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Lauren Fairbanks
Co-Founder & Managing Partner, S&G
Lauren Fairbanks - Lauren Fairbanks is a former journalist and the co-founder and CEO of S&G. Her work with clients, such as DJ Khaled, Square, and the Las Vegas Tourism Board, has won numerous brand and communications awards. Lauren is also a member of the Forbes Agency Council and is a Forbes columnist, covering brand communications.
Articles By Lauren Fairbanks
How to Attract Employees With Content Marketing
Candidates now research employers as thoroughly as consumers research brands. See how to attract quality employees with content marketing in 2026 — from...
How to Use Subject Matter Experts in Content Marketing
Subject matter experts make your content marketing accurate, original, and trustworthy — the edge that wins Google E-E-A-T and AI search. Here's how to...
Candidates now research employers as thoroughly as consumers research brands. See how to attract quality employees with content marketing in 2026 — from...
Subject matter experts make your content marketing accurate, original, and trustworthy — the edge that wins Google E-E-A-T and AI search. Here's how to...