Hurricane Golf, an online golf retailer, primarily ranked for its brand name. The retailer extended its partnership with Be Found Online (already partnered for other digital marketing services) and boosted page one performance by over 1,000%.
Online Golf Retailer Struggled to Rank Beyond Brand Keywords
Hurricane Golf primarily ranked for terms that applied specifically to their brand, meaning they only had visibility with audiences already familiar with their name and services.
Content Creation & Foundation Design Led by Be Found Online to Optimize Landing Pages
Be Found Online strengthened the golf retailer's SEO by revamping site architecture so that it was optimized for long-tail keywords with lower competition than other online retailers in the sporting goods space.
The long-tail keyword optimization process included re-optimizing the site to target keywords containing the word "discount."
Be Found Online also recommended that the golf retailer's product pages allow more user-generated content to increase the amount of product-related unique content published on the site.
Finally, Be Found Online published additional content on targeted pages.
Be Found Online Generates Transactions & Revenue for Hurricane Golf
Be Found Online’s services moved Hurricane Golf onto page one for search results for over 3,000 keywords (compared to 365 at the start of the campaign in 2014).
Hurricane Golf's improved standing in search engine results pages (SERPs) increased year-over-year site visits, transactions, and revenue by at least 25%.
Be Found Online Charges Hourly, Custom Pricing
Be Found Online prices SEO services at $195/hour, so each SEO campaign is priced on a custom-basis. There is a minimum of 40 hours/month or 50 hours total for a one-time project.