What was the scope of their involvement?
300FeetOut provided a committee to work with our organization and our board of directors. First, we assessed our current position and discussed several new approaches. Once we landed on an idea, their team helped us create visual assets to drive our campaign. They created a collection of images for each social media platform, like Instagram, Facebook, and Twitter. We have 10 different shows every season, so each set of collateral had visuals that spoke to each event’s unique audience. 300FeetOut also helped us roll out a print marketing campaign. They created a suite of materials, including billboards, transit posters, shop posters, postcards, and brochures.
We have a small window of visibility each year, and we have to work on a limited budget. The 300FeetOut team has helped us put together a marketing strategy that allows us to efficiently customize our visual assets to promote different content while staying within our cost limits. We still look to their team for help with each year’s campaign.
What is the team composition?
Initially, I spoke with Barbara (Chief Experience Officer, 300FeetOut). She still sits in on our higher-level and administrative discussions, but I work closely with other staff for additional project needs. Paige (Project Manager, 300FeetOut), Greg (Art Director, 300FeetOut), and Bri (Designer, 300FeetOut) handle my day-to-day needs. I’ve also worked closely with Stephanie (Brand Director, 300FeetOut).
How did you come to work with 300FeetOut?
I first met Barbara when she worked at a different firm that we considered working with, but went in a different direction. Years later, we were looking for a partner to help with this project, and we asked around our network for recommendations. A colleague with the San Francisco Ballet referred us to 300FeetOut. We reached out, and I recognized Barabara’s name from our previous interactions. The company seemed like a good fit, so we decided to work with them.
How much have you invested with them?
We have a limited annual budget for these outreach efforts that ranges from $15,000–$25,000, but 300FeetOut also does about $10,000–$20,000 worth of work pro bono.
What is the status of this engagement?
We started working with them in December 2016, and we work with them every year to coordinate our annual outreach campaign.