Best Logo Design Packages

A logo design package can vary based on your specific needs. It often includes a consultation to learn about your business, values and offerings to better understand your audience and the message you want to portray. Then designers will take your feedback and create a variety of logos in different styles. Packages also allow for a number of rounds of revisions for you to refine the logo with the designer and ensure it matches your business. The end deliverable is a logo in a variety of file types and variations to use across your digital and physical branded assets.

The logo design packages on Clutch.co range from $55–$1800.

Logo design is the process of creating a logo for a business or a brand. Logos are a visual way to communicate your company’s message to your audience through text, color, graphics, shapes and illustrations. As part of a company’s branding efforts, your logo is often the first thing your audience sees and associates with your company. An established logo can help you build brand loyalty and grow your business.

Logo design pricing can vary anywhere from $50 for a very simple, templated logo to tens of thousands of dollars. That being said, most small businesses looking for a new logo will pay between $250 and $1500 dollars. The price will vary widely based on whether you hire a freelancer or an agency, the research effort that occurs before the design process, how many options they are expected to design and the rounds of revisions you get once the logos are created.

There are 7 main types of logos:

Monogram logos (or lettermarks) are logos that consist of letters, most other the initials of the brand the logo is for (e.g. LV for Louis Vuitton).

Wordmarks logos are logos that include the name of the brand in their logo, without any additional symbols or images (e.g. the Coca-Cola Logo).

Symbolic logos are logos that use an image as the representation of the company (e.g. Apple).

Abstract logos are logos that consist of an image that is not recognizable beyond being the representation of the company (e.g. MasterCard).

Mascot logos are logos based on an identifiable brand ambassador or character (e.g. KFC’s Colonel Sanders logo).

Combination logos include both wordmark and symbolic aspects in one (e.g. Puma).

Emblem logos are similar to combination logos in that they combine an image and text, but the text is within the image as opposed to next to it (e.g. Starbucks).