360 Visuals

BACKGROUND

Please describe your company and position.

I am the Founder / CEO of Linic Freight

Describe what your company does in a single sentence.

We transform the complexity of supply chain management into a strategic advantage for your business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 360 Visuals to accomplish?

• Professional Video
• Professional Business Photography
• Professional Headshot Photography

SOLUTION

How did you find 360 Visuals?

Referral

Why did you select 360 Visuals over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from 360 Visuals were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We retained 360 Visuals to produce a brand video, business photography & team headshots.  They handled all aspects of pre, pro and post production.  Final deliverables included several versions of our brand video, business photography to be used in our marketing collateral including our newly launched website as well as producing high-end uniform headshots of our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since our rebrand, our main objective with this project was increased brand awareness.  We were also very impressed with 360 Visual's digital marketing expertise and their willingness to help us utilize our new still & motion visuals assets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jonathan, 360 Visuals' founder and producer, is extremely organized and communicates extremely clearly and responds even quicker.  He outlined the process to us prior to beginning and executed each piece with accuracy and efficieny.  He was also extremely easy to reach via text, cell and email.  He made sure to make us comfortable each step of the way and actually made the project fun as well.  His team are all professionals and model the culture he's built the past 20 years. 

What was your primary form of communication with 360 Visuals?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

360 Visuals excels at two main things.  Super-high end creative work combined with a very clear & efficient process.  Combine those with experience and excellent communication.  For companies like us that has never done a video or photography project of this caliber, that was the real value add.

Are there any areas for improvement or something 360 Visuals could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the SVP of Marketing & Communications of The Nest Schools

Describe what your company does in a single sentence.

Early childhood education provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 360 Visuals to accomplish?

• To produce a brand documentary video
• To produce various videos about our programs
• To produce content for use on our website and social media channels

SOLUTION

How did you find 360 Visuals?

Email from 360 Visuals

Why did you select 360 Visuals over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from 360 Visuals were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to highlight who we are as a company in the most creative, visually engaging way. 360 Visuals produced 15 different videos for us ranging from 3 mins to 30 seconds.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The addition of our videos to our various marketing platforms has provided future customers and employees with a better understanding of who we are and why they want to be a part of it. This has resulted in more booked tours and applicants.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

360 Visulas was extremely organized and also helped me be responsible for keeping up with project needs and deadlines. We went into the video shoot day with a well-thought-out plan and it was very successful. One of the reasons I picked 360 Visuals was because of the turnaround time they promised, and they fully delivered on that.

What was your primary form of communication with 360 Visuals?

Email or Messaging App

What did you find most impressive or unique about this company?

From the moment I met with 360 Visuals I knew they were a match for this project. Everyone was extremely personable and made the project fun and enjoyable to work on. I felt as if I gained a friend throughout the process and a partnership that I look forward to continuing in the future to assist with our video/photography needs. 

The communication was TOP NOTCH! I am in a role that pulls me in many different directions, and the communication really helped me stay focused. They were also flexible and willing to do whatever it took to make the final product exactly what we wanted.

Are there any areas for improvement or something 360 Visuals could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CEO of High Country Community Health

Describe what your company does in a single sentence.

HCCH provides Medical, Dental, Behavioral Health and other health related services in 4 Western NC Counties

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 360 Visuals to accomplish?

• Create a 10 year anniversary Celebration Video for our organization
• Create several smaller videos about our differing services for website
• Help us with videos to market and educate the community about us.

SOLUTION

How did you find 360 Visuals?

Online Search

Why did you select 360 Visuals over others?

Good value for cost

What was the size of 360 Visuals’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This is our first professionally developed marketing video. We will use these videos for marketing, education and celebrating our 10 year anniversary.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Highlight our 10 year success story
• Marketing our services to the community
• Educating the community about Integrated care services that we provide

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Professional all the way!! First class operation and a talented team. They never left us wondering what was going to happen next and they gave us a schedule for all aspects of the project. We all learned from them as we watched them work.

What was your primary form of communication with 360 Visuals?

In-Person Meeting, Virtual Meeting

What did you find most impressive or unique about this company?

Their team consisted of a Producer/Director, Director of Photography, 1st AC, 2nd AC, Sound Operator, Production Assistant & Hair & Make-Up Artist. On production day, we brought in various healthcare leadership and practitioners as well as support staff to be filmed. They provided us with an excellent end product.

Are there any areas for improvement or something 360 Visuals could have done differently?

I have not ever done this type of thing before but I can't imagine it being done any better. We are just before launching the videos and I am very excited.

BACKGROUND

Please describe your company and your position there.

My company is Elect John Bradford. I currently serve in the NC House of Representatives and am seeking re-election.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 360 Visuals, and what were your goals?

I hired 360 Visuals to produce several political ads. It's noteworthy I am a returning, satisfied client having used 360 Visuals for two consecutive election cycles. The goal was to win my re-election which is exactly what was accomplished last cycle and is the reason why I returned to 360 Visuals this election cycle.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have spent a lot of time in several studios filming political ads throughout my 8+ years of public service. I selected 360 Visuals because I wanted a professional studio that had the right leadership, experience, facilities, state-of-the-art equipment, editing expertise and more to ensure my messaging came across as authentic and genuine. I chose 360 Visuals because they are experts at what they do but also very patient with their subjects, Most notably they are willing to work collaboratively with their clients to ensure the best produced videos possible.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We worked together to find a mutually beneficial studio time. I sent the studio draft scripts where they offered helpful feedback. The studio sent us pre-production helpful tips on attire, hair and make-up. On production day the Visual 360 team made sure all of our attire was appropriate (i.e. not too much pattern for the camera and not-wrinkled), applied necessary make-up and hair care products, etc. The producer warmed the subjects up with practice rehearsals which made everyone more relaxed and natural during filming.

The studio team ensured lighting, sound and camera angles were all appropriate. The filming was relaxed and the studio recorded several versions and takes to ensure the editing team had enough to choose from. Post-production I had the opportunity to review the videos and make suggestions which always makes the process feel collaborative. When the videos were agreed to by both parties as "final" then then studio set up a drop box for my downloading and use.

Who did you work with and what was the feedback process like?

Their team consisted of a Producer/Director, AC, Editor & Make-Up Artist. Everyone was incredibly professional and engaged. They offered their professional opinions in ways that were very constructive and helpful to make the videos the best they could be.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have heard from many constituents that they enjoy watching the political ads. We use performance metrics to measure results and the videos all perform at a level that exceed our personal expectations and metric goals. Last election cycle we won and hope to win again this year. I believe the videos produced by 360 Visuals play a significant role in spreading our campaign messaging throughout my District.

Describe their project management style, including communication tools and timeliness.

As discussed in several questions above 360 Visuals has a collaborative style of production. For clarity, they are the experts and will offer constructive, but meaningful, guidance to ensure the best videos possible. I believe this is why you hire the best, after all. They have always met our timelines and their communication is fast and effective.

What did you find most impressive or unique about this company?

360 Visuals is a full-service video production company that makes everything easy. They make people who have never been on camera look like pros. This is not an easy task because many people are incredibly nervous under the bright lights. 360 Visuals always finds a way to make these individuals feel relaxed and they make it fun.

Are there any areas for improvement or something they could have done differently?

I have used them for two different election cycles now and have absolutely no complaints which is why I am a repeat customer.

BACKGROUND

Please describe your company and your position there.

Lucerno Dynamics is a US-based medical device company focused on developing, manufacturing, and marketing systems to detect and quantify the presence of radiolabeled biomarkers and I am an Operations Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 360 Visuals, and what were your goals?

Our medical product and the problem is a bit complicated, so our goal was to create a series of videos that can explain the problem and the solution to the broad audience, including medical centers, patients, investors, and regulators. Upon completion, the videos will be posted to our website and social media channels to drive sales and increase awareness of the problem.

SOLUTION

How did you select this vendor and what were the deciding factors?

We considered about 20 companies initially, and then narrowed it down to about 7 companies before selecting 360 Visuals. Jonathan was very clear about the process and the timeline; he also spent time to understand our company’s product in all details.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The video production process was divided into three phases: pre-production, filming (production), post-production. During pre-production phase we met with Jonathan to discuss scripts, visuals, creative assets, etc. It was very valuable to get his professional advice and recommendations as well as support through the process of preparing of all the video materials.

Next, we filmed in one day and the team work perfectly. Finally, all during the post-production phase we went through a few cuts and got the result our company more than happy with.

Who did you work with and what was the feedback process like?

We worked with Jonathan, 360 Visuals primary producer & director. After each cut, our team gave him feedback, and he’d communicate to the animators, sound designers, and the rest of the postproduction team. They shared their work through a private server, which allowed us to comment directly at specific time codes. The process was very organized and structured.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We showed off the new video to multiple stakeholders and got great feedback. We just placed the videos on our social networks and website and are confident we’ll gain more attention to the product.

Describe their project management style, including communication tools and timeliness.

Jonathan was very easy to communicate with and he provided frequent updates. He was accessible literally 24/7. Jonathan ensured that all scenes are exactly what was envisioned by Lucerno’s team. We appreciate his flexibility and desire to deliver the best result.

What did you find most impressive or unique about this company?

The level of commitment is very impressive. They are professionals, and they strive to deliver the best result.

Are there any areas for improvement or something they could have done differently?

Not really. None that I can think of.

BACKGROUND

Please describe your company and your position there.

Harris Teeter is a regional grocery chain with locations from Florida to Maryland consisting of 250 store and 60 fuel stations. My position : Director of Advertising and Creative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 360 Visuals, and what were your goals?

We hired 360 visuals to plan, shoot / light /sound, edit and deliver final files for a video the company used to educate the public about the job, and recruit the right personalities for the job.

SOLUTION

How did you select this vendor and what were the deciding factors?

360 visuals was a referral from a satisfied client. After meeting with Jonathan, the owner, we had confidence in his experience and proof of work by looking at previous that was in-line with what we needed.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We came to this project with a script and story boards. We met with the folks at 360 visuals and review those, expanded on the scope of work needed. Jonathan sent us a couple of quotes that gave us options on cost. We agreed on a quote that was in-line with expectations and affordable.

Who did you work with and what was the feedback process like?

My main contact on the shoot was the owner Jonathan. He directed and managed the process. Jonathan and his team visited both shoot site before the shoot days to help reduce set up time and eliminate any location surprises the day of shoot. Any direction or changes I had were acknowledged and addressed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project was done through the Advertising Department and requested by the companies Human Resource. They handled the delivery and measurements and i have no results on that front. The folks who request were very satisfied with the video we produced.

Describe their project management style, including communication tools and timeliness.

Project management style was confident, flexible and when necessary reactive. Jonathan and 360 visuals step into a situation where our department was very self sufficient and did a lot of work in-house so he had to navigate those dynamics and did it very well. communication tools phone / e-mail / text. We created the timeline and as a team , we made it all work.

What did you find most impressive or unique about this company?

Quality driven, Has experience and clear vision on how to film/produce but also listens to clients needs and desires. Easy going personality. Comfortable to work wit. Post was finalized very quickly.

Are there any areas for improvement or something they could have done differently?

After every project i have completed, I can look back at what i did and usually find a thing or two I would have done differently, i think thats pretty normal. i have to say on this project there is nothing that stands out to me. We were very satisfied with the final product and the process.

BACKGROUND

Please describe your company and your position there.

We are a residential & commercial fire and water damage Restoration Company and I am the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 360 Visuals, and what were your goals?

We hired 360 Visuals to produce a series of professional videos including a Brand Overview and other service videos.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had worked with the owner years ago and liked his communication style as well as the work they produce.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

There were multiple videos produced from the two days of shooting. Pre-Production was handled first. A series of planning sessions and meetings to go over production logistics, messaging as well as look and feel of the videos. Next, we produced in two-days. The first day was in our corporate headquarters and the second day On Location in a residence. Finally, all creative assets went to post-production where their team presented several rounds of cuts with the final cut in two weeks.

Who did you work with and what was the feedback process like?

Their team consisted of a Producer/Director, Director of Photography, 1st AC, 2nd AC, Sound Operator, Teleprompter Tech, Production Assistant and Hair/Make-Up Artist. Collaborative and responsive feedback at every step of the project - this kept the project on track from start to finish.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In addition to finally getting this project done which was our goal years ago, the process was fun overall and definitely helped bring our team together.

Describe their project management style, including communication tools and timeliness.

Agile project management style - making it easy to incorporate changes at any point. Jonathan communicates quickly & efficiently. He also has very good follow-up skills. Phone, text, email and social media sites used for communication.

What did you find most impressive or unique about this company?

It's hard to say one thing but the overall experience. The highlight was their high-quality video, seasoned talented creatives, and the most important one is their process.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm a Partner at a Digital Marketing & Advertising Agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 360 Visuals, and what were your goals?

We engaged 360 Visuals as the video agency partner on a series of video campaigns for our client, an Amazon Consumer Packaged Goods company. The goal was to create engaging, original content to set their brand apart.

SOLUTION

How did you select this vendor and what were the deciding factors?

Reputation, Process, and Portfolio. It was clear they were a seasoned, experienced video production company but also had a lot of creativity and a track record of execution.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

They produced a series of digital Ads along with some 'How to' explainer videos on the product and installation. The process was laid out very clearly and performed extremely well. Pre-Production was about 5 weeks. This included several meetings, emails, zooms to develop the scripts and storyboards. They also took care of location scouting as well as casting. Production was next which included a long day where we captured content in 3 locations. Finally, their editing, color grading, and sound team took care of post-production.

Who did you work with and what was the feedback process like?

We worked with their owner & producer, Jonathan. He is very detail-oriented and an excellent communicator. He also brings close to 20 years of experience in the professional video production world. This was key as it was our client's first time with professional video.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final videos instantly raised our client's brand awareness as well as created positive engagement online. We also got feedback that their clients had a much better experience troubleshooting on product installation too. Overall, this was a huge win-win.

Describe their project management style, including communication tools and timeliness.

Their project management & process is second to none. I've never seen anyone communicate as quickly & efficiently as 360 Visuals. At no time were we surprised with any part of the process and the final videos were delivered ahead of schedule & under budget.

What did you find most impressive or unique about this company?

It's hard to say one thing but overall their high-quality deliverables and creativity were driven by a well-managed process.. The process allows us as partners to work alongside their team as well as our client's participation. They know what it takes to produce at this level & the feeling you get is that you are long for the ride on a very cool trip.

Are there any areas for improvement or something they could have done differently?

Nope.

BACKGROUND

Please describe your company and your position there.

I am the Head of Cyber Risk Methodology at VisibleRisk. VisibleRisk is a joint venture between Moody’s and Team8 that is dedicated to helping organizations increase their cyber resilience by providing them with a holistic and validated perspective of their security posture, and translating that into financial terms so the entire executive team can participate in cyber risk management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 360 Visuals, and what were your goals?

Professional Video. We wanted to produce a Master Class video series and wanted to partner with a video production company with lots of experience and a proven track record in their space. We needed a partner that could accommodate our custom production requirements and schedule and produce a high quality professional series for the sales and marketing campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

I knew the owner well & our stake holders were equally impressed with their level of work, process and results.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We wanted to produce a Master Class series featuring our expertise in Cyber Risk as well as showcase one of our executives and thought leaders. We needed a video production company that was creative, had a studio & could execute. We needed this series to engage our viewers.

Who did you work with and what was the feedback process like?

Our team consisted of myself and our CMO. The 360 Visuals team was a crew of 3-6 each time including a Producer/Director, DP/CAM Op, Sound Operator, Grip/PA, & Make-Up Artist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our CEO was very impressed with the video and our marketing team has been able to target customers with these video links and increase their marketing qualified leads. It also gives our sales team follow-up collateral to improve their sales rates.

Describe their project management style, including communication tools and timeliness.

Overall, it was highly effective. Jonathan produced a production schedule and calendar that let us know the timelines and managed our expectations. From the start to the finish, they were easy to reach via phone, email & Zoom and communicated quickly and directly.

What did you find most impressive or unique about this company?

The owner was able to adapt his process to our needs several times from single camera in-studio, to on location multiple camera solutions, to post-production edits. Jonathan brought his ninja skills to this video series for us.

Are there any areas for improvement or something they could have done differently?

We were honestly so very happy with this, we can't think of anything at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the TV and digital media manager of Living Church of God. We have an outreach effort called Tomorrow’s World, and I manage the TV program for that effort. I also manage our website. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 360 Visuals?

We needed to make a 60-second TV commercial. We didn’t have in-house equipment and talent for that, so we hired 360 Visuals to help us. We wanted the commercials to look professional, but we couldn’t accomplish that since we’d never done this before.

SOLUTION

What was the scope of their involvement?

Initially, we did a couple of interviews with 360 Visuals to help them understand what we wanted and what we were going for. Then, we developed a script and storyboard. We walked them through what the videos would look like, what shots were needed, where to get those shots, and what our budget was. Apart from creating a 60-second TV commercial, 360 Visuals also created a 30-second one that highlighted the Tomorrow’s World magazine.

The videos should be direct-response commercials. After considering various formats and possibilities, we decided to speak directly about the magazine. Our team had some testimonials from subscribers, so we filmed and recorded those people as part of the ad. We scheduled everything in terms of when to get the script, what day to shoot, and when to receive the 60- and 30-second videos.

After that, we went out and did the production. We first scoped locations and found a few places where we could shoot. Then, when we finally identified a place, 360 Visuals did the shoot, built the product for us, and worked everything out. 

What is the team composition?

Jonathan (Owner) was our main point of contact during the process. On the day of the shoot, there was a cameraman, while other people worked on camera focus and sounds. Outside of the shoot, we only had to communicate with Jonathan. He had some editors, but he dealt with them for us. 

How did you come to work with 360 Visuals?

We searched the web for companies that could do TV commercials and interviewed those that had made several ones before. After identifying 360 Visuals, we decided to move forward with them. 

How much have you invested with them?

We invested around $20,000.

What is the status of this engagement?

The project lasted from February–March 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We didn’t set any objective metrics prior to the engagement to determine whether we received what we wanted. However, I hope to have those metrics going forward. Once we air the commercials, we’ll have a better understanding of those. 

Anecdotally, my senior editor — who I trust very much and who has great judgment — was extremely satisfied with the products that 360 Visuals delivered in terms of their look and feel. I wanted commercials that didn’t look like they were homemade; I wanted videos that were professional — that was exactly what they did. Everybody from our team to the people who’d done ad spots in the past said the commercials were fantastic. 

That’s how we feel now, but we’re still waiting on whether the videos will bring the results we’re looking for. That being said, I won’t put all the blame on the 360 Visuals team if we don’t see those results because a lot of work goes into getting direct-response success. 

How did 360 Visuals perform from a project management standpoint?

Their project management couldn’t have been better. Being organized was one of my better qualities. However, I learned a lot from 360 Visuals and Jonathan in terms of organization, making things happen, and getting things done. I soaked in a lot from watching and working with them. They were absolutely awesome in that regard.

What did you find most impressive about them?

As we went through the project, Jonathan would ask us about our concerns and extract shaky grounds that weren’t discussed yet or exposed. Then, he'd directly address them. He'd either compensate as we moved forward or allay those concerns by discussing them with us. 

When we thought things were okay, he pulled hidden issues to the top. Then, he did whatever was needed to accommodate such concerns. He didn’t give any excuses to get around anything.

Are there any areas they could improve?

This may be outside of 360 Visuals’ scope, but a focus group can give us a real sense of how the project will work. We can ask the focus group if they remember what they’ve seen or if they remember Tomorrow’s World after watching the videos. This can help us understand what needs to be tweaked on the commercials and how they’ll work in the real world before we start spending more money.

Do you have any advice for potential customers?

Do your homework on what you’re going for and have an idea of your endgame. I’m not talking about the final video; I’m talking about the results that you want to get from that video. The 360 Visuals team has a great vision, and they can put together what you want — those are their strengths. Understanding your endgame can help them better put the product together.