• My Tools

Web Development Services Hiring Guide

Picking the right web development partner is key to ensuring your website properly represents your business and serves your customers.

Find Web Development Service Providers

Web Development Services Hiring Guide

Updated April 30, 2024

The web development process isn’t for the inexperienced or faint of heart — web development teams are known for creating scalable, custom websites with top-of-the-line UI/UX features, API integrations, and bespoke functionalities.

For many companies, their app or website is the medium through which customers directly access value. A robust website is an absolute must for the modern company. In the digital age, customers expect to be able to find and interact with brands online.

Whether you’re looking for full-service web application development, e-commerce development, or website design, your team will need to have plenty of years of experience under their belt if they hope to create something of excellent quality.

That experience can’t always be found in-house, especially if you’re just starting up or scaling rapidly. This guide is here to walk through everything you need about web development services companies to hire a team to bring your products, services, and experiences online.

Browse Related Web Development Services

What is Web Development?

Web Development: the process through which web applications, e-commerce websites, web portals, and other websites are created, often involving front- and back-end work with web dev frameworks, coding languages, QA testing, and design.

Web services are offered to third-party clients to help them create dynamic sites and apps from scratch. They're also known for their ability to develop scalable templates, workflows, and experiences that improve usability and website performance.

In addition to creating and optimizing new websites, website development services can migrate legacy systems to more compelling platforms or improve existing assets.

To continue impressing audiences and generating leads online, web development services are needed to keep your brand on the cutting edge of technical excellence.

A full-service web development firm may offer any or all of the following services:

  • Design and construct websites and web apps
  • Implement responsive design
  • Optimize for search engine optimization (SEO) performance
  • Long-term website maintenance
  • Implement e-commerce solutions
  • Content management system (CMS) integration
  • Web analytics setup
  • Integrate cybersecurity measures

When connecting with a web development company, it’s important to know the services you’re looking for. Some companies will specialize in one or two areas, while others classify themselves as full-service or able to handle a multitude of services within their team alone.

Further, some web development companies will focus on certain programming languages, frameworks, and technologies more than others. If you have legacy systems that require particular tools or expectations for how a new system will be built, consider exploring “Magento developers” or “Ruby on Rails companies” rather than simply “web developers” alone.

Whether you’re looking for help with Java or Joomla, the ideal web development companies in your area are ready to connect with you.

Web Development Services by Country

Web Development Services by City

4 Benefits of Web Development Services

Web development companies are known for approaching the creation and maintenance of web applications and sites with strategy. Their selection of coding languages, frameworks, and methodologies is critical to providing unique benefits to their clients.

These are just some of the many benefits of connecting with high-quality web dev service providers:

  1. Establish an Online Presence: acting as digital storefronts, websites, and content establish brands in the online world. The logos, branding, and marketing won’t be the only part of your online presence that leaves an impression — the site speed, quality, and usability will all contribute to how customers view your brand. A strong website or app contributes to positive sentiment about your company.
  2. Enhance User Experience and Accessibility: bug-free coding, thoughtful design, seamless site architecture, and accessibility-minded assets make navigating websites easy and smooth for customers. Having a web dev team that’s considerate of users with visual impairments or those relying on keyboard navigation will make your site inclusive, usable, and optimized for everyone.
  3. Drive Conversions and Achieve Business Goals: web development and conversion rate optimization (CRO) practices are closely intertwined. Teams can collaborate with in-house marketers to strategically place CTAs, ensure the checkout process is simple, and design pages in a clean, engaging way. All of these actions will directly impact conversions (and your bottom line).
  4. Keep Up With Technological Advancements: tech can often feel like a race, but web development companies have the ability to help your team adopt the latest technologies, make sites mobile responsive, enhance user experience, adapt SEO approaches according to recent algorithm updates, and integrate new security updates to keep your business ahead technologically.

What Services do Web Development Companies Offer?

As discussed above, full-service companies can offer web development services or a la carte by a more specialized agency. Choosing the right agency will likely depend on finding companies with the technical expertise in your desired areas or languages.

To get you thinking about what technologies might be right for you, consider your need for the following web dev services:

Web Development Frameworks and Environments

Web development frameworks and software environments are built to support developers in their efforts to build and deliver software in the form of applications, web services, and APIs.

  • Angular
  • GatsbyJS
  • Netlify
  • NextJS
  • NodeJS
  • React

Low-Code and No-Code Platforms

Low-code platforms allow developers to create software solutions with limited coding, and no-code platforms don’t require any code. These new technologies are growing fast in popularity and elegance, making them popular among startups and small businesses.

  • Airtable
  • Appian
  • Appy Pie
  • Bryter
  • Bubble
  • Creatio
  • GeneXus
  • Mendix
  • OutSystems
  • Quixy
  • Salesforce Lightning
  • Thunkable
  • Visual Lansa
  • Zoho Creator

Programming Languages

Through the use of programming languages, developers are able to create immersive mobile apps, dynamic websites, and interactive experiences. Unless using a no-code platform to put together a website, companies will need to search for experts with knowledge in at least one programming language.

  • JavaScript
  • Elixir
  • Go
  • Gramex
  • PHP
  • Python & Django
  • Scala

Content Management Systems (CMS)

Content management systems are software solutions allowing users to add, delete, or edit website content. A CMS is key to content management at scale.

  • Drupal
  • Sanity CMS
  • Statamic CMS
  • TYPO3
  • WordPress Developers

Oftentimes, high-quality web development companies will lead with hard skills: platforms, frameworks, and technical tools that will create the solution that addresses your business needs.

While the technical skills and services listed below are core to any custom web development project, it’s important to remember that website development services also often include competencies across graphic design, digital marketing, search engine optimization (SEO), web design, project management, and UX design.

A user-friendly web development solution combines all these elements to create memorable online experiences. While software development skills should lead the way in finding an ideal partner, don’t underestimate an agency’s ability to provide end-to-end services that extend beyond traditional web app development provisions.

How to Assess the Performance of Web Services Providers

Suppose you’re going to spend critical budget dollars on hiring a web development company. In that case, it’s important that you track their performance to ensure that you’re receiving the quality of work that you’re paying for.

The metrics and key performance indicators (KPIs) companies use to evaluate web development services will vary with the objectives and programming requirements you provided your team throughout the project. No matter your spend, here are some solid metrics to start with, if you’re looking to be most effective and succinct.

  1. Conversion Rate: a measure of the completed web development product — tracking conversions will allow companies to determine whether the site is easy to navigate and engaging.
  2. Session Duration: a measure of how long the average user spends on the web app, often used as an indicator for engagement. However, pairing this metric with others is necessary to ensure users aren’t spending more time on your site out of confusion.
  3. Bounce Rate: a measure of the completed website, indicating how often users are leaving the site without making an engagement action (click, scrolling pages, conversion). A high bounce rate may signal low-quality pages.
  4. Development Velocity: a KPI for your development team during the creation process — a measure for the amount of work the team can complete between sprints. This is a strong metric for tracking pacing during development.

What is a Web Development Team?

As discussed, web development is composed of a wide range of tasks, requiring a diversity of skills from various contributors. The full scope of a development project contains front-end development, user interface and user experience design, back-end development, database management, data protection, and, at times, full-stack development.

To get the comprehensive understanding of technologies as well as the seamless design integration top companies are looking for, your best bet is hiring a web development services company to take the reins.

When hiring a web development team, look out for the following roles that may be available to your account:

Who Makes Up a Web Development Team?

  • Project Manager: manages the relationship between the client and dev team, making them responsible for project coordination, scheduling, and communication.
  • Front-End Developer: designs and implements UI/UX and handles HTML, CSS, and JavaScript work
  • Back-End Developer: in charge of databases, server-side logic, and integrations using languages like PHP, Python, Ruby, or Node.js.
  • Full-Stack Developer: does both front- and back-end development tasks
  • UI/UX Designer: creates user-friendly interfaces through user research and design principles
  • Quality Assurance (QA) Tester: tests quality, functionality, and usability of the website via testing processes to find and flag bugs or glitches in the existing solution
  • Database Administrator (DBA): maintains databases needed for the web application to run, involving data security and performance monitoring
  • Scrum Master: facilitates Agile development processes and ensures adherence to Agile principles for the sakes of delivering strong products on time and within scope

What to Look for When Hiring Web Development Services?

We know how important it is to find a web development company to meet your unique requirements for web technologies, functionality, and design, but finding the right team can be difficult. After all, a huge part of your digital presence is at stake when you put your trust in an external team.

The good news is that hundreds of web development companies worldwide are more than qualified to deliver high-quality products that align with your technical requirements.

How else should you narrow down your search? Consider starting with your budget. Building a web development services budget is the first step to understanding what you can afford. While this exercise may feel limiting, it’s important to keep a realistic perspective when hiring outside services.

Plus, you’ll use your budget in conversations with potential providers, which will keep both of your teams on the same page about cost constraints.

Criteria For Hiring Web Development Services Provider

  • Budgetary Considerations and Pricing
  • Scope and Complexity of the Project
  • Industry Experience and Niche Specializations
  • Expertise in Specific Technologies and Frameworks
  • Strong Case Studies and Portfolios of Successfully Developed Websites
  • Testing and Quality Assurance Practices
  • Client References and Testimonials

There are plenty of ways to apply this criteria to potential web development services providers. It’s recommended, though, that companies in the early stages of their selection process do some research before reaching out to providers with RFPs straight away.

Browsing past portfolios or reading through verified reviews from past clients will give you a deeper understanding of whether or not a certain company is for you.

Know Your Priorities

After considering various companies as potential development services providers, it’s important to keep your criteria top of mind. When you start receiving proposals and entering interviews with provider candidates, you’ll be able to use your priorities as a north star to guide you to the right company.

If you know you want a company that’s local to your area over all else, you may choose to only send RFPs to web dev teams in your city or region. In this case, this preference vastly simplified your hiring process by restricting the number of eligible providers.

When you get to the interview stages, it will be your responsibility to determine whether the value they offer is a good match for your business needs.

That can be a tall order, but by asking the right questions, you’ll be able to access insights into their past projects, approaches to problem-solving, and communication styles.

To get started prepping your questions lists, pull a few of the following questions to help you get a feel for what it might be like to work with a web development services company.

11 Questions to Ask Web Development Services Companies

  1. Can you walk us through your development process from planning to deployment?
  2. What industries have you worked with in the past?
  3. Who will be the primary point of contact for our project?
  4. How do you approach project management, and what methodologies do you follow (e.g., Agile, Scrum)?
  5. How do you handle project delays or changes in scope?
  6. How do you handle testing and quality assurance?
  7. Can you provide ongoing maintenance and support after the project is completed?
  8. What technologies and programming languages do you specialize in?
  9. What security measures do you implement to protect websites and applications?
  10. Can you provide references from previous clients we can contact?
  11. Do you offer training for our team on using and maintaining the website/application?

These questions will give you a balanced knowledge of a company's development process, project management approach, tech stack, and plans for security. When you’ve found the right team, use your early conversations as a jumping-off point to scope out your project together. Beginning your relationship with clear and open communication will start the project on the right foot.

How Can Web Development Services Meet Your Business Goals

Web development services provide what is sure to be one of your core offerings or experiences: your website. As technology advances, don’t let any in-house limitations cause you to get left behind. A web development company can fill any front-end, back-end, or design gaps to ensure your site is as strong and appealing as possible.

When hiring web development services, understand that you must be specific about your objectives and priorities. Connecting with the ideal company won’t happen on its own — you need to show up to conversations fully aware of what you expect from the collaboration.

Regardless of where you are in your hiring journey, Clutch is here to help you find and decide on the right web development team for your next project.

Related Articles