ZEUX Innovation

BACKGROUND

Please describe your company and your position there.

I am a Sr. Account Exective of an Enterprise Software Company wherein I am responsible for solving customers (mostly global fortune 500 companies) needs by implementing a solution using out software

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ZEUX Innovation?

We engaged with ZEUX to help our client get customized designs for a banking platform.

What were your goals for this project?

The goal was to create top-class user experience on the banking platform for our customers. They aspire to be the top digital bank in the world.

SOLUTION

How did you select this vendor?

I got the reference about them through my network. We talked with their references and evaluated their abilities by looking through their portfolio and past work.

Describe the project in detail.

Our client (one of the large banks) needed help with customized designs to be built on our platform. We engaged with ZEUX after assessing their capabilities. The project included not only designing over 3000+ screens but ensuring that various stakeholders' expectations were met and navigate tough expectations. They did a stupendous job of delivering on a scale without compromising on quality. The biggest challenge was maneuvering multiple stakeholders’ expectations while ensuring that the quality and output doesn’t get compromised.

What was the team composition?

1 CXO, 1 UX Strategist, 4 Leads, 4 Sr. UX Designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still underway but despite having aggressive timelines, they have been able to stick to it.

How effective was the workflow between your team and theirs?

Initially, as a team, we all struggled to collaborate effectively with multiple parties involved considering the scale of the overall program. But, soon enough we found a way to ensure we can be agile and get the required output.

What did you find most impressive about this company?

 Their experience in working on large scale UX Design projects.  While they are based in India, they can easily compete and deliver much better results as compared to any US or UK UX design agencies.  Their sound understanding of UX Design Principles. Each and every UX resource was very well trained and knew what they were doing.  The approach of being a partner and not a vendor. They often went beyond and brought in additional insights (via research) that weren’t called for but ended up being very fruitful for us to steer towards a particular design direction.

Are there any areas for improvement?

I think they need to improve their marketing. Not many companies are aware about this UX design company.

BACKGROUND

Please describe your company and your position there.

Presently helping delineate Discovery India’s digital road-map in India Part of the core team that is launching Discovery India's first direct-to-consumer digital product 'Discovery Plus'. Working on product development, consumer research, branding, UI/UX, and setting up the OTT technology partner ecosystem

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ZEUX Innovation?

Initially we hired ZEUX to do some qualitative user research to help us hone our product strategy to launch Discovery India’s first direct-to-consumer digital product “Discovery Plus”. The quality of work gave us the confidence to hire them for end-to-end design of our Product.

What were your goals for this project?

To arrive at a best in class UX design for our D2C product

SOLUTION

How did you select this vendor?

Came across ZEUX via google search

Describe the project in detail.

This project was about UX research and design of the App and website. Initially, ZEUX conducted user research across several cities in India. After having a deeper understanding of the user’s needs and wants, we also hired them to do a design of the app and the website.

What was the team composition?

1 Lead UX Designer 1 Sr. UX Designer 1 CXO to provide thought leadership

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The product has shown quite promising early indicators pertainng to user adoption and experience. The UI/UX has been appreciated by users and stakeholders alike.

How effective was the workflow between your team and theirs?

We had no issues on overall project management. The team was highly proactive and diligent.

What did you find most impressive about this company?

The passion they bring to the project, the work ethic to deliver as per schedule and the excellent quality of work.

Are there any areas for improvement?

None that I can think of

BACKGROUND

Please describe your company and your position there.

I work as an AVP - Innovation & New Product Development at one of the large banks in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ZEUX Innovation?

We engaged with ZEUX to help us design the monthly interactive statement for our customers.

What were your goals for this project?

We wanted to increase engagement with our customers and increase upsell + cross sell to the customers.

SOLUTION

How did you select this vendor?

Within our company, ZEUX had worked on various projects with multiple stakeholders and the team spoke quite high of them which I also experienced while looking at their extensive portfolio work. So, yes without a second thought we got going!

Describe the project in detail.

Along with the PDF statement sent monthly, customers are also sent a link to their interactive statement. Upon clicking it, they can get a visual representation of their monthly transactions, their spends across expense categories, peer-to-peer financial spend comparison and offers based on the top categories they spend on. Key USPs:

• Engaging and holistic view of one’s own financial relationships across assets and liabilities on a monthly basis, no need for multiple statements
• Customers get a view of their spends across various expense categories.
• Customers can compare their financial profile with people like them and get a view of how well they are managing their finances.
• Saving of time and effort to analyse trends of financial transactions.
• De-cluttering of offers for the customers by providing them with personalized offers based on their interests and spend pattern.

What was the team composition?

1 Lead, 1 Sr. UX Designer, 1 CXO

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Here’s the initial feedback gathered from a survey conducted amongst 8000+ customers.

• 88% rated good and excellent for the usefulness of information shown
• 90% rated the visual design look and feel as good & excellent
• 81% rated agree/strongly agree in assisting in the understanding of spends

How effective was the workflow between your team and theirs?

The workflow was smooth with minimal back and forth between the teams. Zeux team needed minimal hand holding and were able to grasp the gist of our requirements and vision accurately. The POC/ drafts created by the team met our requirements overall in the first go itself. The team dedicated to this project was always available for multiple calls to brainstorm and incorporate adhoc ideas/suggestions that our team came up with.

What did you find most impressive about this company?

It was great working with the ZEUX Innovation team and their thought leaders. The UX designers collaborated very well. Also, this project needed innovative and break-through ideas, something that was never done before in the industry. Hence, ZEUX was our go to place. They not only helped us create what we were looking for but also provided a lot more by handholding and directing us with their sound consulting advise which is much needed in creating anything new.

Are there any areas for improvement?

To be honest there’s nothing that I can point out which didn’t go well.

BACKGROUND

Please describe your company and your position there.

I am a Partner in one of the large independent PR firms in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ZEUX Innovation?

We engaged with ZEUX to help us redesign our intranet portal for employee engagement.

What were your goals for this project?

We wanted to increase engagement with our employees, enable knowledge sharing and increase retention.

SOLUTION

How did you select this vendor?

Got a few good references from my network. Besides that, two of our prestigious clients highly recommended ZEUX.

Describe the project in detail.

Our intranet portal has a lot of great information that employees can consume such as case studies, PR trends, market analysis etc. However, the presentation is cluttered, and it becomes confusing for people to find the relevant data. Instead they were using the portal only for daily tasks such as conference room booking, applying for leaves etc.

We engaged with the ZEUX team to create an unconventional intranet portal. Key USPs:

• Personalised dashboard showing content relevant to employees
• Introduction of features like polls, likes, share, comments, etc to increase participation
• Prominent leader board for events and competitions to increase
• Data analytics to see which content is being consumed by people across functions, geographies and levels
• De-cluttering of dashboard by removing redundant features based on respective roles and functions

What was the team composition?

1 Lead, 2 Sr. UX Designer 1 CXO

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Employee participation on company led initiatives jumped from 26% to 82% because the relevant data was easily accessible to them
• Positive feedback gathered from 600+ employees about different metrics
• We have started using the tool as an HR initiative to increase personal enrichment and reduce attrition

How effective was the workflow between your team and theirs?

It was seamless. We had tight timelines and a lot of constraints on the technical front but the ZEUX team managed everything very well.

What did you find most impressive about this company?

The team spent considerable time in understanding requirements of all the stakeholders right from the CEO to the new employees. Since intranet portals are mostly confidential their study on industry trends and application of those to our context was impressive.

Our timelines were tight and yet the team worked exactly as per project schedule. Having worked with so many consultants considering the nature of our business, this was a novelty for us!

A smart and passionate team, they're very open to going beyond the boundaries to suggest innovative ideas and on time completion of project – this summarises our experience with ZEUX. Highly recommend this team!

Are there any areas for improvement?

We are very happy with our experience with ZEUX.

BACKGROUND

Please describe your company and your position there.

I am SVP & Head of APAC at a Norwegian multinational Telecom operator with operations in 11 countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ZEUX Innovation?

We hired ZEUX Innovation for a complete UX Revamp of a telecom app and web for B2C Users

What were your goals for this project?

The older version of the app and web was outdated and not scalable enough to add lot more products. With increasing competition pressure and decreasing margins, it was imperative for us to make sure that we gain a competitive edge via by providing a differentiated user experience. Other goals of the project were to increase adoption and app usage, increase ARPU and reduce servicing costs

SOLUTION

How did you select this vendor?

We selected this vendor after following an elaborate process of identifying the right UX design company for us. We had invited several global design companies and they were one amongst them. The reason we chose ZEUX Innovation was because they demonstrated thought leadership, transparency, process-orientation and ability to successfully handle large-scale and complex UX design projects.

Describe the project in detail.

ZEUX had laid down a detailed project plan and they followed it meticulously. They first ensured there is an alignment in vision, and expectations amongst the key stakeholders. They then sought to understand user needs and their expectations.

Based on this they created the blueprints, wireframes and subsequent designs. They did a user test on the new designs to ensure it works with the users. Finally, they completed all the screens. One key thing that ZEUX did very well was effective collaboration with the development partner to ensure that the designs are implemented exactly as envisioned.

What was the team composition?

1 CXO, 1 UX Lead and 2 UX Designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new app new app design has been super successful. Can’t share much data on certain metrics but here is the kind of outcome we achieved

• % of users signing up for using the app has increased
• % of users using the app regularly has increased significantly
• Discovery of newer features and services has grown multifold.
• Bill Payment and Recharge collection has increased significantly

How effective was the workflow between your team and theirs?

Highly effective. The team allocated was always available. They have strong project management and governance processes. The project was delivered on schedule, within budget and with best in class quality.

What did you find most impressive about this company?

Their ability to deliver quality on large scale impressed us. They can handle complex UX design projects as per scheduled and within budget. What more can you ask for

Are there any areas for improvement?

Would be great if they can also offer end-to-end design and development services.

BACKGROUND

Please describe your company and your position there.

I am the General Manager for our breakthrough innovation startup focusing in the IoT space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ZEUX Innovation?

To ensure the IoT technology is used effectively, we emphasized and wanted to give equal importance to the UX Design of the application to monitor our renewable energy system. Below are the things that was expected from ZEUX:

1. Design a dashboard that customizes to different stakeholder views, allows them to view the relevant data and execute related tasks
2. Design infographics that are easy to understand and look visually appealing, especially end users need to access and understand the system performance.
3. The infographics should be actionable and help the end user to improve their processes. These infographics also help the technicians to diagnose any issues and provide remote support and service to the end users.  
4. The active notifications and warnings allow the technicians to pro-actively reach out to the end user and provide service even before they have to make the call.

What were your goals for this project?

1. Create an application to manage the IOT enabled devices that acts as a core differentiator in the market. 2. Present actionable data to the end user that enables efficiency and product sustainability

SOLUTION

How did you select this vendor?

We were impressed to learn that ZEUX Innovation’s approach was systematic and process-oriented. Also, they were focussed on achieving real outcomes around usable information for the end user than just creating pretty picture design.

Describe the project in detail.

Given the uniqueness of our service and the multiple stakeholder’s involvements, we decided to start designing the most massive use case first, which was the view for the administrators. The team listed out all possible social impact metrics and technical parameters, that could be derived from the data received from the energy device, and then narrow down to the essential ones. The first iterations of dashboard designs were reviewed internally by us and with the team working with the end users in the Innovation Sandbox. Once approved for intuitiveness, functionality and branding guidelines, the designs were delivered as HTML files, which were then developed and executed by our Team

What was the team composition?

1 Lead UX Designer, 1 Sr. UX Designer, 1 Lead Programmer, and 1 Sr. Programmer. Oversight and thought leadership were provided by VP – UX

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The design of the application has helped us clearly differentiate from the other device manufacturers. Our customers clearly see the value in investing in our systems and the application

How effective was the workflow between your team and theirs?

Initially had apprehensions because I am based in US and ZEUX Innovation team operates out of Mumbai, India. However, there were absolutely no collaboration issues. The overall project management and communication was flawless. They finished the project before time and way within the allocated budget

What did you find most impressive about this company?

Quality of work, the kind of resources (one may initially find that they are a bit expensive but you will soon realize that the quality of the output and the turnaround time offsets that extra bit of premium they charge), thought leadership, and pro-activeness. Additionally, the ownership and accountability of the project by ZEUX built my trust with them.

Are there any areas for improvement?

I gave them feedback that they should build capabilities to provide end to end solutions. Would be great to work with one stop shop and be worry-free

BACKGROUND

Please describe your company and your position there.

I work as an AVP, Digital Marketing at one of the large banks in India

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ZEUX Innovation?

We engaged with ZEUX for several Design projects. UX revamp of Retail NetBanking, UX Design of Securities’ Portal etc.

What were your goals for this project?

To provide world class experience on digital banking channels. Give Convenience & Ease of Use to customers through intuitive design of Bank's Digital Assets

SOLUTION

How did you select this vendor?

Through references

Describe the project in detail.

The projects we engage ZEUX with are generally for large scale and complex projects like revamp of Retail NetBanking, Securities Trading Portal etc.

What was the team composition?

3 Leads, 5 Sr. UX Designers, 3 Programmers, 2 CXOs

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The designs have been really liked by all stakeholders. We commissioned large scale technology development and implementation based on the designs delivered by ZEUX.

How effective was the workflow between your team and theirs?

Highly collaborative. They do what it takes to deliver complex and large-scale projects successfully. In large scale and complex projects, it is imperative that the design partner contributes in a way that ensures effective implementation.

ZEUX went beyond just delivering UX designs and often solved some tech problems that our technology partner was facing.

They are a perfect partner when it comes to bridging the gap between design and development.

What did you find most impressive about this company?

People at Zeux are masters in managing large UX Projects and Quality Delivery.

We are impressed by thier understanding of the domain, UX science & deep knowledge and ability to question “obvious” things.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

Paktolus is an information technology company headquartered in Miami, Florida, USA with development houses in India. We are a global service provider in the industry and have been helping both startups and large enterprises with all of their technology needs for almost two decades. My role as CEO is to constantly strive for innovation and to partner with the best providers to deliver superior solutions to our customer partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ZEUX Innovation?

We were looking for partner to help us with UX Design of our core learning platform. As a technology company, we do have in-house UI designers. However, because of the significance of the project, it was important for us to get a world class UX design partner onboard and we are fully satisfied with the decision.

What were your goals for this project?

To create hyper-simple UX design for the entire user journey.

SOLUTION

How did you select this vendor?

Through a personal referral in the industry.

Describe the project in detail.

ZEUX kicked-off the project with a stakeholder interview followed by creating a task flow architecture, wireframe and then lastly applying the visual design. It was a very simple and methodical process.

What was the team composition?

1 Lead UX Designer 1 VP – UX for guidance

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our end clients are super happy with the work that ZEUX completed. ZEUX managed to simplify a very complex and outdated flow. We are now looking to engage with them for additional projects.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

The quality of their work, flexibility and understanding of the big picture.

Are there any areas for improvement?

There always is but nothing specifically comes to mind at the moment.

BACKGROUND

Please describe your company and your position there.

I am an Executive Director responsible for Digital Learning at Mentora, a leadership development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ZEUX Innovation?

For User Experience Enhancement of our Digital platform.

What were your goals for this project?

We engaged Zeux for phase-1 of our project - to look at current User Experience of our platform and suggest immediate implementable recommendations that does not require heavy code change.

SOLUTION

How did you select this vendor?

thru our Network.

Describe the project in detail.

Phase-1 of the project involved talking to stakeholders and in an iterative manner start building the recommendation list. They looked at existing list of changes, client feedback, future roadmap and along with their experience in this field, prioritised the results. Phase-2 involves a more outside in and broader analysis.

What was the team composition?

One senior advisor and two full time UX professionals from Zeux who interacted with a number of people from Mentora. Primary contact from Mentora was the lead of the Digital platform.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcomes where calibrated weekly and the final result was to our satisfaction. We have a list of changes that we are rolling out as part of our release cycles starting December.

How effective was the workflow between your team and theirs?

Very effective. The interaction was cordial yet demanding the best that we can achieve by keeping the project objectives at the core. Everybody was aligned in making this a successful endeavour.

What did you find most impressive about this company?

Flexible, Client centric, Professional

Are there any areas for improvement?

Overall, the experience was very positive. We got what we expected. For next phase, we are looking for more of their experiential inputs on what is best in class. Phase-1 probably did not give them that mandate but would like to see more of that.

BACKGROUND

Please describe your company and your position there.

We are the largest Retail company India and in the top 100 globally At the time of the execution of the project was the head of Site operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ZEUX Innovation?

We collaborated with ZEUX for UX audit and design activity of our e-grocery application for mobile app, mobile website and desktop site across mobile and desktop.

What were your goals for this project?

To create world class designs that will help us become #1 in the e-retail space.

SOLUTION

How did you select this vendor?

Initially we got our application design done inhouse but soon realized that we needed world class UX designs to live up to our high ambitions and compete aggressively in a very competitive space. We evaluated several UX design companies. We chose ZEUX because of their sound understanding of fundamentals, deep knowledge of UX, and portfolio.

Describe the project in detail.

The project involved designing app, mobile website and desktop site for selling groceries online. We initially started with a UX Audit of the existing designs that we had got done inhouse. This helped us realize the gap between world class designs and what we had.

ZEUX gave us recommendations to fix those and we tried to make those changes on our own but soon realized that it is better to engage with them directly. We signed up for the entire design. ZEUX designed each and every single page for all the 3 footprints over a 9-month period.

What was the team composition?

1 Lead UX, 1 Sr. UX Designer and oversight from CXO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The designs are still under development but the overall feedback from all the senior stakeholders in our company has been highly positive

How effective was the workflow between your team and theirs?

No issues at all. We used to have weekly in-person meetings to go through the designs.

What did you find most impressive about this company?

I was impressed by their design quality, team, and fast-paced delivery.

Are there any areas for improvement?

Nothing I can think of