10 Plus Brand, Inc.

BACKGROUND

Introduce your business and what you do there.

We’re a commercial insurance broker.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 Plus Brand, Inc.?

In recent years, it has become a necessity for businesses to have a presence online. 10 Plus Brand, Inc. put together digital marketing campaign for us that would grow our presence on social media sites, such as LinkedIn.

SOLUTION

What was the scope of their involvement?

At the beginning of the project, they gave me a 10-page packet of questions for me to answer. Once I went through that, they refined my mission statement and identified what we needed to change on my website.

Then they redesigned and developed our website from start to finish. Recently, they redid the website again due to changes in Google’s algorithm.

From there, they outlined a digital marketing strategy. They created social media profiles on platforms such as LinkedIn. They also write monthly blog posts. Not only do we feature their articles on our website, but we also post them on social media. 10 Plus Brand, Inc. makes sure we have all of the hashtags included on those posts as well.

What is the team composition?

I worked directly with Joanne (Founder & CEO).

How did you come to work with 10 Plus Brand, Inc.?

Joanne is a member of a business network I belong to. I figured I might as well work with somebody I knew and trusted. I looked at 10 Plus Brand, Inc.’s website and was impressed by how clean and organized it was. Anyone would be able to navigate their site, and that’s how I wanted mine to look too.

What is the status of this engagement?

We’ve been working together for 5–6 years. We began our partnership around January 2015 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve earned about six different accounts that we wouldn’t have won if it wasn’t for our web presence. I even heard that someone all the way in Washington, DC follows the blogs that 10 Plus Brand, Inc. writes for us. We’ve definitely gained interest from potential clients across the country.

How did 10 Plus Brand, Inc. perform from a project management standpoint?

Joanne is a task-master. If I don’t complete something on time, she lets me know. She makes sure we stay on track. We used to talk on the phone, and before the COVID-19 pandemic, we met in person, but we recently began using Zoom.

What did you find most impressive about them?

They’re efficient, cost-effective, and results-oriented. They can take a project from start to finish. They understand what I do, develop it, and get the content online.

Are there any areas they could improve?

They deliver everything they promise.

Do you have any advice for potential customers?

Follow Joanne’s lead. Answer her questions and she will develop the results you’re looking for.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and president of a business coaching organization. We focus on groups of leaders and leadership teams.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 Plus Brand?

We wanted to promote our business through a series of videos using the communication of our brand and the references and testimonials of our customers.

SOLUTION

What was the scope of their involvement?

10 Plus Brand started the process with what they call a ‘DNA Process,’ which is a series of discovery interviews that establish our value proposition as an organization, the essence of the market we want to address, and the problems we’re trying to solve for our customers. From that information, the team started creating the script for the video.  Later, their team came to one of our coaching sessions to create the content in line with the script that described our value proposition and our customers' excitement about our services.
 
Members who participated in that session later went into separate video calls with 10 Plus Brand’s team and provided testimonials about our services and about what they individually get out of working with us; I think that’s where we doubled up and got the most value. Through those conversations, they captured enough footage time to create a brand video for our forums offering, which we can use on YouTube, with email campaigns, and in our email signatures. We also utilize those testimonials as a whole or edit them for individual use, so that we can get a lot of content from those videos; it’s been 18 months, and we’re still applying them for our business.

What is the team composition?

We worked primarily with Joanne (CEO), but more people were involved in the scriptwriting and the filming processes.

How did you come to work with 10 Plus Brand?

I met Joanne through a networking group called ProVisors, and she later came to speak to one of my business owner groups, so I got a chance to see what she was offering. During that process, she got a client out of that, and I later got feedback from that engagement. Everybody talked about YouTube and how businesses have to have video content, so we decided to do something about it and selected Joanne’s work.

What is the status of this engagement?

The project lasted from July–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been getting positive feedback from people telling me that we have great videos. Last week, I received an email saying that they enjoy the story in the video of how I grew to become the entrepreneur that I am. Additionally, we regularly attach the testimonial videos when somebody I first meet wants to know more about what we do. I’m sure that 10 Plus Brand has a dime in that dollar every time we move forward.

I can say that 10 Plus Brand helped to streamline the qualification process for us. Now people see our work, and they know our capabilities, which allows us to modify faster. That’s golden.

How did 10 Plus Brand perform from a project management standpoint?

I’m a stickler for detail, so I was on top of everything all the time. I had to be turned around to see things from their expertise and perspective, and everything went great. Before the COVID-19 pandemic, we communicated in person. We also communicate through emails, Zoom, and shared documents.

What did you find most impressive about them?

What differentiates 10 Plus Brand is the way that they get to know the essence of a client’s business and amplify it into creating content that aligns.

Are there any areas they could improve?

One of the things that can be improved is giving context to the clients. 10 Plus Brand’s team knows the material and the process so well. They just told me how they were going to do everything. If they gave some context to understand the big picture better, I might not have been as much as a burr under the saddle for them.

Any advice for potential customers?

Don’t try to get in the middle and add too much of your ingredients to the soup; understand that they know what they’re doing.

BACKGROUND

Introduce your business and what you do there.

The company is a global business strategy and execution firm that provides end-to-end solutions to drive growth and operational excellence for clients across various industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 Plus Brand, Inc.?

We needed help with my board biography, LinkedIn profile, and research.

SOLUTION

What was the scope of their involvement?

10 Plus Brand, Inc. helped me with my board biography, LinkedIn profile, and research. The team also helped me with my personal brand architecture.

What is the team composition?

We worked with one teammate from 10 Plus Brand, Inc.

How did you come to work with 10 Plus Brand, Inc.?

We were both members of the Private Directors Association. 10 Plus Brand, Inc.'s approach was unique and customized to me.

What is the status of this engagement?

We worked with 10 Plus Brand, Inc. from January to July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

10 Plus Brand, Inc.'s work resulted in my LinkedIn profile getting more attention and traffic. The team also delivered a board biography that aligns with my career goals.

How did 10 Plus Brand, Inc. perform from a project management standpoint?

We primarily communicated with 10 Plus Brand, Inc. via Zoom, Google Docs, and text messages.

What did you find most impressive about them?

10 Plus Brand, Inc.'s ability to help me define my personal and unique brand was impressive.

Are there any areas they could improve?

There was nothing 10 Plus Brand, Inc. could have done better.

BACKGROUND

Please describe your company and position.

I am the President of Action Tax Services, LLC

Describe what your company does in a single sentence.

Accounting, Tax and Bookkeeping services, but I am building out my influencer and professional speaking platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10 Plus Brand, Inc. to accomplish?

• Branding
• Build Influencer platform

SOLUTION

How did you find 10 Plus Brand, Inc.?

convention

Why did you select 10 Plus Brand, Inc. over others?

• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Detailed 1 on 1 coaching and communications to define my brand, create my brand, identity as an influencer and public speaker

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Effective branding
• Online platform
• Marketing (website, linkedin, etc)
• Professional profile

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, regular in person meetings.

What was your primary form of communication with 10 Plus Brand, Inc.?

In-Person Meeting

What did you find most impressive or unique about this company?

Their specific detail, interest, expertise, and persistence in getting to excellence were impressive.

Are there any areas for improvement or something 10 Plus Brand, Inc. could have done differently?

Not yet.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Jez Cartwright Inc

Describe what your company does in a single sentence.

Performance Coaching & Management Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10 Plus Brand, Inc. to accomplish?

• Sort out LinkedIn profile
• Align with brand messaging

SOLUTION

How did you find 10 Plus Brand, Inc.?

Other

Why did you select 10 Plus Brand, Inc. over others?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Get my brand aligned as well as sort my LinkedIn profile out.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A process whereby the outcome was worked on and modified as we went along. This ultimately ended up with a great, finely honed, outcome.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, and it was impressive how responsive they were.

What was your primary form of communication with 10 Plus Brand, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

They were focused and incredibly responsive.

Are there any areas for improvement or something 10 Plus Brand, Inc. could have done differently?

It’s easy to get blown along and for me I lost track of where we were in the process. But you are able to get your feet back on the ground pretty quickly.

BACKGROUND

Please describe your company and position.

I am the CEO, Board Member, Digital Transformation Expert

Describe what your company does in a single sentence.

Digital Transformation and Advisory services for CXO's

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10 Plus Brand, Inc. to accomplish?

• Personal and corporate Branding
• Content Creation

SOLUTION

How did you find 10 Plus Brand, Inc.?

linkedin

Why did you select 10 Plus Brand, Inc. over others?

I was taken by Joanne's energy and her passion.

How many teammates from 10 Plus Brand, Inc. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Worked with Joanne for her to help me distil my specific skills and strengths in a manner that walked about what I want to do going forward as my brief was very specific & unique, in that, I am not looking to get a new job or a role, I want to build a marketplace of companies that want to use my experience and background to help them grow their business and also to build a Can Do culture within their companies for people, process and technology. 

Joanne helped me go through their process of first responding to their set of 22 questions, many of them were not applicable to my specific USE case and as such we spent almost 6 to 7 hours discussing and jointly crafting my profile page, my company page, my past experience summary etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes are yet to be seen BUT I feel good about the quality of content that we jointly crafted and more importantly the strong alliance that we have built with each other.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Joanne is a stickler for starting and ending each of our sessions with a concrete deliverable and I found that this stopped me from procrastinating and getting stuff done !

What was your primary form of communication with 10 Plus Brand, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their passion, knowledge, and attention to detail.

Are there any areas for improvement or something 10 Plus Brand, Inc. could have done differently?

None that standout for me.

BACKGROUND

Please describe your company and position.

I am the president of Real Estate Dimensions

Describe what your company does in a single sentence.

Home Building, real estate investment, BFR, consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10 Plus Brand, Inc. to accomplish?

• Developed my LinkedIn profile, resume,
• Build new brand for my new company with DNA decoding
• Design new business name and logo

SOLUTION

How did you find 10 Plus Brand, Inc.?

• Referral

Why did you select 10 Plus Brand, Inc. over others?

• Referred to me

How many teammates from 10 Plus Brand, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. personal branding on LinkedIn, with their proprietary process, for both my personal profile and company page
2. resume
3. decode brand DNA for my new company, with a comprehensive, thorough process, with insightful business consulting, and coaching, as well as business model and financial analysis
4. corporate identity- name, tag line, logo, design and development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Inspired me to be an Entrepreneur with their insights,,strategies,expertise.I developed clarity and vision in this process, in addition to an outstanding Linkedin profile, resume, and corporate identity. Joanne Tan, company's chief brand strategist, truly understands every aspect of business, and she is a suburb branding expert.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and responsive.

What was your primary form of communication with 10 Plus Brand, Inc.?

• Virtual Meeting

What did you find most impressive or unique about this company?

They are truly no nonsense. They move you thru a rigorous process, and the results are worthwhile.

Are there any areas for improvement or something 10 Plus Brand, Inc. could have done differently?

no

BACKGROUND

Please describe your company and your position there.

The company I work for is one of the largest commercial insurance brokers worldwide. We help complex organizations solve risk and insurance issues.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 10 Plus Brand, Inc.?

I hired 10 Plus to help me redesign and rewrite my LinkedIn profile.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected this vendor after a web conference discussion and reviewing work they have done for other clients.

Describe the project in detail and walk through the stages of the project.

The project was done over several web interview sessions which got into great detail about my motivations and life experience. This allowed 10 Plus to obtain a sound understanding of why I went to work in this industry and what specific strengths I bring to my clients.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with one person, Joanne.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am very satisfied with the outcome. I am not comfortable talking about myself. The process with 10 Plus helped me describe myself authentically. By having shared my lifetime of personal experiences with Joanne, we were able to use that discovery to craft my personal message on LinkedIn.

How effective was the workflow between your team and theirs?

The workflow was very easy. Joanne was wonderful to work with. We scheduled our interview times about once per week.

What did you find most impressive or unique about this company?

Most impressive is the process went as promised and her personal style made me comfortable sharing my success and failure and what motivates me. The end result was something I would never have been able to write on my own.

Are there any areas for improvement or something they could have done differently?

No areas to improve. Joanne and 10 Plus offers a valuable service.