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Graphic Design Company Pricing Guide March 2024

Updated November 17, 2023

Graphic Design Company Pricing Guide 2024

Before hiring a graphic design company, learn about the factors that influence costs in this pricing guide. Consider agency size, location, and experience when interviewing potential service providers.

Graphic design is an important part of developing a company’s brand image, yet it’s something that many businesses overlook. Visual assets such as infographics, CTA, social media images, and more can help companies stand out from their competitors and appeal to potential customers.

Whether these designs are being used to improve the look of a website, make advertisements more visual, or to create a cohesive look between a company’s brand and its social media, a graphic design company can help.

Estimating how much your project will cost can be challenging, thanks to variables like what’s being delivered and where the agency is located.

This graphic design pricing guide will provide you with more detailed information about how graphic design companies price their services and how much you can expect to pay over the course of your partnership.

Graphic Design projects reviewed on Clutch typically cost

< $10,000
< $10,000 $10,000 - $49,999 $50,000 - $199,999 $200,000 >

Most companies spend quite a bit on graphic design — in fact, the average graphic design project on Clutch costs tens of thousands of dollars. While this range may seem like a lot, business leaders still choose to invest in graphic design because it can have a big impact on how their brand is perceived.

The overall cost of the project varies depending on what your design partner is delivering for your business, your industry, where your graphic design partner is located, how many people are on their team, and more

Price of Graphic Design Based on Industry

Just about any business can benefit from having eye-catching visuals. Yet, the cost of hiring a graphic design company can vary depending on your industry.

Explore Recommended Graphic Design Companies

This is probably because the scope of the project will change depending on your competitors and what deliverables will be needed for your graphic design project to be successful.

The table below breaks down the average cost of a graphic design partnership on Clutch based on the client’s industry.

Industry
Average Project Cost
Software
$10,000 - $49,999
Financial Services
$50,000 - $199,999
Advertising & Marketing
$10,000 - $49,999
Healthcare
$10,000 - $49,999
Education
$10,000 - $49,999
Food & Beverages
$50,000 - $199,999
Arts & Entertainment
< $10,000
Nonprofit
< $10,000

Note: Price ranges above are in U.S. dollars.

As you may notice, several industries have an average project cost that are significantly below or above the average cost for graphic design on Clutch. For instance, nonprofits are less likely to pay as much for graphic design while companies in the food and beverage industry are likely to pay more.

This makes sense when you think about why companies in these industries may hire a graphic design company. A nonprofit may only need a few graphics for their website and stationery, while a food and beverage business may need graphic designers to deliver packaging designs, images for advertising, branding materials for all of their products and more.

While this data can help you understand how much your competitors are investing in graphic design, it’s not the best way to budget for graphic design. A better way to estimate the cost of your project is by breaking down exactly what deliverables you’re looking for from a graphic design company and estimating how much time the graphic designers will spend on their projects.

Create a Graphic Design Budget

Start with:

  1. Establishing a set figure
  2. List your fixed design expesnes
  3. Consider other unique expenses
  4. Set boundaries
  5. Remember your graphic design goals

These tips will help your team build a budget for any type of graphic design pricing.

What Is the Real Cost of Hiring a Graphic Design Company?

One of the biggest parts of a graphic design budget is the designers’ time. Most graphic design companies charge between $100–$149 per hour for their services.

What Services Do Graphic Designers Offer?
  • Branding materials (logo design, typography, color palettes, etc).
  • Business cards, brochures, letterhead, and posters
  • Social media graphics
  • Email marketing graphics
  • Packaging design
  • Infographics & other illustrations
  • CTAs, landing pages, and other website graphics
  • Web design

Of course, more goes into graphic design than just a few sketches. Graphic design companies go through several steps to make sure that their clients not only get the products they need, but that the designs themselves reflect the client’s vision and brand.

To ensure that their clients are happy with their work, graphic designers conduct market research, brainstorm with clients as needed, and go through several design iterations, depending on the project description.

When hiring a graphic design company, companies should determine what is most important to them in a design partner. Is it the cost? Their style? How much experience they have? Or where they’re located? The answer to these questions can impact the overall cost of the project.

Should you hire a graphic design freelancer or agency? Make your decision with our guide. 

Graphic Design Pricing Models

Graphic design agencies can be paid in various ways. For example, graphic design pricing can be hourly as mentioned above, or just by project.

If a project requires a bit more time, graphic design agencies might choose to charge an hourly rate, but if it is a quick design update, a fixed project rate might make more sense. These prices can vary based on a variety of factors.

Some companies have graphic design packages that clients can use. These packages are designed to fit the ongoing design needs of businesses. 

Retainer agreements are another graphic design pricing option – this is the practice of giving an upfront payment to the graphic design team before work has been completed. This involves a lot of collaboration, communication, and project breakdowns. This is also a trickier option because it heavily relies on the expertise and skill of the graphic design agency. 

High-quality graphic design work can make or break a brand – ensure you’re receiving the best quality work while staying within your budget.

What Impacts the Cost of Hiring a Graphic Design Company?

  • Agency size
  • Agency location
  • Experience

While graphic design companies usually charge hourly rates for their services, you may notice that some charge more than others. Generally, graphic designers will quote you more if they’re more experienced, have a more robust team, or live in a larger city.

Well-known graphic design agencies can charge more for their services because they’ve built out a robust portfolio and have experience working with companies in various industries around the world. Because of their portfolio, potential clients can trust that they will deliver high-quality designs that meet their requirements in a timely manner.

The size of the team could also impact their hourly rates. While freelancers often charge lower hourly rates, it can take them longer to complete a project than a slightly larger team. To make sure you find the right team for your project, you should carefully consider what you hope to accomplish and how these rates will impact your graphic design budget.

Finally, companies often set their rates based on their immediate market. Because of this, graphic designers in certain areas will charge more than those in other regions.

2024 Graphic Design Pricing by Location

Browse hourly rates for Graphic Design companies by popular locations.

CountryAverage Cost per Hour
United States of America$100 - $149
India<$25
United Kingdom$150 - $199
Canada$100 - $149
Australia$100 - $149
Phillippines$100 - $149
Ukraine$25 - $49
Poland$25 - $49
Spain$25 - $49
Mexico$25 - $49

* Countries ranked by Clutch traffic

In order to save money, some business leaders decide to outsource their graphic design work to companies in other areas of the world. For instance, graphic designers in India, Bangladesh, and Pakistan charge about half as much as those in the United States and the UK.

Thanks to communication like Google Hangouts and Zoom, as well as project management software, like Asana and Monday, it’s easy for companies to work with service providers in different areas of the world. Companies no longer have to work with partners within driving distance.

Without regional limitations, you can find a graphic design partner that fits their budget without sacrificing the quality of their work. Check out the average cost of working with a graphic designer in these popular countries on Clutch.

Learn more about the world of graphic design with our graphic design glossary.

The Total Project Cost Depends On Your Deliverables

Your project scope is likely to have a big impact on your project’s overall cost. Because graphic design companies charge an hourly rate for their services, the cost of hiring a design partner depends on how long it takes for the project to be complete.

Factors such as the number of revisions you go through as well as the sheer number of deliverables there are can impact the timeline of the project, and therefore the cost.

For instance, web design is a much larger project than designing a few infographics and business cards. It also requires more specialized expertise, which can increase the hourly rate of the project as well.

Additionally, logo design often requires several iterations and more brainstorming than other designs you may request. Again, the more time your graphic design team spends on the project, the more it would cost. As a result, projects that require significant revisions are likely to be more expensive.

Before hiring a graphic design company, it’s important to create a scope of work that outlines the project description. Not only should this include the objectives of the project, but it should also list the deliverables that the graphic design team will be creating over the course of their partnership.

Graphic Design Pricing Depends on Several Factors

Graphic design is an important part of building your brand’s identity. Hiring a graphic design company can ensure that your visuals represent your business and convey your message.

Ultimately, the cost of hiring a graphic design company depends on the agency’s hourly rates. To find a partner that fits your budget, consider looking for companies with different experience levels, larger teams, or those outside your immediate area.

Whether you’re looking to hire a graphic design company for a single project or are looking to retain a design partner, you can find the perfect partner on Clutch.

Interested in hiring a graphic designer? Filter through top contenders by location, price, and more. 

Browse the leading graphic design companies on Clutch