Logo Design Pricing Guide 2024

If you're starting a business or looking to rebrand, creating a logo is one of the most important steps. In this pricing guide, we'll explore the factors that influence logo design costs to clarify what to expect when working with a designer.

A well-designed logo can make your brand memorable and recognizable. It's often the first thing potential customers will see. However, figuring out how much to pay for a logo can be challenging.

Many businesses, in particular small businesses, prioritize speed of cost-effective logo design services. This may mean they sacrifice quality by using a free logo maker. For a personalized touch, companies should hire a logo design agency with expertise.

Businesses may assume that custom logo design work is highly expensive. However, finding a team that will work with your budget will lead your company to new heights.

This logo design pricing guide will help business owners and marketing teams discover how to craft the perfect arrangement with a logo designer and finalize a key aspect of their brand identity.

As shown in the chart above, logo design services on Clutch can be a few thousands of dollars. Much of the price of logo design relies on scope of project phases, scale of work, and additional graphic design services.

Without a good logo, companies will lose themselves in competitive markets. That's because they'll lack a feature that sets their brand apart.

Don’t let your company get lost – explore your options for superior logo design services at a reasonable price point.

Logo Design Rates Based on Industry

The complexity of a logo is a main factor in determining logo design prices. Your logo's appearance can also be a key indicator of your industry’s target audience.

Want to know more about how much logo design firms charge for logos in your industry? This table shows what select business types can expect to pay for a logo based on their market.

Industry	Average Project Size
Advertising	Less than $10,000
Arts & Entertainment	Less than $10,000
Business Services	Less than $10,000
Consumer Products	Less than $10,000
Financial Services	$10,000–$49,999
Gaming	$10,000–$49,999
Healthcare	Less than $10,000
Nonprofit	$10,000–$49,999
Real Estate	Less than $10,000
Utilities	$10,000–$49,999

Note: Price ranges above are in U.S. dollars

Several industries have an average project cost that mirrors or exceeds the average cost for logo design services on Clutch. For example, a real estate firm is less likely to pay as much for a logo design project than a company in the nonprofit industry.

This makes sense when you think about the industries themselves. For instance, a real estate firm will likely want a simple logo that is the name of the firm whereas a nonprofit will want a mission-forward logo.

The best way to estimate the cost of your logo design company’s project is by defining expectations for a “good design” for your company. For example, an e-commerce business might need a logo design that reflects their specific product or brand colors. That will impact the cost of a logo and help your team budget for the hiring process.

What is the Real Cost of Hiring a Logo Design Agency?

The average cost of hiring a logo design agency on Clutch is between $100-$149 an hour.

Before hiring a logo design firm, it is important for businesses to think about different factors related directly to their company. This comes down to mission, values, and target audience.

Companies should know what they’re looking for in a simple logo or a more complex design. A logo that reflects their brand identity, gives a memorable perception of their brand story, and uses the right fonts, shapes, and colors will be ideal to appeal to target audiences.

What Services Do Logo Design Agencies Offer?

Logo design agencies can offer a plethora of services:

• Ideate and design a logo with sketches and revisions
• Run branding questionnaires with their clients
• Brainstorm typography & color types
• Competitor & market research
• Assist with marketing materials for other avenues like social media, style guides, and business cards

What Impacts the Logo Design Rates?

• Logo type
• Length of design process & additional tasks
• Formats, programs & tools
• Size of team
• Agency location

The complexity of your ideal logo will impact the cost of hiring a logo design agency. Complex logos take more time to create than simple ones. If your company wants a complex logo with different fonts and designs, it will take more time and resources, putting it on the high end. If your team is interested in a simple logo, revisions and brainstorming won't be as daunting. That logo design job could be completed within a week.

Source

The length of the design process will impact the overall collaboration and price tag. Many companies offer logo packages that include all of these steps: creative brief development, market research & strategy, sketching & concepting, revisions & reflection, trademarking/IP work, presentation, and delivery.

Designers can deliver logos in different file formats (PDF, JPG, EPS, SVG), so your company can print the logo on marketing materials like brand design templates or t-shirts. Your logo could also include various features like animations, impacting the overall cost. Logo design agencies might also charge a fee for certain tools they use, like Adobe Illustrator or Sketch.

For big logo projects, more than one designer may be allocated to the project. This will give your company many different logo options, but logo design studios will likely charge based on the number of resources.

Your company could also use members of the logo design agency’s team for other tasks that could be completed by a branding agency, like crafting marketing materials and helping with graphic design. These extra services and creating high-quality logo for your company will impact overall pricing.

Additional Reading: 'Graphic Design Glossary: 78 Essential Terms'

Another factor that determines the pricing of logo design services is where the design agency is located.

Typically, logo design agencies in North America and Western Europe have higher hourly rates than companies based in Asia, Africa, and other areas of the world.

If your company is still lost on who to hire for logo design services, browsing customer testimonials and portfolio items can help, along with requesting quotes from your top choices or asking about their design processes. This critical information can influence your final decision.

Find the Perfect Logo Designer for Your Company’s Vision

Make the right first impression with the best logo. Doing it internally or hiring a freelance designer could be things to consider, but investing in a professional logo design service will produce a new logo that accurately reflects your company’s values, mission, and product offerings.

Companies need to have realistic expectations while keeping in line with their budgets. With the right knowledge about the logo design process, logo design pricing can be broken down and understood.