Zest

BACKGROUND

Please describe your company and position.

I am the Brand manager & marketing of Fundacja Nauka. To Lubię

Describe what your company does in a single sentence.

We are a foundation that popularizes science among children and adults.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zest to accomplish?

• Planning and implementing advertising campaigns for our books in Meta and Google

SOLUTION

How did you find Zest?

Referral

Why did you select Zest over others?

• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We entrusted Zest advertising promotion of our publishing house's books on Facebook Meta and Google. The company is responsible for both planning and implementing advertising activities related to large, seasonal campaigns as well as ongoing activities in both media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The advertising campaign settings proposed by Zest contributed to increasing sales in our store and allowed us to reach buyers who did not yet know our books. Constant monitoring of the effects of advertising campaigns, conducted by Zest, allowed us to manage our advertising budget well and achieve very good sales results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The company quickly responds to needs and changes introduced in the advertising campaign. The contact is very good. Zest also takes an independent initiative - after analyzing the results, it proposes solutions that will contribute to improving the results.

What was your primary form of communication with Zest?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company responds quickly to needs and is easy and quick to contact, even during non-standard working hours. Zest constantly takes the initiative and proposes solutions that will work best at a given moment in the campaign. The company is open to conversations, discusses and listens to the customer's needs.

Are there any areas for improvement or something Zest could have done differently?

I can't point to anything at the moment.

BACKGROUND

Please describe your company and position.

I am the Performance marketing manager of EWL

Describe what your company does in a single sentence.

Employment Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zest Creations to accomplish?

• Lead generation
• Creating graphic materials
• Creating advertising campaigns
• Other technical tasks

SOLUTION

How did you find Zest Creations?

Referral

Why did you select Zest Creations over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Zest Creations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have launched many advertising campaigns for different offers and clients. We used different sources to generate leads. We tested and worked with different advertising platforms. As a result, a huge increase in leads (potential customers), the quality of leads exceeded the previously set level, the conversion of the lead to the client increased.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Growth in the number of leads 
• Growth in the number of clients 
• Brand awareness development 
• Increased the number of ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management at a high level. Everything is done at the exact time. A full analysis was carried out and strategies were developed to achieve the goals.

What was your primary form of communication with Zest Creations?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A global approach to achieving goals. Human attitude. Positive attitude. Facts supported by results. The speed of completed tasks. Great results in a short time.

Are there any areas for improvement or something Zest Creations could have done differently?

There is always a desire for more. Together we will develop our project better and better every time.

BACKGROUND

Please describe your company and your position there.

Kidi Communication is a company that offers KidiZ Watch smartwatches for children, integrated with a special app for the parent's phone. The watches have functions for calling, messaging, locating the child and setting safety zones, S.O.S. notifications. Kidizwatch acts as a customized smartwatch for the child, providing the highest level of safety.

I am a Product Manager at the company, responsible for managing the product throughout its lifecycle and creating a product roadmap, planning the resources needed for implementation, collaborating and executing contracts with subcontractors, defining the product vision, analyzing user needs and prioritizing product features. I also work with contractors to determine the scope of cooperation. I oversee sales, including SEO and how the product is presented online, including on the website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zest Creations, and what were your goals?

Zest Creation was responsible for creating a website on Wordpress with implementation of full e-commerce functionality, integration of plugins, page optimization - homepage, product pages and setup of listings in Allegro. The next stage of our cooperation was to do the advertising campaign, including setup of Google Analytics, Google Tag Manager, Google Merchant Center, creation of Performance Max campaign in Google Ads and social media ads including Facebook.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found the company on the Internet after analyzing various offers. I found this company very quickly because of what google positioning it had. After analyzing this company, the offer, the website, comparing it to other companies, I decided that it was the best and that's why I chose it.

Then after making contact and talking about our cooperation, I found that we had a common language, that I got along with the company's team, that they were flexible enough that our cooperation would go well.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Zest Creation was responsible for creating a website on Wordpress with implementation of full e-commerce functionality, integration of plugins, page optimization - homepage, product pages and setup of listings in Allegro.

The next stage of our cooperation was to do the advertising campaign, including setup of Google Analytics, Google Tag Manager, Google Merchant Center, creation of Performance Max campaign in Google Ads and social media ads including Facebook. The key campaign is based on google Ads.

How many people from the vendor's team worked with you, and what were their positions?

I worked with 3 people from the team with the CEO, partner and Digital Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As I mentioned before, what I particularly liked about this cooperation is that Zest is constantly taking care of a better and better result and looking for new solutions. We are a company that has just entered the Polish market and we have managed to achieve regular sales.

Zest Creations is constantly improving our sales results, which are growing month by month. This is a result of their constant work on improving the campaign and making it better.

Describe their project management style, including communication tools and timeliness.

As for communication, I was very satisfied with it. Our cooperation was very consistent, there were no misunderstandings in communication, the agency is very flexible, and was often able to respond quickly to our requests and problems. In terms of communication tools, it was the main communication was through meetings, online meetings and email.

This was also something that we wanted and was completely suitable for us. As for the management style of the project, we were getting regular updates on the campaign, how it was going, what the costs were, and always to our additional questions, they answered us quickly. We also held regular follow-up meetings.

What did you find most impressive or unique about this company?

I really like the company's flexibility and ease of communication. It's nice that the company regularly tries to improve statistics, that they don't put one campaign in google and it's still the same. They are working all the time to have better results, they are constantly trying to improve something, to find a better solution. They are very creative and believe that you can do something even better all the time (even when something is already good).

This is very cool because as a customer you feel taken care of. I also like the fact that they calculate very realistic fees for their services and that is very fair. I've worked with various companies that charged strange costs, and Zest Creations presents very realistic costs and a budget appropriate for the activities and true.

Are there any areas for improvement or something they could have done differently?

There wasn't one thing that particularly caught my attention as something I didn't like. I am generally satisfied.

BACKGROUND

Please describe your company and your position there.

I am the Operations Manager for All About Parenting in Poland, a company providing online education services to parents.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zest Creations, and what were your goals?

Zest was hired to manage our paid ad campaigns on Facebook. We were looking for a reliable partner that can help us navigate better through the changing paid ads environment and improve the performance of our campaigns. 

SOLUTION

How did you select this vendor and what were the deciding factors?

The company was referred to us. We spoke to a few other agencies before Zest, but they made the best analysis of our situation and proposed a strategy that resontated with us so we decided to go with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Zest Creations manages our Facebook ad account and helps us formulate strategies for future Facebook campaigns. Our cooperation began with a thourough audit of our account to identify areas of improvement, followed by a process of re-organization and finally optimization of the ad campaigns to increase results and decrease the cost per lead. 

Zest also helped put in place measures to safeguard the account from difficulties arising from changes in the Facebook paid ads environment, as well as suggested improvements to our webinar registration process to increase the number of leads. 

How many resources from the vendor's team worked with you, and what were their positions?

We have been working direcltly with two people from the Zest Creations team, the PPC Specialist and the Project Supervisor. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After 3 months of cooperation the number of registrations (leads) has increased by over 50% and our cost of lead acquisition has declined. 

How effective was the workflow between your team and theirs?

We have weekly meetings and communicate via Google Chat and e-mail, while all our tasks are managed in Asana. The Zest Creations team is always quick to respond and invesigate any issue that may arise. We find the workflow to be very effecive. 

What did you find most impressive or unique about this company?

They've been very committed to understanding our needs from the start and are working hard to achieve our goals. They believe that by delivering value to us they will also benefit, and this is always a good base for cooperation.

Are there any areas for improvement or something they could have done differently?

Not at the moment. 

BACKGROUND

Please describe your company and your position there.

Our company owns an online fitness platform for which we asked Zest to manage our online campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zest Creations?

Zest prepared for us:

• online marketing strategy
• marketing capaign planning and initial setup
• ongoing campaign and budget management

What were your goals for this project?

Launching the service and boosting sales via digital marketing. Zest helped us the identify the right target groups, types of campaignes, identified budget and setup the campaigns. Campaigns are also managed by Zest on ongoing basis.

SOLUTION

How did you select Zest Creations?

Via recommendations from my network.

Describe the scope of their work in detail.

• Performance marketing strategy including benchmarking vs competition, taret group identification and promotion strategy identification
• Campaign setup and optimization
• Launch and management of new campaigns each month
• Regular consulting on digital promotion startegy

What was the team composition?

• 1 FB/IG marketing consultant (& Board Memeber)
• 1 Google marketing consultant (&CEO)
• 1 campaign managment assistant

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am highly satifsied with the knowledge of Zest about online marketing. They are knowledgable and highly committed to delivering results. They stay up to date with changes implemented by FB/Google and monitor campaigns on ongoing basis - keeping an eye on the budget and performance.

How effective was the workflow between your team and theirs?

The workflow is highly efficient - 1 weekly status and planning + ongoing weekly contacts via email or phone to sync on any potential changes. Great communication!

What did you find most impressive about this company?

Passion for FB & Google marketing tools and being up to date with all the new marketing features. Commitment to the client. Treating the budget as their own - commitment to deliver ROI.

Are there any areas for improvement?

Did not identify any.

BACKGROUND

Please describe your company and your position there.

I’m a Marketing Manager at Hanbud-dachy.pl. We are a leading manufacturer of roofing materials, metal fences, and profiles. Our products are delivered to almost 3,000 customers across Europe each year.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zest Creations?

We intended to launch our brand on Romanian market. We wanted a detailed go to market marketing strategy with execution.

What were your goals for this project?

There were two main goals. First of all we wanted to attract leads of potential business partners that would become our distributors. Secondly we wanted to create an awareness and lead campaign among the end consumer.

SOLUTION

How did you select Zest Creations?

We organised a pitch and asked several Polish and Romanian agencies to participate.

Describe the scope of their work in detail.

The Agency was responsible for creating digital, radio and OOH go to market strategy with deep competitive analysis. In the next step they created all necessary production materials such as: creative concept with brand hero, two landing pages, ads and posts for social media, 10 radio spots, OOH banners, product catalogue and presentation for distributors.

They also created media strategy for Digital (Facebook, Google, local portals) & Radio. Finally they executed the media campaign and reported progress and optimization. Worth highlighting is that they did also transcreation to Romanian language.

What was the team composition?

We contacted the creative team, accounts and agency partners. All were proactive and helpful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The constant progress and results were communicated via monthly reports. Mainy we focused on KPIs such as the number and cost of leads, the number of downloaded product catalogue and number of phone calls to our distributors.

How effective was the workflow between your team and theirs?

We are happy that we chose Zest as a partner for this not easy project. All was done on time. Most importantly with great results.

What did you find most impressive about this company?

They focus on the goal and KPI’s. All decisions are based on data and data only, this is what distinguishes Zest from others.

Are there any areas for improvement?

We do not see any.

BACKGROUND

Please describe your company and your position there.

I'm working for CodeBerry Programming School, where we teach people programming online, in their own languages. I'm the CMO, I'm responsible for everything marketing & growth related in the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zest Creations?

We started to offer our services in Poland, we needed a good team to manage our PPC campaigns in Google Ads and Facebook Ads.

What were your goals for this project?

We needed a team who managed our Polish PPC campaigns, come up with ad creatives & ad texts, manage our keywords and keeps our customer acquisition cost in range. We wanted to acquire students, who pay to participate in our courses.

SOLUTION

How did you select this vendor?

We did a research on the Internet, reached out to companies and had a video interview with each of them. Zest Creations stood out, as they were proactive during the selection process, and came up with ideas on how to improve our offering.

Describe the scope of their work in detail.

We asked Zest to run our PPC ads - come up with keywords, ad texts, ad creatives, track the performance of our ads and report the results to us.

What was the team composition?

We've worked with Karol and Pawel, they participated in the weekly standup meetings and managed our ads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We increased our spending 3x in Poland during the work with Zest, we gained new paying customers and reactivated previous students.

How effective was the workflow between your team and theirs?

Karol and Pawel were a pleasure to work with, they communicated in a friendly and professional manner. We had weekly standups where we discussed the experiments we plan to run, results from previous weeks. We used Google Meet & Slack to connect.

What did you find most impressive about this company?

Zest Creations not just managed our ads, they were proactive during the whole process: came up with ideas about our offering, our landing pages, marketing messaging.

Are there any areas for improvement?

Everything was fine.

BACKGROUND

Please describe your company and your position there.

I am Managing Partner in Warsaw-based Internet Software House - Wecode Agency. We deliver custom software and I'm personally responsible for HR, new business and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zest Creations?

Zest Creations helped us with HR. We decided to open recruitment process without support of external HR companies, focusing on direct communication with potential employees.

What were your goals for this project?

Standard ways of hiring not always work well in case of small company - just like ours. We get overwhelmed by big players and it's hard to be visible among them with our strengths. That was the place where we needed support - to widen the target group and hit it with direct message, that we are great place for them to work at.

SOLUTION

How did you select this vendor?

We cooperated with Zest Creations in few projects as a partners. We found their way of work to be very effective and professional. We considered 2 companies for the job, but at the end it was Zest, who had the right answers to all our questions and presented the most convincing strategy.

Describe the scope of their work in detail.

After starting the project, they asked us all the needed details and set up all the tools to run the campaigns. Our website was analyzed and we were provided with hints on how to optimize it to collect more leads. We were also asked to embed measurement on our website, but all was delivered in clear and easy to use instructions.

What was the team composition?

What I value the most is that they have done almost everything themselves. I was only asked very specific questions and based on the answers we were clearly instructed with our parts of the job. Almost no involvement on our side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was our first time we tried recruitment process based on Social channels (LinkedIn and Facebook), instead of classic Job portals. It's hard to measure the progress compared to similar actions, but what I know for sure that we have had over 400% increase of quality CV's compared to similar campaign done in "classic" and paid around half the cost.

How effective was the workflow between your team and theirs?

It was very effective, we adjusted some variables (copy, targeting) almost in real time. Zest monitored the campaign and reacted whenever it was needed.

What did you find most impressive about this company?

I was surprised with how much they know and how efficient they are with using all the needed tools and how much they can measure. The hints we got from them were priceless from a conversion point of view. 100% open and honest communication is absolutely fantastic - I understood what I am paying for and what affects the final results of the campaign.

Are there any areas for improvement?

Hard to imagine, but if so - that would make the perfect cooperation even better.

BACKGROUND

Please describe your company and your position there.

Aesthetic medicine clinic with two locations, operating on a very competitive premium services market. Position: Managing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zest Creations?

The company was employed to manage paid campaigns in Facebook and Google advertising networks. I was looking for a reliable partner with extensive experience and a creative look at activities

What were your goals for this project?

The purpose of the cooperation was to increase website traffic while reducing the cost of acquiring the user. The acquisition of high value traffic was key to the project.

SOLUTION

How did you select this vendor?

A tender was conducted among market companies with experience in the promotion of medical services. The most important thing for choosing a partner was the right strategy and a broad view of the competitors' activities.

Describe the project in detail.

The project involved the preparation of marketing strategy, communication to patients and executions in google and facebook advertising systems.

What was the team composition?

Two representatives of Zest Creations and a coordinator on the client side took part in the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The cooperation has been at a very high level since the beginning. Thanks to the effective activities of Zest Creations, we have managed to significantly increase the number of telephone inquiries and customers.

How effective was the workflow between your team and theirs?

The cooperation is characterized by high commitment, openness, creativity, and most importantly, from my point of view, reliability and timeliness.

What did you find most impressive about this company?

The most impressive for me is the combination of high competence with an exemplary and pleasant atmosphere of cooperation.

Are there any areas for improvement?

I am very pleased with the effects of cooperation, which I consider to be exemplary and refined in every detail.

BACKGROUND

Please describe your company and your position there.

I’m a CEO at lecollet.pl a premium clothing company for woman and I am directly responsible for delivering results and expanding sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zest Creations ?

Our brand is fairly new but already recognizable on Polish market. We wanted to find a company that will take over digital marketing that previously was run from inside and support our main communication channel - Instagram. Zest perfectly fit our needs. Additionally they are also handling our newsletter campaigns.

What were your goals for this project?

Goal is pretty simple. Maximize ROAS for all channels and activities in digital marketing.

SOLUTION

How did you select this vendor?

Company was referred to us by our business partner. We did market research and talked to Zest on our needs. They come up with exceptionally well thought through strategy and we decided to go with them.

Describe the scope of their work in detail.

Zest started by auditing all that was going on in our digital marketing: FB pixel, product feed, merchant, analytics, results that we had from our initial campaigns. Than they created campaigns with creatives that were really good looking.

What we liked the most, is the test and learn approach, so the expenses were initial limited in order to be as cost effective as possible. Later on they did all the automated mailings and set the newsletter campaigns.

What was the team composition?

We had a direct contact with the partners of the company. Specialists were responsible for setting up the campaigns and graphic designers for producing creatives but I have not met them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 8 months they doubled our revenue at the same time improving the overall ROAS.

How effective was the workflow between your team and theirs?

Always on time. If we need to meet, they are easily reachable and flexible.

What did you find most impressive about this company?

I must admit that Zest is super responsive and proactive. They have an open mind for testing whatever we feel that needs to be tested. They are also cautious with any new spending, that is why I we feel that they are a part of our business.

Are there any areas for improvement?

Keep up the good work:)