Outcome Driven UX
We design exceptional digital experiences to deliver real business outcomes. Led by established user experience design & innovation leaders. 60,000+ hours of combined global UX consulting experience. Proven track record of successfully leading 100+ UX design projects. Outcome based delivery. Process driven UX design approach, grounded in cognitive psychology and behavioral science. Fast turn around time.
headquarters
Focus
Portfolio
1) IDFC First Bank 2) White hat Jr. 3) HDFC Life Insurance 4) ICICI Bank 5) Fancode 6) Dream11 7) Torchlyte 8) Discovery 9) Reliance Retail 10) AU Small Finance Bank 11) Stanley Black and Decker 12) Axis Bank 13) DBS Bank 14) Yes Bank 15) Yes Securities 15) Tata Sons 16) Intellect Design 17) Incred 18) Network 18
Partnering with Discovery to design India’s first real-life entertainment app
The UX Challenge
Discovery India was priming to launch an OTT platform in India with a goal of being the #1 video-on-demand app for non-fiction content. They choose ZEUX as their UX design and innovation partner for this journey.
Methodology
· Understand viewing habits/preferences in India for non-fiction content
· Test potential product concepts to arrive at best product market fit
· Deliver a best-in-class and differentiated OTT experience
The Outcome:
On March 17th 2020, Discovery+ went live. In just 4 months…
1. Discovery+ has established itself as a differentiated and aggregated super-app for lifelong learners and passion communities in India across demographics and regions
2. It has become a trusted destination for parents who wanted world class educational content for their kids, for the working professional who wanted a quick recipe video, or the consummate learner who wanted to know how SpaceX and NASA partnered to launch astronauts in space.
3. Discovery+ is among India’s highest rated OTT apps across five of the largest at-scale platforms- iOS, Android, Web, FireTV and Android TV.
4. Its headline-grabbing powerful specials got front-page attention in the Economic Times and coverage across Livemint, Hindustan Times, India Today and countless other leading publications in India.
Link to the website: https://www.discoveryplus.in/
“All of this wouldn’t have been possible without that radical partnership spirit, that collaborative fire, that perfect creative, that flawless edit, that seamless UX, and that elegant line of code that each of you and your teams has had a role in elevating. We thank you for your partnership and look forward to creating more magic in the days to come.”
Issac John | Discovery India | Business Head
Social Innovation for Stanley Earth’s IoT Enabled Solar Pumps
Client / Stanley Black and Decker
Domain / Industrial tools / Hardware manufacturer
Services rendered / UX Design
“We were impressed to learn that ZEUX’s approach was systematic and process oriented. Also, they were focused on achieving real outcomes than just creating pretty picture design.”
Bhaumik Shah | Director, Product Marketing | Stanley Black & Decker
The UX Challenge
There is a considerable push for renewable sources of energy in India. Stanley innovated IoT enabled solar pump solutions to help farmers solve their water problems to a great extent.
While the product was amazing, the idea was to get help from UX experts who can make the usage of the pumps accessible through a web application (accessed via mobile) easy to monitor and manage.
The other mandate was to create an application that acts as a core differentiator in the market.
Our Solution:
Given the uniqueness of the service and the multiple stakeholder’s involvements, we started to design the most massive use case first, which was the view for the administrators.
The client listed out all possible social impact metrics and technical parameters that could be derived from the data received from the pump, and then narrowed down to the essential ones which we then captured in the new design.
The first iterations of dashboard designs were reviewed internally by the client and then later the team working with farmers in the Innovation Sandbox at Hyderabad. Once approved for intuitiveness, functionality and branding guidelines, the designs were delivered as HTML files, which were then developed and executed by our team.
Below are the things that we considered while designing the new dashboard:
· Showcasing the social impact metrics and technical parameters as needed by different stakeholders. The metrics are displayed as widgets with a relatable icon to make it easy to spot & understand.
· Ensuring infographics are easy to understand and look visually appealing for Indian farmers to access and understand the pump’s performance.
· The active notifications and warnings allow technicians to proactively reach out to the farmer and provide support even before the farmer makes the call.
· The dashboard displayed the instantaneous performance (daily & monthly) that allowed detailed analysis and insights.
· We also leveraged satellite imagery to assess the exact location of the pump & verify the installation status.
The Outcome:
Social Impact Since Launch in early 2019:
· Lives Positively Impacted: 900
· Farmers Educated on Technology: 2,000+
· CO2 Emissions Negated: 10 Tons
· Energy Harnessed from the Sun: 18MW
· Acres of Land Irrigated: 800 Acres
Simplified Banking for AU Small Finance Bank
Client / AU Small Finance Bank
Domain / Banking
Services rendered / UX Revamp, Omnichannel Strategy
The UX Challenge
AU Small Finance Bank’s website was functional but extremely dated from a user experience perspective. ZEUX was tasked with doing a complete overhaul of AU Small Finance Bank’s pre & post login banking experience.
UX Revamp Objectives:
· Align AU’s digital footprints with the rapidly changing digital landscape, user expectations, trends and best practices
· Align with the change in business priorities across different product lines
· Create a hyper-simple banking experience
Our Solution:
ZEUX started the UX redesign process with stakeholder visioning, user interviews, persona design and a competitive UX benchmarking to build a strong foundation of insights as reference for the screen design activity.
UX Design Focus Areas:
The digital experience was crafted for the lowest common denominator.
Task flows and journeys were designed to be hyper-simple
Careful consideration to the content to ensure its jargon free and speaks in the user’s language
The images & illustrations were designed to exude an Indian cultural ethos
The Outcome:
The new designs are going live in phases. This is what the AU Small Finance Bank team had to say…
“ZEUX has been really appreciated by our key stakeholders. Irrespective of a strict deadline and budget control environment, they didn’t compromise with the UX design process and the quality of the output. We appreciated that they were flexible and helped us evolve. They worked very closely with each stakeholder incorporating all their feedback and made us feel comfortable from day one.”
Designing an Exclusive Deal Aggregation Platform for the TATA Group
Client / TATA Sons
Domain / e-Commerce
Services rendered / UX Assessment, UX Revamp
“ZEUX displayed a strong commitment to find the right solution and were always patient with us. They established a smooth workflow to ensure effective collaboration between teams. The team is dedicated and practical.”
Bidyut Nath | Head, TATA Shop Share and Smile
The UX Challenge
TATA Shop Share Smile (TSSS) is a portal that gives TATA employees (and their friends & family) exclusive access to an aggregated collection of special deals, offers and discounts running at any given point in time across various TATA brands. It’s a perk that the TATA group extends to its employees for being part of the TATA family.
ZEUX was tasked with overhauling the TSSS website to create a more desirable and engaging experience that exudes the “One TATA” philosophy.
Key UX pain points
· Low registration rates because of a painful registration process
· Dated look and feel
· Low discoverability of participating TATA brands & offers
· Overall, the experience was not memorable, engaging or user friendly
Our Solution:
ZEUX started the UX redesign process with stakeholder visioning, user interviews, persona design and ecosystem visualization to build a strong foundation of research insights as reference for the screen design activity.
UX Design Focus Areas
· The entire user registration flow was redesigned to ensure that the registration journey is as frictionless and efficient as possible while also ensuring that access to TSSS remains secure & exclusive to TATA employees and their referrals.
· The information architecture and navigation structure were designed to ensure high discoverability of offers. Multiple browsing options were created to appeal to a wider audience and increase awareness of participating brands.
· The science of persuasion design was used to leverage social proof, FOMO & scarcity of offers, resulting in higher conversion for the participating TATA brands.
· The new visual palette and styling crafted for TSSS was designed to not only be aligned to the TSSS branding but also exude a contemporary look and feel
The Outcome:
The new TSSS design went live in July’19 and delivered a significant improvement on both ‘soft’ and ‘hard’ success measures…
· Lower registration drop-offs
· Increase in offer redemptions
· Increase in shares/referrals
· Double digit growth of TSSS contribution to participating TATA brand sales
Cracking the Gamification code for WhiteHat Jr.
Client / WhiteHat Jr.
Domain / EduTech
Services rendered / UX Design
“ZEUX Innovation’s thought leadership and their output exceeded our expectations. Their advanced UX design techniques such as gamification worked really well for us and have helped achieve tremendous ROI. Their work was also one of the factors in closing a round of funding with marquee investors. Overall, ZEUX is a great company for emerging startups who believe in the power of great user experience design or even an incumbent who is truly looking to differentiate in a red ocean.”
Karan Bajaj | CEO | WhiteHat Jr.
The UX Challenge
WhiteHat Jr. is a platform for Live 1:1 online coding classes targeted at 6-14 year old children.
They were experiencing UX issues such as a complex registration process, low engagement on the student dashboard, high drop-off rates and low-class renewal percentage. For instance, only 13% of the users were completing the trial class registration process and only 2% of those were converting to paid students. We embarked on a journey of redesigning all aspects of the customer acquisition, Live class and retention journeys. The design objectives were…
· Simplify the trial class registration, scheduling, and tech setup process to reduce drop-off and increase paid student conversion rate
· Gamify the entire learning experience to improve student engagement with the classes and projects, increase stickiness and maximize renewals
· Provide a comprehensive student performance tracking dashboard for parents to keep them informed about their child’s accomplishments and progress
Based on stakeholder interviews, analytics data, best practice review and user research insights, we were able to identify the core problem areas in the design…
· Missing value proposition: It was not clear what users get from attending the trial class. The trial class registration process did not mention the trial class certificate, the topic that will be covered etc.
· Poor form design: Length of input fields did not match the input required length making the form unnecessarily long and cumbersome
· Lack of persuasion: The customer acquisition process did not leverage persuasion design principles to drive registration urgency. There are limited, fast-filling trial class spots every week, but the page failed to highlight that.
· Inadequate progress summary: The student dashboard failed to answer parent’s questions such as: How is my child progressing? Is s/he doing well in the assignments? How is s/he doing compared to other children? How many more classes does my child need to take to become proficient in coding?
Our Solution:
After getting an in-depth understanding of the UX issues, we started the redesign process to create a best-in-class online coding class experience. The design approach essentially focused on two UX pillars…
Simplification:
· Simplified one-page trial class registration form
· Important information shown upfront to address parent’s concerns on safety and support
· Easy and jargon free tech setup journey designed considering varying levels of tech savviness across customers
· Visual styling designed to be child-friendly, with large fonts, bright colors, simple language and compelling imagery
Gamification:
· Comprehensive dashboard designed using advanced gamification techniques to increase engagement, maximize opportunities for upsell and increase lifetime customer value
· Badges and leaderboards to enhance student motivation, generate brag value and keep parents informed about their child’s progress
· Progress ladder abstracted using hats of different colors leading upto the final white hat level was conceptually relevant and aligned, not only to the WhiteHat Jr. brand name but also the coding ecosystem as a whole
· Teachers empowered to reward students during the live class with badges to reinforce desired behavior such as: curiosity, creativity, and perseverance.
· Progress tracker for parents to help them track their child’s coding progress and skill development
· Community features such as discussion forums, trending projects, etc.
The Outcome:
ZEUX’s redesign of WhiteHat Jr. is a fantastic illustration of the ROI of UX and its ability to positively impact business KPIs. Comparison of WhiteHat Jr. user data from before and after the redesign going live shows the massive impact of good UX on both ‘soft’ and ‘hard’ success measures…
· 8x increase in trial class completion
· 6x increase in overall classes
· 8x revenue growth
· 23% increase in lifetime value of students
Re-imagining Email Account Statements for Axis Bank
Client / Axis Bank
Domain / Banking
Services rendered / UX Redesign
“ZEUX not only helped us create what we were looking for but also provided a lot more by handholding and directing us with their sound consulting advise which is much needed in creating anything new.”
Saloni Kapoor | AVP – Innovation & New Product Dev | Axis Bank
The UX Challenge
Axis Bank Customers were sent a pdf of their account statement via email monthly. While this was useful for the customers, Axis Bank, as a part of their ongoing customer-centricity initiatives wanted to explore opportunities around how customers can derive more value from their monthly account statement. The team got together and brainstormed on what can be done and consequently, Axis Bank Money Quotient was born. Instead of a static PDF, Money Quotient was conceptualized to be more holistic, visually compelling, interactive monthly statement.
Considering Axis Bank customers already have access to their bank statements via the mobile app and online banking website, the key questions that needed to be addressed with regards to the Money Quotient value proposition were…
Can give use Money Quotient to give Axis Bank customers more relevant and personalized information about their finances?
Can we use Money Quotient to advise our customers in an easy and engaging way on how to manage their money?
Can we make Money Quotient a 2-way communication channel?
Our Solution:
Several rounds of design iteration, user research & feedback sessions combined with UX science and best practices led to the final UX design for Money Quotient.
Money Quotient UX highlights
· Engaging and holistic overview of the customer’s complete financial relationship across assets and liabilities monthly. No need for multiple statements.
· Comprehensive monthly spend analysis giving customers a detailed understanding of their spends across various expense categories.
· Comparison of customer’s financial profile with other people like them to drive awareness and social proof of what others are doing to manage their money.
· De-cluttering of offers for the customers by providing them with personalized offers based on their interests and spend pattern.
The Outcome:
Money Quotient was launched in July 2019. Survey feedback gathered from 8000+ Axis Bank customers was fantastic…
· 88% responses rated Money Quotient ‘good’ or ‘excellent’ for the usefulness of information provided
· 90% responses rated Money Quotient’s visual design as ‘good’ or ‘excellent’
· 81% responses rated Money Quotient ‘agree’ or ‘strongly agree’ in its ability to help customers understand their spending pattern better
And this is what they had to say…
· “Appreciate Axis Bank work force for rendering this customer friendly service…Full marks to Team Axis Bank.”
· “As usual Axis Bank is at the forefront of providing account details in an easy and concise manner. I expect nothing less from Axis Bank.”
· “I welcome the changes made in tune with the times. Hoping the bank would adopt innovative strategies to improve the clientele profile.”
Making Insurance Uncomplicated & Jargon-Free for HDFC Life
Client / HDFC Life
Domain / Insurance
Services rendered / UX Assessment, UX Design
“The intervention has aided growth of HDFC Life’s term plans in a hyper-competitive business environment and showcases the impact of UI/UX on real business challenges.”
Vishal Subharwal
Executive VP | HDFC Life
The UX Challenge
Click2Protect 3D Plus, evolved over the years to emerge as a flagship life insurance product for HDFC Life. Various features were added to the product over time which made it an extremely comprehensive life insurance offering, but this also made it a very complicated insurance plan for users to understand and purchase online.
ZEUX was tasked with simplifying the complex online buying journey for Click2Protect 3D Plus for the end users and the assisted online purchase journey for the call center team.
Key UX issues
· The amount of information being provided on each screen was too much creating an extremely overwhelming and cluttered interface
· While there are 9 variants of the Click2Protect 3D Plus product, there was no way for the user to know which one was right for them
· The copy used was full of insurance jargon such as: ‘Increase SA annually’, ‘CI Rider’, etc.
Our Solution:
With a motto of “Be ruthless about making it as intuitive as possible for the user” we redesigned the user experience. Based on in-depth user research and science of performance & persuasion design we simplified the terminology and identified the ideal customer journey.
UX redesign focus areas:
· The new interface was designed for the common man who is not an expert in the insurance domain.
· The journey was reimagined to ensure that the first step was to understand the user before the relevant insurance plan was suggested – just like an experienced insurance advisor would do.
· Careful consideration was given to make the entire experience jargon free.
· Instead of showing all 9 variants, only the most relevant variants were shown to the users.
The designs went through a round of validation with users to ensure that the new purchase journey was addressing all the UX pain points. Post design validation, the development work was initiated, and the new design went live in mid Aug 2019.
The Outcome
(Exact percentage increase on specific measures cannot be shared because of confidentiality reasons) Comparison of analytics data from before and after the redesign going live shows that the UX changes have led to a significant increase across several key success measures such as…
· Equivalent premium income
· Rider Issuance
· Number of Policies issued
· Average Ticket Size
And this is what the HDFC Life team had to say…
“From a business point of view, we recovered the investment we made on this UX revamp in 5 days of going live. This is a great example of how good UX design can solve real life industry problems. This has given us a lot more confidence in investing in digital initiatives for ensuring India no longer remains uninsured.”
Reviews
the project
UI/UX Design for AI-focused Fintech Company
"The team was very much capable of working in tandem with us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company operates at the intersection of Behavioral Science and Artificial Intelligence creating chat + video based conversational infrastructure for some of the largest Financial Institutions, Govt. of India, and the United States Agency for International Development.
My areas of work are:
- Problem and Consumer Understanding
- Product Conceptualization
- Partnerships
For what projects/services did your company hire ?
We were looking for a true UX Design company to evaluate & design one of our flagship products. Our goal was to get a realistic understanding of where we stand and how can we better our design for maximum impact.
How did you select this vendor?
We found them on Clutch. They were ranked in the top 5 and rated quite high. All their reviews were authentic & verified.
Describe the project in detail and walk through the stages of the project.
We spoke with a couple of other partners found through Clutch, however, it turned out that ZEUX was the only true UX design company at least in India and we signed up and started the project in a weeks’ time.
How many resources from the vendor's team worked with you, and what were their positions?
UX Lead and Sr. Designers were part of the project.
Can you share any outcomes from the project that demonstrate progress or success?
The report shared by them gave us a reality check of our designs and helped us get in action mode. Post changes, we received some great feedback from our users.
How effective was the workflow between your team and theirs?
The team was very much capable of working in tandem with us. Not only did they give us recommendations but also went beyond to help us with the roadmap for our product which was highly appreciated.
What did you find most impressive or unique about this company?
They are genuine in their approach. If you don’t need a complete product overhaul, then they are not the kind who would push for that unnecessarily. In fact, in our case, we reached out to them for UX Redesign but they recommended that UX Audit should be good enough to give us complete clarity and make necessary changes.
Are there any areas for improvement or something they could have done differently?
We were quite happy working with them for our very first project and hoping to work on many more.
the project
UX Audit & Design for SaaS Foreign Trading Company
"Expectation setting was well defined and hence we never felt that anything was missing."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Director of the company. We help companies to conquer foreign trade by leveraging technology.
For what projects/services did your company hire ZEUX Innovation?
To enhance the UX of our SaaS based platform that will help us stand out in the crowd while competing with other global brands.
What were your goals for this project?
With such a complex product – Our goal was to make it highly intuitive and easy for our users.
How did you select ZEUX Innovation?
We interacted with a couple of top-notch UX companies but neither of them understood us nor our product as well as ZEUX did so we went ahead with them. They simply demystified the problem statement.
Describe the project in detail.
ZEUX was genuine in their dealings with us. As we were getting into a UX project with a company for the first time, so we were not very certain about the UX process. Hence, the engagement began with UX Assessment and based on the findings the new designs were made. This whole process driven approach gave us a lot of clarity.
What was the team composition?
CXO, UX Lead and Sr. UX Designer
Can you share any outcomes from the project that demonstrate progress or success?
The findings from the Audit Report helped us up our game and we were quickly able to make those changes. In addition, this engagement taught us a lot about UX Design – how crucial it is for businesses like us that offer complex applications. The new designs are not yet live.
How effective was the workflow between your team and theirs?
It was quite smooth.
What did you find most impressive about this company?
They never made us feel overwhelmed and simplified everything that led to great working experience.
Are there any areas for improvement?
Expectation setting was well defined and hence we never felt that anything was missing.
the project
UX Revamp for Bank
"We appreciated that they were flexible and helped us evolve."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the DVP-Digital Product Management at AU Small Finance Bank. Our company has a long-standing track record of over two decades of being a retail-focused and customer-centric institution; serving low- and middle-income individuals and micro/small businesses that have limited or no access to formal banking and finance channels.
The Bank offers a comprehensive suite of loan, deposit & payment products and services. My major responsibilities and expertise are in UX Design of Mobile Banking, Digital Payments, Artificial Intelligence, Customer Experience, IoT and others
For what projects/services did your company hire ZEUX Innovation?
Our initial digital channels were not in good shape as the focus was to just go live after we became Small Finance Bank in Apr’17. The UX was something we started to focus on when we planned to expand our markets to tier-1 cities.
It was a strategic call by the top-notch team to get a sound UX partner on board who can help us up our game and offer seamless and intuitive experience to our users.
What were your goals for this project?
Our main focus was to:
- Align AU’s digital footprints with the rapidly changing digital landscape, user expectations, trends, and best practices
- Align with the change in business priorities across different product lines
- Create a hyper-simple banking experience
How did you select ZEUX Innovation?
We evaluated them basis the domain expertise, the pedigree, the quality of the resources, and lastly their confidence in upgrading the avatar of the bank’s digital properties
Describe the project in detail.
We initially signed up for a 6-month engagement starting from Jan’19. We extended the engagement for another 6 months because of addition in the scope. However, we requested if ZEUX could do the stakeholder interview earlier in December itself due to the availability issue of key people.
They were flexible to take up this on short notice. Not only did they managed the interviews but also did the design thinking workshop which later helped us. We formally kick-started in Jan’19 wherein they reiterated the brief given by the CEO himself during the F2F interview.
The initial first couple of weeks was dedicated to the initial benchmarking and user persona exercise. ZEUX helped us prioritized our key users considering the digital aspect of our business.
Since banking by nature is so overwhelming to a lot of users, we agreed that one of the key strategic differentiation for the UX revamp should be focused on hyper-simplicity.
Before commencing with the design process, ZEUX benchmarked us against the top 5 players in the market, created the whole framework which helped us with the UX matrix to be chased.
The structural designs were made keeping the lowest denominator in mind and key screens were then tested with ~10 users. Basis the insight received from user testing, screens were further refined, and remaining screens were made. The end deliverable was shared as responsive HTMLs.
What was the team composition?
The project had one UX-lead designer and Sr. UX-Designer working full-time along with VP-UX who provided oversight and leadership to the overall Program. ZEUX’s final deliverable were HTMLs therefore the project had Lead Programmer and Sr. Programmer during the end phase.
Can you share any outcomes from the project that demonstrate progress or success?
- The digital experience was crafted for the lowest common denominator.
- Task flows and journeys were designed to be hyper-simple
- Careful consideration to the content was given to ensure its jargon free and speaks in the user’s language
- The images & illustrations were designed to exude an Indian cultural ethos
How effective was the workflow between your team and theirs?
ZEUX has been really appreciated by our key stakeholders. Irrespective of a strict deadline and budget control environment, they didn’t compromise with the UX design process and the quality of the output.
We appreciated that they were flexible and helped us evolve. They worked very closely with each stakeholder incorporating all their feedback and made us feel comfortable from day one.
Also, the team was completely aligned to the business goals and it was an absolute pleasure working with them.
What did you find most impressive about this company?
Quick turnaround, great quality and competent team
Are there any areas for improvement?
Would be good if they also agree to build development and integration capabilities so that they can be a one-stop shop.
the project
UX Redesign for Construction Software
"They were great and we are already in talks with them for Phase 2."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO at ZEPTH. Construction is a complex business and ZEPTH streamlines its management with practical solutions. It enables project teams to manage project risks, challenges and deliver quality projects on-time and within budget with a central collaborative platform that manages projects, resources, and financials in unison.
For what projects/services did your company hire ZEUX Innovation?
We tried making the application as comprehensive as possible but what we did not realize is that a lot of flows had become too complex. Users were not able to do the task on their own and needed a lot of hand holding. Even our sales team possibly could not explain the product very well and even if they would – I am not certain how much users were able to comprehend.
What were your goals for this project?
Right now, the onboarding itself goes through a lot of manual intervention. Since it is a Subscription-based platform we wanted users to be able to do everything end-to-end. Also, our long-term goal is to make the platform relevant and then expand in other markets providing the platform to the larger ecosystem.
How did you select ZEUX Innovation?
I chose ZEUX because they stood out in terms of their process, promptness and demonstrated experience in designing for complex and large scale UX design projects.
Describe the project in detail.
Nobody in the market does a great job when it comes to the features, functionality and the value proposition that our real estate management software offers. But clearly, we were not doing a good job in terms of offering a great user experience on this software.
We engaged ZEUX. The team first spent time doing domain immersion, expert review and understanding our needs in depth. Later, the team conducted in depth user research. Armed with all the insights about the product capabilities, challenges and the user needs, the team created the final concept.
A pristine dashboard in dark themes, laser focused on (personalized to) the needs of each type of user, with immense ‘Curb appeal’ was created that made a huge difference to our sales.
What was the team composition?
It was a 4-member team along with the direct involvement of the CXO – His involvement was critical in creating a differentiated user experience.
Can you share any outcomes from the project that demonstrate progress or success?
The user experience is quite seamless. Our sales & pre-sales team is super happy with the overall outcome and they have got such positive feedback from clients.
What did you find most impressive about this company?
- Very sound understanding of UX science and their understanding on how to design for B2B and complex applications.
- Fantastic team to work with. They delivered world class quality in committed timeframe.
- Ability to adapt a new and a complex domain such as project management for large scale real estate projects.
Are there any areas for improvement?
They were great and we are already in talks with them for Phase 2.
the project
UX Revamp for Consumer Electronics Company
"They truly are an outcome-driven UX design company."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work for a company that has grown into one of the world’s leading technology companies and become recognized as one of the top 10 global brands opening new possibilities for people everywhere.
As Deputy General Manager – HR in a large Korean conglomerate, my core responsibility lies in creating world class experience for employees by leveraging technology and analytics.
For what projects/services did your company hire ZEUX Innovation?
We were using multiple products for various employees HCM (Human capital Management) solutions e.g., ADP, Oracle, GreytHR, etc. which hampered the overall experience which led to a broken journey and hence, we decided to get UX experts on-board to create a fine digital employee experience.
What were your goals for this project?
We were looking to increase employee engagement, productivity, and collaboration internally on our current HCM tools.
How did you select ZEUX Innovation?
As per Clutch list, ZEUX is one of the top UX design companies in India and when we contacted them then we learnt that they were the only UX Design Consulting Company offering niche expertise and had worked on several complex applications for Fortune 500 companies.
Describe the project in detail.
Once we selected the partner, we shared the problem statement and aligned our expectations. Initial few weeks were about understanding the personas and conducting qualitative and quantitative research.
Thereafter, keeping the UX strategy in mind the blueprint was made as part of the design process. After a couple of iterations in discussion with the branding & marketing team, key templates were finalised, and remaining screens were made.
Post final approval, the team shared the HTMLs and provided support during the development phase which made our life easier.
What was the team composition?
The UX Lead and Sr. Designers were involved from day-1 while the Lead and Sr. Programmer got going from forth month onwards on the project when the designs took a certain shape and sign-off was given on key templates.
Can you share any outcomes from the project that demonstrate progress or success?
The internal engagement increased by 10x post launch of the new design and we received an overwhelming response from our employees and Sr. Management.
In fact, the new design was the talk of the town even with our global team as they could see the value that ZEUX brought to the table and were hoping to work with them.
How effective was the workflow between your team and theirs?
We used to have weekly connections with the larger team to ensure smooth working. The team collaborated very well, and we were impressed to see how ZEUX was on top of their game.
What did you find most impressive about this company?
We had a great experience working with them and were astonished to see the kind of impact they were able to make. They truly are an OUTCOME driven UX design company.
Are there any areas for improvement?
Of course, which company doesn’t want things faster, but overall, we were satisfied with their immaculate work in every aspect. In the end they designed a highly intuitive and engaging product following a systematic UX approach.
the project
UX Assessment & Design for Real Estate Company
"ZEUX proved their mettle during the first meeting itself. "
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am responsible for end to end Digital Marketing initiatives at a real estate company.
For what projects/services did your company hire ZEUX Innovation?
At Godrej Properties, we wanted to be future ready by leveraging digital mediums to aid our growth story. As part of our digital initiatives, we were launching a Mobile App to aid customers to decide on their preferred homes at ease.
However, the designs and the overall flows were not made keeping the UX science and principles in mind. There were several UX issues which could have hampered the conversions and overall experience of the users. ZEUX conducted an expert review of our old app and basis the outcome redesigned the new UX journey.
What were your goals for this project?
To offer a best-in-class user experience that will meet business goals and fulfil user needs.
How did you select ZEUX Innovation?
We decided upon Zeux on the basis of the initial presentation, the company credentials and interactions with their team.
Describe the project in detail.
The project started by defining the problem statement and aligning business expectations. Then the UX assessment was done by team ZEUX and key UX issues were highlighted. Post that, the new task flows were reimagined to create seamless experience followed by wireframes and visual design.
During the design process visual dimension workshops were also conducted with key stakeholders. Finally, the prototype was made and presented to the Senior Management.
What was the team composition?
The team comprised of Lead UX Designer and Sr. UX Designer along with oversight from VP - UX.
Can you share any outcomes from the project that demonstrate progress or success?
The new designs were highly appreciated by the management. Since the project is yet to be fully launched, we have done a round of user testing and received very good feedback from those FGDs too.
How effective was the workflow between your team and theirs?
The team collaborated immaculately, and project was completed as per the timelines promised.
What did you find most impressive about this company?
ZEUX proved their mettle during the first meeting itself. While they were designing for the end users, they also managed to meet the stakeholder’s expectations by establishing trust and thought leadership.
Are there any areas for improvement?
None
the project
Custom Designs for Software Company
"They often went beyond and brought in additional insights."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Sr. Account Exective of an Enterprise Software Company wherein I am responsible for solving customers (mostly global fortune 500 companies) needs by implementing a solution using out software
For what projects/services did your company hire ZEUX Innovation?
We engaged with ZEUX to help our client get customized designs for a banking platform.
What were your goals for this project?
The goal was to create top-class user experience on the banking platform for our customers. They aspire to be the top digital bank in the world.
How did you select this vendor?
I got the reference about them through my network. We talked with their references and evaluated their abilities by looking through their portfolio and past work.
Describe the project in detail.
Our client (one of the large banks) needed help with customized designs to be built on our platform. We engaged with ZEUX after assessing their capabilities. The project included not only designing over 3000+ screens but ensuring that various stakeholders' expectations were met and navigate tough expectations. They did a stupendous job of delivering on a scale without compromising on quality. The biggest challenge was maneuvering multiple stakeholders’ expectations while ensuring that the quality and output doesn’t get compromised.
What was the team composition?
1 CXO, 1 UX Strategist, 4 Leads, 4 Sr. UX Designers
Can you share any outcomes from the project that demonstrate progress or success?
The project is still underway but despite having aggressive timelines, they have been able to stick to it.
How effective was the workflow between your team and theirs?
Initially, as a team, we all struggled to collaborate effectively with multiple parties involved considering the scale of the overall program. But, soon enough we found a way to ensure we can be agile and get the required output.
What did you find most impressive about this company?
Their experience in working on large scale UX Design projects. While they are based in India, they can easily compete and deliver much better results as compared to any US or UK UX design agencies. Their sound understanding of UX Design Principles. Each and every UX resource was very well trained and knew what they were doing. The approach of being a partner and not a vendor. They often went beyond and brought in additional insights (via research) that weren’t called for but ended up being very fruitful for us to steer towards a particular design direction.
Are there any areas for improvement?
I think they need to improve their marketing. Not many companies are aware about this UX design company.
the project
UI/UX Design for Media Company
"The passion they brought to the project was impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Presently helping delineate Discovery India’s digital road-map in India Part of the core team that is launching Discovery India's first direct-to-consumer digital product 'Discovery Plus'. Working on product development, consumer research, branding, UI/UX, and setting up the OTT technology partner ecosystem
For what projects/services did your company hire ZEUX Innovation?
Initially we hired ZEUX to do some qualitative user research to help us hone our product strategy to launch Discovery India’s first direct-to-consumer digital product “Discovery Plus”. The quality of work gave us the confidence to hire them for end-to-end design of our Product.
What were your goals for this project?
To arrive at a best in class UX design for our D2C product
How did you select this vendor?
Came across ZEUX via google search
Describe the project in detail.
This project was about UX research and design of the App and website. Initially, ZEUX conducted user research across several cities in India. After having a deeper understanding of the user’s needs and wants, we also hired them to do a design of the app and the website.
What was the team composition?
1 Lead UX Designer 1 Sr. UX Designer 1 CXO to provide thought leadership
Can you share any outcomes from the project that demonstrate progress or success?
The product has shown quite promising early indicators pertainng to user adoption and experience. The UI/UX has been appreciated by users and stakeholders alike.
How effective was the workflow between your team and theirs?
We had no issues on overall project management. The team was highly proactive and diligent.
What did you find most impressive about this company?
The passion they bring to the project, the work ethic to deliver as per schedule and the excellent quality of work.
Are there any areas for improvement?
None that I can think of
the project
UI/UX Designs for Bank
"It was great working with the ZEUX Innovation team and their thought leaders."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work as an AVP - Innovation & New Product Development at one of the large banks in India.
For what projects/services did your company hire ZEUX Innovation?
We engaged with ZEUX to help us design the monthly interactive statement for our customers.
What were your goals for this project?
We wanted to increase engagement with our customers and increase upsell + cross sell to the customers.
How did you select this vendor?
Within our company, ZEUX had worked on various projects with multiple stakeholders and the team spoke quite high of them which I also experienced while looking at their extensive portfolio work. So, yes without a second thought we got going!
Describe the project in detail.
Along with the PDF statement sent monthly, customers are also sent a link to their interactive statement. Upon clicking it, they can get a visual representation of their monthly transactions, their spends across expense categories, peer-to-peer financial spend comparison and offers based on the top categories they spend on. Key USPs:
- Engaging and holistic view of one’s own financial relationships across assets and liabilities on a monthly basis, no need for multiple statements
- Customers get a view of their spends across various expense categories.
- Customers can compare their financial profile with people like them and get a view of how well they are managing their finances.
- Saving of time and effort to analyse trends of financial transactions.
- De-cluttering of offers for the customers by providing them with personalized offers based on their interests and spend pattern.
What was the team composition?
1 Lead, 1 Sr. UX Designer, 1 CXO
Can you share any outcomes from the project that demonstrate progress or success?
Here’s the initial feedback gathered from a survey conducted amongst 8000+ customers.
- 88% rated good and excellent for the usefulness of information shown
- 90% rated the visual design look and feel as good & excellent
- 81% rated agree/strongly agree in assisting in the understanding of spends
How effective was the workflow between your team and theirs?
The workflow was smooth with minimal back and forth between the teams. Zeux team needed minimal hand holding and were able to grasp the gist of our requirements and vision accurately. The POC/ drafts created by the team met our requirements overall in the first go itself. The team dedicated to this project was always available for multiple calls to brainstorm and incorporate adhoc ideas/suggestions that our team came up with.
What did you find most impressive about this company?
It was great working with the ZEUX Innovation team and their thought leaders. The UX designers collaborated very well. Also, this project needed innovative and break-through ideas, something that was never done before in the industry. Hence, ZEUX was our go to place. They not only helped us create what we were looking for but also provided a lot more by handholding and directing us with their sound consulting advise which is much needed in creating anything new.
Are there any areas for improvement?
To be honest there’s nothing that I can point out which didn’t go well.
the project
Website & Intranet Portal Redesign for PR Firm
"A smart and passionate team, they're very open to going beyond the boundaries to suggest innovative ideas."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Partner in one of the large independent PR firms in India.
For what projects/services did your company hire ZEUX Innovation?
We engaged with ZEUX to help us redesign our intranet portal for employee engagement.
What were your goals for this project?
We wanted to increase engagement with our employees, enable knowledge sharing and increase retention.
How did you select this vendor?
Got a few good references from my network. Besides that, two of our prestigious clients highly recommended ZEUX.
Describe the project in detail.
Our intranet portal has a lot of great information that employees can consume such as case studies, PR trends, market analysis etc. However, the presentation is cluttered, and it becomes confusing for people to find the relevant data. Instead they were using the portal only for daily tasks such as conference room booking, applying for leaves etc.
We engaged with the ZEUX team to create an unconventional intranet portal. Key USPs:
- Personalised dashboard showing content relevant to employees
- Introduction of features like polls, likes, share, comments, etc to increase participation
- Prominent leader board for events and competitions to increase
- Data analytics to see which content is being consumed by people across functions, geographies and levels
- De-cluttering of dashboard by removing redundant features based on respective roles and functions
What was the team composition?
1 Lead, 2 Sr. UX Designer 1 CXO
Can you share any outcomes from the project that demonstrate progress or success?
- Employee participation on company led initiatives jumped from 26% to 82% because the relevant data was easily accessible to them
- Positive feedback gathered from 600+ employees about different metrics
- We have started using the tool as an HR initiative to increase personal enrichment and reduce attrition
How effective was the workflow between your team and theirs?
It was seamless. We had tight timelines and a lot of constraints on the technical front but the ZEUX team managed everything very well.
What did you find most impressive about this company?
The team spent considerable time in understanding requirements of all the stakeholders right from the CEO to the new employees. Since intranet portals are mostly confidential their study on industry trends and application of those to our context was impressive.
Our timelines were tight and yet the team worked exactly as per project schedule. Having worked with so many consultants considering the nature of our business, this was a novelty for us!
A smart and passionate team, they're very open to going beyond the boundaries to suggest innovative ideas and on time completion of project – this summarises our experience with ZEUX. Highly recommend this team!
Are there any areas for improvement?
We are very happy with our experience with ZEUX.
Instead of the expected UX design overhaul, ZEUX Innovation recommended a more efficient UX audit for the client's product. This approach led to creating a realistic roadmap that received positive feedback from the client's users. Overall, the vendor was happy with the result of their work.