500 Designs

BACKGROUND

Please describe your company and your position there.

I am the head of medical communications of a prestigious dermatologic medical practice and research group in NYC. I oversee the development and execution of the publication plan, the scientific communication platform and the branding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 500 Designs?

We hired Steve and their team as our website was updated and needed a next-generation website for the practice and the research group.

What were your goals for this project?

Our goals were to have a website that reflected the cutting edge innovation that takes place in the practice, to educate the patients about innovative treatments and the new research emerging from the research group. We wanted the site to be easy to navigate, felt light regardless of the browser/device and was aesthetically pleasing in an elegant/simplistic way.

SOLUTION

How did you select this vendor?

A startup CTO highly recommended 500designs as he had used them to design a logo for his startup under a very tight deadline. They delivered and put the startup on the map as the logo really captured what the company was about. We also checked out the 500website and their mission statement and branding were closely aligned to what we were looking for.

Describe the project in detail.

The project was to design and launch from scratch the practice website and the research group website, with new content, new media, new typology, and layout and integrate features such as online booking, online payments, and patient portal. The project was cost-estimated and projected to take around 3 months from start to launch.

What was the team composition?

We worked with Steve and Vivianne directly from the very beginning, they were our shepherds all the way from selecting the layout, the UI/UX interface, the fonts and stock photos to digging out the right plugins for all the features we required, the two of them worked with us the whole way. Another bright star Christine on the team helped build out some pages and stepped in as needed to meet the deadlines and goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Absolutely, within 3 months of launch, the website traffic had quadrupled, and we received lots of compliments from other members of the team, patients and even competitors. There was great utility and appreciation of the sites' ability to offer online booking and payment which subsequently helped facilitate clinical operations within the practice.

How effective was the workflow between your team and theirs?

It was natural and seamless, they were easy to work with, fun, fresh and responsive. We didn't need any fancy project management software, email, chat and skype worked just fine.

What did you find most impressive about this company?

The passion and innovation Steve and Viv bring to the project is evident, a stark contrast to other agencies that are dry and impersonal. They become part of the team and care about the success of the project long term. They are quick on their feet, agile, and fresh. They are a bubbling pot of smart ideas and solutions to all the problems that can be encountered.

Are there any areas for improvement?

I wish they were closer to the east coast!

BACKGROUND

Introduce your business and what you do there. 

I'm CTO and one of the co-founders of Fit3D. We sell 3D body scanners to health and wellness facilities. People use our scanner to track their body shape over time and view the results through our web platform. We also have a product in the apparel space that uses aggregate data to help brands deliver better sizing for their customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 500 Designs? 

We're focused on sales and engineering as an organization. We continually need assistance with design. We wanted to build a marketing website that presents a good face to attract leads. On the product side, we need a good UI that works well. We also want to ensure that the design quality is up to the standard expected by our customers.

SOLUTION

What was the scope of their involvement? 

We’ll typically approach 500 Designs with a description of a product that we're working on. For example, we have a scanner app and that's going to be used in gyms. Users need to be able to log in, read instructions, and then be able to take a scan. 500 Designs will go through and give us a couple of ideas on design directions. They might show us a bold color scheme and a more minimalist flat design. That’s a typical process from a product design protective. 

In terms of the website, they look at the interaction between pages. They help a lot with UX in terms of how it might be more intuitive for the user. We also ask 500 Designs for help when we have a spot where we want to put a graphic to convey a message. They'll create illustrations or other artwork that we can use.

What is the team composition? 

One of the founders serves as our project manager. We work with one main designer, and then they’ll bring in an illustrator or another expert to do a specific task as needed. 

How did you come to work with 500 Designs? 

We initially needed design help when we were building a deck to secure investment. They were a reference from someone we knew. Once we got introduced to them and found out they do product design and illustrations, we decided to use them for additional projects. 

How much have you invested with them?

We've spent between $25,000–$50,000.

What is the status of this engagement? 

Work began around the end of 2016. We’ve actually transitioned from doing project-based work to now having them on an ongoing retainer.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Generally, it's been great. We’ve been really happy with their product design work. Our strength is making products that are functional. The UX wasn’t amazing but users could look past that to see what the product offered. Once 500 Designs came in, they were able to remake the product by putting a nice face on it. The design of the UX is actually now a positive for users. That continues to be the constant for us, and why we continue to grow the relationship. 

How did 500 Designs perform from a project management standpoint?

Communication is excellent. We mostly use email and Google Docs. 500 Designs is always available at whatever time of day we reach out. They’re supremely responsive even if we have little tweaks after they’ve delivered the final version. They’ll quickly follow up with an update. Even though we don’t meet in person, it's nice to know they're always ready to hop on the phone or video chat.

What did you find most impressive about them? 

500 Designs’ dependability is a huge benefit that keeps us coming back. They continue to deliver better and better results as they learn more about our business. We’ve been able to work with the same set of designers for a long period of time. We’ve seen an upward trend in their work, which is great. That makes it even easier to extend the relationship into other areas of design. We feel confident they can take on more of what we want to do. 

Are there any areas they could improve? 

Nothing really comes to mind. In early projects, we were still learning the right amount of project definition to put in place. That was more on us to get right on how to convey exactly what we want. It's actually been a really positive relationship throughout. 

Do you have any advice for potential customers? 

They're open to as much communication as you like, so definitely take advantage of that. The biggest thing we've found is that they produce better outputs the more they’re integrated into our products. You will get better results if they’re involved in every piece of the design of your product.

BACKGROUND

Please describe your company and your position there.

Bid Ops is a SaaS negotiation platform for procurement teams. We're an 11 person, post-seed stage startup and I'm the Product Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 500 Designs?

We hired 500 Designs instead of a full-time UI/UX designer. When we learned that Steve and his team could function/work with us in the same way a full-time designer would (and at the same cost), but with the added benefit of being a full-service consultancy (with skills in a variety of specialties) we jumped at the chance to bring 500 Designs on board. They've worked with us to redesign our entire product, launch several high-value/high-complexity features, and refresh our marketing materials.

What were your goals for this project?

We wanted to deliver a best-in-class, modern, professional-looking product experience to our users while still moving at breakneck speed. Working with 500 Designs has allowed us to do just that.

SOLUTION

How did you select this vendor?

We interviewed several full-time candidates and talked to one or two other design firms. We were put in contact with Steve via one of our seed investors. From the very first meeting, we knew Steve and 500 were the right choice.

Describe the project in detail.

For each of the features we work on together, I put together a detailed product specification (research, problem statement, user stories, acceptance criteria) and present it to 500 for discussion/feedback. 500 then starts UI/UX design and delivers mocks via Zeplin. The mocks are almost always of extremely high quality -- if there's anything that needs tweaking, I leave comments in Zeplin. Typically, after one or two iterations, we're good to go and the designs are ready for engineering to start implementing them.

At the outset of our engagement, Steve and the team ran us through an awesome branding/voice/tone exercise to better understand our business and our desired brand message. One of the things I've enjoyed most about working together is how flexible/available Steve and his team are -- at times where we need them to be very high touch, they are; when things are quieter, they're able to operate independently. They truly care about our product and success, so they spend the time getting to know us and our business -- it's a true partnership.

What was the team composition?

Steve is directly involved every step of the way and Louis Boo has been an absolutely amazing partner on the UI/UX design side -- doing all of the actual design and delivery of assets. At various times we've worked with many other folks on the team -- 500 has individuals who specialize in emails, presentations, web design, and marketing materials. Whenever we have a spot need for something, Steve usually has a dedicated resource for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we've refreshed our product, we frequently get feedback in demos, pitches, and sales calls that our product is the best-looking procurement software on the market. User tests we've run for features that we collaborated with 500 on typically score extremely high in terms of usability and delight. On top of all of that, we've been able to scale up the number of users on our platform and reduce user reliance on customer support. Our product is indisputably easier to use than it was before we started working with 500 Design.

How effective was the workflow between your team and theirs?

Extremely effective. We handle most of our communication through a dedicated Slack channel and designs/feedback are exchanged via Zeplin. We also have a weekly check-in call (on Mondays) to review priorities for the week and go over any new product specs.

What did you find most impressive about this company?

There are many things that have impressed me about working with 500, but the most impressive two things are:

1. Steve and the team's dedication and commitment to understanding the product, problem, and business on a fundamental level
2. 500's ability to deliver extremely high-quality work on short timelines

Are there any areas for improvement?

Nothing comes to mind

BACKGROUND

Please describe your company and your position there.

I am a project director for GSVlabs, an organization that facilitates rapid prototyping and product validation for large enterprise clients. My role is to work with new product teams to understand their goals and co-create a digital product concept that we then prototype, test, and validate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 500 Designs?

We hired 500 Designs to help create marketing mockups and functional prototypes as part of our prototyping sprints.

What were your goals for this project?

We want to understand how users interact with the product ideas that we've come up with and if the solution will ultimately serve their needs.

SOLUTION

How did you select this vendor?

Our team knew Steve (CEO & Co-founder, 500 Designs) from his previous company and had seen his design skills firsthand. When we launched this service and needed design support, reaching out to him was a no-brainer.

Describe the project in detail.

500 Designs creates marketing mockups, including one-pagers and website landing pages. They also design functional prototypes for user testing on browser and mobile. For each project, we usually require mockups for 3–10 different product concepts with 3–5 product iterations. Our projects with them run anywhere from 3–12 weeks.

What was the team composition?

We coordinate with 1–2 individuals on the 500 Designs team, but I understand that other people are also involved.  

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The 500 Designs team has helped us complete numerous projects that have received great reviews. We've also seen a few client products go to market.

How effective was the workflow between your team and theirs?

The communication is extremely streamlined and efficient. We have a team Slack channel set up for feedback and comments.

What did you find most impressive about this company?

I’m impressed with their ability to deliver exceptional results regardless of the industry.

BACKGROUND

Introduce your business and what you do there.

We have created a mobile application on both iOS and Android that allows customers to make payments against their holiday booking balance. At the moment, to make payments towards a holiday booking, you have to take a trip into the Travel Agency / Tour Operator, possibly have to take time off work to do so, ring up and pay via credit or debit card over the phone, or send bank transfers etcetera which are all incredibly inconvenient. Our mobile application eliminates all of that. Once a Travel Agent / Tour Operator is signed up to use our service, and a customer books a holiday, they will be automatically signed up to use our service also. Once the customer downloads the app, they can log in using their credentials and their remaining holiday booking balance will show. They can then begin to make once off or scheduled payments anytime and anywhere. It's just convenience.

I am a co-founder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 500 Designs?

We needed help with designing a pitch deck and our financials.

SOLUTION

What was the scope of their involvement?

Before the pitch deck was actually made, they gave us a questionnaire and we filled out all the information. From there, they went and created the pitch deck and images. Once they got started, we sent it back and forth on a weekly basis to let them know what changes we wanted and what we wanted to be added.

How did you come to work with 500 Designs?

It was by chance we got in contact with them. My business partner came across Steve [Brett, founder] on LinkedIn. He just contacted him via LinkedIn, just because he saw he was Irish and living in San Francisco. He's an entrepreneur and my partner just texted him, as you do, to get some advice and see how he was doing over there. The relationship just grew from there, to be honest.

It grew over the course of a couple of months. Messages came back and forth and as the relationship went on, we realized 500 Designs could actually help us with our pitch deck and our financials. That worked out really well for us.

How much have you invested with 500 Designs?

That is confidential.

What is the status of this engagement?

We started working with them roughly three or four months ago. We're still working with them at the moment.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Not yet because, as I've already said, we're still working on things together. The pitch deck has been sent out to people here and there. It is finished, but at the same time, we're just cleaning one or two things up.

We have spoken to a few people about it and the feedback we've received has been excellent.

How did 500 Designs perform from a project management standpoint?

It's been pretty straightforward for us. As you can imagine, the communication on a daily and weekly basis was mainly done via email. When help was needed, we reached out to them. We also held a Skype call every single Thursday and depending on what progress had been throughout the week, they could range from one to two hours. We covered a lot of work on these calls.

They were really helpful, but it was on the Skype calls that we got a lot of the work done because we discussed everything that went on in the week and what changes needed to be made. Once they were discussed, the guys went off and made the changes that were necessary and did the work on their side. Then, we followed up with a call the following Thursday again. We just kept working along that way.

What did you find most impressive about 500 Designs?

The level of work they do is extremely good and their communication skills are fantastic.

The pitch deck and financials are excellent. We're pretty confident we wouldn't have received the pitch deck and financials up to the standard that we've got from 500 Designs from anyone else. We're exceptionally delighted with the work they've done. They've been really helpful. If we had a question on the deck, or we wanted something changed, or we weren't too sure about something on the financials, they always cleared it up in an instant. If we sent them an email, they came back to us straight away. Changes were made very fast. There was no delay in the work to be done.

Are there any areas 500 Designs could improve?

Not at all, no. As I said, we don't think we would have gotten the same service from anyone else. The relationship we have with them is pretty fantastic. It's natural. Obviously, we didn't know the guys before we started working with them, but they're so easy to work with and they're very, very helpful and understanding. Their knowledge and what they do is at an extremely high level as well, so that definitely helps with the content.

BACKGROUND

Please describe your company and position.

I am the Account Manager of a healthcare company.

Describe what your company does in a single sentence.

Creating apps for healthcare companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 500 Designs to accomplish?

• Appealing Design for an App we developed

SOLUTION

How did you find 500 Designs?

Online Search

Why did you select 500 Designs over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from 500 Designs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Thez have delivered full app design, along with the research so an app we were developing could be backedup with a proper research from UX point of view

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had good results with the app - good UI and UX - users were engaged and interactedas expected.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a slight delay, but overall it was smooth and communicated properly.

What was your primary form of communication with 500 Designs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Dedication 

Are there any areas for improvement or something 500 Designs could have done differently?

Not really. It was a pleasant cooperation.

BACKGROUND

Please describe your company and position.

I am the SVP of Asset Management of KBS

Describe what your company does in a single sentence.

Through an ethical investment lens, we are focused on making responsible investments that empower our investors, tenants and employees.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 500 Designs to accomplish?

• Enhance a property website in Clayton

SOLUTION

How did you find 500 Designs?

Referral

Why did you select 500 Designs over others?

Referred to me

How many teammates from 500 Designs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

500 designs helped us to significantly enhance the design of our properties website in Clayton, MO. The final result was more than I had anticipated and was extremely excited about the finished product. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The finished product was more than I could have expected. The website makes logical sense from link to link, our branding is prevalent now when it was hidden previously, and we are proud to share out property updates with the new site. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team responded quickly with multiple concepts for the site that allowed myself and my team to more efficently decide the direction of the site. 

What was your primary form of communication with 500 Designs?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ideas seemed original, and it's nice not to feel like every other property site in the market.

Are there any areas for improvement or something 500 Designs could have done differently?

None that come to mind

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Aventus

Describe what your company does in a single sentence.

Web3 solutions for mid-market and enterprise businesses 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 500 Designs to accomplish?

• Brand refresh
• Website update

SOLUTION

How did you find 500 Designs?

Online Search

Why did you select 500 Designs over others?

• Great culture fit
• Company values aligned
• Other

How many teammates from 500 Designs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand identity, including color palette, font, visual assets
• Competitor research
• Web design
• Web development with a user-friendly Wordpress-based CMS

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Signficantly improved website experience
• Updated brand better aligned with market proposition
• Increased website visits & inbound leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

500 Designs had some of the best project management we've ever experienced, especially with a 9-hour time zone difference. Great management of expectations and what was needed from us to deliver the project. Despite having a relatively large team from 500D working on the project across various departments, communication was always efficient. 

What was your primary form of communication with 500 Designs?

Virtual Meeting

What did you find most impressive or unique about this company?

The depth and quality of their work. No stone left unturned in research, outstanding options and consultation on brand refresh, thorough website built adhering to robust EU compliance standards. 

Are there any areas for improvement or something 500 Designs could have done differently?

Project took slightly longer than we'd hoped/expected at the start, which was fine given the thoroughness of the work, but could have managed our expectations better from the get go on this. 

BACKGROUND

Please describe your company and position.

I am the PR Director of California Tax Education Council (CTEC)

Describe what your company does in a single sentence.

The California Tax Education Council (CTEC) is a nonprofit organization mandated by the California State Legislature to help protect taxpayers against fraudulent tax preparers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 500 Designs to accomplish?

• New Logo
• New Website Design
• SEO

SOLUTION

How did you find 500 Designs?

Online Search

Why did you select 500 Designs over others?

• High ratings
• Company values aligned

How many teammates from 500 Designs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

500 Designs helped us revamp our website to better connect with our growing younger audience. In addition to redesigning the site and implementing an SEO strategy, they also updated our logo.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the main reasons we decided to revamp our website was the high bounce rate from our marketing campaign. Visitors often had trouble finding the information they needed. Since the site launch, our analytics show a noticeable improvement.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The 500 Designs team was incredibly organized and efficient. The team was patient and consultative. 

What was your primary form of communication with 500 Designs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

500 Designs quickly grasped the nuances of our complex messaging and knew exactly how to enhance our branding. 

Are there any areas for improvement or something 500 Designs could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder of a health and sustainable shopping app company

Describe what your company does in a single sentence.

Health and Sustainable Shopping Application 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 500 Designs to accomplish?

• Design of Mobile App

SOLUTION

How did you find 500 Designs?

Relationship

Why did you select 500 Designs over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Reputable

How many teammates from 500 Designs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work was centered around design of mobile application using Figma

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes based upon my expectation and project agreement. Each week, we had a meeting to review the work that had been accomplished

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on-time and high-quality

What was your primary form of communication with 500 Designs?

Virtual Meeting

What did you find most impressive or unique about this company?

The level of communication made the process incredibly easy

Are there any areas for improvement or something 500 Designs could have done differently?

There is nothing 500 Designs could have done better; the team is amazing!