized in the market today. We aimed to create a beautiful, distinctive site designed to generate more leads and attract enterprise accounts.

SOLUTION

How did you find White Canvas?

• Online Search
• Clutch Site

Why did you select White Canvas over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Beautiful vision

How many teammates from White Canvas were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project focused on redesigning the DataMotion website to reflect our evolving company narrative while enhancing user experience and optimizing conversion rates. The redesign needed to strike a balance between honoring our brand’s legacy and appealing to new enterprise buyers. Below is the scope of work completed by the design team in alignment with our three core goals for the website.

Communicating Our Evolving Company Story While Preserving Our Legacy

Objective: Effectively balance the communication of DataMotion’s evolving story with the importance of our legacy to attract new buyers without alienating existing customers.

Deliverables:

• Seamlessly integrated new messaging that blends our future vision with the brand’s established history.
• Created visuals and copy that highlight both legacy strengths and new capabilities, ensuring cohesion across different buyer personas.
• Ensured that both new and existing buyers feel valued and connected to the brand through thoughtful design choices and messaging.

Improving Conversion Rate Optimization (CRO)

Objective: Simplify the overly complex original site to streamline user flow, improve content presentation, and optimize conversions.

Deliverables:

• Implemented a streamlined design that reduces unnecessary complexity and enhances navigation.
• Developed new content strategies, reorganizing key messaging for better clarity and engagement.
• Showcased prominent testimonials and case studies to build trust and credibility.
• Designed clear and highly visible CTAs throughout the site, strategically placed to encourage visitors to convert into leads.
• Optimized the site’s layout for mobile and desktop, ensuring a seamless experience that drives higher engagement and lead conversion.

Balancing Visual Brand Preservation with Modernization

Objective: Refine our visual brand to appeal to the enterprise market while maintaining continuity with how we are known in the market today.

Deliverables:

• Executed a slight brand refresh, maintaining the core elements of our visual identity while modernizing the look and feel for a more enterprise-focused, sophisticated appeal.
• Integrated modern design trends that align with our goal of attracting more enterprise-level clients.
• Developed a beautiful and unique site that is visually appealing while also highly functional, designed to generate more leads and appeal to larger enterprise accounts.

The redesign of DataMotion’s website successfully achieved the three core objectives: communicating our evolving narrative, improving conversion optimization, and refining our brand for broader enterprise appeal. The website is not only beautiful but also clearly tells our story and is built to maximize conversions. While we are still in the early stages, we expect to see significant business growth as a result of this redesign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the redesigned website, we’ve seen encouraging early signs of progress, though we anticipated it might take time to fully measure the impact. We took great care to preserve our domain authority during the transition and, as expected, saw a slight dip post-launch, followed by a recovery.

While the overall conversion rate hasn’t increased yet, we’ve seen a noticeable improvement in lead quality, with a significant increase in the conversion of leads to SQLs over the past two months. Our SEO rankings continue to improve, particularly as the additional keywords we integrated begin to rank, and traffic has remained steady—again, as expected during the initial post-launch phase.

We’ve received highly positive feedback from our board, executive and leadership teams, and internal employees, as well as praise from our outside PPC and SEO vendors. This feedback indicates that the new site is resonating well, and as the new story we introduced continues to gain traction, we anticipate seeing more quantifiable results in the coming months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project team was exceptional—composed of talented, hands-on individuals who were deeply invested in helping us achieve success. Nico was highly involved during the most critical phases and was crucial to the project’s success. Our team leader, Mich, kept everything running smoothly, ensuring tasks were delivered on time while also providing strategic insights that helped us make informed decisions. She went beyond the role of a typical project manager, offering recommendations that made a real difference, and was wonderfully personable throughout.

Ali, our designer, quickly grasped our vision and brought it to life with stunning design work, winning us over from the start. Seba, on the development side, consistently delivered great work efficiently, always with a positive attitude.

In summary, the project was managed exceptionally well by a team of caring, intelligent, and fun professionals who were experts in their respective fields. They were experts in their fields, responsive, and open to feedback, allowing the project to evolve smoothly. Their ability to adapt, combined with their strong design, development, and project management skills, made them a pleasure to work with and key to the success of our website redesign.

What was your primary form of communication with White Canvas?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about this company was the caliber of the team and their collaborative approach. Nico was likely the greatest asset, guiding us early on to ensure that our product positioning was implemented correctly in the layout/navigation of the site. He was deeply invested in making sure we told our story the right way—clearly and concisely. His persistence and expertise laid the foundation for the project’s success. Without his attention to detail, the project could not have been as successful.

Each team member brought unique skills and perspectives—Mich, our project manager, offered strategic recommendations that shaped the outcome, while Ali’s design work captured our vision beautifully right from the start. Seba, our developer, delivered great work efficiently and with a positive attitude. Their combined technical expertise, strategic thinking, and personable approach made working with them a truly unique and impressive experience.

Are there any areas for improvement or something White Canvas could have done differently?

One of the standout qualities of White Canvas was their openness to feedback and their willingness to adapt and improve processes throughout the project. As someone with many years of experience in this area, I appreciated how they immediately acted on suggestions, which helped streamline the project as it progressed. While there were some initial challenges around roles and timing of deliverables, their responsiveness and eagerness to refine their approach made a significant difference. By the end of the project, the team was more organized, and the overall experience improved greatly. Having the site I do today, I would not have worked with anyone else on this project. 

BACKGROUND

Please describe your company and position.

I am an executive at an advertising & marketing company

Describe what your company does in a single sentence.

Marketing and Branding agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Canvas to accomplish?

• WordPress development

SOLUTION

How did you find White Canvas?

• Online Search
• Referral

Why did you select White Canvas over others?

• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We had the pleasure of working with W Canvas for our WordPress development needs and we were very satisfied with their services. From the initial consultation to the final product delivery, their team was professional, knowledgeable, and attentive to our needs.

One thing that stood out was their ability to listen to our requirements and deliver a customized solution that fitted perfectly with what we asked for. Their developers were well-versed in the latest WordPress technologies and were able to incorporate all of the features that we requested into the website.

Overall, we highly recommend W Canvas for anyone looking for high-quality WordPress development services. Their team is reliable, skilled, and truly cares about their clients' success. We look forward to working with them again in the future.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A well working website that resonated our clients brand image.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team has excellent communication skills. They were always quick to respond to our emails and phone calls and kept us updated throughout the entire development process. This gave us peace of mind and confidence that the project was in good hands.

What was your primary form of communication with White Canvas?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their professional, knowledgeable, and attentive work style.

Are there any areas for improvement or something White Canvas could have done differently?

No. Overall, we were very satisfied.

BACKGROUND

Please describe your company and your position there.

I am the founder & CEO of a boutique RevOps recruiting firm based in Atlanta, Ga. We deliver Revenue Operations talent for growth-stage B2B SaaS companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Canvas?

We hired White Canvas to design the companies first website.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was by referral. One of my business contacts highly recommended White Canvas. I was looking for a custom word press design & competitive pricing.

Describe the project in detail and walk through the stages of the project.

The project started with a discovery call to capture our vision. Within a short amount of time, the team presented several mood boards through Figma for us to review. Once we decided on the theme, the project was underway. The design & review process was smooth & we were able to fully collaborate through Figma. The White Canvas team did a great job in capturing our feedback, asking questions & iterating the design until we were happy.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with 2 people - the founder/CEO & the UI/UX Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website is exactly what we wanted. People love the look of the website & we've received some inbound leads.

How effective was the workflow between your team and theirs?

The team was always available to meet & email communication was smooth.

What did you find most impressive or unique about this company?

The White Canvas team listened to my needs and created a design that exceeded my expectations.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of. It was a great experience.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at an educational consulting company based in Boston, MA. We work with clients from all over the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Canvas?

Our website was created many years ago and had become outdated. Because of that, we hired WCanvas to provide a new design for us that was modern and easy to use.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for web designers not only in the US but also in other countries. After reviewing our options, WCanvas had the best price and motivation to do our project.

Describe the project in detail and walk through the stages of the project.

We had several meetings with the team. We received two options of designs but we didn't like them much at first. So, after we shared new references of what we would like, they mixed their knowledge with our preferences to create our new website. Although it took more time than we expected, the overall of the website is great. And, even after finishing the project, the team is all the time replying to our questions and helping us with how to use WordPress.

How many resources from the vendor's team worked with you, and what were their positions?

During the entire process, we worked with 4 people, including the CEO of the company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Now, the design of the website looks way better. The information that our clients need is easier to find. We also gained more credibility in the market by having an up-to-date website that shows all our services, testimonials, and companies that partner with us.

How effective was the workflow between your team and theirs?

Every time we wanted to schedule a meeting, even being in different time zones, the team always made the effort to allocate the best day and time for everybody. They also replied fast to our emails and inquires.

What did you find most impressive or unique about this company?

They were always patient to help us, even with the smallest details of the website. Every time we asked for their help, they always seemed happy to assist us.

Are there any areas for improvement or something they could have done differently?

Some things could have been done faster, but they prioritize our preferences. In the beginning, they could also have provided us more references ideas and explanations of the entire process. But in the end, we have a website design and a user experience that we are happy with.

BACKGROUND

Please describe your company and your position there.

We are a visual communications company serving our clients with animation and live-sketching services. I am the founder & CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Canvas?

We needed to redesign our old website, to make it more user-friendly, better client experience, convert more leads, and convey a premium vibe.

What were your goals for this project?

Make a new website that looked great, functioned great, and converted more leads.

SOLUTION

How did you select White Canvas?

White Canvas was recommended by another small business I'm associated with. We vetted a handful of companies and chose White Canvas because the prices seemed fair, they were fast to respond, and had a plan/process.

Describe the project in detail.

Full website redesign with several new pages, new forms, etc.

What was the team composition?

There were at any given point 3 to 4 people assisting us with the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've gotten both anecdotal evidence from people saying how impressed they are with the website, but we are also seeing increased about of leads coming in to the site.

How effective was the workflow between your team and theirs?

Overall, very good. The team was very communicative and fast to respond to emails. The only hiccup was, at times, some of our feedback was missed or not applied during the implementation phase. But overall, it was good.

What did you find most impressive about this company?

The website is really nice, they had good ideas and suggestions, worked quickly. They also trained our team on how to update and manage the site on our own, and it's super user-friendly. They built the website in a way that made edits or changes easy to do.

Are there any areas for improvement?

Only note is to ensure that all feedback is applied, and that nothing falls through the cracks.

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of The Pulso, a lead factory. Our goal is to help B2B companies in their growing process drawing attention to possible clients and generating Leads in relation to their service

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Canvas?

We hire them to Design and Develop our website.

What were your goals for this project?

We were working to design our website. We intended to drive better performance, like page loading, as well as improving our ability to capture prospects. On the backend, we needed a more flexible CMS capable of easy updates.

SOLUTION

How did you select this vendor?

I meet the owner at a co-working space and always have business talks so when I needed a vendor for my new site I chat with them and after hearing some ideas knew that they were the right fit.

Describe the project and the services they provided in detail.

We already had the branding but needed an agency that could help us with web design and development. So when we reach out they helped us with it, designing a site that works great with our logo and an easy to use CMS.

What was the team composition?

There was a Designer and then a PM that help us during the process. I know there was a dev team working on this but I never spoke with them.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The end result was great! they took the time to understand our needs and the full process was great from start to finish.

How was project management arranged and how effective was it?

The project manager was great, we had weekly calls with him and the designer during the design process to touch base on the weekly progress. We were also invited to an Asana board.

What did you find most impressive about this company?

The team is super organized and easy to work with, the design was great, and we didn't experience any delays. They are highly organized, very skilled (especially at front-end code), and reliable with regards to deadlines. 

Are there any areas for improvement?

None that I can think of

BACKGROUND

Introduce your business and what you do there.

We’re a software company that primarily provides WordPress websites.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Canvas?

We utilize them for different things. For one project, we engaged them to rewrite one of our plug-ins to provide additional functionality.

SOLUTION

What was the scope of their involvement?

We had an off-the-shelf plug-in that didn’t operate in the way that we wanted it to. We also wanted to change its appearance on the frontend. We hired White Canvas to reconfigure it to reflect the look and functionality that we were seeking.

What is the team composition?

We were working with a total of 4–5 teammates.

How did you come to work with White Canvas?

One of my other partners had done work with them in the past and recommended them.

What is the status of this engagement?

We started working together in February 2020, and that project wrapped up in April of that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The reconfigured plug-in now works exactly the way we want it to. They delivered exactly upon specifications.

How did White Canvas perform from a project management standpoint?

They were excellent at receiving our technical requirements and responding to our needs. They were in touch with us all throughout the engagement. Even after the project, they were available to answer any questions we had.

What did you find most impressive about them?

I’ve encountered unreliable vendors who are only interested in taking your money. We didn’t have any issue with White Canvas; they delivered upon their task and was responsive throughout the engagement. I was very happy with their work.

Are there any areas they could improve?

I don’t think so.

Do you have any advice for potential customers?

Clearly communicate what you want, because no one can read your mind about which functionalities and designs you want to see.

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of a branding, design, and creative services agency with offices in New York City and Providence, RI. As company lead, I oversee an interdisciplinary team of visual designers, strategists, content creators, and engineers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Canvas?

We have in-house design and web development resources, but often have bandwidth overflow as projects ebb and flow. We have long been looking for an offshore partner in our time zone that is skilled, reliable, and has in-house project management. White Canvas is a perfect fit for us.

What were your goals for this project?

We needed a skilled development partner to own certain components of a very large website build while our team worked in parallel to develop the other components. The goal was to augment our own dev bandwidth with a team that could plug in painlessly.

SOLUTION

How did you select this vendor?

White Canvas originally reached out cold over email. I liked their portfolio and timezone compatibility. The owner and I met over Zoom and then again in person before we hired them for a test project. We liked the demonstrated skill and expertise as well as the very intimate project management. So, we began using White Canvas regularly for increasingly big and complex project.

Describe the project and the services they provided in detail.

We partnered with White Canvas for a fairly complex website design and build, which included e-commerce. Our in-house team handled project/account management, research and discovery, UX and design, as well as development on the WordPress backend of the site. We leaned on White Canvas to build the site's front-end code--which they did with pixel perfect precision--and to also build out the e-commerce component via WooCommerce.

What was the team composition?

The company's CEO was our primary contact and project manager. We also had direct contact with the dev team via a shared Slack channel.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

White Canvas is our go-to outsourced dev partner. Our seamless partnership allows my company to scale very easily when our project flow requires it.

How was project management arranged and how effective was it?

The White Canvas CEO is very hands on and very organized. We communicate with the team in real time through a shared Slack channel. Project management is extremely effective.

What did you find most impressive about this company?

They are highly organized, very skilled (especially at front-end code), and reliable with regards to deadlines. Because they are in our timezone and speak very good English, they are almost an extension of our in-house dev team.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and position.

I am the Associate Producer of Barnicle Brothers

Describe what your company does in a single sentence.

Documentary film production. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Canvas to accomplish?

• Revamp our website

SOLUTION

How did you find White Canvas?

• Referral
• Other

Why did you select White Canvas over others?

• Good value for cost
• Company values aligned

How many teammates from White Canvas were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website revamp and consolidation. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website revamp went live and looks great. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, very responsive, and great to work with. 

What was your primary form of communication with White Canvas?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were enjoyable to work with and good problem-solvers.

Are there any areas for improvement or something White Canvas could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CEO of Doctorpedia

Describe what your company does in a single sentence.

Doctorpedia is revolutionizing the way people discover health resources for every condition and topic.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Canvas to accomplish?

• Build website

SOLUTION

How did you find White Canvas?

Referral

Why did you select White Canvas over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from White Canvas were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WCanvas helped us design and build our website and related products and services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

WCanvas were extremely communicative, generous of their time, easy going and fun to work with. They were very flexible and consistently met deadlines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WCanvas are very well structured, diverse organization - they have invested much time thinking about effective and efficient systems. This ensures alignment and shared goals are met.

What was your primary form of communication with White Canvas?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets White Canvas apart is their unwavering dedication to our satisfaction. Throughout the development process, they remained responsive, transparent, and proactive in addressing any concerns or modifications. Their attention to detail ensured that every aspect of the website, from design aesthetics to functionality, was meticulously crafted to perfection.

Are there any areas for improvement or something White Canvas could have done differently?

Nothing that comes to mind!