1UP Digital Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand and marketing at Tourism Kamloops. We’re a destination management organization. We want to make our city an attractive place for visitors and residents. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 1UP Digital Marketing?

1UP Digital Marketing helped us with digital marketing. 

SOLUTION

What was the scope of their involvement?

We initially hired Google Ads and paid search advertising. They helped on the technical side of search and setting our website up for success with event tracking and our Google Ads console. Now their services have moved from just paid search marketing to include YouTube Advertising and Google Display ads.

1UP Digital Marketing also built two new WordPress websites — one for golf and one for a wine trail. The sites had modern themes and were best-in-class in technology for design and hosting options. They were fully responsive, mobile-friendly, and quick to load. 

We’re not a typical client; we have a lot of experience implementing and building the ads that we’re contracting them to help us with. We have some of our own ad tracking sheets and write our own ad copy in-house. 1UP Digital Marketing builds the targeting and campaign structure and plays an oversight role, flagging for revision anything that won’t work.

What is the team composition?

Julien (Co-Founder) is the primary account manager, but other people oversee our marketing. Some junior staff specialists have access to our accounts and may work on our ads. We also work with another person who’s helped with the website build and design wok.

How did you come to work with 1UP Digital Marketing?

We’re in a small city, so we have limited options; we can either use a big digital agency out of a nearby city or a contractor not located in the same area. I moved to this city three years ago and met Julien around that time. I discovered that he’d previously worked with one of the largest and first search marketing agencies in Vancouver that I’d worked with in the past as well. That experience gave me confidence in his know-how. The team is located in Vancouver, but Julien is based here, which makes us very lucky.

What is the status of this engagement?

The project started in January 2018. The partnership is paused because our budget has been cut due to COVID-19. We hope to restart in September. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We get monthly reports on Google Ads, Google Displays, and YouTube. We used to have meetings, but now we have access to a reporting dashboard. It goes through month-over-month comparisons and year-to-date for our metrics, so we always have a pulse on our performance. Since we’ve been working with them, we’ve had progressive increases in traffic and engagement.

From 2017 to 2018, we saw a 1000% increase in traffic to our site as well as engagement and clicks on our ads. We weren’t doing a lot of digital marketing in 2017, but we still saw significant growth from 2018 to 2019. Our website sessions have lengthened by 55%, and our external links conversions increased by 121%. Our YouTube views grew by 22%, and our blogs views by 99% as well. There was never any question about whether 1UP Digital Marketing’s tactics are working. They’ve positioned us for growth. 

How did 1UP Digital Marketing perform from a project management standpoint?

When it came to working with them, they’re great communicators. They kept our projects on scope, on budget, and on time. Their proposals provide clear work schedules with timelines which we constantly meet.

We always work with them because their knowledge of digital marketing is pretty cutting-edge. They also know the technical side of how to build a website and how the latest Google algorithms work. That’s even more important than the design portion. 

What did you find most impressive about them?

They’re a small boutique that can provide dedicated attention to us and be responsive if we have quick questions. The cost compared to the services they provide is competitive. They also provide a wide range of services now; any of our digital needs are covered.

Are there any areas they could improve?

No.

Any advice for potential customers?

If you choose 1UP Digital Marketing, you’re in good hands. Expect your marketing performance metrics to improve. 

BACKGROUND

Please describe your company and your position there.

I am the senior brand manager for a group of primary care clinics in Western Canada. We focus on prevention and early detection. Our services include on-going care from family physician, family health nurse, registered dietitian and kinesiologist. We are a small marketing team supporting all centers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 1UP Digital Marketing?

Provide expertise in the area of digital marketing to supplement a small marketing team. They manage our PPC campaigns, continue to look for ways to optimize our SEO and then lead small digital marketing projects such as a recent CRO project to help boost lead generation from our homepage.

What were your goals for this project?

Increase web traffic and drive more leads from web forms.

SOLUTION

How did you select this vendor?

They are a small nimble firm, much like our own team, and they are faster to respond to urgent requests and do require change orders or additional fees when we are looking for support on newly arising issues.

Describe the project in detail.

We have 1Up on a monthly retainer, so the project (ie. our goals) changes from year to year.

However the utmost importance is increasing our leads, which comes from driving more traffic through a variety of SEM tactics. 1Up keeps us up to date on industry best practices and will often bring new ideas to the table to try to exceed our established targets

What was the team composition?

1Up has an account manager dedicated to Copeman and one of the company owners touches base regularly to provide additional support.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our web traffic officially hit a corporate long term goal of growing 10x based on a 2010. We reached this target one year ahead of schedule.

They have continued to exceed the conversion goals and web traffic goals we set them each year, and each year sales has hit their targets, suggesting that the marketing team is effectively filling their funnel with quality leads.

How effective was the workflow between your team and theirs?

Due to the small size of each of our teams, we find 1UP to be extremely receptive and quick to follow up on requests. They provide monthly reports and establish project goals whenever there is an additional ad-hoc request.

What did you find most impressive about this company?

Value - the quality of work is like a big agency, but from a boutique firm.

Are there any areas for improvement?

Continue to take feedback well, address concerns head on. We have not had any major problems in the five full years working with 1UP Digital Marketing.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Eproval

Describe what your company does in a single sentence.

At Eproval, we revolutionize the way cities manage special event and film permitting by streamlining processes and enhancing cross-departmental coordination.

Our platform not only accelerates permitting but also improves transparency between applicants and reviewers, ensuring a smoother, faster, and more accessible permitting experience.

Join the numerous cities that have transformed their permitting practices with our innovative technology and experience enhanced operational efficiency and community satisfaction in your city.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 1UP Digital Marketing to accomplish?

• SEO
• Digital presence paid ads
• Website revamp

SOLUTION

How did you find 1UP Digital Marketing?

Referral

Why did you select 1UP Digital Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from 1UP Digital Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO optimization
• Paid word advertizing
• Website revamp and improvements
• Digital content strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Qualified leads generation
• Supported overall revenue growth year over year for 3 years

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Monthly review meetings
• Summary report of highlights
• Annual updates

What was your primary form of communication with 1UP Digital Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

• Founders get involved
• Quick turn around
• They have great work and guidance.

Are there any areas for improvement or something 1UP Digital Marketing could have done differently?

All growing companies are challenged with scaling resources and keeping continuity with customers.

BACKGROUND

Please describe your company and position.

I am the General Manager of a hospitality & leisure company 

Describe what your company does in a single sentence.

Whale watching and wildlife tours.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 1UP Digital Marketing to accomplish?

• Increase online revenue
• Manage all website/digital marketing
• Optimize SEO

SOLUTION

How did you find 1UP Digital Marketing?

Worked with company before I started

Why did you select 1UP Digital Marketing over others?

Did not choose them!

How many teammates from 1UP Digital Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

1UP handles all of our digital marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We exceed our annual revenue goals every year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very attentive to our needs and requests. Always available. They pay very high attention to detail for our company's digital marketing strategies and executions.

What was your primary form of communication with 1UP Digital Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

How easy they are to work with.

Are there any areas for improvement or something 1UP Digital Marketing could have done differently?

Nope!

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator. 

Describe what your company does in a single sentence.

Tour operator

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 1UP Digital Marketing to accomplish?

• Digital Marketing & SEO

SOLUTION

How did you find 1UP Digital Marketing?

Referral

Why did you select 1UP Digital Marketing over others?

Referred to me

What was the size of 1UP Digital Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO Monthly Roadmap
• PPC Strategy
• Content Recommendations
• Weekly Touch-Base Calls

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Success of campaigns
• Website optimization
• Bookings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

My company has been working with Julien and James from 1UP for the past few months and we couldn't be happier. They combine great knowledge and years of experience with the utmost professionalism, efficiency and great, fast communication. They helped us with the transition of one of our brands and we will move forward to do many more with them.

What was your primary form of communication with 1UP Digital Marketing?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their fast, clear, and efficient communication is impressive.

Are there any areas for improvement or something 1UP Digital Marketing could have done differently?

No.