Outcome Driven UX
We design exceptional digital experiences to deliver real business outcomes. Led by established user experience design & innovation leaders. 60,000+ hours of combined global UX consulting experience. Proven track record of successfully leading 100+ UX design projects. Outcome based delivery. Process driven UX design approach, grounded in cognitive psychology and behavioral science. Fast turn around time.
headquarters
Focus
Portfolio
1) IDFC First Bank 2) White hat Jr. 3) HDFC Life Insurance 4) ICICI Bank 5) Fancode 6) Dream11 7) Torchlyte 8) Discovery 9) Reliance Retail 10) AU Small Finance Bank 11) Stanley Black and Decker 12) Axis Bank 13) DBS Bank 14) Yes Bank 15) Yes Securities 15) Tata Sons 16) Intellect Design 17) Incred 18) Network 18
Social Innovation for Stanley Earth’s IoT Enabled Solar Pumps
Client / Stanley Black and Decker
Domain / Industrial tools / Hardware manufacturer
Services rendered / UX Design
“We were impressed to learn that ZEUX’s approach was systematic and process oriented. Also, they were focused on achieving real outcomes than just creating pretty picture design.”
Bhaumik Shah | Director, Product Marketing | Stanley Black & Decker
The UX Challenge
There is a considerable push for renewable sources of energy in India. Stanley innovated IoT enabled solar pump solutions to help farmers solve their water problems to a great extent.
While the product was amazing, the idea was to get help from UX experts who can make the usage of the pumps accessible through a web application (accessed via mobile) easy to monitor and manage.
The other mandate was to create an application that acts as a core differentiator in the market.
Our Solution:
Given the uniqueness of the service and the multiple stakeholder’s involvements, we started to design the most massive use case first, which was the view for the administrators.
The client listed out all possible social impact metrics and technical parameters that could be derived from the data received from the pump, and then narrowed down to the essential ones which we then captured in the new design.
The first iterations of dashboard designs were reviewed internally by the client and then later the team working with farmers in the Innovation Sandbox at Hyderabad. Once approved for intuitiveness, functionality and branding guidelines, the designs were delivered as HTML files, which were then developed and executed by our team.
Below are the things that we considered while designing the new dashboard:
· Showcasing the social impact metrics and technical parameters as needed by different stakeholders. The metrics are displayed as widgets with a relatable icon to make it easy to spot & understand.
· Ensuring infographics are easy to understand and look visually appealing for Indian farmers to access and understand the pump’s performance.
· The active notifications and warnings allow technicians to proactively reach out to the farmer and provide support even before the farmer makes the call.
· The dashboard displayed the instantaneous performance (daily & monthly) that allowed detailed analysis and insights.
· We also leveraged satellite imagery to assess the exact location of the pump & verify the installation status.
The Outcome:
Social Impact Since Launch in early 2019:
· Lives Positively Impacted: 900
· Farmers Educated on Technology: 2,000+
· CO2 Emissions Negated: 10 Tons
· Energy Harnessed from the Sun: 18MW
· Acres of Land Irrigated: 800 Acres
Simplified Banking for AU Small Finance Bank
Client / AU Small Finance Bank
Domain / Banking
Services rendered / UX Revamp, Omnichannel Strategy
The UX Challenge
AU Small Finance Bank’s website was functional but extremely dated from a user experience perspective. ZEUX was tasked with doing a complete overhaul of AU Small Finance Bank’s pre & post login banking experience.
UX Revamp Objectives:
· Align AU’s digital footprints with the rapidly changing digital landscape, user expectations, trends and best practices
· Align with the change in business priorities across different product lines
· Create a hyper-simple banking experience
Our Solution:
ZEUX started the UX redesign process with stakeholder visioning, user interviews, persona design and a competitive UX benchmarking to build a strong foundation of insights as reference for the screen design activity.
UX Design Focus Areas:
The digital experience was crafted for the lowest common denominator.
Task flows and journeys were designed to be hyper-simple
Careful consideration to the content to ensure its jargon free and speaks in the user’s language
The images & illustrations were designed to exude an Indian cultural ethos
The Outcome:
The new designs are going live in phases. This is what the AU Small Finance Bank team had to say…
“ZEUX has been really appreciated by our key stakeholders. Irrespective of a strict deadline and budget control environment, they didn’t compromise with the UX design process and the quality of the output. We appreciated that they were flexible and helped us evolve. They worked very closely with each stakeholder incorporating all their feedback and made us feel comfortable from day one.”
Designing an Exclusive Deal Aggregation Platform for the TATA Group
Client / TATA Sons
Domain / e-Commerce
Services rendered / UX Assessment, UX Revamp
“ZEUX displayed a strong commitment to find the right solution and were always patient with us. They established a smooth workflow to ensure effective collaboration between teams. The team is dedicated and practical.”
Bidyut Nath | Head, TATA Shop Share and Smile
The UX Challenge
TATA Shop Share Smile (TSSS) is a portal that gives TATA employees (and their friends & family) exclusive access to an aggregated collection of special deals, offers and discounts running at any given point in time across various TATA brands. It’s a perk that the TATA group extends to its employees for being part of the TATA family.
ZEUX was tasked with overhauling the TSSS website to create a more desirable and engaging experience that exudes the “One TATA” philosophy.
Key UX pain points
· Low registration rates because of a painful registration process
· Dated look and feel
· Low discoverability of participating TATA brands & offers
· Overall, the experience was not memorable, engaging or user friendly
Our Solution:
ZEUX started the UX redesign process with stakeholder visioning, user interviews, persona design and ecosystem visualization to build a strong foundation of research insights as reference for the screen design activity.
UX Design Focus Areas
· The entire user registration flow was redesigned to ensure that the registration journey is as frictionless and efficient as possible while also ensuring that access to TSSS remains secure & exclusive to TATA employees and their referrals.
· The information architecture and navigation structure were designed to ensure high discoverability of offers. Multiple browsing options were created to appeal to a wider audience and increase awareness of participating brands.
· The science of persuasion design was used to leverage social proof, FOMO & scarcity of offers, resulting in higher conversion for the participating TATA brands.
· The new visual palette and styling crafted for TSSS was designed to not only be aligned to the TSSS branding but also exude a contemporary look and feel
The Outcome:
The new TSSS design went live in July’19 and delivered a significant improvement on both ‘soft’ and ‘hard’ success measures…
· Lower registration drop-offs
· Increase in offer redemptions
· Increase in shares/referrals
· Double digit growth of TSSS contribution to participating TATA brand sales
Cracking the Gamification code for WhiteHat Jr.
Client / WhiteHat Jr.
Domain / EduTech
Services rendered / UX Design
“ZEUX Innovation’s thought leadership and their output exceeded our expectations. Their advanced UX design techniques such as gamification worked really well for us and have helped achieve tremendous ROI. Their work was also one of the factors in closing a round of funding with marquee investors. Overall, ZEUX is a great company for emerging startups who believe in the power of great user experience design or even an incumbent who is truly looking to differentiate in a red ocean.”
Karan Bajaj | CEO | WhiteHat Jr.
The UX Challenge
WhiteHat Jr. is a platform for Live 1:1 online coding classes targeted at 6-14 year old children.
They were experiencing UX issues such as a complex registration process, low engagement on the student dashboard, high drop-off rates and low-class renewal percentage. For instance, only 13% of the users were completing the trial class registration process and only 2% of those were converting to paid students. We embarked on a journey of redesigning all aspects of the customer acquisition, Live class and retention journeys. The design objectives were…
· Simplify the trial class registration, scheduling, and tech setup process to reduce drop-off and increase paid student conversion rate
· Gamify the entire learning experience to improve student engagement with the classes and projects, increase stickiness and maximize renewals
· Provide a comprehensive student performance tracking dashboard for parents to keep them informed about their child’s accomplishments and progress
Based on stakeholder interviews, analytics data, best practice review and user research insights, we were able to identify the core problem areas in the design…
· Missing value proposition: It was not clear what users get from attending the trial class. The trial class registration process did not mention the trial class certificate, the topic that will be covered etc.
· Poor form design: Length of input fields did not match the input required length making the form unnecessarily long and cumbersome
· Lack of persuasion: The customer acquisition process did not leverage persuasion design principles to drive registration urgency. There are limited, fast-filling trial class spots every week, but the page failed to highlight that.
· Inadequate progress summary: The student dashboard failed to answer parent’s questions such as: How is my child progressing? Is s/he doing well in the assignments? How is s/he doing compared to other children? How many more classes does my child need to take to become proficient in coding?
Our Solution:
After getting an in-depth understanding of the UX issues, we started the redesign process to create a best-in-class online coding class experience. The design approach essentially focused on two UX pillars…
Simplification:
· Simplified one-page trial class registration form
· Important information shown upfront to address parent’s concerns on safety and support
· Easy and jargon free tech setup journey designed considering varying levels of tech savviness across customers
· Visual styling designed to be child-friendly, with large fonts, bright colors, simple language and compelling imagery
Gamification:
· Comprehensive dashboard designed using advanced gamification techniques to increase engagement, maximize opportunities for upsell and increase lifetime customer value
· Badges and leaderboards to enhance student motivation, generate brag value and keep parents informed about their child’s progress
· Progress ladder abstracted using hats of different colors leading upto the final white hat level was conceptually relevant and aligned, not only to the WhiteHat Jr. brand name but also the coding ecosystem as a whole
· Teachers empowered to reward students during the live class with badges to reinforce desired behavior such as: curiosity, creativity, and perseverance.
· Progress tracker for parents to help them track their child’s coding progress and skill development
· Community features such as discussion forums, trending projects, etc.
The Outcome:
ZEUX’s redesign of WhiteHat Jr. is a fantastic illustration of the ROI of UX and its ability to positively impact business KPIs. Comparison of WhiteHat Jr. user data from before and after the redesign going live shows the massive impact of good UX on both ‘soft’ and ‘hard’ success measures…
· 8x increase in trial class completion
· 6x increase in overall classes
· 8x revenue growth
· 23% increase in lifetime value of students
Re-imagining Email Account Statements for Axis Bank
Client / Axis Bank
Domain / Banking
Services rendered / UX Redesign
“ZEUX not only helped us create what we were looking for but also provided a lot more by handholding and directing us with their sound consulting advise which is much needed in creating anything new.”
Saloni Kapoor | AVP – Innovation & New Product Dev | Axis Bank
The UX Challenge
Axis Bank Customers were sent a pdf of their account statement via email monthly. While this was useful for the customers, Axis Bank, as a part of their ongoing customer-centricity initiatives wanted to explore opportunities around how customers can derive more value from their monthly account statement. The team got together and brainstormed on what can be done and consequently, Axis Bank Money Quotient was born. Instead of a static PDF, Money Quotient was conceptualized to be more holistic, visually compelling, interactive monthly statement.
Considering Axis Bank customers already have access to their bank statements via the mobile app and online banking website, the key questions that needed to be addressed with regards to the Money Quotient value proposition were…
Can give use Money Quotient to give Axis Bank customers more relevant and personalized information about their finances?
Can we use Money Quotient to advise our customers in an easy and engaging way on how to manage their money?
Can we make Money Quotient a 2-way communication channel?
Our Solution:
Several rounds of design iteration, user research & feedback sessions combined with UX science and best practices led to the final UX design for Money Quotient.
Money Quotient UX highlights
· Engaging and holistic overview of the customer’s complete financial relationship across assets and liabilities monthly. No need for multiple statements.
· Comprehensive monthly spend analysis giving customers a detailed understanding of their spends across various expense categories.
· Comparison of customer’s financial profile with other people like them to drive awareness and social proof of what others are doing to manage their money.
· De-cluttering of offers for the customers by providing them with personalized offers based on their interests and spend pattern.
The Outcome:
Money Quotient was launched in July 2019. Survey feedback gathered from 8000+ Axis Bank customers was fantastic…
· 88% responses rated Money Quotient ‘good’ or ‘excellent’ for the usefulness of information provided
· 90% responses rated Money Quotient’s visual design as ‘good’ or ‘excellent’
· 81% responses rated Money Quotient ‘agree’ or ‘strongly agree’ in its ability to help customers understand their spending pattern better
And this is what they had to say…
· “Appreciate Axis Bank work force for rendering this customer friendly service…Full marks to Team Axis Bank.”
· “As usual Axis Bank is at the forefront of providing account details in an easy and concise manner. I expect nothing less from Axis Bank.”
· “I welcome the changes made in tune with the times. Hoping the bank would adopt innovative strategies to improve the clientele profile.”
Making Insurance Uncomplicated & Jargon-Free for HDFC Life
Client / HDFC Life
Domain / Insurance
Services rendered / UX Assessment, UX Design
“The intervention has aided growth of HDFC Life’s term plans in a hyper-competitive business environment and showcases the impact of UI/UX on real business challenges.”
Vishal Subharwal
Executive VP | HDFC Life
The UX Challenge
Click2Protect 3D Plus, evolved over the years to emerge as a flagship life insurance product for HDFC Life. Various features were added to the product over time which made it an extremely comprehensive life insurance offering, but this also made it a very complicated insurance plan for users to understand and purchase online.
ZEUX was tasked with simplifying the complex online buying journey for Click2Protect 3D Plus for the end users and the assisted online purchase journey for the call center team.
Key UX issues
· The amount of information being provided on each screen was too much creating an extremely overwhelming and cluttered interface
· While there are 9 variants of the Click2Protect 3D Plus product, there was no way for the user to know which one was right for them
· The copy used was full of insurance jargon such as: ‘Increase SA annually’, ‘CI Rider’, etc.
Our Solution:
With a motto of “Be ruthless about making it as intuitive as possible for the user” we redesigned the user experience. Based on in-depth user research and science of performance & persuasion design we simplified the terminology and identified the ideal customer journey.
UX redesign focus areas:
· The new interface was designed for the common man who is not an expert in the insurance domain.
· The journey was reimagined to ensure that the first step was to understand the user before the relevant insurance plan was suggested – just like an experienced insurance advisor would do.
· Careful consideration was given to make the entire experience jargon free.
· Instead of showing all 9 variants, only the most relevant variants were shown to the users.
The designs went through a round of validation with users to ensure that the new purchase journey was addressing all the UX pain points. Post design validation, the development work was initiated, and the new design went live in mid Aug 2019.
The Outcome
(Exact percentage increase on specific measures cannot be shared because of confidentiality reasons) Comparison of analytics data from before and after the redesign going live shows that the UX changes have led to a significant increase across several key success measures such as…
· Equivalent premium income
· Rider Issuance
· Number of Policies issued
· Average Ticket Size
And this is what the HDFC Life team had to say…
“From a business point of view, we recovered the investment we made on this UX revamp in 5 days of going live. This is a great example of how good UX design can solve real life industry problems. This has given us a lot more confidence in investing in digital initiatives for ensuring India no longer remains uninsured.”
Reviews
the project
UX Assessment & Design for Real Estate Company
"ZEUX proved their mettle during the first meeting itself. "
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am responsible for end to end Digital Marketing initiatives at a real estate company.
For what projects/services did your company hire ZEUX Innovation?
At Godrej Properties, we wanted to be future ready by leveraging digital mediums to aid our growth story. As part of our digital initiatives, we were launching a Mobile App to aid customers to decide on their preferred homes at ease.
However, the designs and the overall flows were not made keeping the UX science and principles in mind. There were several UX issues which could have hampered the conversions and overall experience of the users. ZEUX conducted an expert review of our old app and basis the outcome redesigned the new UX journey.
What were your goals for this project?
To offer a best-in-class user experience that will meet business goals and fulfil user needs.
How did you select ZEUX Innovation?
We decided upon Zeux on the basis of the initial presentation, the company credentials and interactions with their team.
Describe the project in detail.
The project started by defining the problem statement and aligning business expectations. Then the UX assessment was done by team ZEUX and key UX issues were highlighted. Post that, the new task flows were reimagined to create seamless experience followed by wireframes and visual design.
During the design process visual dimension workshops were also conducted with key stakeholders. Finally, the prototype was made and presented to the Senior Management.
What was the team composition?
The team comprised of Lead UX Designer and Sr. UX Designer along with oversight from VP - UX.
Can you share any outcomes from the project that demonstrate progress or success?
The new designs were highly appreciated by the management. Since the project is yet to be fully launched, we have done a round of user testing and received very good feedback from those FGDs too.
How effective was the workflow between your team and theirs?
The team collaborated immaculately, and project was completed as per the timelines promised.
What did you find most impressive about this company?
ZEUX proved their mettle during the first meeting itself. While they were designing for the end users, they also managed to meet the stakeholder’s expectations by establishing trust and thought leadership.
Are there any areas for improvement?
None
the project
Custom Designs for Software Company
"They often went beyond and brought in additional insights."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Sr. Account Exective of an Enterprise Software Company wherein I am responsible for solving customers (mostly global fortune 500 companies) needs by implementing a solution using out software
For what projects/services did your company hire ZEUX Innovation?
We engaged with ZEUX to help our client get customized designs for a banking platform.
What were your goals for this project?
The goal was to create top-class user experience on the banking platform for our customers. They aspire to be the top digital bank in the world.
How did you select this vendor?
I got the reference about them through my network. We talked with their references and evaluated their abilities by looking through their portfolio and past work.
Describe the project in detail.
Our client (one of the large banks) needed help with customized designs to be built on our platform. We engaged with ZEUX after assessing their capabilities. The project included not only designing over 3000+ screens but ensuring that various stakeholders' expectations were met and navigate tough expectations. They did a stupendous job of delivering on a scale without compromising on quality. The biggest challenge was maneuvering multiple stakeholders’ expectations while ensuring that the quality and output doesn’t get compromised.
What was the team composition?
1 CXO, 1 UX Strategist, 4 Leads, 4 Sr. UX Designers
Can you share any outcomes from the project that demonstrate progress or success?
The project is still underway but despite having aggressive timelines, they have been able to stick to it.
How effective was the workflow between your team and theirs?
Initially, as a team, we all struggled to collaborate effectively with multiple parties involved considering the scale of the overall program. But, soon enough we found a way to ensure we can be agile and get the required output.
What did you find most impressive about this company?
Their experience in working on large scale UX Design projects. While they are based in India, they can easily compete and deliver much better results as compared to any US or UK UX design agencies. Their sound understanding of UX Design Principles. Each and every UX resource was very well trained and knew what they were doing. The approach of being a partner and not a vendor. They often went beyond and brought in additional insights (via research) that weren’t called for but ended up being very fruitful for us to steer towards a particular design direction.
Are there any areas for improvement?
I think they need to improve their marketing. Not many companies are aware about this UX design company.
the project
UI/UX Design for Media Company
"The passion they brought to the project was impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Presently helping delineate Discovery India’s digital road-map in India Part of the core team that is launching Discovery India's first direct-to-consumer digital product 'Discovery Plus'. Working on product development, consumer research, branding, UI/UX, and setting up the OTT technology partner ecosystem
For what projects/services did your company hire ZEUX Innovation?
Initially we hired ZEUX to do some qualitative user research to help us hone our product strategy to launch Discovery India’s first direct-to-consumer digital product “Discovery Plus”. The quality of work gave us the confidence to hire them for end-to-end design of our Product.
What were your goals for this project?
To arrive at a best in class UX design for our D2C product
How did you select this vendor?
Came across ZEUX via google search
Describe the project in detail.
This project was about UX research and design of the App and website. Initially, ZEUX conducted user research across several cities in India. After having a deeper understanding of the user’s needs and wants, we also hired them to do a design of the app and the website.
What was the team composition?
1 Lead UX Designer 1 Sr. UX Designer 1 CXO to provide thought leadership
Can you share any outcomes from the project that demonstrate progress or success?
The product has shown quite promising early indicators pertainng to user adoption and experience. The UI/UX has been appreciated by users and stakeholders alike.
How effective was the workflow between your team and theirs?
We had no issues on overall project management. The team was highly proactive and diligent.
What did you find most impressive about this company?
The passion they bring to the project, the work ethic to deliver as per schedule and the excellent quality of work.
Are there any areas for improvement?
None that I can think of
the project
UI/UX Designs for Bank
"It was great working with the ZEUX Innovation team and their thought leaders."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work as an AVP - Innovation & New Product Development at one of the large banks in India.
For what projects/services did your company hire ZEUX Innovation?
We engaged with ZEUX to help us design the monthly interactive statement for our customers.
What were your goals for this project?
We wanted to increase engagement with our customers and increase upsell + cross sell to the customers.
How did you select this vendor?
Within our company, ZEUX had worked on various projects with multiple stakeholders and the team spoke quite high of them which I also experienced while looking at their extensive portfolio work. So, yes without a second thought we got going!
Describe the project in detail.
Along with the PDF statement sent monthly, customers are also sent a link to their interactive statement. Upon clicking it, they can get a visual representation of their monthly transactions, their spends across expense categories, peer-to-peer financial spend comparison and offers based on the top categories they spend on. Key USPs:
- Engaging and holistic view of one’s own financial relationships across assets and liabilities on a monthly basis, no need for multiple statements
- Customers get a view of their spends across various expense categories.
- Customers can compare their financial profile with people like them and get a view of how well they are managing their finances.
- Saving of time and effort to analyse trends of financial transactions.
- De-cluttering of offers for the customers by providing them with personalized offers based on their interests and spend pattern.
What was the team composition?
1 Lead, 1 Sr. UX Designer, 1 CXO
Can you share any outcomes from the project that demonstrate progress or success?
Here’s the initial feedback gathered from a survey conducted amongst 8000+ customers.
- 88% rated good and excellent for the usefulness of information shown
- 90% rated the visual design look and feel as good & excellent
- 81% rated agree/strongly agree in assisting in the understanding of spends
How effective was the workflow between your team and theirs?
The workflow was smooth with minimal back and forth between the teams. Zeux team needed minimal hand holding and were able to grasp the gist of our requirements and vision accurately. The POC/ drafts created by the team met our requirements overall in the first go itself. The team dedicated to this project was always available for multiple calls to brainstorm and incorporate adhoc ideas/suggestions that our team came up with.
What did you find most impressive about this company?
It was great working with the ZEUX Innovation team and their thought leaders. The UX designers collaborated very well. Also, this project needed innovative and break-through ideas, something that was never done before in the industry. Hence, ZEUX was our go to place. They not only helped us create what we were looking for but also provided a lot more by handholding and directing us with their sound consulting advise which is much needed in creating anything new.
Are there any areas for improvement?
To be honest there’s nothing that I can point out which didn’t go well.
the project
Website & Intranet Portal Redesign for PR Firm
"A smart and passionate team, they're very open to going beyond the boundaries to suggest innovative ideas."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Partner in one of the large independent PR firms in India.
For what projects/services did your company hire ZEUX Innovation?
We engaged with ZEUX to help us redesign our intranet portal for employee engagement.
What were your goals for this project?
We wanted to increase engagement with our employees, enable knowledge sharing and increase retention.
How did you select this vendor?
Got a few good references from my network. Besides that, two of our prestigious clients highly recommended ZEUX.
Describe the project in detail.
Our intranet portal has a lot of great information that employees can consume such as case studies, PR trends, market analysis etc. However, the presentation is cluttered, and it becomes confusing for people to find the relevant data. Instead they were using the portal only for daily tasks such as conference room booking, applying for leaves etc.
We engaged with the ZEUX team to create an unconventional intranet portal. Key USPs:
- Personalised dashboard showing content relevant to employees
- Introduction of features like polls, likes, share, comments, etc to increase participation
- Prominent leader board for events and competitions to increase
- Data analytics to see which content is being consumed by people across functions, geographies and levels
- De-cluttering of dashboard by removing redundant features based on respective roles and functions
What was the team composition?
1 Lead, 2 Sr. UX Designer 1 CXO
Can you share any outcomes from the project that demonstrate progress or success?
- Employee participation on company led initiatives jumped from 26% to 82% because the relevant data was easily accessible to them
- Positive feedback gathered from 600+ employees about different metrics
- We have started using the tool as an HR initiative to increase personal enrichment and reduce attrition
How effective was the workflow between your team and theirs?
It was seamless. We had tight timelines and a lot of constraints on the technical front but the ZEUX team managed everything very well.
What did you find most impressive about this company?
The team spent considerable time in understanding requirements of all the stakeholders right from the CEO to the new employees. Since intranet portals are mostly confidential their study on industry trends and application of those to our context was impressive.
Our timelines were tight and yet the team worked exactly as per project schedule. Having worked with so many consultants considering the nature of our business, this was a novelty for us!
A smart and passionate team, they're very open to going beyond the boundaries to suggest innovative ideas and on time completion of project – this summarises our experience with ZEUX. Highly recommend this team!
Are there any areas for improvement?
We are very happy with our experience with ZEUX.
the project
UX Design for Telecommunications Company
"They can handle complex UX design projects as per scheduled and within budget."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am SVP & Head of APAC at a Norwegian multinational Telecom operator with operations in 11 countries.
For what projects/services did your company hire ZEUX Innovation?
We hired ZEUX Innovation for a complete UX Revamp of a telecom app and web for B2C Users
What were your goals for this project?
The older version of the app and web was outdated and not scalable enough to add lot more products. With increasing competition pressure and decreasing margins, it was imperative for us to make sure that we gain a competitive edge via by providing a differentiated user experience. Other goals of the project were to increase adoption and app usage, increase ARPU and reduce servicing costs
How did you select this vendor?
We selected this vendor after following an elaborate process of identifying the right UX design company for us. We had invited several global design companies and they were one amongst them. The reason we chose ZEUX Innovation was because they demonstrated thought leadership, transparency, process-orientation and ability to successfully handle large-scale and complex UX design projects.
Describe the project in detail.
ZEUX had laid down a detailed project plan and they followed it meticulously. They first ensured there is an alignment in vision, and expectations amongst the key stakeholders. They then sought to understand user needs and their expectations.
Based on this they created the blueprints, wireframes and subsequent designs. They did a user test on the new designs to ensure it works with the users. Finally, they completed all the screens. One key thing that ZEUX did very well was effective collaboration with the development partner to ensure that the designs are implemented exactly as envisioned.
What was the team composition?
1 CXO, 1 UX Lead and 2 UX Designers
Can you share any outcomes from the project that demonstrate progress or success?
The new app new app design has been super successful. Can’t share much data on certain metrics but here is the kind of outcome we achieved
- % of users signing up for using the app has increased
- % of users using the app regularly has increased significantly
- Discovery of newer features and services has grown multifold.
- Bill Payment and Recharge collection has increased significantly
How effective was the workflow between your team and theirs?
Highly effective. The team allocated was always available. They have strong project management and governance processes. The project was delivered on schedule, within budget and with best in class quality.
What did you find most impressive about this company?
Their ability to deliver quality on large scale impressed us. They can handle complex UX design projects as per scheduled and within budget. What more can you ask for
Are there any areas for improvement?
Would be great if they can also offer end-to-end design and development services.
the project
IoT Web App for Renewable Energy Devices
"We were impressed to learn that ZEUX Innovation’s approach was systematic and process-oriented."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the General Manager for our breakthrough innovation startup focusing in the IoT space.
For what projects/services did your company hire ZEUX Innovation?
To ensure the IoT technology is used effectively, we emphasized and wanted to give equal importance to the UX Design of the application to monitor our renewable energy system. Below are the things that was expected from ZEUX:
- Design a dashboard that customizes to different stakeholder views, allows them to view the relevant data and execute related tasks
- Design infographics that are easy to understand and look visually appealing, especially end users need to access and understand the system performance.
- The infographics should be actionable and help the end user to improve their processes. These infographics also help the technicians to diagnose any issues and provide remote support and service to the end users.
- The active notifications and warnings allow the technicians to pro-actively reach out to the end user and provide service even before they have to make the call.
What were your goals for this project?
1. Create an application to manage the IOT enabled devices that acts as a core differentiator in the market. 2. Present actionable data to the end user that enables efficiency and product sustainability
How did you select this vendor?
We were impressed to learn that ZEUX Innovation’s approach was systematic and process-oriented. Also, they were focussed on achieving real outcomes around usable information for the end user than just creating pretty picture design.
Describe the project in detail.
Given the uniqueness of our service and the multiple stakeholder’s involvements, we decided to start designing the most massive use case first, which was the view for the administrators. The team listed out all possible social impact metrics and technical parameters, that could be derived from the data received from the energy device, and then narrow down to the essential ones. The first iterations of dashboard designs were reviewed internally by us and with the team working with the end users in the Innovation Sandbox. Once approved for intuitiveness, functionality and branding guidelines, the designs were delivered as HTML files, which were then developed and executed by our Team
What was the team composition?
1 Lead UX Designer, 1 Sr. UX Designer, 1 Lead Programmer, and 1 Sr. Programmer. Oversight and thought leadership were provided by VP – UX
Can you share any outcomes from the project that demonstrate progress or success?
The design of the application has helped us clearly differentiate from the other device manufacturers. Our customers clearly see the value in investing in our systems and the application
How effective was the workflow between your team and theirs?
Initially had apprehensions because I am based in US and ZEUX Innovation team operates out of Mumbai, India. However, there were absolutely no collaboration issues. The overall project management and communication was flawless. They finished the project before time and way within the allocated budget
What did you find most impressive about this company?
Quality of work, the kind of resources (one may initially find that they are a bit expensive but you will soon realize that the quality of the output and the turnaround time offsets that extra bit of premium they charge), thought leadership, and pro-activeness. Additionally, the ownership and accountability of the project by ZEUX built my trust with them.
Are there any areas for improvement?
I gave them feedback that they should build capabilities to provide end to end solutions. Would be great to work with one stop shop and be worry-free
the project
Revamp of Digital Retail Channels for Banking Organization
"They are a perfect partner when it comes to bridging the gap between design and development."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work as an AVP, Digital Marketing at one of the large banks in India
For what projects/services did your company hire ZEUX Innovation?
We engaged with ZEUX for several Design projects. UX revamp of Retail NetBanking, UX Design of Securities’ Portal etc.
What were your goals for this project?
To provide world class experience on digital banking channels. Give Convenience & Ease of Use to customers through intuitive design of Bank's Digital Assets
How did you select this vendor?
Through references
Describe the project in detail.
The projects we engage ZEUX with are generally for large scale and complex projects like revamp of Retail NetBanking, Securities Trading Portal etc.
What was the team composition?
3 Leads, 5 Sr. UX Designers, 3 Programmers, 2 CXOs
Can you share any outcomes from the project that demonstrate progress or success?
The designs have been really liked by all stakeholders. We commissioned large scale technology development and implementation based on the designs delivered by ZEUX.
How effective was the workflow between your team and theirs?
Highly collaborative. They do what it takes to deliver complex and large-scale projects successfully. In large scale and complex projects, it is imperative that the design partner contributes in a way that ensures effective implementation.
ZEUX went beyond just delivering UX designs and often solved some tech problems that our technology partner was facing.
They are a perfect partner when it comes to bridging the gap between design and development.
What did you find most impressive about this company?
People at Zeux are masters in managing large UX Projects and Quality Delivery.
We are impressed by thier understanding of the domain, UX science & deep knowledge and ability to question “obvious” things.
Are there any areas for improvement?
None
the project
Platform Redesign for Digital Agency
"Our end clients are super happy with the work that ZEUX completed."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Paktolus is an information technology company headquartered in Miami, Florida, USA with development houses in India. We are a global service provider in the industry and have been helping both startups and large enterprises with all of their technology needs for almost two decades. My role as CEO is to constantly strive for innovation and to partner with the best providers to deliver superior solutions to our customer partners.
For what projects/services did your company hire ZEUX Innovation?
We were looking for partner to help us with UX Design of our core learning platform. As a technology company, we do have in-house UI designers. However, because of the significance of the project, it was important for us to get a world class UX design partner onboard and we are fully satisfied with the decision.
What were your goals for this project?
To create hyper-simple UX design for the entire user journey.
How did you select this vendor?
Through a personal referral in the industry.
Describe the project in detail.
ZEUX kicked-off the project with a stakeholder interview followed by creating a task flow architecture, wireframe and then lastly applying the visual design. It was a very simple and methodical process.
What was the team composition?
1 Lead UX Designer 1 VP – UX for guidance
Can you share any outcomes from the project that demonstrate progress or success?
Our end clients are super happy with the work that ZEUX completed. ZEUX managed to simplify a very complex and outdated flow. We are now looking to engage with them for additional projects.
How effective was the workflow between your team and theirs?
Very effective
What did you find most impressive about this company?
The quality of their work, flexibility and understanding of the big picture.
Are there any areas for improvement?
There always is but nothing specifically comes to mind at the moment.
the project
UX for Leadership Education Firm
"Everybody was aligned in making this a successful endeavor."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am an Executive Director responsible for Digital Learning at Mentora, a leadership development company.
For what projects/services did your company hire ZEUX Innovation?
For User Experience Enhancement of our Digital platform.
What were your goals for this project?
We engaged Zeux for phase-1 of our project - to look at current User Experience of our platform and suggest immediate implementable recommendations that does not require heavy code change.
How did you select this vendor?
thru our Network.
Describe the project in detail.
Phase-1 of the project involved talking to stakeholders and in an iterative manner start building the recommendation list. They looked at existing list of changes, client feedback, future roadmap and along with their experience in this field, prioritised the results. Phase-2 involves a more outside in and broader analysis.
What was the team composition?
One senior advisor and two full time UX professionals from Zeux who interacted with a number of people from Mentora. Primary contact from Mentora was the lead of the Digital platform.
Can you share any outcomes from the project that demonstrate progress or success?
The outcomes where calibrated weekly and the final result was to our satisfaction. We have a list of changes that we are rolling out as part of our release cycles starting December.
How effective was the workflow between your team and theirs?
Very effective. The interaction was cordial yet demanding the best that we can achieve by keeping the project objectives at the core. Everybody was aligned in making this a successful endeavour.
What did you find most impressive about this company?
Flexible, Client centric, Professional
Are there any areas for improvement?
Overall, the experience was very positive. We got what we expected. For next phase, we are looking for more of their experiential inputs on what is best in class. Phase-1 probably did not give them that mandate but would like to see more of that.
Thanks to ZEUX Innovation's, the new design was appreciated by the internal stakeholders. The app also received amazing feedback from the beta testers. The team's collaboration was great and the project was completed as per the promised timeline.