300FeetOut

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager at the Four Seasons Hotel Los Angeles at Beverly Hills. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 300FeetOut?

300FeetOut helps me with all the website needs for one of our outlets: Culina Restaurant.

SOLUTION

What was the scope of their involvement?

We hired 300FeetOut to completely build out the restaurant’s website, from the photos to press to different sections to highlight special events and offers to our users. Now, if we need to highlight an event on our home page or update menus, I create the content, and 300FeetOut will put it on the website.

What is the team composition?

Right now, we have one main contact, which is Barbara (CXO/Owner). It’s evolved from 1–2 people in the past. 

How did you come to work with 300FeetOut?

I wasn’t there when we first contracted 300FeetOut. I came on 2-3 years later in 2016. It must have been a referral from somebody else.

How much have you invested with them?

I’m not sure, but we’ve spent well over $100,000.

What is the status of this engagement?

The partnership started in October 2010 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since 2016, it’s evolved. For example, we focused on better images in 2017 and highlighting the restaurant and its events and press more often. 300FeetOut has really helped us create different things to impact the website and help us showcase it. 

How did 300FeetOut perform from a project management standpoint?

What I’ve always liked about their communication is that they use a specific platform that lets us send them a direct message. It’s user-friendly, too; I can easily describe what I need to get done, upload an image, and get a quick response. We’ve had no delays or problems with them not responding.  

What did you find most impressive about them?

Their work has such a quick turnaround. The restaurant is so busy that I get a lot of last-minute requests, but I know I can always count 300FeetOut to get anything I need done fast. Sometimes, I even try to make these updates myself, and they’re really helpful in handling any requests I can’t do on my own.

Are there any areas they could improve?

No, they’ve been great since day one. 

Any advice for potential customers?

Be transparent with them and communicate exactly what you want; they’ll be able to execute it perfectly.

BACKGROUND

Introduce your business and what you do there.

I’m an area director of sales for a hotel group in New York. I manage four different properties and am responsible for their sales and marketing efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 300FeetOut?

They built the website for one of our hotels and handle SEO and maintenance on a weekly and monthly basis.

SOLUTION

What was the scope of their involvement?

As a hotel company, we have a standard look and feel for our platforms that are generally consistent across our different properties. They did help us develop all relevant content for the site as well, including social media connections, feeds, and videos. Their team was also responsible for the layout and fine-tuning of the new site.  

What is the team composition?

My main point of contact is Barbara (CXO).  

How did you come to work with 300FeetOut?

When we took over an existing hotel and rebranded it, our corporate office of acquisitions handled all the legwork of getting the hotel prepped for a transition. When I joined the company, the relationship was already established. I was tasked with taking the completed site and implementing it into our sales and marketing work. 

How much have you invested with them?

In total, we’ve spent about $120,000.

What is the status of this engagement?

I started working with them in March 2018, and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started from scratch with the hotel, left with what the property was previously. Because of that, we saw astronomically high month-to-month growth in the beginning. Throughout all of our efforts, we could see that people were becoming familiar with the hotel. 

In our second year, we were still seeing growth in searches, click-through rates, and conversions. This speaks to our ability to hone in on what was driving engagement, which is what we wanted to achieve.  

How did 300FeetOut perform from a project management standpoint?

We mainly communicated online through email. They had a sense of professionalism, knowledge, and responsiveness at all times. We have a performance call every month.

What did you find most impressive about them?

Their level of commitment while handling changes and last-minute tasks really stood out. I haven’t had their level of responsiveness in other relationships. 

Are there any areas they could improve?

The process of launching this hotel was challenging, but they did an excellent job with everything they were tasked with. 

Do you have any advice for potential customers?

I’d love to be able to work with them face-to-face. It would be helpful to collaborate with them in-person. Make the effort to sit down with them to collaborate.

BACKGROUND

Please describe your company and your position there.

Jamesbeck is a boutique executive retained search firm focused on the investment management community. I support the partners, handle search administration and oversee some operations including management of our website updates.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 300FeetOut?

We worked with 300FeetOut on the redesign of our website and they currently assist in the on-going site administration.

What were your goals for this project?

Our goal was to have a fresh modern look for the site.

SOLUTION

How did you select this vendor?

300FeetOut was referred to us. We considered 5 companies.

Describe the project and the services they provided in detail.

We met with 300FeetOut to discuss our overall vision and priorities. We provided sample sites with the desired look and agreed upon a schedule for each stage of the redesign project.

What was the team composition?

The team consisted of 3 or 4 and changed a bit over time depending on the stage of the project. Design, programming, coding, etc.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The website needed an update so it brought us into the 21st Century! The site now better reflects our expertise and values in a modern way.

How was project management arranged and how effective was it?

Project management was great. It was always clear who to work with and the timing for each stage. We only had a couple delays but it didn’t slow down progress at all. We communicated through 300FeetOut’s Dashboard and it was very easy to use.

What did you find most impressive about this company?

300FeetOut has an amazing team that work seamlessly together. They really had a handle on our aesthetic and had great suggestions on design and function.

Are there any areas for improvement?

no

BACKGROUND

Introduce your business and what you do there.

I work for a hospitality company that manages several properties. I oversee or help oversee seven locations in the Hawaii region, and I am the e-commerce manager. I essentially maintain and monitor the website for all seven properties and work with the agencies of each to ensure content is updated and that we provide the necessary information for conversions and bookings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 300FeetOut?

We were looking for a new web agency that would be able to build out a new website and support the rebranding of our company.

SOLUTION

What was the scope of their involvement?

They started by building us an entirely new website from scratch with the goal of making it as modern, fresh, and as easy to use as possible. We wanted to incorporate all of our new branding materials, so we provided those from our end, and they built the website around them.

We have kept them on as partners to help maintain and upgrade the site as we need, providing SEO work and keyword targeting as well as UI/UX recommendations, ADA compliance, and other work whenever we need it.

What is the team composition?

There were three people on their team who primarily participated in the project, which included coming out to Hawaii to see our locations and their before and after from the rebrand

How did you come to work with 300FeetOut?

We heard about them from a sister property in Boston and they did a really good job there, so we wanted to see how they could help us get the site up and running.

What is the status of this engagement?

I believe we started having conversations in April 2016 and our maintenance agreement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The transition has been great. The website represented our full rebrand, which really helped us to reposition the property in the market. We got a lot of wows, both from partners in the market and our guests coming into the hotel. From our perspective, it was a really great success, and the website was a significant part of that.

How did 300FeetOut perform from a project management standpoint?

I was very impressed with their project management skills throughout our work together. They used a project management software that gave us access to check on the progress of tickets and help organize and streamline our communication.

They also provided a client services manager who was in touch with us almost all the time, so it was always really easy to connect with them and get any questions answered or issues resolved over the phone. I was able to give them a list of things we wanted to tackle and rely on them to check back in with me whenever we were ready to start some of those things and remind me about whether or not we wanted to start doing that.

What did you find most impressive about them?

I can’t stress enough just how great their communication was. I was able to visit their offices in San Francisco and was really impressed by how smoothly their internal system operates. It was really comforting to me as a client how dynamic their system was and how involved their leadership was in the process was at all times.

Right from the start, Barbara (Owner) was open about how she managed her team internally and it was clear they were on the same page. She stressed that I could reach out to her if anyone wasn’t getting back to me quickly, and I never even had to use that because the team was always on it, both in terms of the attention to detail in their work and the speed of responses.

Are there any areas they could improve?

I don’t think they have much room for improvement at all.

Do you have any advice for potential customers?

Give them a solid framework for understanding the vision that you are looking for so that they can exercise the skills that they have most accurately toward your goals.

BACKGROUND

Introduce your business and what you do there.

ThoughtSpot is an enterprise software company that is seven years old and venture-funded. We have a business intelligence analytics software that we sell to very large enterprises like Walmart, Apple, Verizon, and others as customers.

I am responsible for global demand gen, digital demand gen, operations for marketing and sales as well as the website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 300FeetOut?

We have been working with them for the last five years, in fact since the company came out. They are our go-to guys to manage the entire web infrastructure.

SOLUTION

What was the scope of their involvement?

They helped to put together the first website to announce our entry into the market, and they have done almost everything that is related to our digital presence in terms of web properties is developed and managed by 300FeetOut, that includes multiple website refreshes over the last five years, it includes integrations with other technologies and integrations with our own product. Internally, we don’t have a web development team, so we rely on 300FeetOut for almost everything in terms of ThoughtSpot’s online web presence.

We used Drupal as our content management system, and we also have a lot of customization and integrations. They used JavaScript or PHP, and we have had other related systems as well as third-party applications.

It is a little more domain-centric. Because these are very large enterprises, our universal prospects are very limited. We use a number of technologies that allow us to really do the concept of account-based marketing. 300FeetOut has been instrumental in creating a state of the art, top of the funnel set up of our website where we can identify tag visitors and reach visitors in almost real-time and feed that to our sales organization for follow up.

There are numerous projects that they have helped us with primarily on the integration side, availability side on the website, as well as just being agile and keeping up with campaign updates, messaging updates, and so forth.  

What is the team composition?

I primarily worked with four or five people including a project manager, developer, architect, and at times the creative head as well.

How did you come to work with 300FeetOut?

The evaluation phase might be a little fuzzy after so many years, but it is primarily that they came through a recommendation and they also shared very similar principles.

I am also pretty hands-on, and I think they are very good at making simple, but scalable frameworks that can be built and managed in a hybrid way whether their team does it or our team does it. I liked that concept. I didn’t want to be locked into a setup where only the consultant can do things.

How much have you invested in them?

I think it varies. We spend between $5,000 to $10,000 a month.

What is the status of this engagement?

It probably goes back to June of 2014, and the work is ongoing. We divide our projects into two. One is just upkeep and continuing to maintain the websites, and we are also localized in four different languages.

On an ongoing basis, we have projects that are short-lived. These are a couple of weeks and are specific for something whether it is a free trial introduction as a product feature or it could be a microsite for some global campaign and so forth.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The whole goal is to get things in motion as quickly as possible while not offending our brand or presence online. We never get dinged on the quality stuff. Whatever gets sent to them turns around as expected. The second aspect is how quickly can we get changes done.

For any company, the cost is critical and by creating a scalable framework, they are empowering us to keep our costs minimized whenever any changes are in play. I think they shared very similar philosophies in terms of not complicating things and also thinking through a project instead of just executing one. I like that idea.

How did 300FeetOut perform from a project management standpoint?

Project management is centralized through a product called Teamwork. I use that primarily to interface with their team. All communication and updates go through Teamwork, and even if there are multiple streams going on, it becomes a centralized location to get all the feedback whether it is submitting files or getting files and so forth.

I haven’t needed to look for anyone else because of the agility and dependency from their side. Our designers ask for pixel-perfect development work and 300FeetOut deliver. They meet the timelines, and most of the time that saves me grief internally as well as having cost impact.

Their turnaround times are amazing and that has kept us from investing or hiring resources internally. We are a 600 plus person company and probably at a 100 million-dollar ARR, and we don’t have a web team internally.

What did you find most impressive about them?

They are just a good partner, and they are just an extension of my team. I can approach them at any time of the day, not that I take benefit from that all the time, but the fact is that they are approachable. They don’t give me attitude that they are a consultant. The fact that they are invested in our success is probably the biggest virtue, as it makes my job so much easier.

Are there any areas they could improve?

Nothing comes to mind in terms of what they can improve. There is a lot of transparency in everything that gets done, and I have never been let down so far so I can’t ding them on that. Communication is easy and accessible, so no, I don’t think there is anything they can do differently to enhance what is happening right now.

Do you have any advice for potential customers?

I think as a team, they would work with any company. To make the most out of any engagement is always a handshake. I think the more you equip them to do their job, the better the outcome is. As much as I count them as a partner, I think they count me as a partner.

For any company that wants to work with them, don’t just consider them as a consulting entity. Consider them as a partner and reciprocate equality because I think you can get a lot more out of them.

BACKGROUND

Please describe your company and your position there.

In my position of Marketing Director for the Stanford Jazz Workshop, I manage all outward-facing collateral for our brands, the Stanford Jazz Workshop and the Stanford Jazz Festival. These programs are integrated, yet they have separate markets. I manage all sales, recruiting, and advertising, as well as directing our after-school education programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 300FeetOut?

We asked 300 Feet Out to design our season looks for both programs, the education programs and the Festival. We also asked them to design specific pieces of collateral, including our brochures, catalogs, posters, booth banners, online and print ads, and e-newsletter. We also asked them to add certain functionality to our Wordpress-based CMS, as well as to update the look of our corresponding website.

What were your goals for this project?

Our goals were to present our programs to the market with as much clarity as possible, while attracting constituents with materials that were warm, inviting, and with which all constituents would feel a connection.

SOLUTION

How did you select this vendor?

We interviewed several design teams, all of whom had been recommended by colleagues in the nonprofit arts presentation world. 300 Feet Out presented the best designs, we all liked speaking with them, and their recommendations were stellar.

Describe the project in detail.

The project was pretty complex, requiring coordination of design, form, and function across print, email, web pages, and online experiences. The deliverables I've described above. 300 Feet Out took very seriously the initial design phase.

They gave us several options for their design choices, and explained what they were intending as an effect. Once we'd decided on the look, fonts, and palette, they took the content we provided and created collateral according to our lengthy schedule — we didn't need all assets at once, but rather, we needed to deploy them on a schedule that spanned from November to June.

What was the team composition?

Barbara Stephenson handled the direction and management. Greg Tornincasa handled the season look and design of print and online collateral, while Brie Martinez handled the programming. Other team members were involved at many other points during production.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our collateral looked great. We got tons of compliments from our constituents. Our print ads were eye-catching and distinctive. Our Festival ticket sales were very strong. Our market share for our summer camps was similarly strong, despite a downturn in the market. Of course, the current market for 2020 has been eliminated entirely. But for the previous seasons, we were very happy with the bottom line results of 300 Feet Out's work.

How effective was the workflow between your team and theirs?

The workflow was flawless. We always knew when to expect comps, and when 300 Feet Out needed clarification or input, they were able to reach us quickly.

What did you find most impressive about this company?

300 Feet Out listened deeply to our descriptions of our work, our market, out constituents, how we're perceived in the market, and how we perceive ourselves. Their designs were fresh, and yet made us feel as though the designs honored our long history, as well as our complex market. They did great work, on time, and on budget. That's impressive!

Are there any areas for improvement?

I have no improvements to suggest.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and executive producer of a video education production company. We work with nonprofits and higher education institutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 300FeetOut?

When we first launched our business, we created an MVP site using Squarespace. However, as our business grew, we needed a new website that reflected the quality of our work and could attract high profile clients.

SOLUTION

What was the scope of their involvement?

They built us a new website from scratch. Their team began with an immersive branding project to help us figure out our core values as a company. They then made that come to life on the site. Their team did all the creative for the site. They took some of the existing content we had such as our logo and pictures, but edited it to fit our new site. The site was built on WordPress. 

What is the team composition?

We consistently worked with Barbara (CXO) and our project manager. Additional team members would assist in different aspects of the project. 

How did you come to work with 300FeetOut?

I found them through word of mouth, one of my friends does SEO work for them. We got proposals from several vendors, but we chose 300FeetOut because they understood our vision the most. 

How much have you invested with them?

I think we spent between $25,000-$30,000. 

What is the status of this engagement?

We worked on the site from December 2018-May 2019. They’ve provided additional assistance since then, including copywriting. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The site has won three design awards. Anecdotally, when we talk to clients, they always compliment our site. It’s also helpful that we have a portfolio on our site that can impress potential customers. 

How did 300FeetOut perform from a project management standpoint?

If there were ever any delays, it was always on our side. Their project management skills were top notch. We used Google Docs to collaborate with them during the branding process. We also shared information through Teamwork. 

What did you find most impressive about them?

They approach their work with a lot of passion. Their team took the time to get to know our business and was invested in our success. It felt deeper than a standard professional relationship. 

Are there any areas they could improve? 

We would appreciate more communication about what we should do to optimize the site each month since we couldn’t afford to keep them on retainer. However, that’s a small area for improvement, and we’re very happy with their work. 

Do you have any advice for potential customers? 

I would give them control over the project. We tried to do more content management ourselves, but looking back, it would’ve been easier to have them take over all aspects of the redesign.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing tourism manager for Bal Harbour Village. My department operates a resort tax, and oversees tourism and marketing. Our main objective is to promote Bal Harbour as a destination; four hotels and 16 restaurants. We are a tourism board.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 300FeetOut?

We needed a new website developed, that would include our new branding.

SOLUTION

What was the scope of their involvement?

For this website, they handled everything; frontend and backend development, from scratch using WordPress. They adapted the new branding into it. There was a discovery phase to determine the different sections needed, including a site map.

What is the team composition?

Barbara (CXO) worked with me on the discovery phase, and was the point of contact for the overall project. Paige (Project Manager) was my daily contact, and Rex (Technology Director) handled the technical side, including keeping up with security.

How did you come to work with 300FeetOut?

They were part of the formal selection process we use before I joined the company.

How much have you invested with them?

We’ve invested $110,000.

What is the status of this engagement?

We worked on the project from Q1-Q4 2017. It took roughly six months to complete the website, which launched around November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website has absolutely helped generate new business, and we’ve had positive feedback. For social media campaigns, I use our website as the first source of promotion.

I had access to Google Analytics, and Rex sent reports for improving website traffic and functionality; keeping up with trends. We’ve recently implemented metrics, tracking parameters such as how many calls originate through the site and how many leads book hotel rooms, etc.

How did 300FeetOut perform from a project management standpoint?

They used an internal system for tracking all communication, and changes made. The communication was very fluid. They had good customer service, delivered on time, and within budget.

What did you find most impressive about them?

They are very hospitable, are experienced, and understand our type of business. They were patient, adapting when our small team failed to respond in a timely manner or got overwhelmed with the workload.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Try to work with Barbara, she’s amazing. She translates the business and technical side in an easily understandable way whether you are technically inclined or not.

BACKGROUND

Please describe your company and your position there.

We support industry and research innovation around the world with the fastest parallel file system at any price point, delivered on the ActiveStor Ultra turnkey appliance to maximize simplicity, boost reliability, and provide the lowest TCO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 300FeetOut?

We hired 300FeetOut for all our web development activities and UX/UI recommendations as well as some design work.

What were your goals for this project?

It's an ongoing project with enhancing our website. We have done a complete redesign and re-development of the website twice with 300FeetOut and will continue this partnership with more future enhancements to our website.

SOLUTION

How did you select this vendor?

We were using InternetSimplicity as a vendor which was later acquired by 300FeetOut.

Describe the project and the services they provided in detail.

They helped us with all of our web development work, UX/UI design recommendations, and is just overall value added to all the projects I handed them.

What was the team composition?

I mostly work with Barbara (owner), Chantel (lead developer), and Bri (lead designer).

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The web development project when we re-launched our website gave us more traction (meaning potential customers stayed longer on our site) and increased our form fills year by year.

How was project management arranged and how effective was it?

Project management was great with the team. They always meet their deadlines and keep everyone on track. They are very consistent with the weekly recap of the on-going projects and making sure we have all the priorities straight.

What did you find most impressive about this company?

The most impressive thing is that 300FeetOut is easy to work with and adds value to every project we hand them. That is rare these days with other vendors.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

Cofactor Genomics is helping to change the way we diagnose disease. Using RNA-based tools, we're building diagnostics that capture more of the complex biology of disease and translate that into actionable clinical decisions.

As the Director of Scientific Projects and Market Development, I lead the marketing and market development efforts at Cofactor. This includes customer and investor-facing materials, such as the website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 300FeetOut?

We were looking to update our website to reflect a new product offering. Offering products via e-commerce on the site was a completely new undertaking for our team that required thoughtful analysis of the user journey on the website. The 300FeetOut team was hired to help execute these updates/additions and provide strategic and holistic recommendations about SEO, content, design, and branding.

What were your goals for this project?

We wanted to add e-commerce functionality to our website and evaluate the existing user journey to create a clearer path/UX. We also wanted to roll out new language and branding throughout the site and establish brand guidelines that could be implemented throughout the company.

SOLUTION

How did you select this vendor?

300FeetOut was recommended by a colleague in another industry who had a good experience with them. I had introductory meetings and received quotes from approximately six agencies and freelancers prior to booking 300FeetOut. Their pricing was reasonable, their team was responsive, and they provided excellent strategic recommendations. Their ability to be flexible and deliver exactly what we needed was paramount.

Describe the project in detail.

They delivered a statement of work, and we had a kickoff meeting to guide their team on messaging, content, and current brand strategy. They took this info and ran with it—executing each step of the project according to the timelines that we set. Each goal described above was met or exceeded.

What was the team composition?

300FeetOut has a diverse team that includes designers, content writers, SEO specialists, and developers. They identified the right people to bring on board each step of the way, and we were able to leverage their expertise. Since this project, the team has also worked with another external vendor and has navigated this challenge with grace and understanding, even though the other vendor hasn’t been very consistent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

300FeetOut consistently knocks it out of the park. The result is a site that we are proud of and a purchase path that our customers are happy with. The team was able to integrate their work with our existing apps/platforms, and the work was flawless. The launch date was smooth, and they offered uninterrupted service. We have since retained 300FeetOut as our web agency, and they are providing regular updates and supporting additional projects.

How effective was the workflow between your team and theirs?

They met every deadline we set and provided consistent, weekly project updates. We use the Teamwork platform, which makes communication easy. Working across multiple time zones and with challenging travel schedules was no problem for them.

What did you find most impressive about this company?

The team at 300FeetOut is a perfect size. They have the expertise required to be a full-service agency but are the right size to provide personal, consistent, and knowledgeable support. They also provided excellent suggestions.

I always knew exactly who was working on each step of the project and could communicate with them directly. They are exceptionally attentive and understand the priorities of both small and large businesses. They’re also flexible and don't force unnecessary or unaffordable things onto you.

Are there any areas for improvement?

I honestly don’t think there are any areas for improvement. I’ve been completely happy with 300FeetOut thus far.