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Print Design Pricing Guide 2024

Updated February 8, 2024

Are you a business owner looking to invest in print design? Our pricing guide provides an overview of print designers' cost factors and pricing models, helping you make informed decisions about your design investments.

In a world where digital is king and everyone is online, it is hard to remember how print design can be a key branding and design tool for businesses in the B2B space.

Well-designed print materials such as business cards, brochures, flyers, and packaging can help businesses establish brand recognition and build customer credibility. Professionally designed print materials also communicate that a business cares about quality and attention to detail, which can help to attract new customers and retain existing ones.

Investing in high-quality print design allows businesses to create a lasting impression and build a strong brand identity that resonates with their target audience. Hiring a print design agency is the next step in bringing your vision to fruition.

This pricing guide will explore the key factors that impact the cost of hiring a print designer and provide a detailed breakdown of various pricing models your business needs to know to make a proper investment.

Print Design projects reviewed on Clutch typically cost

< $10,000
< $10,000 $10,000 - $49,999 $50,000 - $199,999 $200,000 >

As shown in the chart above, services by print designers on Clutch are often a few thousand dollars.

Print design costs for businesses can differ due to several factors. The cost of hiring a print designer will depend on the specific needs of the company and the type of project they are undertaking.

Whether you're a small business owner looking to create marketing materials, a startup looking to draft new letterheads, or a large corporation in need of branded packaging, this pricing guide will equip you with the knowledge you need to make informed decisions about your print design investments.

Print Design Prices & Hourly Rates

Every business, no matter the industry, can benefit from eye-catching visuals. The real question is what type of print design will be worth investing in your business.

The table below breaks down the average price of specific print design projects that your team can use when working with a print design agency.

Service
Description
Average Hourly Rate
Cover art is meant to capture the product's identity. Professional design services will bring an album cover to new life.

$25–$49
Print design agencies can create graphics for newsletters and reports to showcase data, improve letterheads, and make charts stand out.

$100–
$149
If your company is hosting an event, a print design agency can create a banner or different pieces of signage to draw attention.

$25–$49
Businesses can physically showcase their work with brochures and pamphlets. Print designers can design the product, organize any content, and print out copies.

$100–
$149
An attractive business card design gives all recipients a favorable impression of a business. Hire a print design agency to create some for your full-time employees to give out at networking events.
$25–$49
Businesses can hire print design agencies to design corporate greeting cards to send to their customers during various times of the year.

$25–$49
Infographics
Infographics do not have to be limited to social media graphics. Print designers can craft infographics showcasing progress and other data pieces on poster boards, physical displays, and more.
$25–$49
Print designers can use graphic design work to create corporate invitations and announcements for their clients.
$25–$49
Similar to other graphic design projects, print design agencies can design book and magazine covers for businesses if that’s what they want.

$25–$49
If your business works with clients overseas, a nice way to engage with them is by sending a postcard. Your print design agency can make templates of postcards at a fixed price that your team can use over the years.
$25–$49
Presentations
If your business is showcasing new services to a client, a well-designed presentation with strong graphic designs will make your company stand out.

$25–$49

Note: Price ranges above are in U.S. dollars

How Much Does a Custom Design Cost?

The average cost of hiring a print design agency on Clutch is between $100-$149 per hour.

Depending on what your print design needs are, your company needs to carefully evaluate the specific expectations and choose a pricing model that aligns best with their budget.

It's also important to remember that the actual cost of hiring a print designer goes beyond just the monetary cost. It also includes the time and effort required to communicate with the designer, provide feedback, and oversee the project to ensure it meets the desired specifications.

Ultimately, the real cost of hiring a print designer will depend on the specific project needs, the designer's expertise, and the desired quality level.

Print Design Services by Pricing Model

Print designers can charge for their services in several ways. Here are a few standard methods:

  1. Hourly rates: Many print designers charge an hourly rate based on their services' total number of hours.
  2. Flat rates: This fee is typically based on the scope of the project or the number of deliverables required, and it is agreed upon upfront by both parties.
  3. Project-based pricing: Print designers may also offer project-based pricing, which is often used for larger, more complex projects. The cost is calculated based on the project's entire scope and requirements.
  4. Retainers: Some print designers work on retainer, where clients pay a set fee for ongoing design services.

Clients should communicate their budget expectations clearly with the print designer and work together to create a pricing structure that meets their needs.

What Services Do Print Design Agency Offer?

  • Graphic design services
  • Print production
  • Creating business cards, banners, posters, flyers, and packaging
  • Offer other marketing services like brand strategy, website design, logo design, and more.
  • Delivering visually appealing designs that communicate client messages while reaching their brand goals.

What Impacts How Much a Print Designer Charges?

  • Project scope
  • Number of deliverables
  • Customization
  • Print designer's experience
  • Timeliness

Design projects that require more time and effort will cost more due to their complexity. Another factor is the number of deliverables your team requests, meaning the amount you spend directly correlates to project-based tasks.

Explore graphic design pricing for your business.

A design project could be simple or expansive. For example, you could hire a print design agency to create a set of brochures for your company. A simple project could just be the graphic design artwork and printing. Still, a more extensive project could include all of that with copywriting, replicating the brochures into other materials, revisions, and more. This also can relate to the level of customization required for your work.

Source

Print design agencies can start using templates for work, but custom design work that accurately reflects your company’s brand and vision will take more time and effort. The cost of a design project is also impacted by the quality of materials an agency uses.

More experienced print designers have a higher skill level, meaning they can charge more for their high-quality work than entry-level designers because of that experience level. Like with other projects, the timeline also impacts the overall cost. Rush jobs or design projects with tight deadlines will cost more due to the need for additional resources and less time.

Location is another factor that impacts pricing for print design projects.

2024 Print Design Pricing by Location

Browse hourly rates for Print Design companies by popular locations.

CountryAverage Cost per Hour
United States of America$100 - $149
India<$25
United KingdomUnknown
Canada$100 - $149
Australia$100 - $149
Phillippines<$25
Ukraine$25 - $49
Poland$25 - $49
Spain$25 - $49
Mexico$25 - $49

* Countries ranked by Clutch traffic

Print design agencies in North America and Western Europe charge higher rates due to the higher cost of living in those areas. Businesses might look to outsource their print design work to locations like Eastern Europe, Asia, and other regions where they charge less.

Companies might prefer to work with a local print design agency, so their teams can collaborate in-house. Still, with communication tools like Zoom or Google Hangouts, it’s easier for companies to work with service providers worldwide.

If your business is still unsure of who to hire for new designs for print materials, explore portfolios of design projects and customer testimonials. You can also request quotes and interview agencies based on their years of experience and their past design work. This information can be a dealbreaker in selecting a print design agency.

Navigating Print Design Costs for Your Business

Understanding the costs associated with print design projects is vital for businesses looking to invest in improving their brand identity.

By working with a professional print designer and clearly communicating your budget expectations, you can ensure that your project meets your requirements while staying within your budget range. While print design projects may vary in cost depending on their complexity and scope, careful planning and budgeting can help you achieve your desired outcomes without overspending.

By prioritizing quality print design, businesses can create marketing materials that resonate with their target audience, enhance their brand reputation, and ultimately drive business success.

Search top print design companies on Clutch.

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